Events & Happenings Archives

Category: Events & Happenings

Cafe Mojo – The eBeer Destination

Posted on December 19, 2016December 19, 2016 by Aditi Malhotra

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With the festive season around, there is an air of excitement and celebration across. Mumbai, the city of vibrant night life is bustling with festive sale, offers and deals. But what’s there for the party animals? The revelers this time will have newer destination to party and bring in the New Year.

Pubs and sports bars have been enticing their visitors for a while, but this December a brand new partying hotspot has opened in the busy streets of MIDC.

To experience the excitement of the festive season, I had the privilege to experience a pot pourri of exhilaration. This uber classic café in GoldFinch hotel is a destination in itself for creatures of the dusk. Café Mojo is place which has mastered the art of flawlessly blending the English and continental culture.

A hospitable staff escorted me in the bar area, where I met the business partners of the Pub. After having a chat with them, I learnt that it’s a one-of-its-kind pub which devised a unique concept of “e-beer” in India. It’s said that Café Mojo is India’s first eBeer pub where one can pour his/her own beer and pay by the ML and not by Glass. This system allows you to order food and drinks through a card; you get a card that you need to recharge by any amount you like. The card can be used for all future visits and is refundable. Well! That appeared like a boon in the turbulent times of demonetization where you needn’t worry about the cash.

While I explored the venue, I saw that the interiors were quite similar to ones in the West and best part about this pub is that every table has a beer hose. All you have to do is place the card on the sensor and beer shall be ready to ooze from the hose. There are 3 levels in the cafe – a bar, a lounge and a roof top seating area where sheesha is served.

A wide range of lip-smacking recipes are listed on the menu. But I planned to have the most basic ones. I ordered Nachos and the preparation was just as the way it should be.

The next in my list was Beer Battered Prawns. I must confess that this was best I’ve ever had at any other places. On the concluding bit, I was offered Farm House Veg Pizza whose thin crust was just perfect and tender chicken wings. And these two recipes where flawlessly made.

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Not to forget, the Mojito perfectly complemented the platter I had ordered and they have an array of cocktails to fuel-up.

Apart from drinks and gastronomic delights on its menu, great music and exciting events are on its list.

It’s a destination that should be listed on e every party animal’s bucket list.

Burger King’s Christmas Carnival..!!

Posted on December 17, 2016 by Sunil Malhotra

Burger King, organised a Christmas Carnival at Burger King, Select City Walk Mall (the 1^st store Burger King launched in November 2014) that is running from 16^th Dec to 18^th Dec and would also be there at Nehru Place outlet for 2 days, on 23rd and 24th Dec.

I visited the outlet today along with my grandson who is a big Burger King fan. The set up was done at a terrace which is right opposite the outlet. The Santa’s Sledge, Christmas Tree, Santa Himself, Christmas Carols being sung, everything was so celebratory and perfect.

Burger King’s very own Santa gave away gifts to the children which added to the experience for the young ones. Apart from this the event had whole lot of musical entertainment, carols, along with hourly magic show. The celebration is happening from 16^th-18^th December in Select City Walk Mall, Saket outlet. There is still one day to go, so don’t forget to visit this amazing Christmas Celebration with Burger King tomorrow.

Burger King also took a special initiative to organize “Dine with Santa” for NGO kids from “Catalyst India Charitable Trust”. The initiative gave the kids an opportunity to enjoy Christmas like any other kid. Talking about the celebration Cicily Thomas, Vice President, Operations and brand standards, Burger King said, “The whole idea of this Celebration is to let people have their own way of Christmas Celebration. With this Burger King also got the opportunity to play Santa this Christmas for NGO Kids. Burger King invited these kids in light of the Christmas season & spread the joy of giving.”

The event also facilitated the facility of NGO to showcase their talent in the form of Carols in Burger King. The kids enjoyed the best of burger in the town while enjoying the Carols, magic show.

I just loved the overall ambience and then to add to the celebration there were Burger King Burgers and Fries being served.

Shahrukh Khan Launches The Raees Trailer With UFO Moviez Across 10 Cities Simultaneously..!!

Posted on December 9, 2016 by Aditi Malhotra

Digital Era saw yet another path breaking initiativeby UFO Moviez. The world’s first-ever Big Screen trailer launch of movie ‘Raees’ on 7^th December 2016 mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga, thanks to UFO Moviez’slatest initiative ‘Curtain Raiser’.Curtain Raiser enabled King Khan to launch the much-awaited Raees Trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.

The remarkable affair began mid-morning with a brief introduction of UFO Moviez, the initiative and release of thrilling trailer of “Raees”. The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.

With King Khan live on screen in virtually every big city, all eyes were locked on the event. With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai – Gold Cinemas (Milan Mall), Moga (Punjab) – Neelam Nova Cinemaz, Jaipur – Golcha Cinema (Nile), Kolkata – Menoka Cinema,Delhi – Delite Theatre, Indore – Madhu Milan Cinema, Hyderabad– VenkatramanaMegaplexAhmedabad – City Gold Ashram Road, Bengaluru – Q Cinemas, and Surat – DR World (INOX).

