DOJA is the world’s First In(do-Ja)panese Craft Gin. It’s the first craft spirit launched by East Side Distillery, a new and
innovative Indian spirits company with global aspirations.
DOJA is the result of native botanicals from Japan & India mixed to concoct a new wave craft gin that honours a legacy of
“2 cultures in 1 sip”. The artisanal small-batch gin is produced with the finest native botanicals from the rich lands of India
and Japan’s Wakayama prefecture. A Yuzu-dominant base gin with hints of Cedar, Sansho Pepper, and Hinoki in
combination with traditional botanicals from India like Coriander, Pepper, Fennel, and Cardamom.
The launch of Doja at Felix, Anjuna did not just allow us to enjoy this marriage of two cultures in one sip, but also through a masterclass, we got to understand the overall process of making the gin and how each of the botanicals is responsible for enhancing the flavour of the gin.
Crafted by a veteran master distiller in a well-respected distillery in Wakayama, Japan and produced in the Goa-based,
East Side Distillery, the idea for Doja is helmed by Jai Anand who wants to bring a new wave of craft gin to India to
elevate the drinking culture around gin.
Doja uses a method of distillation called single shot which is known to be best for craft gins. Once the gin is distilled
through a steaming process, it is blended with demineralized water to a bottling strength of 42.8% ABV. This method
retains all the essential oils from the botanicals and brings a silky mouthfeel that coats the mouth.
These essential oils give DOJA its distinct aroma and flavour. Doja in Goa is distilled by Doja’s Head Distiller of international repute.
On the mouth, the gin is full-bodied, it coats the mouth and leaves a citrus aftertaste.
The gin-drinking culture has picked up across the world and evidently in India as well. The millennial audience today is exploring gin because it is a drink that is easy on the throat, refreshing, and can be had at different times of the day. Gin has been a great success at bars, is popular on social media, and is currently bursting with opportunities.
Bottled and packaged in Goa, the artisanal small-batch gin is produced with the finest native botanicals from the rich lands of India and Japan’s Wakayama prefecture.
DOJA is a sip and drink format beverage and is recommended to be had on the rocks or water. DOJA will begin its distribution in Goa and Mumbai. It is priced at INR 2050 in Goa and INR 3700 in Mumbai.
Please visit www.do-ja.com for more information on the brand.