In todays time, when health is becoming a big concern, replacement of sugar is need of the hour. Unknowingly just in our regular tea and coffee drinking habits we end up consuming a lot of sugar, and then we have to compromise on enjoying sweets and desserts, but thankfully with products like Sviten, which are natural sweeteners but without having any side effects, any calories and gluten are a blessing.
Somehow I have been off sugar for quite sometime as far as milk and coffee is concerned, but I never really tried making a cake or dessert without sugar. But recently I thought of giving it a try and did my experiment with a simple recipe of making a custard. Having custard after dinner is almost customary in my house, and hence I chose to use Sviten instead of sugar in my custard this time. Also because I was making jelly, which is too sweet, I thought of balancing the custard by making it free of sugar. Trust me it urned out to be as sweet, natural tasting with Sviten as it does with regular sugar.
Must say that I am very impressed with this product and also relived that I can now enjoy desserts guilt free. Now add Sviten not only in regular tea and coffee but also its use in desserts, or making cakes or sweets is as simple, easy and tasty as using the normal sugar. Sviten is a natural sweetener made of Stevia, the best tasting part of the stevia leaf. Its been in use since 200 years and 300 times more sweeter than sugar, but only without calories and completely natural.
So what are you waiting for, make your life sweet but guilt free with Sviten, order from Amazon today!
You only have to look on your social media pages or pop your head into a gym to find people who are hugely enthusiastic about keeping fit. Just about everyone has a friend who talks about it all the time. Not everyone is so upbeat about exercise, though, and many haven’t done any real exercise for a long time. Or maybe even ever. Pretty much everyone has to move every day, from walking to the store to climbing the stairs. But many people don’t really make an effort to do much more than that. If you’re more of a couch potato, you might be thinking that it’s time to start getting fitter.
Before you get into your new fitness kick, it’s worth deciding how you want to get fit. While it’s tough to push yourself physically, that doesn’t mean it has to feel like complete torture or be really boring. If you’ve never enjoyed running, don’t decide to force yourself out on a run three times a week. You don’t have to enjoy every moment, but your workout should leave you feeling better mentally, even if you ache all over physically. There are so many ways to get active, from team sports to solo pursuits. Find something that works for you.
Choose Your Goals
Staying motivated when you’re trying to get fit is tough. Setting some goals to aim for helps to make it easier to motivate yourself and have a direction to head in. Everyone has different goals when they want to get fit, and they could be both big and small. It’s best to have concrete goals to aim for, instead of a vague “get fit.” For example, maybe you want to be able to run a marathon in a year’s time. Perhaps you want to lose a certain amount of weight, or you just want to climb the stairs at work without huffing and puffing.
Once you’ve decided on your goals, you should work out a plan to reach them. You should look for advice on the best ways to achieve what you want to do. Take a look at a building muscle for dummies guide if you’re hoping to get strong and buff. Read about how to alter your diet if you want to lose weight. Think about your plan in both the short-term and long-term. Remember that your plan doesn’t have to be set in stone. You can make changes to it.
Start Slowly
If you haven’t exercised in a while, don’t rush into it. You should start off slowly and try to only make one change at a time. If you attempt to turn your whole lifestyle upside down from one day to the next, you’ll have very little chance of sticking to your new routine. Start with just one thing, like going to a new fitness class, and build up to doing more.
Getting fit if you’re not much for exercise can feel like a huge challenge. Create a solid plan, and you’ll have a better chance of success.
For those of us that have a special occasion coming up, have you thought about what you’re getting as a gift yet? Be it a birthday, an anniversary, a seasonal holiday or something more light-hearted such as a friendly reunion, there are plenty of situations in life where we might think about buying a gift. Sadly, it usually turns into a few days of frustration and a lack of ideas, then we’ll cave in and get something generic like flowers, chocolates, a gift card or, even worse, nothing at all!
So to give you some excellent sources of inspiration, here are a couple of ways to prepare yourself for the next big event you have. Keep in mind that these are just ideas and you don’t have to resort to them every time, but they’re fantastic ways to gather inspiration so that you have an idea of what to buy in the future whenever you’re stumped for ideas.
It doesn’t matter what store you look at. If you browse any online store and look at the most popular items that are being sold, you’ll be able to gather a lot of inspiration and get a lot of ideas for gifts. If you look up cool stuff to buy on Amazon, you’ll come across hundreds of different items that are suitable as gifts. Even if you search something like “gift ideas”, you’ll still find plenty of ideas and before you know it, you’ll have more choice than you imagined.
