Blurb Hosts Hotel Marketing Round Table Discussion in Goa

Blurb, a leading PR agency in Goa which caters to Luxury Hotels and Restaurant Industry is all set to host a round table discussion on the Hotel Marketing. Well known players from the industry will be seen taking the speakers position and throw light on the current industry standards. Names like Saurabh Khanna, GM, The Park Hotels, Sachin Patil, STAAH Channel Manager & Rubiq Website Development, Wilbert Egipsy, Digital Marketing & Ecommerce Unomas, Sol De Goa, would grace the occasion and raise the standards of such a round table discussion as they bring with them years of experience and are encyclopaedias of the industry in their own rights.

Blurb was created to work in this area with a special focus on social media marketing. At the time, there were no agencies in Goa specialising in end to end marketing solutions for hospitality brands. Over the past four years, its success stories include most of Goa’s leading restaurant and hotel brands, such as the Black Sheep Bistro, Mustard, Simba Craft Beer, Habanero Goa, and Vivanta by Taj Panaji to name a few.

The start-up was created by Sapna Shahani, an enterprising female entrepreneur who spent her formative years in the tech rich city of San Francisco, California and later returned to her hometown Mumbai. Goa was always a home away from home where she spent family holidays, so setting up business in Goa felt more comfortable than the overcrowded business capital of Mumbai. Sapna completed a fast-track MBA course at the Indian School of Business (Mumbai) which was specially designed for working women entrepreneurs. This gave her the confidence to make the shift from TV/ documentary production to running her own full-fledged PR and marketing agency.

“Blurb aims to promote innovative businesses in the hospitality space and only plugs businesses that we believe in. Hiring a consultancy like Blurb is like taking out an insurance policy for your business. An external set of eyes helps you take customer-centric decisions to advance your brand’s relevance in the market. In today’s fast-paced world, there are so many marketing activities that entrepreneurs need to do to stay visible that it makes more sense to engage specialists for this responsibility, who have the bird’s eye view of the industry,” remarked Sapna.

Since its inception, Blurb has worked with premium five star hotels like Fort Tirakol to niche cafes and restaurants like Artjuna. ‘Every business has a unique story to tell and the Blurb team knows how to share it’. This catch phrase helps build the right brand perception in the eyes of the customer. 

So what are you waiting for, if you want to hear the industry experts speak their knowledge out, pre-register yourself for the event and make the most of it.

Anarchy Hosts Acting School Launch!

All roads lead to this popular club in Andheri West through the week. Anarchy is the latest entrant in that party sector and has become a favorite amongst party goers for their aesthetically designed interiors, buzzing bar and an amazing line up of DJs.

Deepshikha, Terence Lewis, Poonam Dhillon
Rohit Verma

Last week, we spotted some known faces from Bollywood and the Television industry for an acting school launch event at Anarchy.  Deepshika, who has been part of the industry for quite sometime launched her latest venture an acting school to enable people to pursue their passion for acting.Switching between conversations, dance floor and the bar; they were seen enjoying themselves at this do.

Deepshika, Ayub Khan
Tanaaz and Bakhtyaar
Kaishav Arora, Deepshikha Nagpal, Kashmira Shah & Krishna Abhishek
Kashmira Shah & Krishna Abhishek

The event saw the likes of Deepshikha Nagpal, Vindu Dara Singh & Dina Umarova, Kashmira Shah & Krishna Abhishek, Rohit Verma, Rahul Mahajan, Tanaaz & Bakhtyaar, Poonam Dhillon, Terence Lewis, Ayub Khan and many more.

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Grehlakshmi Magazine comes up with the 8th edition of World’s largest Kitty Party, A fun day-out to celebrate the spirit of womanhood

Grehlakshmi magazine, India’s fastest growing woman’s monthly is coming up with its 8th edition of the World’s largest Kitty Party, a grand day specially designed to celebrate the spirit of womanhood. The event is going to be held on 10th September 2016 at The Lalit , Barakhamba, New Delhi. Ikreate takes immense pleasure in saying that we are one of the blogging partners for the event and glad to be associated with such a renowned brand name.

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The unique concept of Grehlakshmi Kitty Party has always been synonymous to celebrating women and their achievements. The event promises a fabulous day out for the females to enjoy being pampered, inspired and empowered. It is the only platform which provides an opportunity for today’s women to socialize, network, engage with their favorite brands, meet celebrities, play games chit chat and gossip under one roof. The event will witness women from various walks of life from professionals to housewives and entrepreneurs to mompreneurs. The party involves scintillating fashion shows, jewellery shows, make up makeovers, talk shows, tarot card reading, astrology, live cookery shows, hair makeovers, nail art, live interaction with celebrities, mouthwatering food and much more. Ladies present at the occasion are complimented with exciting titles like Best Saas Bahu Jodi, Ms Early Bird, Ms. Chup Chap,, Ms Beautiful Hair, Ms Fit & Active, Ms. 100% Indian Women etc. Apart from this, Grehlakshmi also felicitates 10 powerful socially active women as ‘Grehlakshmi’s Goodwill Ambassadors’ to honor those women who have acquired identities of their own and now work for giving back to the society. Upping the glamour quotient, renowned stars of Bollywood and Television are invited to make the occasion more exciting for the participants.


