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Day 2 at Asian Designer Week

Posted on May 9, 2017 by Aditi Malhotra

The 2^nd day of the Asian Designer Week was ruled by the NextGen Fresh Talent and NextGen Fashionpreneurs who exhibited vibrant and vivid ensembles that kept the audience hooked throughout the day. The highlights of the show included designers from Bangladesh, Srilanka & Singapore.

The second day of the Asian Designer Week Season 4 opened with NextGen Fresh Talent (Students) wherein ten very innovative and interesting designers showcased their out-of-the-box creativity and design concepts that caught the attention of fashion enthusiasts and designers from across the country. Hrishitaa Bhatt walked the ramp for the designer Nidhi Mehra (Aahana’s) who showcased scintillating combinations and hues, the collection was ideal for any occasion. Acid attack fighter, Ms. Ritu Saini also walked the ramp for designer Disha Chadha. Hon’ble Chairman Sadbhavna Sewa Sansthan and Advisor- Govt. of Uttar Pradesh Shri Anil Singh also marked his presence in the event. The new breed of designers which were categorized into NextGen Fresh Talent, NextGen Fashionpreneurs, NextGen Fashionpreneurs 6 degrees, Newgen Asian Designer and Asian Designers showcased the collection.

From a wide range of designers to myriad ideas, inspiration, and a blend of age-old traditional craftsmanship with contemporary, futuristic forward designs, the Day 2 of the Asian Designer Week was a significant event for the fashion industry. Promoting PM Modi’s ‘Make In India’ campaign, many designers incorporated India’s traditional fabrics and handlooms in their collection giving a glimpse of the rich Indian heritage.

I visited in the evening and first collection that I witnessed was by Veronica by Meenu Mehra and Varsha Sethi.

VERONICA by Meenu Mehra

The collection showcased customized & weaved fabrics using the techniques of jacquard that created the dual lighter and darker effect of the dye.

VERSHA SETHI by Versha Sethi

Designer Versha Sethi is a Rajasthan based designer who immortalizes timeless style in her bespoke designs. She is well-known for her meticulous craftsmanship, strong fashion sensibility and an undying love for fashion work. Her brand caters to the entire wedding trousseau of brides and consists of an incredible range of fabrics, intrinsically woven together to present bespoke designs.

The collection that truly caught my eye was Aahana’s by Nidhi Mehra, beautiful colours and delicate cuts made the entire collection look very very feminine and chic.

Aahana’s by Nidhi Mehra was born as a concept 3 years ago with Nidhi’s first designer studio being launched and operated in Noida. Nidhi’s collection has been showcased and appreciated across 20 leading national and international fashion shows and events. Taking inspiration from the feminine passion with the bold yet ethnic apparels, each piece of the designer collection AAHANA’S by Nidhi Mehra couture represented class apart from combining beauty and confidence seamlessly together. With scintillating combinations and hues, the collection is an ideal wear for any occasion. Hrishitaa Bhatt sizzled the ramp as the showstopper for the talented designer.

She has been an active participant in various global business summits and has recently won the coveted ET Brand Award 2017 at the ET Global Business Summit 2017 in New Delhi. Over these last 3 years, through her passion and innate creative skills, Nidhi Mehra has made a huge mark in the fashion industry by bringing about a paradigm shift in outlook of the opinion leaders from the fashion fraternity.

Vami to transcend the future of modern women clothing!

Posted on May 9, 2017 by Aditi Malhotra

In todays ever stressed life, moments of sheer relaxation are difficult and very few. In fact with today maximum women having a working lifestyle, there is a common battle between looking good and wearing comfortable clothes for day long. Most of the times the clothes that are high on comfort aren’t stylish enough, and those which are trendy, not comfortable enough. But Vami brings to us choicest of designs in women leggings, capris and blouses that not only look good but are truly made for comfort.

Vami focuses on bringing comfort in everyday wear in such a manner that you can the lack of physical activities due to insufficient time can now be done at the ease of workplace without worrying about changing clothes. Vami is a lifestyle brand that focuses on leggings, blouses, capris etc for everyday women who is in dearth of time to do physical activities like Yoga, running etc to keep themselves fit. It is a brand that allows maximisation of workout ways and minimisation of load that women lug to and fro from office. It won’t be wrong to say that Vami is not just another legging brand, but a most versatile one indeed which allows women to dress up smartly without bothering about any oops moment.

