Virat Kohli ushers an exhilarating cricket carnival at Smaaash, Noida

Virat Kohli, the heartthrob of millions, visited his favourite gaming destination-SMAAASH, at the DLF Mall of India in Noida to announce the biggest participative cricket tournament in India- ‘The “SMAAASH Sachin ViratCricket Carnival’’. India’s leading youth icon and sport star was applauded by his fans who, turned out in huge numbers to meet the brightest star of the Indian cricket team.

Virat addresing the crowd at SMAAASH Noida_1575x1050 

Gracing the occasion, Virat announced“Smaaash Sachin Virat Cricket Carnival”which is a nationwide eventand is designed to be a fun-filled cricket tournament that will bring together 2000 teams across India to compete against each other. The tournament will be played across five Smaaash centres i.e Mumbai, Noida, Gurgaon, Bangalore and Hyderabad and the finals will be held at Smaaash, Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and ViratKohli, at a glittering event at Smaaash in Mumbai.

The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by legends. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs.3 lakhs respectively.

Prior to the event, a contest was held on Smaaash’s social media platforms wherein 3 lucky winners were selected. These winners got a wonderful opportunity to closely interact with their icon Virat Kohli over a scrumptious meal at the Mighty Small cafe. Mighty Small at Smaaash is the new concept café that has been launched at Smaaash properties across the country. The perfect complement to Smaaash, Mighty Small presents drinks and dishes that are perfect accompaniments to the exhilarating gaming options, and can be carried across the property floor.With an inviting bar and a relaxing ambience, it’s a great place to unwind with friends, family and loved ones.

 Speaking on the announcement,Shripal Morakhia,Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd., said:“The unique sensory experiences along with world-class activities and a full-service restaurant make Smaaash a preferred destination for the young and the young-at-heart. Having Virat as the youth icon of SMAAASH has given an exciting dimension to the brand. His energy and zeal for sports perfectly resonates with SMAAASH and its fans, and this particular association has been wonderfully well received by enthusiastic SMAAASH and Virat fans across Delhi. He is known for his pathbreaking performances. In a similar vein, Smaaash too has taken several pathbreaking initiatives in the gaming and entertainment industry. With Smaaash, we hope to continue to blaze a trail with pioneering concepts in the coming future as well.”

 Mr. Ashok Cherian CMO, SMAAASH and Virat Kohli, Youth Icon of SMAAASH- Resize_1575x1050

Mr. Ashok Cherian CMO, SMAAASH and Virat Kohli, Youth Icon of SMAAASH 1- Resize_1002x1050

Sharing his excitement, the passionate cricket superstar, ViratKohli said, “Smaaash is a unique and cool, multi-sports entertainment zone designed to give you an adrenaline rush. It is an ideal place for individuals and families to spend quality leisure time. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage cricket lovers.I am very excited and happy to be associated with Smaaash and eagerly looking forward to the progress of the cricket carnival

 Virat with Fans at SMAAASH Noida_1575x1050

Virat Taking selfie with Fans at SMAAASH Noida_1400x1050

About SMAAASH: Smaaash is a sports-centric immersive and interactive entertainment center. It presents an unmatched range of games that offer a superlative virtual-reality experience, and combines the best of sports, music, dining and bar into a highly interactive, innovative and involved entertainment experience. Smaaash is present across Mumbai, Gurgaon, Bangalore, Hyderabad and Noida. Smaaash offers a lot more than your run-of-the-mill banquet hall and gaming center. Smaaash has not only redefined sports entertainment, but also raised the bar for customer engagement. This innovative entertainment and active engagement is what defines Smaaash.

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