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Reebok Fight Night at Select City Walk- Engaging Fitness Enthusiasts

Posted on by Aditi Malhotra

Strengthening its position as the leading fitness brand in the country and to celebrate the growing enthusiasm around MMA, Reebok India organized a real MMA fighting cage to enthrall fitness enthusiasts with the world’s most popular sport of fitness. The ‘Reebok FIGHT NIGHT’ was organized at Select City Walk Mall, New Delhi.

Women fighters battle it out in the MMA cage at Reebok Fight Night

The ‘Fight Night’ witnessed nine intense fights, among 18 amateur fighters, trainers & athletes from the MMA community. Renowned MMA expert and Reebok Master Trainers Siddharth Singh and Deepak Karai engaged hundreds of fitness enthusiasts in a power packed MMA master class that covered tips to champion the mental and physical groundwork needed to become a successful MMA fighter, and the secret behind keeping one’s head in the game when on the ropes.

The excitement was palpable as the event kicked off with a one of its kind MMA flash mob by Reebok MMA trainers. Those who volunteered to participate in the MMA master class definitely returned home with their head high as it takes guts to stand in a ring with another person knowing that the impending skirmish can get ugly. Participants were drenched in sweat at the end of the master class that focused on essential self-defense and striking skills from Thai kick boxing.

A Reebok Fight Night winner with Silvia Tallon, Senior Marketing Director, Reebok India

Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “Today, MMA is described as the fastest growing sport of fitness in the world. Though still at a nascent stage in India, combat training and MMA have seen great response over the last couple of years. Reebok has been at the forefront of defining this trend and today’s Fight Night event was our attempt to further popularize this fitness sport in India. It has been a fulfilling evening as we have successfully engaged with Fitness enthusiasts to adopt our ‘fitness is life’ philosophy and encouraged them to train with us.”

To promote Mixed Martial Arts, Reebok entered into a partnership with the largest Mixed Martial Arts (MMA) Company in the world – the Ultimate Fighting Championship (UFC®) last year.

The brand has also launched its latest combat training collection across select stores in India. These also include the exclusive Tribute Collection Tee’s sporting global legends such as Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement, fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to win a full sponsored trip to UFC Fight Night at Manila scheduled for October. The winners also stand a chance to get merchandise worth Rs.20,000 and Rs.10,000. For more details on the collection, consumers can visit the nearest store or log onto www.shop4reebok.com

S.O.A.R Success Over Adversity Reigns- Book Review

Posted on by Sunil Malhotra

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This is the second book by the author Abir Mukherjee who is an IT professional based in U.S.A.
The backdrop of the book is related to the IT industry.The three protagonists who come together in the book namely Uday, Adhyayan and Rajasekaran take you through a roller coaster journey of friendship, love, ambition and deceit.
The story rests on Uday’s dream of making it big. He hits upon a brilliant idea and leaves his job to pursue his dream. He ropes in his two friends Adhyayan aka Adi and Rajasekaran aka Raja to join him.
The three embark upon the journey which takes them through disappointments and trials and turbulations and breakups.
Then comes a huge shock as Uday gets embroiled in a case of cheating and is arrested.
Hearing the news Adi and Raja leave everything to be at his side forgetting the differences they had in the past.
The ensuing married life of Adi which suffers immensely due to the project and the new found love of Raja make a compelling parallel story.
Will Uday be cleared of the controversy, Will Adi’s married life get back on track and will Raja be able to marry his love, an outcaste marriage?
Grab a copy and find out. The book surely has some editing errors and could have been better in that area, nevertheless it makes a very interesting read for sure.

About the Author:

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Abir Mukherjee was born and brought up in Bardhaman, a small town of West Bengal. He is currently based in U.S.A having completed more than 8 years as an IT Professional. He has completed his B.E. in computer science and engineering in 2005 and started working in different software MNCs. ‘S.O.A.R’ is his second novel.Blackbuck Publication has published his first novel, ‘As Life Has No Undo’. He loves to sketch and write in his spare time. He writes to entertain people, not to teach them how to live life, how to be successful in life or any other philosophical lessons

Book Price: Rs 175/- available on Amazon

Rating: 4/5

Understanding Facial Serum, Its Demand & Advantages!