In fact Vami has initiated a web series to make women aware about the various yoga postures that can make a difference in their lifestyle and very smartly weaved the brand story into it. Catch a glimpse here

https://www.youtube.com/watch?v=B3lgrEpOaWY

Recently a special bloggers meet was organised to introduce this web series and create awareness about the product line. Speaking at the event, Mr. Vineet Aurora said, ” Vami is a brand for every woman. Vami intends to increase awareness about the leisure of life which can be enjoyed anytime, anywhere. He also stressed on the fact that Vami produces high quality product line and thus ensures customers of its durability.

And after actually using the products myself, I can vouch for its quality standards. I am very sure, once you start wearing Vami leggings, you won’t be able to switch to another brand, they are so comfortable and good. The leggings are available in numerous colours and one size fits all. Special threads ensure elasticity and long life of the products. The blouses are available in about 4 sizes and 30 colours to choose from.

Vami collection of leggings is available all through the city and most part of North India across various stores and also through their special Bonjour stores, whereas the blouses are currently available only through Bonjour stores. So go for it.

Look Good Everyday with ShopClues as it reveals its new Fashion Avatar!

Posted on May 9, 2017 by Aditi Malhotra

ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.

The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right

Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.

Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.

Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.

Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here

To check out the collection visit ShopClues

All I can say is that I had a lot of fun at this event and I now plan to do some shopping for myself from ShopClues.com, what are you waiting for..?

India Runway Week Season 8- Season of Gold, Shimmer and Cuts

Posted on May 9, 2017 by Aditi Malhotra

Following India Runway Week and being a part of since almost 2-3 years, I can easily say that each year, it takes you to another level. Its definitely a growth story worth mentioning and Kiran Kheva has surely put in a lot of efforts to take it where it today is.

A mix of ace designers and some upcoming wonders, it was a perfect mix of fashion showcasing and also there were a lot of engaging activities for the audience to indulge in. Fashion shuttle was one such interesting activity, a person could go to the fashion shuttle, get dressed in designer wear, get a makeover done and then also get a photo shoot done, I mean it was a great idea. Then also there was a small exhibition area where in all the participating designers exhibited their collection and got the women drooling.

Also season 8 was really high in the shimmer and cuts when it comes to the designer wear showcased by designers. Gold as a colour flew all over and yet this all shimmer had a sense of class and elegance. It was gold and glitter but without being jazzy.

This season at Inda Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season we need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently.

Tisharth by Shivani– Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the color of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood– CRMSON by Nancy Sood collection emphasis on the women who glows in every shade ,diligent and conscientious towards a minutest responsibility,dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia– Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA– Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya– Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali’s and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria– Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra– His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas. Her collection surely is a must have especially the dupattas, they were gorgeous.

Designer Mithi Kalra Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon stands almost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

This year Ikreate had a chance to be the blogging partner for the day 3 of the event and it truly was an opportunity worth all the effort. My special thanks for Kiran and Surabhi, from Media Maniacs for bestowing me with this chance and I really look forward to the next season and more healthy associations.

India Runway Week Season 7: High on Creativity by New Gen designers..!!

Posted on September 18, 2016September 21, 2016 by Aditi Malhotra

The much awaited fashion extravaganza India Runway Week in association with Big Boy Toyz, Season 7 Winter/Festive Edition commenced at Thyagraj Stadium. The show opened with the designs of International Designer Bibi Russell under the name of “Rajasthali”. The day one of the India Runway Week was high on creativity, where experienced designers ruled the ramp, the newbies were also not far behind. The names of the 1^st day designers are Daniel Sayiem, Miku Kumar, Shreeya Somaiya, Shweta Sarda, Ishithaa Design House, Preet Jhaver, IGT By Isha Gupta Tayal, Varija Bajaj & Satomi, Aditya Khandelwl & Studio AV by Gaurav and Nitesh.

