ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.
The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right
Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.
Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.
Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.
Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here
Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.
Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.
“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.
The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.
Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge. Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.
A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!
As a fashion enthusiast, you probably keep an eye on changing seasonal trends. Fashion is not just about the top brands, but it is also about how you interpret ideas for your personal style. In this special post, we will talk about the best spring 2017 trends. These are ideas that made headlines during the four spring fashion weeks and are absolutely perfect for any fashion-conscious girl. We will also add a few tips on how you can make the most of these ideas.
Think pink: One of the hottest colour palettes of spring is pink! From the mellow pinks to hot fuchsias, pink made a nice comeback to the runway, and we love the amazing mix of shades. You can try pastel pink dresses or bright outfits for casual brunches – there’s enough for everyone. For a few ideas, check the collections of Balenciaga and Valentino among others.
The classic floral girl: Floral prints for spring can be boring, but not this time. A lot of designers and fashion houses, including names like Balenciaga and Chloé, worked with floral in a different way, adding a more retro twist of the 70s. While bright colours were pretty evident, we think that simple floral outfits can make a mark any day. This is more like a classic style, and the good thing is you will find plenty of options in budget on online stores.
More jumpsuits: If you are tall and have a body to flaunt, jumpsuits can be your staple for casual clothing. Jumpsuits look great for any occasion, as long as you choose the right colour. You can find some amazing simple jumpsuit ideas in the shows of Hermès and Vanessa Seward. There were no big hints, but it was more about minimalism, which works best when you are looking for something comfortable yet appealing.
Stripes with a difference: Spring 2016 had a lot of striped looks, but those were bold and contrasting stripes. Come 2017, we will see a lot of functional and more wearable stripes that seem to follow no fixed lines. This is more like origami of lines, often inspired from seaside and office stripes. If you are fond of simple trends, we presume that this should be your singular pick of the entire list. To know more about this idea, take a look at the collections of Chloé and Sonia Rykiel.
Hoodies are here: Hooded outfits are usually reserved for fall, but there’s no harm in trying new things after all. Top shows of Balenciaga and Paco Rabanne featured hoodies with a difference for spring 2017. Instead of regular sweatshirts, hoodies worked best as an addition to regular outfits meant for spring.
Hope you liked this post and have made your shopping list. For more, keep following this amazing blog.
[Images: en.vogue.fr/fashion]
Author: Suzy Walsh is the chief author and editor for The House Of Elegance Fashion – an emerging blog on style, fashion and trends. She is known for her incredible sense of style and has worked with many leading portals as a guest author.
Gems n Jewels launched their E-commerce portal on 20th January 2017 at Silver Spoon.Ghaziabad,U.P. India with a grand event which showcased their spectacular collection of sparkling gemstones, beautifully finished diamond pieces and more. The ramp was set on fire by their premium designer jewellery. A wide range of jewellery was presented in three sequences including that of wedding jewellery collection kundan, polki and fabulous pure gold designs.
Their show stopping sequence of exquisite diamond jewellery was unveiled by Miss Earth 2016 amidst a rousing welcome by the audience and great applaud as the website went live at that very moment. They are bringing their customers the joy to buy premium jewellery from the comforts of home. A wide range of bracelets, necklaces, cocktail rings and jewellery sets all in unique designs and of highest quality. Also on offer will be a wide range of imitation jewellery too making it a one stop shop for all your jewellery needs be it real diamonds, pure gold or imitation. The company is laying a firm focus on craftsmanship, quality and user experience. The event was well organized and the jewellery collection was very well presented by the models on the ramp accompanied by some lilting music and well choreographed sequences.
Delicious snacks and soft drinks were continuously served to the audience. The audience was also kept involved in the proceedings by some interactive games by the MC. The event was brought further to life by some thrilling performance by Singer N S Chauhan who made the audience groove to his popular numbers like “paisa paise”, “sharabi kente hain” “tamache pe disco”, “Saadi gali”etc.