Look at personalised gifts
Something personal is always good as a gift. Be it a mug that has a special message on it or a customised greeting card to go with something you’ve already bought, customising a gift adds a wonderful touch to any ordinary gift. It can turn something dull and boring like a sweater into a memorable and cherished gift. That’s one of the most important things about gifting; if your recipient remembers a gift and associates it with a positive memory, then it’ll give them a nice boost of happiness that motivates them to work hard and stay positive throughout the day. A personalised gift can be something you make yourself, or it could be something made to order.
Speak to the recipient
If you want some ideas on what to buy your recipient, then look no further than the recipient themselves! Speak to them, ask them about their favourite musical artists, ask which films they like, or even ask what the latest book they read was. As long as you gather up information about your target, you’ll find it gets easier and easier to prepare a fantastic memorable gift for them. Just try not to give it away and let them know you’re planning to buy a gift for them. Speaking to your gift recipient is also a great way to ensure you don’t buy the same gift as someone else. It’s always worth having a chat before you spend money on something your recipient already has!
Being human comes with a lot of responsibility. Our bodies are incredibly powerful machines that are super strong and can take us all the way from infancy to old age. To make sure that they can do that, we have a lot of health concerns to take care of. From healthy skin to organs that function properly, our lifestyle choices can make or break the way our bodies handle things. This couldn’t be any truer when it comes to out teeth. Not only are they an important part of our beauty regime, but they also are a huge part of our health. So, you need to be able to ensure that you keep them in tip top condition.
Clean
First things first, we all need to make sure that our teeth are clean. Although you make sure that your brush your teeth for two minutes, twice a day, that might not be enough. You have to get serious about flossing and start to focus on your gums too. If your teeth aren’t properly clean, even if you think they are, your gums will suffer and could even get infected. So, it could be in your interest to book in with a full-scale cleaning service with the hygienist at your dentist’s office. That way, they can be sure to clean off all of the junk and keep your teeth super clean.
White
Perhaps more of a beauty concern than a health one, but it’s always beneficial to your overall oral health to ensure that your teeth are super white. You might want to consider professional whitening options, but they can often be quite costly. If you don’t want to put a lot of money upfront to get whiter teeth, there are alternatives to consider. Along with at-home whitening kits, there’s also the super exciting idea of using charcoal toothpaste to create a longer lasting, shinier whitening effect.
Fresh
Getting back on to the health side of teeth, let’s talk about how to freshen up. Even if you don’t suffer from a strong case of halitosis, nobody likes to think that they have bad breath. So, you might want to take a few precautions to make sure that yours stays extra fresh. If you’re keeping everything clean, then you’re probably doing a good job already, but you’ll also find that mouthwash will help you out with this too. You can even get super strong brands that aim to kick bad breath. And just to be extra sure, it’s always a good idea to keep breath mints to hand.
Straight
And finally, up there with keeping your teeth white for beauty reasons, you might want to think about making them straight. Now, you may have had braces when you were a teen, but that doesn’t always mean that your teeth stay straight. The best part is that you don’t even have to wear the same kind of braces anymore. There are so many different ways to straighten crooked teeth; you can have a teeth straightening treatment and not even notice.
When you first take on the role of bridesmaid for your friend, you probably have a very rose-tinted view of how it’s going to be. Images of you and the bride gleefully making wedding favors together, spending hours poring over beautifully dresses and pulling it all together in time for the big day fill your mind – but just how accurate is this vision? Many of us grossly underestimate the responsibilities that being a bridesmaid can entail, and therefore the demands of the role can come as quite a shock! Plus, sometimes you may need to take on jobs that you never even thought about before – after all, there are so many different logistics that play a key role in running the average wedding day. Getting from A to B is one of them, especially if the wedding is not taking place somewhere particularly local. It’s only natural that you will end up getting almost as attached to the wedding as the bride herself, and you want all the important people there to watch the happiest day of your friend’s life. So, if wedding transport is something on your bridesmaid to-do list, you may want to start thinking about what your options are now.
