If you are spending most of your time marketing your products but you don’t feel as though you are selling in the quantities you should be, then this can cause you huge problems. You may find that your profit margin is greatly impacted and that you are simply not able to reach the numbers you hoped you would. Either way, if this sounds like you then there are certainly some things that you can do to try and turn things around, but it all starts with knowing why your customers aren’t buying from you.
They’ve Found Someone who Offers a Better Price
It’s not uncommon for a customer to decide not to buy from a company anymore, simply because they have found a better price somewhere else. If you drop your prices and if you try and battle against discounts, then this is one of the worst things that you can do. If you want to solve this issue, then you need to draw as much attention as you can to the benefits of your products when compared to your competitors. This will help you to convince shoppers who are less price-sensitive to buy from you instead.
Your Customers Don’t Understand the Value you Offer
When it comes to purchasing a product or a service, you have to know that most customers are searching for benefits and not features. They want to find a solution to their problem so that they can make their life better in one way or another. The value that your product offers isn’t actually linked to how many features it has to offer. It’s linked to what it helps your customer to do. It’s a good idea for you to look at your marketing messages if you are not quite sure if your customers understand your product value. Make sure that you are solving their pain points and also try and improve the general performance of the product if you can. It’s also a good idea for you to review your item so that you can create a description from the point of view of your customer. If you want to understand your customer better, then it’s a good idea for you to invest in Userzoom.
They Got Distracted
It’s important to know that consumers can get distracted, very easily. It may be that they are genuinely interested in your product, but that doesn’t mean that other factors haven’t gotten in the way. It may be that your ad stopped them from checking out or that they had to take a phone call. It’s also important to know that the average consumer’s attention span can be shorter than that of a goldfish. This means that you have less than 8 seconds to try and capture the attention of your audience and convert the sale. If you are using a business sales funnel then this should show you where most of your users are dropping off, so that you can make the appropriate changes as soon as possible.