It really was a grand launch in the truest sense. The launch was followed by cocktails n dinner. Wish the portal all the very best in their endeavor,the first of its kind in North India as per their MD,Mr Manoj Maheshwari who promises to provide high quality designer jewellery to its customers at most competitive prices.
Our love and fondness for great luxury handbags from Louis Vuitton, Fendi, Gucci or Bulgari, often makes us forget the chic and luxurious wallets that these brands offer. Our lack of appreciation for a great wallet is mostly because we feel that a wallet is utilitarian and hidden inside our handbag. However with changing trends, brand conscious fashionistas have begun to take great interests in wallets. I rounded off a list of authentic pre-owned luxury wallets that are readily available to buy online at best price range.
Tom Ford Zippy Wallet
The zippy wallet from Tom Ford is practical as well as chic. Its small size doesn’t hold it from providing adequate space to hold your cards and bills. The black calfskin leather with contrasting gold-tone hardware gives the wallet a fabulous and classy finishing touch. The ‘TF’ logo on the front of the wallet makes onlookers instantly recognise the brand and appreciate its design.
Chanel Black Camellia Embossed Leather Bi-Fold Wallet
Chanel produces the market’s widest array of small leather goods and fans of Chanel adore the wallets offered by the brand. The wallets made by the brand are synonymous with opulence and grandeur. Take for instance this exquisite Bi-Fold Wallet from Chanel, its pure style and craftsmanship has luxury written all over it. The black camellia embossed leather wallet is practical, functional and chic all at the same time.
Valentino Garavani Continental Wallet
This dazzling wallet from Valentino has a breadth of freshness. The color as well as the minimalist branding, makes the wallet a gorgeous piece of accessory to give you the perfect finishing touch.
Roberto Cavalli Blue Snake Skin Continental Wallet
This Roberto Cavalli wallet will make a bold fashion statement. Luxurious and practical the wallet displays the prominent Roberto Cavalli logo on the front. Its zip around wallet opens to a spacious interior which will hold your bills and cards. Crafted from snake skin the wallet will last for a long time without losing its attractiveness.
Louis Vuitton Black Monogram Multi-Color Wallet
The Louis Vuitton Eugenie wallet is a delightful creation and a timeless classic. The colourful Louis Vuitton monogram on black leather is stunning and sophisticate. The gold tone hardware gives it a classy finish while the contrasting pink interior will make onlookers look at the wallet with envy. Spacious enough the wallet can transform into a clutch for a night out in town.
Shop all these authentic Luxury Brand’s wallets and other pre-owned designer handbags online at over 40 to 50% less than retail price at https://MyLuxuryBargain.com
Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.
As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.
Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.
“This significant milestone is one of our major multichannel offerings. Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.
IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.
The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.
About IRA:
Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.
We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.
‘Give her the right shoes, and she’ll conquer the world.’ These are the word that resonated across my ears as I had closer looked at the masterpiece which was crafted to romance her feet. Vanilla Moon is a one-of-its-kind brand which painstakingly crafts footwear to amplify the attitude and confidence of womankind. It’s a brand that adroitly blends in Italian designs and Indo craftsmanship.
[easy-image-collage id=3623] The brand’s launched its new store in the island city’s prominent fashion districts on the 19th of November 2016 at Linking Road in Mumbai. Augmenting the brand’s philosophy, the store serves its guests and patrons an array of contemporary designs that redefine the essence of intricate workmanship.
[easy-image-collage id=3662] Since inception, Vanilla Moon masterpieces are crafted by the world finest Italian Shoemakers who constantly are in quest towards presenting the most elegant yet comfortable footwear. The Linking Road, Mumbai store commands attention and has an air of opulence. The store launch was graced by Bollywood celebrities like Gul Panag.
The Parisian styled store wordlessly expresses its unequaled panache with the collection it has to offer. Mirrored pillars complemented with muted wallpapers amplify the interiors and the collection of premium footwear discreetly bewilder the beholder’s senses.
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From luxury Heeled & Flat ankle boots, staple ankle boots and chic high heels to comfortable flats, fashionable sketcher to dazzling ethnic footwear.