Posted on by Aditi Malhotra

Facial Serum can be a moisturizer or your skin tonner; it can be your sun-screen too. There is no particular logic behind what it is because facial serum does not only work for one task. It prevents you from sun burn, wrinkles and many other signs of aging that actually you don’t want to see.

How it moisturizes your skin?

Chock-full of moisturizing ingredients of Facial serum helps to maintain the moisture of the skin, but it does not work in traditional manner. It does not create a barrier in deep skin and upper facial skin as other products do.
Doesn’t use face oil instead of facial serums?

Most of us are not having proper information about the difference between facial serums and face oils, we may use face oil instead serum due to improper knowledge. Serums are actually water based and facial oils are for sure being formulated on oil basis. Due to big molecules of face oils, it just rest on first layer of skin but, facial serums are having very small molecules which go under upper layer for complete care of it. So, don’t be confuse get the right product for your face.

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Check If Facial Serum Is Right for you!

Only serum with right ingredients will work for you, you can get it according to skin type:

• Acne-prone: Get vitamin C enriched face serum along with presence of retinol which is an antioxidant for reducing inflammation, zinc to sooth the irritation, salicylic acid

• Dry: Vitamin E facial serum is good for you; it should also contain niacinamide for improving skin elasticity, glycolic acid for lightening the skin color, and hyaluronic acid which retains the moisture.

• Dull skin: In this case, always look for antioxidants as green tea extract, ferulic acid, resveratrol etc for cellular recovery and prevention from sunlight.

Caution: before start using of facial serums always consult to doctor. Serum is super potent so, piling it on can damage sensitive skin. Only way to understand more is patch-test.

A great range of facial serums are available online these days, after proper understanding of the product you can get one of best facial serums in India. Properly check the ingredient list within it so that you can judge if the facial serum will actually help you to get back the glowing and charming skin. Best of luck to take a step to the glowing screen!

Grand launch of the Sports Illustrated Motorsports Special issue with BhaichungBhutia and Gaurav Gill

Posted on by Aditi Malhotra

Sports Illustrated India magazine launched the  Motorsports  Special Issue,  in association with Maruti Suzuki Motorsports on 10th August 2016, at Underdoggs  Sports Bar & Grill. Ace Ex Footballer and motorsports enthusiast Mr. Bhaichung  Bhutia along with Ace Indian Rally Driver –Mr. Gaurav Gill unveiled the magazine with Mr. Vinay Pant – AVP Marketing, Maruti Suzuki India Limited. Also were present a host of celebs. The extra special coffee table magazine celebrated the growing category of motorsports in India. Bhaichung Bhutia and Gaurav Gill spoke about their passion for the motorsports. The other sponsors included Singapore Grand Prix and Singapore Tourism Board.

The Launch of the special annual Sports Illustrated India issue marks the dawn of the new horizon in the world of Indian motorsports. The Magazine will provide the much-needed vital knowledge about the motorsports industry and seeks to be the one-stop information hub for the motor sports enthusiasts. The Motorsports Issue is a refreshing sports magazine poised to bring the Indian as well as international motorsports personalities on the Indian scene, focusing on key areas of motorsports. With exclusive interviews and features from both Indian and International Motorsports icons crossing the spectrum of sports, including Karun Chandok, Narain Kartikeyan, CS Santosh, Hari Singh, Gaurav Gill, Suresh Rana and others. The new publication will bring its readers closer to the lifestyle of India’s top racers/motorists.

L- R Mr.Bhaichung Bhutia & Mr. Gaurav Gill..

Spokesperson Mr. Vivek Pareek, Senior Publisher, Sports Illustrated India said “This special issue is a rendition of Sports Illustrated India’s commitment to every sport in India. We hope this specific initiative will encourage more people to take up the sport and find the support they need to excel.”