Image source The bachelorette party Arguably one of the biggest roles you will take on a bridesmaid is organizing the infamous bachelorette party. These are a rite of passage for many women all over the globe, and, much like bachelor parties, are known for their wild and risque antics. If you want to go the whole hog with this, why not look into Party Bus Rental here? Even the journey can be an excuse for a party, so crack open the bubbly and travel to your venue in style. Guests on the day On the actual day of the wedding, you need to be aware that the bride will have a million and one things to think about – and she is also likely to be a huge bag of nerves as well! To take some of the pressure off her, make sure you have everyone’s wedding transport accounted for. She won’t be in a position to worry about who is going in what car, and knowing that you’ve got it all under control can help her to immediately relax. The bridal party may travel in specific cars (such as classic cars), while the other guests may need to get cabs. Just always make sure you have more booked than you need, in the case of any shortcomings.
Image source In case of an emergency Sometimes, things happen that are beyond our control, and we need to think quickly on our feet. Even if you booked all the transportation months in advance, you could well end up with one car not turning up, or running exceptionally late – in which case, some of the most important wedding guests might not even make the ceremony. For this reason, you may want to have a backup in the form of your own car. Sure, it’s not very glamorous arriving at the church in one of the bridesmaid’s hatchbacks – but better to do that than to not arrive at all!
In todays time, where everyone is pressed for time, cooking products that make working easy, convenient and time saving is a boon. Not just this, but products that also help keeping a check on health factor are revolutionary. Two such revolutionary products were launched by Kent RO Systems.
“Kent Smart chef appliances” has introduced the all new and innovative KENT Noodles & Pasta Maker and KENT Turbo Grinder and Blender to cook healthy and cook fast.
Present on the occasion was Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd., Masterchef Pankaj Bhadouria & Nutritionist Kavita Devgan. The launch was followed by Live Demonstration session by the renowned Chef Pankaj. Here is a glimpse of what she had to say
Commenting on the new appliance Mr. Mahesh Gupta, Chairman Kent RO Systems Ltd said “We, at KENT have always believed that a clean and healthy life is right for every individual. This ethos has made us embark on a journey to develop innovative solutions for purifying water we drink, vegetables and fruits we eat, homes we live in and the air that we breathe.”
“Any food appliance that can get people back to cooking in their kitchens by making cooking seem easy and accessible has my thumbs up. Because the fact is that people have been moving away from cooking and that has had disastrous results – it has lead to an epidemic of lifestyle diseases in the country. Fresh, preservative free, nutrient rich food is the need of the day, and that is possible with this noodle and pasta maker” shared Kavita Devgan , celebrity nutritionist and author at the launch.
KENT Turbo Grinder and Blender is no exception as it is in sync the brand philosophy. It is a new age high speed blender for home which helps in quick and hygienic processing to make a variety of food and beverages easily at home. It can easily make dosa batter, besan batter, fruit smoothie, cold coffee, soup, soya milk, milk shake, juice and crushed ice in just a few minutes!” The Kent Turbo Grinder and Blender features heating function. With the help of this unique feature you can make hot beverages like tea, soup and soya milk in the same jar. With its quick grinding and blending quality you can make dosa batter and grind dal in less than 3 minutes. It comes with a multipurpose jar which means that you can use the same jar for wet and dry grinding for hygienic, convenient and hassle-free experience.
Also it is high speed and high power as it made of high- grade Japanese stainless steel blades, 30,000 rpm speed and 3KW motor for effortless grinding as it makes the process quick and efficient.
Furthermore it offers preset menu options with automatic operation for extra convenience. The 12 preset menus utilise a fully automatic process to make a variety of dishes like juices, soya milk, smoothies, milk shakes, ice-cream, herb tea, dosa mix, porridge, soup, powder, mince and steam cooking. The smart LCD display which is a digital panel with LCD screen facilitates you to use different functions for different operations. It is extremely pocket friendly priced at Rs. 14,950/-.
Making of a healthy vegetable soup, soya milk from soya beans, dosa batter and an iced cold coffee was done right in front of our eyes and that too within minutes. I mean for example, it was so simple to make a soup, one just added vegetables and water and seasonings in the jar, and the process started, at first, the temperature started rising to the boiling point, and vegetables were boiled within the jar for sometime, then without doing anything, it started blending the vegetables at regular intervals and in just a few minutes, a smooth buried soup was ready.
Wherein, Kent noodle and pasta maker features automatic mixing, kneading and extruding functions in one go. So all you have to do is choose a program and relax.It is easy to dismantle and assemble. Its user-friendly shape makes it extremely easy to use and operate. Kent Noodle and Pasta Maker come with 7 different shaping fitments. These fitments can be used for making personalized noodles, pasta, momos and gujia of different sizes and shapes. There are 3 shaping attachments each for preparing noodles and pasta with which one can make 3 different shapes of noodles, 3 different shapes of pasta and a single shaping die for momo/gujia. These accessories help one to relish different types of pastas, noodles and momos of their choice.
