Month: March 2016

Shahrukh-Salman Bromance at TOIFA rehearsals..

Shahrukh-Salman Bromance at TOIFA rehearsals..

Ever since they patched up their long lost friendship, Shahrukh and Salman have been seen together quite a lot of times.

Recently they were seen catching up while rehearsing for the upcoming TOIFA awards. As per insiders, both are geared up to give power packed performances at the award function and we can’t really wait to see it..

They both are otherwise busy shooting for their respective films Raees and Sultan which are up for a clash at the box office, but all seems well between the two.
In fact just a few days back Shahrukh even dropped on the sets of Sultan to greet his dear friend Salman.

Now its for some producer-director to cast the duo together and create history..its really gonna be amazing for their fans if they work together on a film, meanwhile enjoy the glimpses of their bromance off screen.

Enjoy Easter delicacies at the Plaza Premium Lounge

Enjoy Easter delicacies at the Plaza Premium Lounge

It’s that time of the year, when Easter celebration is around the corner and true to its tradition; Plaza Premium Lounge will ensure that travellers do not miss out on the Easter feast by serving a bountiful buffet and Easter special delicacies.

Easter is the time where friends and families come together to enjoy the very best food. To mark the revelry of Easter, the team of chefs at Plaza Premium Lounge rustles up an eclectic fare to entice the taste buds of our guests. The chefs have prepared an extensive menu of salads, main course and deserts.  The guests can choose from an array of salad options on offer, which includes fresh Greek Salad, creamy, Ambrosia Fruit Salad, refreshing Citrus Spinach Salad, Herb Infused Caesar Salad and Chicken Romaine Salad. Main course includes favorites like Couscous Royal Au Poulet, Ratatouille, Mexican Rice and Boston Bake.

No Easter meal is complete without desserts. A basket of desserts will be served including Easter favorite Hot Cross Buns, Easter Bunny Rolls, Easter Bunny Treat and Easter Meringue Cups.

So, what are you waiting for? Don’t forget to visit Plaza Premium Lounge in Delhi, Bengaluru or Hyderabad Airport for a taste of exotic Easter on your salver.
What: Easter Special Menu
Where: International Departures, Plaza Premium Lounge at Delhi, Bangalore and Hyderabad Airports
When: 27th March, 2016
Price: Lounge access starts at Rs.1800 plus taxes
*This promotion is limited to select lounges across Delhi, Bangalore and Hyderabad Airports.
For more information, please contact:
Harmandeep Singh| 9899666674 | [email protected]

Linda Duo I 8527994422 I [email protected]
Washing Dirty Linen In Public or A Publicity Stint…!! Hrithik- Kangna Squabble Gets Meaner…!!

Washing Dirty Linen In Public or A Publicity Stint…!! Hrithik- Kangna Squabble Gets Meaner…!!

Its been over a month that stories of Hrithik-Kangana’s alleged affair and break up stories are doing rounds..the social media is too full of fact they themselves are using social media actively to make their point and now gone to the extent of releasing legal statements against each other.. But my question is.. Is this really required.. are the fans interested in knowing so much about the personal lives of our film stars or are the stars themselves making a mockery out of their life situations.