L- R -Mr. Vivek Pareek, Mr. Bhaichung Bhutia , Mr. Gaurav Gill, Mr. Vina...

Maruti Suzuki India Limited, Mr. Vinay Pant, AVP -Marketing spokesperson said” Maruti Suzuki’s commitment to motorsports has spanned almost two decades, and we have constantly endeavoured to take the sports to the grassroots. With more initiative across the country that encourage budding racers, we look forward to a vibrant racing scenario in India. 

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Spokesperson Mr. Shashank Shekhar Mishra, India Representative of Singapore Grand  Prix said “Singapore Grand Prix is one of the world’s most glamorous events, with exceptional racing and performances. We are proud to associate with Sports Illustrated to bring the passion and excellence of the track to readers and visitors to the most spectacular GP event in the world.

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Black Dog Easy Evenings with Sorabh Pant

Posted on by Aditi Malhotra

Black Dog Sparkling Water from the house of Diageo, recently organized a fun-filled evening, what they fondly call as Black Dog Easy Evenings. As part of these easy evenings, Black Dog gets in different artists for performance across bars and restaurants and let people enjoy an evening filled with loads of fun and excitement. This time it was the Black Dog Easy Evenings with Sorabh Pant, a household name in the field of stand up comedy at a well-known & popular restrobar called Raasta in Hauz Khas Village.

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The evening was truly funfilled from start to finish. From the moment Sorabh Pant climbed on the stage to the time he finally ended the show, it was like watching a live wire all through. I cannot simply explain this man and his talent in words; you have to watch him to believe the energy he has. His jokes were apt as per the audience, they were topical yet very spontaneous. I mean seriously his quick fit is truly commendable. His interaction with people and coming with crazy one-liners was something to watch out for. The whole atmosphere was filled with noises of laughter, whistles, cheering sounds and applauses as this man went on continuously for two hours cracking people up with his jokes and impromptu reactions.

Sorabh Pant brought down the house at Black Dog ‘Easy Evenings’ (2)

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And the moments become more fun when you are sipping Black Dog whisky, which is so smooth and relishing some amazing food at Raasta.
I tried the Chicken Quesadillas and Herb Fried Fish Fingers. The chicken filling of the quesadillas was very good and the fish was crisp from the outside and tender inside. I loved both the dishes.

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“I keep coming back to Delhi, thanks to the great vibes and the enthusiasm of the audience. In a city like this, it’s super easy to get caught up in a frenzied, hectic lifestyle and it makes me feel good to be able to give them that much-needed break. I’m glad I can give the people of Delhi a good laugh and help them unwind a little. With ‘Easy Evenings’ by Black Dog Sparkling Water, I am all geared up to show the people of Delhi how humour is the best way to unwind and enjoy a relaxed evening,” said, Sorabh Pant.

“We are delighted to give the audience in Delhi an opportunity to unwind and relax, with the finest of India’s comedic talent, Sorabh Pant. We want people to take a pause from their hectic schedules, relax and just savour these moments. Easy Evenings by Black Dog Sparkling Water is all about getting people to have a good laugh and relax. A great way to de-stress and unwind on a week day with some great comedy,” said, Nitesh Chhapru, Head of Marketing, Luxury & Premium Core Portfolio, United Spirits. 

About Black Dog Sparkling Water – Easy Evenings

Black Dog Sparkling Water with its strong legacy has understood over time that achievers in their busy life deserve a pause from their daily schedule. Black Dog Sparkling Water – Easy Evenings has been presenting these go- getters with moments to relax and unwind with comedy, music and food galore. Easy Evenings is not only a platform to unwind and witness a spectacle by various artists but also for one to enjoy and let the world wait. Performances at Easy Evenings range from stand –up comedy, jazz nights, improv and food pairing sessions. So come, sit back and enjoy an experience of class and finesse.

About Sorabh Pant

Sorabh Pant is one of India’s most prolific comedians. He has done over 1200 shows in 75 cities across 14 countries. He’s also the founder of East India Comedy and the author of the almost-bestselling novel Under Delhi.