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Vanilla Moon is a brand that offers a whole host of glamorous designers and an irresistible range of styles, heels and colours.
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With more and more fashion week audiences turning their gaze downwards, designers lavishing more attention on the shoes they send down the runway.
It’s for the suburban chic to make the world bow down only start their admiration right from the footwear she flaunts.
The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.
Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and hosted by them.
This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.
‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.
CreyateFab IndiaCreyateUCBTrendsSatya Paul
Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.
Jeet Kanwar
Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.
Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.
The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.
I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.
Fashion and sports enthusiasts got a spectacular treat as India’s leading online fashion portal, Jabong and recently launched Active Lifestyle Brand Seven by MS Dhoni, hosted an event with the modern-day cricketing legend and India’s One Day International cricket team captain MS Dhoni himself. Mahi was in Delhi to meet the winners of Jabong’s contest to promote the addition of the freshest active lifestyle brand Seven by MS Dhoni to its portfolio. Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women, is now available on Jabong from a price point starting from Rs. 500 up to Rs. 4999.
The event began with the MC interacting with the audience through a cricket quiz and some active lifestyle engagements where in lots of tee-shirts from Seven and vouchers from jabbing were to be won. It was indeed a fun session.
And then the man himself walked inside the room and there were loud cheers everywhere as people went crazy on just seeing the captain of India Cricket Team walk inside.
He was asked on his idea behind bringing up the brand and here is what he had to say
Dhoni felicitated the seven winners of the online contest along with Mr. Arun Pandey, Chairman & MD of Rhiti Group (parent company of Seven) and Rahul Taneja, Chief Business Officer of Jabong.Speaking at the event, M.S. Dhoni, Brand Ambassador-Seven told his fans, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by MS Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle.”
Rahul Taneja, Chief Business Officer, Jabong, said, “Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Mahi’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion.”
Arun Pandey, Chairman & MD, Rhiti Group added, “We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong.”
Jabong is known for having introduced a multitude of sports brands in India in the past. As one of India’s top online sportswear destinations, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5×5 Turf War among others.
Mahendra Singh Dhoni has made his way into the hearts of millions of fans all over the world with his enviable list of records. He is the first captain in the history to win all three ICC global events, the first Indian captain to win 100 ODI matches, the first Indian wicket-keeper to hit a double hundred in Tests and the first Indian wicket-keeper to complete 4,000 runs in Test cricket. He also holds the records for the highest score by a wicketkeeper in a One Day International, the most number of dismissals in ODIs and Tests by an Indian keeper, the highest number of centuries while batting at Number 7 in ODIs, the highest number of sixes in international cricket as a captain, the most stumpings in international cricket and the most T20 international matches won as a captain.
See here the message he has for the youth today..
About Jabong
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one’s own sense of style.
About Seven by MS Dhoni
Seven, a fitness and active lifestyle brand, fosters the free spirited youth of today and lives by the principle of revolutionizing the democratization of sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Each Seven’s product incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort. For more information, visit www.7.life.
About Rhiti Group
Mr. Arun Pandey in New Delhi founded Rhiti Group in 2007. This group has companies involved in the business of sports talent marketing, sports event management, film & entertainment and active lifestyle retailing. RS Seven Lifestyle (P) Ltd is the retailing arm of the group, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. For more information about the group, visitwww.rhitisports.com.
When it comes to film stars, what they wear, how they carry themselves is always a topic for discussion. Whether they receive rave reviews or get flak for their costumes, they surely know how to turn heads.
The gorgeous Tamannah Bhatia recently visited the prestigious MAMI festival in Mumbai with her Baahubali 2 team. The makers released the first look of the sequel of the film which is slated to hit the box office in April 2017. The diva Tamannah Bhatia looked ravishing in Basil Soda white and black dress and INTOTO shoes. She was styled by Sanjana Batra, Hair by Madhuri Nakhale, Make up by Aparnah Mitter. This actress is just doing all right when it comes to being the fashionsta! Dont you think?