Do they own a justification.. aren’t they normal humans too, can’t they settle their own issues amicably without making a hue and cry about it or is the media itself that makes the mountain out of a molehill. I guess these questions will always remain unanswered…!!
“Hrithik Breaks His Silence and Releases a Statement”- when was he quiet at the first place, innumerable tweets have already given enough dope to media and public. And now following the tit for tat policy, Kangana too releases a legal statement, meanwhile media and public enjoy the overhyped squabble and gain some dope for masala posts for their social and other media.
For those who have missed it.. here it is.. excerpts from both statements
In his official statement sent through his publicist, Hrithik Roshan has spoken about the fake email id through which he alleges someone was impersonating him.
“Anything private that becomes public gives rise to speculation and unnecessary controversies simply because the general public are not privy to the whole truth.Out of respect for everyone involved, I followed the legal path to resolve the matter in question so as to keep it private. It was a breach of ethics to reveal the contents of a private legal notice. Dignified silence is dignified up to a point, but there comes a time when the silence needs to be broken to protect one’s name, family and image.The crux of the matter is that the mail id [email protected] does NOT belong to me. I had filed a complaint in this regard with Mumbai Cyber Crime cell on 12 December, 2014 when I learnt of this impersonator communicating with said person. I have absolutely NO CONNECTION with this ID. The entire issue stems from a case of identity theft which has carried over to me. My complaint was reactivated on March 5, 2016 and the crime unit has made headway in tracking this person down. Once that is done, the matter can be laid to rest.And finally, I believe that mental health is a grave and crucial issue which merits serious discussion. I would never address it flippantly nor use it as a personal attack. Any allegation to the contrary is a misrepresentation of facts. I was requested to keep silent and I did so for 2 years.”
Meanwhile, here’s Kangana’s entire statement.
Mr. Hrithik’s statements made to the media are nothing but efforts to gain public sympathy. He cannot wash his hands off the matter now after having criminally threatened my client and having intimidated her, without any provocation. He also cannot deny the fact that my client never named him anywhere and it was he himself who claimed to be “Silly Ex” in his notice. Besides his own acts of stating in the media that he would rather ‘date a Pope’ gave enough fodder to the media to start speculating. How can he blame my client for all his own acts of commissions and omissions.
Further, he should have refrained from making absolutely false statements in his notice. He specifically claimed that he does not know my client socially at all. If that were the truth, then how was he attending my client’s private birthday party with his entire family and my client was attending his party besides his sister’s and his father’s birthday party as well. There is enough proof on public platform, which sufficiently proves that Mr. Hrithik Roshan’s is lying.
Pursuant to my counter-notice there are now new claims that my client was not co-operating with the police to help with investigation of Mr. Hrithik’s complaint. These claims are as false as his other claims. The fact is that my client was never dealing with any imposter and given the background of the matter, it is very lame on Mr. Hrithik’s part to even suggest that. Besides my client was never ever asked for any co-operation in the said matter by any person for obvious reasons. The fact that Mr. Hrithik waited for seven month to lodge a complaint says it all. Now pursuant to receipt of my notice the complaint is once again being looked into by Mr. Hrithik Roshan, only as a face saving strategy.
It is also worthy to note that Mr. Hrithik Roshan specifically claims to have received 50 unsolicited emails per day from my client for about 601 days (as calculated from 24th May 2014 up to 16th February 2016). Accordingly, he should have received more than 30,000 (thirty thousand) emails from my client as against his own alleged claim of receiving only 1,439 emails from my client during the said period. This shows that there is non application of mind even while making allegations. At least make efforts to do the calculations. Besides if Mr. Hrithik Roshan was really receiving unsolicited emails from my client then why did he not prudently block my client and went on receiving my client’s emails for such a long time. The answer is obvious.
His own actions speak a lot and I need not say more on behalf of my client Ms. kangana Ranaut. Most importantly I would like to point out that at least Mr. Hrithik Roshan should have bothered to ensure that he has a good reason to send a Legal Notice to my client. However as expected the notice is absolutely baseless, unsubstantiated, unwarranted and uncalled for. There is not even a case of defamation made out against my client and he is issuing a Notice for defamation without application of mind.
He needs to immediately realise that my client Ms. Kangana Ranaut does not need Mr. Hrithik Roshan’s name to garner publicity or attention, as she is a renowned public figure herself.

