The Face Shop, a top cosmetic & skin care brand from Korea, finds its foothold in India!
Korea brings its revolutionary beauty and skin care brand The Face Shop to India. Though The Face Shop will be officially made available in Indian market through Amazon from October onwards, a sneak peek into the products and their usage was organised for a few bloggers recently at 38 Barracks in CP.
The Face Shop team traveled all the way to India to make this influencer bloggers segment aware of their brand and it’s usps in turn to reach out their target audiences.
Miss Diane Lee, the spokesperson from The Face Shop, explained about the various natural ingredients used in the products and their benefits. The brand definitely boasts of creating a wide range of skincare, hair care and beauty products from over 1,000 natural ingredients such as flowers, grains, plants, fruits, and oriental medicine to nourish and revitalize the skin so that the skin will feel as much nourished from within, as it looks beautiful on the surface. The brands tagline is ‘Natural Story’ derived from this very fact of using natural ingredients in the products.
The company that was launched in 2003, garnered itself a position of top cosmetic companies in the world within just 4 years of inception and from there on the growth story has been tremendous. Today the brand has its presence in more than 34 countries with 2900+ stores across the globe.
The bloggers meet not only addressed the audience to make them aware of the brand launch in India, but also brought in Shawn Kin, the make up expert from Korea who has been associated with top names exhibiting his make up skills for more than 20 years now.
Shawn shared his make up demo live with the audience, explaining the details of right make up art and things to avoid. Starting from how to go about applying the base before make up, to the right way of shaping the brows, from using the concealer to applying eye shadow and liner to give the eyes a subtle or even a cat look, from how to use the blusher and the correct way of putting lipstick, Shawn casted his spell as he did some quick makeovers and shared his tips keeping in mind the Indian skin tone and textures. It was a delight to watch him as his hands glided from one product to another and one tool to the next creating the perfect look.
Kim even answered the queries and solved difficulties of people regarding usual make up fails and also helped people with some serious issues on how to achieve that flawless look. For example, a lady volunteered for a makeover and she had a set of unequal eye-lids, because of which she always felt that her eye make up of that particular smaller eyelid is never visible. Kim with his expert advise, not only answered her query, but also demonstrated live how she could get rid of this problem and enjoy a beautiful eye-makeup.
Another useful tip that Kim shared was that while applying lipstick one must apply as if smiling and not as pouting in order to retain the shape of the lips in a perfect smile way.
He also said that if we want softer look, we should use powder blush and for a more serious look, opt for creme blush.
It was indeed a very insightful session and I learnt a lot of tips and tricks about make up and skin care.
Lee also mentioned that coming to India was an obvious choice as Indians have been using natural products for skin care and make up since ancient times and hence it makes their brand much more relevant for the Indian market.
Upon answering my question about brand competition, Lee said that though they assure of high quality of products may be like Bobby Brown in competition, but their prices are very much affordable as they want more and more people to buy and use the products.
Its been a week when I was part of this interactive session, and I got a few products as a kind gesture from The Face Shop and trust me since then I have been only using these products. One of their Star Products, the Chia Seeds Cream is something I am totally in love with. The aroma, the lightness of the gel cream is simply awesome. For someone with oily skin like mine, this is a perfect solution. It hydrates the skin without feeling heavy and sticky.
Their other star products include Cushion, which is an all in one cushion that combines the effects of foundation, skin care and sun block, all in one. It surely is the next level of base make up. But the next star product that I loved is from their Rice Water Bright range, its the cleansing foam and I don’t think I will now use any other cleansing foam for myself, its so good.
Since a week, my lips are only hooked to the Ink Gel Stick by TFS, it glides so smoothly on the lips, is long lasting and has amazing shades. Even the Collagen Ampoule Lipstick is excellent. I have become a huge fan of their product range and I so look forward to their being available online from October onwards so that I can add to my collection and make them a part of daily routine.
I am grateful to The Face Shop for choosing our country as their next stop and I hope and wish their journey continues across the world achieving greater success and making people beautiful inside out.
Keep watching their Facebook Page for regular updates and grab the products as soon as they are available, I am sure you gonna love them.
By Aditi Malhotra
Marketing & Social Media Consultant | Content Writer & Columnist | Events & Wedding Planner | Award Winning Home Chef | Home Baker | Artist | Photography Enthusiast