Depending on personalized taste and preferences, one can enhance the taste by adding the ingredients such as eggs, herb spinach or carrot juice to make pasta, noodles, momos and gujias of their choice. One can also mix different flavour and colour to the flour/wheat in order to enrich the taste of the final product.
Kent Noodle and Pasta Maker come with a smart drawer design, where you can easily store all the accessories including the shaping dies and the cleaning tools. This ensures that the shaping dies or any other accessories are not misplaced. It is spacious enough to hold all the dies and cutters in an excellent manner thereby making it easy to locate and use. Price: 12000/-
Master Chef Pankaj Bhadouria, showed us extruding of different types of Pastas and Noodles and then also went on to create beautiful dishes with them. It truly was a wonderful experience. The ease of doing such things, makes you really wonder that would technology will give us next.
So Skip fast food and start making your own snacks. Add KENT smart chef appliance to your kitchen and stay healthy.
‘Education 4.0’ – a revolutionary focus in education that will be defined in the coming decades through the conduit of technology, as it infuses itself into every sphere of humanity; be it biological, social, environmental or economic is being pioneered in India by Auronya College at Pondicherry.
Mr. Abhaya Kumar Jain – Founding Executive Chairman, Auronya and Dr.Indira J Parikh – Founding Chairperson, Auronya; the renowned education experts in the country are the driving thought leaders behind Auronya College.
Auronya College aims to answer the unknown future by proving an all-encompassing curriculum of programs to impart Education 4.0. Addressing the burning question of ‘What it will be’ in the 21st Century; as the world is at the dawn of new industrial revolution, Auronya College has conceptualized and will be realizing Education 4.0, for the very first time in India. A great deal of research with international and national education experts has gone into developing these state of the art courses.
The unique disruptive system of Education 4.0 not only focuses on ‘what is taught’ but it takes a more nuanced approach to ‘the way it is taught’; an education model which is aligned with future trends, so as to develop and enhance individualized education that would go on to define the way that youngsters of tomorrow work and live.
Supported with a the heady mix of high-end technology directed towards a ‘future centric’ knowledge, the full-bodied curriculum aims to embed timeless values and culture and as it throws light on our connections to nature, thus paving a strong path to lead humanity.
Designed by architect Padmashri B V Doshi, the campus will be state of the art and have amenities like Virtual & Augmented Reality studios, 3D printing facility, think spaces, amphitheater, smart classroom, sports facilities, gymnasium, swimming pool etc; the sprawling campus of Auronya will have six departments – School of design & sciences; School of Humanity & art; School of Business & Economics; School of Social Science; School of Research & Intelligence and School of Media and communication. The event also marked the launch of Antariksh– one year post graduate diploma program in New Age Management & Leadership (PGDNAML), beginning in October 2017.
Antariksh is designed to prepare Future Leaders, who are ready to lead in the 4th Industrial revolution; it will focus on complete transformation and not singular improvement in the skills and abilities of an individual in interconnected ecosystems. Antariksh works on the holistic development of a student and prepare him for the future world, it applies the jack of all trades formula, and doesn’t make one expert in just one field, it rather picks the best from all courses and helps develop a wholesome individual.
Eligibility for Antariksh:
Candidates who have a minimum of 2-5 years of full time work experience at any level in external or family business can apply for the program
Candidates without any work experience can also apply and will have to go through a specially designed screening process for fresh graduates
The introductory fee for the year long program is Rs 15, 00,000, inclusive of resort style accommodation & food, global immersion, national immersion, boot camp, personal growth lab and spiritual immersion
The management will provide scholarships for students on a need cum merit basis
Speaking at the event, Mr.Abhaya Kumar – Founding Executive Chairman, Auronya said, “Auronya College aims to bring a paradigm shift in the education system to align ourselves with the fourth industrial revolution by redesigning the 20th century model of education to meet real time needs of internationalized, technology driven fast changing 21st century. Auronya is built with a foundation of creation and contribution embracing the spirit of liberal education, invention, intelligence, globalization and entrepreneurship.”
Speaking about Auronya, Dr.Indira Parikh – Founding Chairperson, Auronya said, “This millennium has created a major discontinuity in the existence of human beings. The generation born in this decade and those yet to be born will be confronting a revolution in technology and as a consequence in the life and living and relationships amongst people. Education and employment will undergo change not available in the history of mankind. In order to meet the unfolding of this New Age Change the country needs to prepare an education which will be real agent for the times and meaningful to the generation of students…the country will also need to prepare leaders who will take the responsibility to shape this change in a most dignifies human manner.”