IMS, Noida hosts 3 day Management Development Program on Strategic Cost Management

IMS, Noida hosts 3 day Management Development Program on Strategic Cost Management

Strategic Cost Management

Former World Bank expert and currently a faculty at IIM Ahmedabad, Prof Rajendra Patel will offer insights to management executives and students on various aspects of cost management

Noida, 17 March 2016: In an effort to help improve management practices in the industry and devising better cost management strategies, leading management institute IMS Noida today began its three-day periodic Management Development Programme that brings together leading academics, industry insiders and experts in the field.
This year’s programme is discussing Strategic Cost Management, a crucial subject in management studies that pertains to the economics of reducing costs without compromising on quality and delivery.
Professor Rajendra Patel from IIM Ahmedabad will offer his valuable inputs and new perspectives on methods and techniques for appropriate cost planning, importance of managing costs and aligning them with the business strategy of an entity.

The forces of globalization, liberalization and privatization have not only knitted the world economies closer together but the spill-over effects of the changes happening in world are today felt more strongly and swiftly by all the economies. It is cost effectiveness that prompt hundreds of western companies to outsource jobs to low-cost destinations like India. Cost effectiveness is the key to competitiveness in a highly connected world like ours. Hence, there is greater need today to recognize different costing systems and strategies and devise better managerial decisions and business strategies to constantly remain cost effective.
“As a discipline, management studies needs to constantly evolve itself to include in its paradigm the changing needs of the time, which keep throwing up new challenges into the discipline. Cost management is an area of management that needs constant re-thinking and evolution to keep tiding over the rising costs. Today, Indian organizations may be benefitting from the outsourcing boom because of low labor costs; however, the wages are bound to increase and they need to devise other strategies to keep costs low and their competitive advantage high. The management development programme is an initiative from our end to help the management sector improve on various fronts. This year we are discussing of cost management as it forms of the basis of any enterprise and management,” said Dr KJS Anand, Executive Director, IMS Noida.
The first day of the programme began with inauguration and lamp lightening by Dr Debarshi Mukherjee, Chairperson, Centre for e-Commerce, IMS, Noida and Dr KJS Anand, Executive Director, IMS, Noida. The day introduced the participants to the basics such as costing terminology, cost objects, cost drivers, break-even analysis using concept of relevant costs, conventional method of indirect cost allocation, activity-based costing in product industry, service industry, relevant costs for alternative choice decisions etc. While the day 2 of the programme will discuss aspects of Management Control & Organizational Performance, ProPt Centres  & Transfer Price issues, Analysis of Financial Performance, Corporate Performance Measurement in Multi Divisional Companies, Performance Measurement – Balanced Scorecard – Beyond Financial Numbers, Day 3 will deal with issues Target Costing ,Value Engineering, Just-in-Time, Theory of Constraints, Life Cycle Costing etc.
“With India emerging as the third largest startup ecosystem in the world, there is growing demand for efficient and innovative management graduates who are adept and trained at devising new strategies to resolve problems. While globalization has made more markets easily available, improved connectivity and helped fasten business processes, it has also increased competition and challenges to new businesses manifold. Hence, management development programmes are necessary to provide relevant training to the executives of different sectors of the economy operating at different levels in the organizational hierarchy, through real-world case studies, group discussions, and interactive presentations. I am honored to receive to the opportunity from IMS, Noida to share my knowledge and experience with all the management people,” said Prof Rajendra Patel.

A visiting faculty at IIM Ahmedabad for Finance & Accounting now and a past association of twelve years as a regular faculty, Prof Patel specializes in management planning and control. He worked closely with World Bank in debt rescheduling and providing balance of payment support for central African countries as a senior manager with Peat Marwick Mitchell & Co during 1978 -1985 and with Rolls Royce plc group as Finance director for over fourteen years. He has to his credit over 100 training programmes in India and Asia Pacific region.
Spiritual Symphony-The Divine Life You Were Born To Live, Workshop with Pami Singh

Spiritual Symphony-The Divine Life You Were Born To Live, Workshop with Pami Singh

Some experiences can never be fully comprehended in words, but still its imperative that I share my experience with you all and urge you to experience it for yourself.
I attended this Spiritual Symphony workshop organised by Mr. Pami Singh on the 27th and 28th of Feb, and I am writing about my experience now after almost 20 days. My reason for the same is that normally when we attend such spiritual & meditation workshops, for the first few days we are in awe of it and we try to bring some changes in our lives, but slowly we start coming back in our existing world and the influence of the workshop starts diminishing. But not this time, 20 days ago whatever I learnt and experienced in the workshop, it remains with me very strongly.

