Tag: Virat Kohli

Manyavar appoints ace cricketer Virat Kohli as its official brand ambassador

Manyavar, India’s leading brand in men’s ethnic wear, announced the appointment of cricket icon Virat Kohli as the official ambassador for the brand. Youth icon Kohli will now feature in all the print and electronic media campaigns of the company for the next two years.

Virat Kohli is one of the biggest names in Indian sports – carrying the respect of the country to the world. Kohli is a hero on and off the field who connects with Indian youth and has earned accolades and respect through his hard work and brilliant performance- a philosophy which the brand Manyavar stands for!


Speaking about the association, Mr. Ajay Modi, Director, Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4th November and will run till 1st week of December, 2016.

Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.


About Manyavar

In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became

popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.

Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.

Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief – Earn Your Respect

Virat Kohli ushers an exhilarating cricket carnival at Smaaash, Noida

Virat Kohli, the heartthrob of millions, visited his favourite gaming destination-SMAAASH, at the DLF Mall of India in Noida to announce the biggest participative cricket tournament in India- ‘The “SMAAASH Sachin ViratCricket Carnival’’. India’s leading youth icon and sport star was applauded by his fans who, turned out in huge numbers to meet the brightest star of the Indian cricket team.

Virat addresing the crowd at SMAAASH Noida_1575x1050

Gracing the occasion, Virat announced“Smaaash Sachin Virat Cricket Carnival”which is a nationwide eventand is designed to be a fun-filled cricket tournament that will bring together 2000 teams across India to compete against each other. The tournament will be played across five Smaaash centres i.e Mumbai, Noida, Gurgaon, Bangalore and Hyderabad and the finals will be held at Smaaash, Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and ViratKohli, at a glittering event at Smaaash in Mumbai.

The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by legends. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs.3 lakhs respectively.

Prior to the event, a contest was held on Smaaash’s social media platforms wherein 3 lucky winners were selected. These winners got a wonderful opportunity to closely interact with their icon Virat Kohli over a scrumptious meal at the Mighty Small cafe. Mighty Small at Smaaash is the new concept café that has been launched at Smaaash properties across the country. The perfect complement to Smaaash, Mighty Small presents drinks and dishes that are perfect accompaniments to the exhilarating gaming options, and can be carried across the property floor.With an inviting bar and a relaxing ambience, it’s a great place to unwind with friends, family and loved ones.

Speaking on the announcement,Shripal Morakhia,Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd., said:“The unique sensory experiences along with world-class activities and a full-service restaurant make Smaaash a preferred destination for the young and the young-at-heart. Having Virat as the youth icon of SMAAASH has given an exciting dimension to the brand. His energy and zeal for sports perfectly resonates with SMAAASH and its fans, and this particular association has been wonderfully well received by enthusiastic SMAAASH and Virat fans across Delhi. He is known for his pathbreaking performances. In a similar vein, Smaaash too has taken several pathbreaking initiatives in the gaming and entertainment industry. With Smaaash, we hope to continue to blaze a trail with pioneering concepts in the coming future as well.”

Mr. Ashok Cherian CMO, SMAAASH and Virat Kohli, Youth Icon of SMAAASH- Resize_1575x1050

Mr. Ashok Cherian CMO, SMAAASH and Virat Kohli, Youth Icon of SMAAASH 1- Resize_1002x1050

Sharing his excitement, the passionate cricket superstar, ViratKohli said, “Smaaash is a unique and cool, multi-sports entertainment zone designed to give you an adrenaline rush. It is an ideal place for individuals and families to spend quality leisure time. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage cricket lovers.I am very excited and happy to be associated with Smaaash and eagerly looking forward to the progress of the cricket carnival

Virat with Fans at SMAAASH Noida_1575x1050

Virat Taking selfie with Fans at SMAAASH Noida_1400x1050

About SMAAASH: Smaaash is a sports-centric immersive and interactive entertainment center. It presents an unmatched range of games that offer a superlative virtual-reality experience, and combines the best of sports, music, dining and bar into a highly interactive, innovative and involved entertainment experience. Smaaash is present across Mumbai, Gurgaon, Bangalore, Hyderabad and Noida. Smaaash offers a lot more than your run-of-the-mill banquet hall and gaming center. Smaaash has not only redefined sports entertainment, but also raised the bar for customer engagement. This innovative entertainment and active engagement is what defines Smaaash.

For more Info, Please visit to: Website Link: http://smaaash.in/

Facebook Link: https://www.facebook.com/SmaaashLive