 After the show, I personally interacted with Sorabh and asked him how he started all this and what made him choose stand up comedy as his career.
See here what he had to say about it..

The evening ended with a silly selfie and all I can say is that it was truly an enjoyable evening and I will definitely keep a watch on next Black Dog Easy Evenings and create more memorable moments.

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Raasta Menu, Reviews, Photos, Location and Info - Zomato

Transcend’s DrivePro Car Video Recorders: Drive Safer with a Reliable Eyewitness

Posted on by Aditi Malhotra

Transcend Information, Inc. a leading manufacturer of storage and multimedia products, is proud to announce the complete DrivePro Car Video Recorder series, including the DrivePro 50, DrivePro 100, DrivePro 200, DrivePro 220, and DrivePro 520. Day or night, your DrivePro Car Video Recorder is your most reliable eyewitness on the road.

Every model in the DrivePro series captures crystal-clear Full HD 1080P (1920 x 1080) video at 30 frames every second, faithfully recording everything happening on the road with its wide 130° to 160° viewing angle and large aperture lens.

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Your DrivePro safeguards your valuable video record with its built-in battery to keep recording for 30 seconds in the event of power failure or interruption, plus the G-sensor emergency recording function protects video files from erasure after any unusual shock or impact is detected. The Auto Power On/Off feature ensures your DrivePro is ready whenever you need it.

The bright built-in 2.4″ color LCD screen lets you review video at any time, and your recordings can also be copied to PCs and other devices, and viewed with Transcend’s free-to-download DrivePro PC Tool for Windows. There’s also a quick snapshot feature to take photos at any time.

Capture every detail and every moment

The camera of a Transcend car video recorder is built to the highest optical standards, to capture critical details such as license plates, even in sub-optimal conditions. The DrivePro camera uses not just one, but 6 or even 7 glass lenses, plus an infrared filter lens, for sharp and clear images. Unlike competing products, this design avoids fogging from heat generated during long periods of operation, reliably recording in difficult conditions. The large aperture of the lens, from F/1.8 up to F/2.0, ensures clarity in low light.

Powerful navigation, driving assistance, and safety features 

Choose the DrivePro that’s most suitable for you. Start your journey into car video recording with the entry-level DrivePro 50 and DrivePro 100, move up a gear to the DrivePro 200 and 220, or accelerate to the front of the field with the powerful DrivePro 520. Features available in the range include GPS, rear-facing in-car camera, collision warning and driving assistance, and a mobile app with Wi-Fi connectivity.

The top-of-the-line DrivePro 520 features a dual lens camera: drivers can clearly capture both the road and the interior of the vehicle simultaneously, thanks to the rotatable rear lens with infrared LEDs for night vision.

Both the DrivePro 520 and the DrivePro 220 record GPS coordinates along with video, to precisely determine the location of an incident, or to display your journey path later with the free PC software.

The DrivePro 220 also offers innovative driving assistance functions, including Forward Collision Warning System (FCWS) to keep a safe distance at speed, Lane Departure Warning System (LDWS) to warn if the vehicle is drifting out its lane while moving at high speed, and Parking Mode, to record video and capture evidence automatically if the car is bumped while parked unattended.

DrivePro series car video recorders all include a free high endurance microSD Card, and are available with a choice of either a suction mount or adhesive mount and include a car lighter power adapter. Every DrivePro product is protected by Transcend’s two-year Limited Warranty.

Read more about the Transcend Car Video Recorders at: http://in.transcend-info.com/product/cvr

Where to buy: http://www.amazon.in/transcend

Transcend is a globally recognized leader in the manufacture of storage, multimedia and industrial products. Established in Taiwan in 1988, Transcend offers a full line of standard and proprietary memory modules, flash cards, USB flash drives, portable hard drives, solid-state drives, digital music players, card readers, multimedia products and industrial products. Transcend has established offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Korea, China and Hong Kong. As a customer-focused company, Transcend has the ability to quickly respond to the market’s changing needs. For more information, please visit http://in.transcend-info.com/

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