This workshop by Mr. Pami Singh was organised at a serene and calm venue in the Greater Noida called House of Kapaali, and it was spread over 2 days.

“The Divine Life You Were Born To Live” is one of the most powerful and exciting program developed by Pami Singh. This two day workshop enabled me to embrace my true and unique purpose for this divine journey and it helped me believe that I am the true divine perfection of God, the God is within me, and I am the God. The journey was replete with guided meditation, interactive exercises and personally validating experiences. Each and every aspect of this journey left me asking for more.

The interactive sessions and demonstrations took me to another level of understanding. It really made me question myself, it made me realise that most of the things that happen around us are a result of our own belief system that we are ignorant to change.

Pami Singh

For example, there was a particular activity where in using broken hangers and straws, we were demonstrated how the universe responds to what we think and how can we control and change our thinking to in return get desired results. But then the whole confidence comes when the demonstration is not a mere demonstration by an expert but an experience that we observe by doing the activity ourselves. Because unlike the normal beliefs of spiritual consultants being blessed with some extra powers, Pami focuses on the fact that we all possess the similar power, we all are equals, he just helps us making more aware of ourselves.

Pami works unhurriedly and with his nurturing insights it helped trigger within me the knowingness of my own inner wisdom which, in turn lead me to the unchallenged awareness of the perfection

and powerful divine creator that I truly am, always have been, and always will be provided I keep believing it.
With Pami’s guidance, I understood that all that I want to know, I want to achieve, and I want to become is within me. Its a mere shift and change of the existing belief system, and we can really get what we want and wish for.
In fact, as per Pami, now also whatever we are, we are because of our own thinking that leads to actions and reactions of similar kinds. For example, when we pray to God to become successful, In Pami’s words, we are somewhere establishing the fact that we are unsuccessful and hence praying to become successful, in his opinion because we create this negative aura, we get more negativity in life. Instead we should believe that we are successful, visualise ourselves in that happy space and then that is what we will actually end up creating with the help of universe.

All the topics covered in the workshop definitely helped me see things differently and now even after 20 days, the shift in my belief system that I started experimenting with, is working wonders.
I suggest all my readers to please experience this once for yourself and I can guarantee that you won’t regret it.
Everything you want to know is within you. In this workshop you will learn and experience how to access this wisdom and to integrate it into your daily life with love, joy and compassion. In today’s stressful life, we have all forgotten the true meaning of life, we have no idea what we truly need to do, and we have forgotten are true being. We have forgotten that we are his perfect divine creation; the only thing required is for us to believe in it.
This is exactly where Mr. Pami Singh will help you, a two day workshop, will take you through a journey of finding yourself, nurturing yourself and believing that you are the perfect divine creation of God.Some of the timeless awareness that will be covered during the workshop are:
 “Who am I?” and “Why am I here?”
Why Meditate? And what is Meditation?
The limitless and ever creating self
Intuition – the everyday language of the soul
The very conditioned Mind we possess – Explained by interactive demonstrations
The Laws of Attraction and how NOT to use them inappropriately
Guided Meditations to the Source of Love
Left and Right Brain Exercises
How to move from ‘Pride to Purpose’
Severing Links with the Past
Relationships and much more………..