“AURONYA is one such academic institution which is starting a pioneering Post Graduate Program in New Age Management and Leadership. The courses offered at AURONYA are designed based on the technology just in the making, impact of technology in occupation, at work, in family and the human existence. These are courses which are futuristic and envisaged how the world will be shaped by these technologies. Education at AURONYA will prepare students to be ready with domain knowledge of Bio Sciences, Nano Technology, Digitisation and similar other subjects. When these technologies emerge there will be students ready with knowledge and clarity of taking the leadership roles. They will all be ready to respond to the changes in the human phenomenon so that people can cope with and give shape to these changes.” added Dr. Indira.
Mr.Anuj Sharma, Founding Dean, Auronya said “Auronya’s learning environment is designed to infuse human connection with nature and harmony while immersing the experience with future technologies. At Auronya, knowledge and technology represents the “What” while human insights represent the “Why.”Auronya College is committed to expand its learning universe in the coming years for unique Undergraduate, Masters and Post Graduate programs.”
The insights shared about the 4th Industrial revolution by Anuj Sharma were so engaging and informative, that I wish I was a student again. Also after learning more about Auronya’s campus, the technology use and hi-tech classrooms and the Antariksh course I surely wanna go back in time and start my education again, there is so much new to learn!
About Auronya College:
Launched on 22nd April 2017, Auronya College is a pioneer in the conceptualization of education 4.0, a paradigm shift to align Education with the fourth industrial revolution. It is led by academician Prof. Indira Parikh, former dean of IIM-A and industrialist S. Abhaya Kumar Jain, former MD of Strides Shasun. It has upcoming state-of-the-art campuses in Pondicherry with new age facilities such as virtual reality studio, 3D printing, augmented reality lab etc apart from smart classrooms, amphitheatre, tennis court and fully furnished residential facility with gymnasium, swimming pool and more. Auronya’s first program Antariksh is one year Post Graduate Diploma in New Age Management & Leadership (PGDNAML) and will start in October 2017.
By now you all must be knowing that I am fond of green tea and this fondness has been growing over the years. This fondness is the reason that I keep exploring new brands and flavours and the recent one being Gaia Green Tea.
Got hold of this assorted pack of green teas, 25 sachets in all, 5 sachets of 5 flavours each. Green Tea, Lemon Green Tea, Tulsi Green Tea, Ginger Green Tea and Mint Green Tea were included in the pack, and trust me each of them was refreshing and flavoursome. No flavoured tea had overpowering flavours or aromas, but just the right balance of taste and flavour. I loved the Lemon Green Tea and Tulsi Tea the most. As we all know the benefits of Green Tea, which helps in metabolism, and also in loosing weight, adding this pack to your shopping cart is a must. Gaia offers green teas in a lot of flavours like Jasmine, Honey, Camomile, Lemon, Mint etc. but when you aren’t able to decide which one to go on, this assorted pack really cracks the deal for you.
Also from the same brand, I tired Nutty Delight Muesli, which too was perfect. Crunchy, Crispy, Goodness of Fibre, No Cholesterol, it makes for a perfect breakfast and people like me also indulge in a bowl for healthy snacking whenever I get those untimely hunger pangs. You can enjoy it mixed a bowl of milk or just eat it like that, it tastes extremely good, both ways. It is made from rolled oats, wheat and corn flakes and is fortified with the goodness of honey. High on health and low on fat, it is all natural and a good source of fibre. Raisins & Almonds also enhance the taste a lot and helps getting that sweetness.
Gaia also offers loads of other health products like Oats, Honey, Digestive Cookies, Olive Oil, Supplement Capsules like Amla, Flax Seeds etc. and also Granola Bars. I also caught hold of a granola bar and it too served as a perfect way to satiate mid time hunger.
GAIA was founded on the belief that nature, through its diversity of flora and fauna, offers us the best solutions for all our health and grooming needs. Which is why it harnesses nature’s everyday miracles, tests them scientifically, and offers these solutions to help people take better care of their own selves.
These time-tested natural ingredients are formulated and validated by using modern scientific principles to bring people only the finest quality in natural health and skin-care remedies.