Designer Bibi Rusell from Bangladesh after giving a makeover to Rajasthan government textile division under the name of Rajasthali by Bibi Rusell showcased its first collection under this label on the first day of India Runway Week winter festive 2016. The entire collection was made from this handspun and hand-woven fabric diversified by art and design intervention to be made more suitable for the modern context.

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Daniel Syiem from North East also shared the ramp with Bibi Russell in the opening show. His label Breathe Easy is an attempt to make clothes feel like second skin to your body. Blending pure cotton and raw silk with tribal weaves from North East India, the collection comprised of looks that cater to men and women who just want to break free….and breathe easy.

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Shreeya Somaiya, introduced her debut collection inspired by the classic Shakespearean ballet “A Midsummer Night& 39’s Dream.” Her designs translated the enchanting world of magic and love charms that the play represents. The collection focused on encapsulating the spirit of feminine power with a touch of elegance that the female characters of the play demonstrate. The outfits were beautifully embellished with antique gold sequence with intricate flower details. This made the designs distinctly modern and supremely feminine. Her collection was both glamorous yet timelessly classic which took you back to the world of fantasy.

On the other hand beautiful actress Soha Ali Khan walked the ramp for designer from Hyderabad Shweta Sharda, who presented the glory of womanhood through her designs on the ramp. Shweta wanted to depict the brave step taken by women in redesigning their own map to explore the World. “Her Collection is about women like me who love to travel around the world” said Soha Ali Khan.

Deepika Reddy from Ishithaa Design House launched her debut Winter / Festive collection ‘Vadhuvu’ at India Runway Week. The collection ‘Vadhuvu’ meaning bride in Telugu; echoed what every South Indian Bride desires to be on her big day. The Hues and textures of the lehengas, gowns and the Kanchipuram silk sarees are what every girl would lust after. The collection also exhibited the fine craftsmanship behind the Indian Bridal wear. Reframing The Regal by Designer by Isha Gupta Tayal was an amalgamation of British Empire and royal India. It came up with a desire to see Indian women breaking out of their pearl cages and enter into royal steampunk adventures. The collection was all about “Imaginative Dressing” , invention, adventure and worldliness. Portraying the modest and focused fashion. Steampunk couture mixing with victorian cuts and regal intricate Indian embroideries, cutwork & brass accessories were all juxtaposed to create the exotic and ethnic ensembles. While speaking about her collection Varija said, “We see virtual heroes on the silver screen who are good, fight all evils and are perfect in every possible way. We aspire to be like them in our real lives. Then we see Super Heroes, who fight battles in real lives to protect others. The Army, Navy, Airforce and the Police are constantly battling for our peace and happiness. But even above them are ‘persons with disabilities’ who are the Real Heroes that fight daily battles with taboos, society, their own health, insecurities and a constant fight to prove their abilities over disabilities. “

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Actor Mugdha Godse walked the ramp for Satomi By Rakam. They showcased the collection under the name ‘Myrah’ which goes back to the ancient times of 17 th century. It elucidated an aristocratic lady who is extraordinary and admirable. It symbolized women of exquisite charm, with motifs inspired by age old art with a modern twist to create history. ‘Myrah’ emboldened and revealed the essence of a captivating and splendidly statuesque woman with a strong sense of self. Aditya Khandelwal showcased some of the most intricate and extravagant pieces in a fusion style statement marrying the silhouettes from the British Raj to India’s own traditional Mughal embroidery and richness. Khandelwal told us that with the keen attention to detail and craftsmanship, made his pieces stand apart for the discerning eye, ‘Each attire is designed with precision, and says something about the personality and taste of the wearer’.

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Day 1 came to an end with the show of Studio AV by Gaurav and Nitesh, actor Mandana Karimi sizzled the ramp as a showstopper for them . Studio AV by Gaurav and Nitesh presented their beautiful collection ‘Dhaage’ at the India Runaway Week. The mesmerizing collection, aptly named ‘Dhaage’, was the beautiful journey of threads into a Masterpiece. The entire collection was handmade in threads with a little bit of zardosi and dapka work to add some glitter.

ABOUT: India Runway Week

India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.

About Indian Federation for Fashion Development: IFFD provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire industry growth. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education.

IFFD provides a marketing platform for all within the industry; from the student who want to share her talent to the household names we have come to know and love. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry.

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