To know the details about next workshop, you can get in touch with Pami through his Facebook

About Mr. Pami Singh
Pami Singh is a Psycho- Spiritual Consultant, a past lives regression therapist, meditation teacher, and personal guide/coach who has been conducting workshops on the practical aspects of everyday spirituality since 1993 for all age/cultural groups- from individual teenagers /adults to corporate businesses to sports professionals in the European community, USA and India.
In 2009 he released a DVD, “Who I Really Am” and a CD, “ A guided Meditation – with Pami Singh”. Last year his first book, “God I AM”, was released in print and eBook form and it has received many meaningful testimonials from readers across the world. It is available on Amazon everywhere. He is now writing his second book, “The Born Again Human”, plans to release it later this year.
Says Pami “My life path and commitment are to help re awaken the inner wisdom that lies deep within us so that all of humanity can, once again, be free of the shackles of fear and hate, and instead, embrace the joy of love and nurturing of/for all. My programmes are carried out under the banner of “Spiritual Symphony” which takes you on a practical journey of self awareness, enlightenment, creativity and bliss by guiding and supporting you to re-connect with your ‘Divine Self’ through the medium of Meditation.”
In this line of work, there are no ‘certificates’ or ‘honours’ conferred by institutions. The real ‘honours’ for those of us who are committed to this kind of work are to see the transformation in the quality of life of the people whose lives touch ours. For that no certificate exists, and none is required.

Gadre Marine Showcases Sea Food Range @Cafe Public Connection

Gadre Marine Showcases Sea Food Range @Cafe Public Connection

Gadre Marine hosted an evening especially for foodies at the Cafe Public Connection in Connaught Place. The highlight of the evening were the dishes prepared using Gadre Marine’s range of sea-food products.
Chef Chauhan at +Cafe Public Connection had prepared some unique dishes for enhancing the taste of Gadre Products.
To start with there was a crab stick cold soup, prepared using coconut milk. It had a very subtle and different kind of taste, though I am not a coconut person, but still the taste of the soup was something I relished.

It came garnished with crab sticks that are the most popular speciality of Gadre. These carb sticks are not made using crab meat, but with fish. It helps reaching out to those who have allergy to carb meat or find it too expensive, so the solutions comes from Gadre by giving you the experience of similarity in taste, which is less expensive and made of fish.

Chef Chauhan Posing With His Creation

Next was some crab stick salad, healthy and tasty are the two words I could use, to describe this dish.

Then there were lobster bites and they were the best I have eaten. Crispy on the outside, and soft inside.

Butter Garlic Crab Sticks were another hit amongst those present, they were very juicy and tender.

Spicy Masala Prawns went to become my favorite food from the evening. They were super delicious.

There was some chicken tikka also from Cafe Public Connection’s side for those who didn’t like much of sea-food.

I thoroughly enjoyed my experience at the Cafe Public Connection and the yummy dishes prepared using Gadre Premium Sea Food Products.
I also happened to meet the Brand Manager of Gadre Products, Ms. Sneha Sharma and It was such a pleasure meeting her. She went on to explain all the minutest details about the product and its quality that I now believe in the products even more.

I am gonna buy my choice of these sea-food products and enjoy eating them at home as well. The products are available at a wide range of stores and in raw, ready to cook and marinated variations. Grab your packs now…!!
Da Milano Launches Spring Summer Collection Called ‘Wooba’

Da Milano Launches Spring Summer Collection Called ‘Wooba’

Da Milano, the very popular premium brand into bags, shoes and accessories, launched its latest collection Wooba.
The showcasing event took place at their Select CityWalk outlet.

Just as its name, Wooba represents youthfulness and focuses on youth as their main TG. Till now Da Milano, has been more of a choice of women above 30 years as the range was more classy and sophisticated, but with Wooba, its different. Wooba collection showcased boldness and quirky colours and styles to choose from. Also the price range for Wooba has been developed keeping in mind the youth, the pricing for bags starts from about 10000 INR onwards which makes it very affordable as compared to their main range.

There was also a fun selfie contest for the bloggers, and it was so much fun posing with these vibrant bags and accessories.