The health and wellness Industry in India is estimated at Rs 3600 crores and has a huge potential for the future. It is only in recent years that the majority of people have realized the importance of wellness in our lives. In today’s world where ailments like diabetes are affecting even little children, it is high time all of us woke up and realized the significance of living a better, healthier life.
Nowadays, a normal urban person’s daily schedule includes working for 12 hours with little or no time left for self, no one has the time to make the effort of eating the recommended five servings of fruit a day, and most people lead a sedentary lifestyle. No wonder ailments are on the rise. GAIA was conceived to provide a healthier living experience to the world to coincide with the emerging health consciousness in India. Since its inception, GAIA has been able to successfully formulate its products to cater to the growing health & wellness needs of the people.
GAIA as a brand brings people the benefits of nature’s everyday miracles through its range of products. With the current product portfolio of nutritional supplements like Spirulina, Neem, Aloe Vera, Glucosamine,Granola bars, Flax and Amla along with natural substitutes such as Green Tea, Green Tea + Lemon & Green Tea + Tulsi, Stevia tablets & sachets as well as Muesli in various flavours and oatmeal, multigrain cookies .GAIA has been able to make its presence felt in a very short period of time.
As time progresses GAIA would keep moving forward in its endeavour to provide the most effective natural solutions to one and all, whilst keeping in tandem with the trends of the future.
So what are you waiting for log on to GAIA and fill your shopping cart and get healthy goods delivered to your door step.
The total number of road accidents in 2015 was 5,01,423 as against 4,89,400 in 2014, representing an increase of 2.5%. The resulting number of deaths in 2015 was 1,46,133, as against 1,39,671, marking an increase of 4.6%. The number of people injured from these accidents was 5,00,279 in 2015, as against 4,93,474 in 2014, an increase of 1.4%.
Two-wheelers were involved in about 31.5% of the total road accidents in the country in FY2015, highest among all vehicle categories. Lack of professional driver’s training, non-use of safety gear (especially helmet by the rider and the pillion rider) and appropriate road safety behavior are among the major causes of road accidents. Age-specific data also shows that children are susceptible to road accident victims being below 14 years. In 2015, 54.1% of those killed belonged to the 15-30 year age group.
In 2016, ICICI Lombard introduced a unique CSR program named ‘Ride to Safety’. This initiative aimed at improving road safety scenario for children who ride two-wheelers as pillion riders. Workshops were conducted across cities to create awareness for road safety and more importantly, influence the driving behavior of two-wheeler riders. Apart from imparting necessary education to children and their parents on road safety habits, ICICI Lombard distributed ISI-marked helmets that children can wear when they ride two-wheelers as pillion riders. The Company conducted more than 150 workshops in Mumbai, Pune and Delhi till March 2017. Apart from spreading the road safety message, it distributed specially designed ISI marked helmets to 24000 children who attended these workshops.
Just yesterday an awareness program cum rally was organised at the Talkatora Stadium, Delhi. The occasion was graced by many eminent personalities like RSS leader Shri Indresh Kumar, Special Commissioner of Police, Shri Ajay Kashyap and also Shri Nitin Gadkari, the honourable Union Minister for Road Transport, Highways & Shipping.
The event saw many top schools of Delhi in presence and it was an eventful day for children as many special activities like Magic Show, Nukkad Natak and Mimicry Artists were lined up for kids. The children also walked up the stage and sang songs showcasing their hidden talents.
See here a ventriloquist engaging and entertaining the children
The session by Indresh Kumar was especially lot of fun for children and he passed on the message of road safety and need for helmets in an engaging manner. In fact all the activities weaved in the message in an interactive yet effective way.
Nitin Gadkari, himself gave helmets to a few children and then flagged off the rally. The emphasis of the rally was on use of helmets especially by kids who generally pillion at the back seat with adult drivers. The rally had experts riding bikes whereas kids from schools wearing these helmets pillioned.
I must say that it truly was a great event and also overall a great initiative by ICICI Lombard.
Speaking on the occasion, ICICI Lombard MD & CEO, Bhargav Dasgupta said, ” Ride to Safety campaign is a part of our vision to contribute to the community at large. This unique CSR program emphasises that children as pillion riders incorporate the road safety habit of wearing a helmet from young age. Our aim is to see each and every two-wheeler riding child with a helmet. We have already distributed 24,000 child specific ISI marked helmets to children. We are committed to this initiative and will be distributing 1,00,000 helmets in the next 5 years to children riding two wheelers as pillion riders.”
ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.
The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right
Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.
Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.
Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.
Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here