Sharing her views on organizing this event, Ms. Vandana Verma, Executive Editor, Diamond Magazines Pvt. Ltd. said, “We are elated to bring yet another edition of Grehlakshmi Kitty Party which creates more exclusive avenues for ladies entertainment.’Grehlakshmi Kitty Party’ is organized to help women break free from their boring monotonous life and enjoy a day full of fun. It is a day when we want to make women feel pampered; a day when they not just enjoy themselves but also get the opportunity to learn about various health issues, meet celebrities from Bollywood and Television and win loads of prizes. Basically the day ends with the women emerging as clear winners and we feel it is an ideal platform to interact with the end consumer – our readers and get to know them better.”


The event is being supported extensively through full-fledged media as well as promotional plans. It has already indulged more than 27,000 women in the past and constantly trying to bring forward more such worthy women to this platform. In the future endeavors, Grehlakshmi Kitty Party intends to host the event for a much larger scale of audience and in other cities of the country as well.


About Diamond Magazines Pvt. Ltd.

Diamond Magazines Pvt. Ltd., an offspring of Diamond group of Publications, a group that has been in the publishing business for the last 70 years and has established itself in the same arena.

Diamond Magazines P Ltd. comes out with 4 monthly magazines viz-a-viz Grehlakshmi, Cricket Today English, Cricket Today Hindi and Sadhna Path.


Grehlakshmi is the fastest growing women’s monthly in Hindi. With a current print run of 3, 70,000 copies, Grehlakshmi reach out to 40 lac readers every month. With the content being the right mix of Cookery, Health, Beauty, Social awareness, Stories, Humour, Teen Talk, Bollywood, Interviews, Career etc.  The magazine is a magazine for the entire family. Popular names such as Blossom Kochar, Neeta Mehta, Sanjeev Kapoor, Dr. Kiran Bedi, Dr. Ashok Chakradhar, Shahnaz Hussain, and Jawed Habib etc the magazine enjoys the repute of ensuring quality content to its readers.

Other offerings from the group included, Cricket Today in Hindi and English, which are magazines, dedicated to the most popular sport of our country – Cricket. From covering the latest happenings in Cricket, the magazine cover other interesting off beat aspects of the lives of Cricketers and all related to the game.

Sadhna Path is a health and wellness magazine, which attempts to educate the readers from mutely aping the west.


I urge my women readers to be a part of this Biggest Kitty and celebrate the spirit of womanhood. See you there..!!

‘Massage’ By Rakesh Bedi, a true massage for your emotions!

Massage is a play that really massages your emotions. No words can really express the roller coaster ride of emotions that one goes through while watching the play. From laughter, to the agony of struggle, love, betrayal, guilt, it has heavy doses of everything. The best and the most unique part about this play is that one single person portrays all these emotions and that’s none other than super talented actor Rakesh Bedi.

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It’s a monologue and he enacts 24 characters in the play and each one of them is a treat to watch. The ease with which Rakesh gets into the skin of each character is commendable. His voice modulation, his walk, his gestures, his expressions, everything changes in a flash of a second as he walks in and out of one character to the other. I have been watching Rakesh Bedi in movies and TV serials and have always been an admirer of his effortless and spontaneous acting, but to perform alone, non-stop for two hours, without any scope of cuts and improvisations and play so many characters is another level. I truly respect him now as an actor after watching this show and I am sure anyone who ever watches this show cannot ignore the efforts put in by Rakesh to make this show a success. I saw the show last week and here I am writing about it after almost 10 days, because the show kept growing on me, there have been instances where certain scenes of the play just flash in front of my eyes and I long to see it again.


‘MASSAGE’ tells the story of Happy Kumar, a common man who comes to the big city of Mumbai with his pockets empty but dreams of becoming a hero. He passes through ups and downs, successes and failures, hope and despair, joys and sorrows, lanes and by lanes of the city. Rakesh Bedi’s enact of 24 different characters range from a Punjabi film producer to a South Indian actress and a Bihari politician. Happy Kumar leaves the film industry to become a gym instructor and then destiny takes a turn. The title MASSAGE refers to the massage of a person’s emotional state of mind. Though unable to realize his dream of becoming a hero, Happy Kumar is a happy loser. All his characters are noteworthy, but a few need a special mention. His portrayal of Kohli Saab, the producer with over the top Punjabi mannerisms, is simply amazing. The way Bedi changes his voice and his body language, you can actually visualize Kohli, a fat surd who talks loud, drinks a couple of pegs and gets emotional. Though Bedi doesn’t use a single prop to depict all of this, but you can see. His role as Minister’s PA, Pandey with his slurred speech is commendable and I think his best ever. The way he enacts scenes with so much finesse you almost forget that he is performing alone; you can actually visualize the entire scene and see other characters also. The scene where Heroine’s mother molests him in the music room, his walking up the stairs of his chawl, or massaging the back of Mrs. Kohli, every moment can be sensed, felt and seen.


Towards the climax, when Rakesh is reading a letter left behind by his wife Shanta, he exudes so much pain in his voice that your heart reaches out to him.


I feel privileged to not just have seen this show but also met this legendry actor in person where he shared his journey with this show that started 13 years ago. Check out what he had to say

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Watching ‘Massage’ was really a massage for all my emotions and I loved it so much that I am eagerly waiting for it to happen again. I would like to thank and appreciate the efforts out in by 3 Bells Productions in getting best of the plays in this two day Mon – Key Shanti Theatre Festival and I look forward to many more events by them. Wishing them luck and 3 cheers for Mr. Rakesh Bedi.

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