Boys and Men needn’t worry, as they offer some new styles and colours especially in laptop bags for males as well. There are really cool design options to choose from.

It was a fun filled afternoon and I look forward to more designs that Da Milano would be adding to the Wooba collection. And now all you girls and boys, men and women know where to head for your next purchase…!!

Spa L’OCCITANE opens largest property – Spa la Vie in the heart of Jubilee Hills, Hyderabad!

Spa L’OCCITANE opens largest property – Spa la Vie in the heart of Jubilee Hills, Hyderabad!

L’Occitane Spas is the largest international Spa chain in India with iconic properties all over the country like the largest and only Hammam spa in Mumbai, a spa in the snow capped mountains in Khyber, in the 18th century Palace of Devi Garh, in the hills of Mussoorie at the JW Marriott, etc.
The chain is now proud to announce the opening of their latest property – Spa la Vie by L’OCCITANE in the heart of Jubilee Hills, Hyderabad! This Spa is a 10,000 sq. ft. Mediterranean Wellness Sanctuary nestled in the heart of Jubilee Hills and is one of Hyderabad’s largest spas!

Escape to the Nature ensconced Lounge before or after a treatment, indulge in Provencal inspired rituals in their opulent treatment rooms, pamper the body and the face with their Shea from Burkina Faso and Immortelle from Corsica , enjoy well-being soaking ceremonies in free standing Bathtubs in every treatment room, feel refreshed in their private steam chamber after a revitalising signature aromachologie massage, spend soulful moments in their oversized VIP Couple’s Suites, host an intimate Spa Soiree with friends and embrace freshness with their Spa terrace surrounded by 20ft tall trees on one side and overlooking the Golconda fort on the other.
Just as the Provence is a unique resting place, Spa la Vie by L’OCCITANE is a sanctuary of tranquility, rejuvenating your body and soul!

There are a plethora of treatments offered including facials, body massages, body treatments, wet treatments (steam baths and baths with essential oils, etc), area focused treatments for different parts of the body and ayurvedic treatments.
About Spa L’Occitane –
L’Occitane is one of the world’s foremost premium brands of natural beauty products. The $ 3.5 Billion company, L’Occitane celebrates and preserves the traditions of the beautiful French region of Provence and has become the world wide reference for Mediterranean well-being through its unique products. There are over a 2000 L’Occitane stores worldwide and over 65 L’Occitane Spas in 24 countries.
With close to 50 beauty and spa treatments, Spa L’Occitane has an unparalleled expertise in catering to the needs of the most individual and yet diverse tastes. The Spa’s signature treatments are created in all locations using local flora and fauna mixed with natural L’Occitane products.

Swedish effleurage strokes, Chinese acupressure and Balinese massage techniques come together to stimulate circulation and ease tensions. Aromachologie essential oils – lavender, tea tree and geranium – ensure complete relaxation. The body and mind feel truly calm; sleep can come more easily.
The Revitalizing Body Massage combines gentle Swedish effleurages, deeper-pressure Lomi Lomi and Balinese movements with the invigorating blend of mint, pine and rosemary essential oils. First, the massage focuses on the left side of the body, the side of the heart, to gently stimulate the acupuncture meridians from head to toe. Then the right side is treated to ultimately release all the energy from the body. Feelings of fatigue or weakness simply disappear!
This treatment combines the Hawaiian Lomi Lomi massage, acupressure and gentle stretching. A deep-tissue massage and soothing essential oils ease muscular tension, with a focus on the back, shoulders and nape of the neck. Perfect for recuperating after a long journey.
A quick pamper to relax those tired legs using the Revitalizing Aromachologie Oil.
A softening hand mask and massage using pure Shea butter. An extra 45 minutes of your time is all it takes for nourished, protected, soft and beautiful hands.
A treatment for traveling, for rough feet and for heavy or restless legs. For the legs: a massage that stimulates drainage. For the feet: a massage with Shea Butter to nourish the skin.
Complete Address: Spa la Vie by L’OCCITANE, Apollo Life Center, Jubilee Hills, Hyderabad – 500033.
Tel: 040 2355 9060 ; Email: [email protected]
Website: Facebook: Twitter: @luvofspa

