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Get Fashion Statements for Your Kids with Multi Brand Store Kids Around at Ambience Mall, Vasant Kunj

Posted on October 11, 2016 by Aditi Malhotra

I recently visited the Kids Around store in Ambience Mall, Vasant Kunj with my son, and he has been hooked to it ever since. May be because Kids Around is India’s first premium multi brand kids store, where in all international brands are found under one roof. They recently launched their Pre-Fall Collection and also introduced DKNY in their brands. Now the store boasts of brands like DKNY, Hugo Boss, Little Marc Jacobs, Carrement Beau, Billieblush, Karl Lagerfeld Kids, Billy Bandit and others.

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The look of the season is very unconventional and international as the mobility in kidswear is predominantly towards teenage fashion. The collection represents new silhouettes in bold and contrasting colors, graphics and prints, paving the way for individual flair, offering customers exciting new choices to begin the season in style.

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The swanky collection includes skirts, tops, trousers, jeans, dresses, jackets, dungarees, tees, shirt, sweaters, sweat shirts, stockings, leggings, shorts, waistcoats, coats, caps, belts,shoes and other accessories. The collection size ranges for the kids falling between the age group of 0 to 16 years.

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Kids Around brand is a child-friendly clothing as well as accessories brand like shoes, hats, bags and is available at Ambience Mall, Vasant Kunj Delhi. My son picked up some stylish Hugo Boss Tees and also Checked out Karl Lagerfeld and I have to say that the collection is just amazing.

So what are you waiting for, let your child flaunt the stylish Kids Around apparel this season.

Price Range- INR 4000 onwards

Store: Ambience Mall, Vasant Kunj, Delhi.

Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

Posted on August 25, 2016August 25, 2016 by Aditi Malhotra

Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food

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POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.

The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.

The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase

The expected footfall is between 15,000-18,000 visitors.

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It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.

It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.

It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.

Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.

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Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!

Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.

Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”

Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!

The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes

Radio campaign on 6 radio channels
The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from  Delhi/NCR
Email campaign for over 50,000 email ids
SMS campaign for a database of over 2 lakh people from Delhi/NCR
Social media marketing campaign that has already started since second week of July
Association with various portals and bloggers
Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
2,000+ pole banners in Delhi/NCR
Sun-boards at all partner food outlets

Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.

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Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.

Ananth: 9818496154
Harman: 9711103348

Valentino brings in their most contemporary AW’16 collection..!

Posted on August 12, 2016August 25, 2016 by Aditi Malhotra

Valentino, the name that represents distinctive styling, unrivalled craftsmanship & exquisite detailing in its stylish shoe and accessories, has been embellishing the grace since its inception. Valentino- the most reputed name in the exotic world of leather today is internationally lauded for its fine quality & exquisite product range. It is among one of the top 5 formal footwear leather brand in India.

Valentino now launched their AW 2016 collection with over 350 styles and designs at India International Footwear Fair in Delhi on Friday- Sunday, August 5-7, 2016. The collection comprised of more than 350 shoe style designs with over 100 modern-day designs for women and 250 virgin Italian designs for men. The five-style range of foot wears featured everything from slippers to sandals, casual to formals and boots. The assortments are available at their e-commerce portal www.valentino.in.

The exhibition was inaugurated by the honorary Mr. Arun Jaitely , the Minister of Finance and Corporate Affairs, India.

I tried on quite a few sandals from the collection and I have to say that they were the perfect balance of style and comfort. Without compromising on the design elements, the footwear is extremely comfortable, even their stilettos were like that. I mean the footwear is made in such a way that even if you are in high heels for the entire day, your feet won’t get tired. Its made keeping in mind the busy and tiring schedules of today’s working women. So whether you are looking at flaunting your heels at a party and make a style statement or you are running around with the daily office chores, your footwear comfort is taken care by the Valentino range. Also you have a wide variety to choose from, stilettos to wedges, to ballerinas and flats, every footwear has a charm of its own.

Valentino was instigated in the year 1985 by Mr.Moti Lal Daultani, founder, Valentino. Presently, the company is spearheaded by its second generation entrepreneur Mr. Chander Daultani, Director, Valentino who entered into his family business with a vision to take the footwear industry to next level. Mr. Chander Daultani can well & truly be called the inheritor of the rich legacy & credited with reviving the 31-year-old family business.

The brand has been growing exponentially and has successfully created a strong foothold across every nook and cranny of India. The company has expanded its wings and now possesses national & international strong presence. Valentino has a well built retail presence through more than 700 Multi Brand Outlets across India and selected nations.

Inspired with passion to exude elegance & Comfort, Valentino products are crafted from world’s premium leather using traditional as well as ultra modern methods to deliver some of the world’s most comfortable leather shoe and accessories. Fusion of modernity with elegance, contemporary, yet classic in colors and designs of the season. Every single product is backed by Valentino guarantee of leather purity, snazzy cool look, and light in weight, heavy in durability and extremely comfortable.

Valentino has redefined fashion by offering a fine range of classy shoes along with trendy leather accessories like hand bags, sling bags & wallets to add glamour to the outfits. The entire range weaves a magical spell because of fine mixture of colors, beautiful designs, graceful elegance and ethnic flair. Their mens collection is just as amazing.

Valentino produces the genuine leather products driven by a passion for perfection at every single stage of the critical manufacturing and evaluating process & stages. Only the finest ‘best of season’ lots are carefully selected by Valentino. The design house and embellishment centre incorporates the highest level of skills in embellishments and decoration by experienced shoe designers.

So check out a nearest store around you and get your feet pampered with style and comfort.

Tag: Fashion Blog

Get Fashion Statements for Your Kids with Multi Brand Store Kids Around at Ambience Mall, Vasant Kunj

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Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

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Valentino brings in their most contemporary AW’16 collection..!

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