Day 2 at Asian Designer Week
The 2nd day of the Asian Designer Week was ruled by the NextGen Fresh Talent and NextGen Fashionpreneurs who exhibited vibrant and vivid ensembles that kept the audience hooked throughout the day. The highlights of the show included designers from Bangladesh, Srilanka & Singapore.
The second day of the Asian Designer Week Season 4 opened with NextGen Fresh Talent (Students) wherein ten very innovative and interesting designers showcased their out-of-the-box creativity and design concepts that caught the attention of fashion enthusiasts and designers from across the country. Hrishitaa Bhatt walked the ramp for the designer Nidhi Mehra (Aahana’s) who showcased scintillating combinations and hues, the collection was ideal for any occasion. Acid attack fighter, Ms. Ritu Saini also walked the ramp for designer Disha Chadha. Hon’ble Chairman Sadbhavna Sewa Sansthan and Advisor- Govt. of Uttar Pradesh Shri Anil Singh also marked his presence in the event. The new breed of designers which were categorized into NextGen Fresh Talent, NextGen Fashionpreneurs, NextGen Fashionpreneurs 6 degrees, Newgen Asian Designer and Asian Designers showcased the collection.
From a wide range of designers to myriad ideas, inspiration, and a blend of age-old traditional craftsmanship with contemporary, futuristic forward designs, the Day 2 of the Asian Designer Week was a significant event for the fashion industry. Promoting PM Modi’s ‘Make In India’ campaign, many designers incorporated India’s traditional fabrics and handlooms in their collection giving a glimpse of the rich Indian heritage.
I visited in the evening and first collection that I witnessed was by Veronica by Meenu Mehra and Varsha Sethi.
VERONICA by Meenu Mehra
The collection showcased customized & weaved fabrics using the techniques of jacquard that created the dual lighter and darker effect of the dye.
VERSHA SETHI by Versha Sethi
Designer Versha Sethi is a Rajasthan based designer who immortalizes timeless style in her bespoke designs. She is well-known for her meticulous craftsmanship, strong fashion sensibility and an undying love for fashion work. Her brand caters to the entire wedding trousseau of brides and consists of an incredible range of fabrics, intrinsically woven together to present bespoke designs.
The collection that truly caught my eye was Aahana’s by Nidhi Mehra, beautiful colours and delicate cuts made the entire collection look very very feminine and chic.
Aahana’s by Nidhi Mehra was born as a concept 3 years ago with Nidhi’s first designer studio being launched and operated in Noida. Nidhi’s collection has been showcased and appreciated across 20 leading national and international fashion shows and events. Taking inspiration from the feminine passion with the bold yet ethnic apparels, each piece of the designer collection AAHANA’S by Nidhi Mehra couture represented class apart from combining beauty and confidence seamlessly together. With scintillating combinations and hues, the collection is an ideal wear for any occasion. Hrishitaa Bhatt sizzled the ramp as the showstopper for the talented designer.
She has been an active participant in various global business summits and has recently won the coveted ET Brand Award 2017 at the ET Global Business Summit 2017 in New Delhi. Over these last 3 years, through her passion and innate creative skills, Nidhi Mehra has made a huge mark in the fashion industry by bringing about a paradigm shift in outlook of the opinion leaders from the fashion fraternity.