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Add Colours to your Holi with a Traditional Indian Menu at the Plaza Premium Lounge

Add Colours to your Holi with a Traditional Indian Menu at the Plaza Premium Lounge

Holi, one of the most popular Indian Festivals and also known as the festival of colors will be celebrated this year at the Plaza Premium Lounge with a scrumptious Holi special menu.

Holi marks the onset of spring and the triumph of good over evil. The festival is synonymous with wide range of sweets and milk based drinks. Indulge in traditional culinary delights chosen specially for the occasion by our talented team of chefs. The guest will be greeted with traditional hand crafted welcome drink such as refreshing Rajasthani Thandai or lip-smacking Kesar Pista Lassi. These milk based cold drinks are the perfect way to celebrate the festival and also to beat the heat. Guest will be treated to other mouthwatering dishes like Rangila Paneer Tikka, Gulabi Murg, Subz Dum Biryani, Kashmiri Dafli Curry and Murgh Jalfrezi.

Exciting famous Indian snacks such as Bhelpuri, Dahi Bhalla and Aloo Papdi Chaat will be served at the live counter especially curated by the chefs where guest can enjoy the flavour of street food. There will be delightful Holi special desserts to complete the scrumptious menu. Holi special Gujiya sweets and Shahi Tukra will be served for the traditional Indian sweet lovers.

Enjoy the festival of colours with Plaza Premium Lounge while travelling at the Delhi, Bangalore and Hyderabad Airport.
What: Holi Special Menu
Where: Domestic Departures, Plaza Premium Lounge at Delhi, Bangalore and Hyderabad Airports
When: 24th March, 2016
Price: Lounge access starts at Rs.1200 plus taxes

*This promotion is limited to select lounges across Delhi, Bangalore and Hyderabad Airports.
PVR Nest, Show of Force, and SafetiPin inaugurate the “Campus Ambassador Program; Making Delhi City Safer,” as part of the Frame her Right Campaign

PVR Nest, Show of Force, and SafetiPin inaugurate the “Campus Ambassador Program; Making Delhi City Safer,” as part of the Frame her Right Campaign

PVR Plaza, New Delhi, 10thMarch, 2016: On the occasion of the 100th International Women’s Day, PVR Nest, the decade old social program of PVR Ltd., the largest cinema exhibitor of India; Show of Force, implementers of the Frame Her Right Campaign; and SafetiPin, the country’s only audit based safety application, launched a unique youth-led program, “Campus Ambassador Program; Making Delhi City Safer.”

The initiative aims to empower youth to have an active role in developing safer cities. Leveraging a newly developed app, Safetipin, youth are trained on how to collect safety-related data and report on violations or issues around the city. The initiative is part of the Frame Her Right campaign, an initiative inspired by Half the Sky Movement that was launched in 2014 as part of a USAID-funded public-private partnership seeking to challenge harmful gender norms and behaviours.

Inaugurated by the guests of honour, H.E. Mr. Richard Verma, US Ambassador to India and H.E. Mr. Nadir Patel, Canadian High Commissioner to India, this initiative encourages and builds the capacity of the youth to partake in developing better city planning and design. The program will roll out the ‘SafetiPin App’- a United Nation’s supported tool to enable the development of safer cities through the collection of data, crowd sourcing and information sharing. The launch included a power-packed session with a panel of eminent thought leaders, and awards and felicitations of women leaders who have worked impeccably for women issues. The event also premiered the exciting campaign film, which will be screened across select PVR screens for the next 90 days.
Speaking about the occasion, H.E. Mr. Richard Verma, US Ambassador to India said, “The launch of the Campus Ambassador program is both timely and necessary as India has the world’s largest youth population. Globalization, technological advances, and the spread of social networking offer new opportunities for youth to connect and become more active participants in finding solutions to the world’s toughest development challenges. The U.S. Government is supporting this and many other such programs that support the goals of preventing gender-based violence and protecting the rights of women and girls.”

Further H.E. Nadir Patel, High Commissioner for Canada to India added, “Canada has long been at the forefront of developing smart and safe cities, and we are happy to associate with this great initiative by PVR Cinemas. I am confident that this drive will encourage young minds to generate fresh ideas to city design, attempting to make Indian cities safer for all residents.”

On the occasion, Ms. Niharika Bijli, daughter of Mrs and Mr Ajay Bijli, welcomed the guests with her powerful welcome note. Further, Mr. Ajay Bijli- Chairman & Managing Director- PVR Limited also added, “Storytelling, if used along with supportive technology, has immense power to transform the society. Since the ultimate crusaders of this women safety program are our youngsters, PVR Ltd. will connect with them through various films and student focused content. If our student ambassadors are motivated, we will surely witness a self- sustained social change.”

Leading the power-packed session, Ms Kalki Koechlin, eminent film and stage actor, producer, playwright and screenwriter said, “I am glad that the society is consciously moving in the right direction towards women safety and empowerment. What is most exciting about this program is that so many different stakeholders have joined together to contribute for a significant cause.”

Participating in the power-packed session, Ms. Kalpana Viswanath – Co-Founder, SafetiPin, talked about the SafetiPin app that was launched during the event. She said, “SafetiPin believes in leveraging technology to make our cities safer and more inclusive for women. This mobile application provides critical information that helps people make safer decisions while moving around a city and alerts you if you are in an unsafe area.  I am happy to be a part of this program as the youth can play an important role in creating safer cities.”
Adding to the panel discussion, Ms. Karishma Srivastava – Country Director of Half The Sky Movement Global Engagement Initiative, said, “One of the most important reasons for suppression of women across cultures is the lack of awareness and sensitivity to these issues. “Half the Sky Movement Global Engagement Initiative” is a transmedia program that is supported by USAID and seeks to leverage the use of media and technology to introduce new ideas, challenge norms, and bridge this knowledge deficit. Being a part of this larger women’s day celebration program will help us take our message further and make long lasting impact.”

Special guest and program partner, Ms. Smiti Kanodia, Director – Essar Group added, “Women play a pivotal role in the development and progress of society. Therefore, women empowerment is one of the six key focus areas for the Essar Foundation. Being associated with this program takes the foundation a step closer towards its greater mission.”
The occasion was also graced by the top management of PVR Ltd.: Mr. Sanjeev Kumar Bijli- Joint Managing Director, PVR Ltd.; Mr. Gautam Dutta, CEO, PVR Cinemas; Mrs. Selena Bijli- Trustee, PVR Nest and Ms. Niharika Bijli; along with Ms. Patricia Barandun- Deputy Representative of UN Women Office for India, Bhutan, Maldives and Sri Lanka; Ms. Kamla Bhasin- Feminist, Activist and Social Scientist.

About PVR Nest:

PVR Limited (the Company got incorporated in 1995,) has been an early adopter of Corporate Social Responsibility (CSR) program. Sustained economic performance, environmental and social progress has been our key factor for holistic business growth. We established the PVR Nest foundation in 2006 as a not- for profit nodal body aimed at providing dedicated approach to community development and also to fulfill our corporate s social responsibility commitments. PVR Nest foundation works with Children at Risk (Childscapes) on their complete rehabilitation, education, nutrition, healthcare and employability, additionally, through its infrastructure-business enterprise- PVR Cinemas, it fosters the largest film-based education program (Cine-Art). PVR Nest partners with local communities and builds its capacities to mitigate the issues and challenges the communities face.