A first of its kind, the launch really garnered great excitement. I was one of the lucky few to experience it first hand at the Delite Cinema, Delhi.

The media was there in full strength and one could feel the underlying excitement of the Launch.
There was a continuous chorus of Shahrukh, Shahrukh very spontaneously orchestrated by DJ Raunaq of 93.5 FM, radio partners of Raees. Huge cheers went up as the screen showed up the launch of the trailer.
If the trailer is anything to go by and the sheer vociferous welcome and applaud by the audiences the movie has certainly risen the expectations from this King Khan starrer.

As Shahrukh appeared live on the screen for interaction,the crowd frenzy was something to see. As always Shahrukh was at his wittiest best and interacted with the audience as only he can do. Answering each question in his own inimitable way Shahrukh won the hearts of everyone. His charisma remains unbeaten and no one can come even closer to the aura and magic that he creates with people.

Here is a glimpse of madness and screams that you can hear, the moment this man walks in..this craze is enigmatic..

Founder & Managing Director of UFO Moviez, Sanjay Gaikwad, said on the initiative: -“It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through ‘Curtain Raiser’, the King of Bollywood, ‘Shah Rukh Khan’, was able to interact live with audiences in 10 theatres through the Big Screen while audiences across UFO screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delightedwith the commencement of our platform ‘Curtain Raiser’ and hope to see the same overwhelming response in the future.As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pridein emerging as the leaders of the new digital era.”

Commenting on the initiative, Veteran Producer – Distributor Mr Pahlaj Nihalani, and President of Movie Image Makers said, – I am really impressed with UFO’s latest initiative ‘Curtain Raiser’. The LIVE promotion vide the digital technology encourages additional footfalls at the cinemas many of which are going through low occupancy. It was a real gratifying experience for the cinema audience as it brought them closer to their stars and gave them an opportunity to interact with them. This kind of innovative promotions will help enhance revenues for the entertainment industry.

Commenting on the Raees Trailer Launch on UFO’s Curtain Raiser, the film’s Producer, Mr. Ritesh Sidhwani, said, “The trailer of the film has released in as many as 3,500 screens Pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie goer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences.”

The trailer has already broken records of it having fastest 10 million views in just about 3.5 hours . It just shows the kind of opening we can expect from the movie. In case you have missed it, here is the trailer

About UFO Moviez India Ltd: (www.ufomoviez.com)

UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network. As on September 30, 2016, our global network, along with our subsidiaries and associates, spans 6,730 screens worldwide, including 5,055 screens across India & Nepal and 1,675 screens across the Middle East (UAE, Bahrain, Qatar, Oman, Kuwait, Lebanon and Jordan), Israel, Mexico and the USA serviced by our subsidiary Scrabble Entertainment Ltd..UFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. UFO adds value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors, and the cinema-going audience. UFO provides value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audiences benefit from faster access to new movie releases and a consistently high quality viewing experience. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,748 screens, with an aggregate seating capacity of approximately 1.76 million viewers and a reach of 1,906 locations across India, as on September 30, 2016. UFO’s in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. UFO’s in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetize their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.

US Cranberries- America’s Original Superfruit Conducts a Knowledge Sharing Seminar in Delhi!

Posted on December 8, 2016 by Aditi Malhotra

With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in New Delhi on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users in India. Rich in Vitamin C, fiber and antioxidants, these tiny berries have been favorites among the healthy food lovers for some time now.

Talking about the US cranberry industry and expansion plans in India, Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient. Chef Sabyasachi Gorai prepared 3 amazing dishes using cranberries as the key ingredient and all of them were lip smacking.

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During the live US cranberry recipe demonstration at the event, celebrated Chef Sabyasachi Gorai said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”

About the Cranberry Marketing Committee

The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.

About the SCS Group

The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country and is organizing the US cranberries trade seminars in Mumbai, Delhi and Bangalore in India.

Maruti Suzuki National Super League TSD Rally Championship makes grand debut in Arunachal Pradesh

Posted on December 8, 2016 by Aditi Malhotra

The 5^th leg of Maruti Suzuki National Super League TSD Rally Championship 2016 is all set to begin from India’s most pristine and least explored state, Arunachal Pradesh from December 14-17, 2016. The thrill and exhilaration of rallying will be at its peak as the motor enthusiasts drive past lush river gorges and craggy mountain capes in the ‘Land of Dawn-lit Mountains’. The rally will cover approximately 700 kms, passing through dense forests, steep hills and snow-capped peaks crossing Itanagar, Pasighat and Dambuk.

To add to the enthusiasm, the rallyists will also be able to witness the Orange Festival of Adventure and Music at Dambuk.

The championship is a combination of six different rallies namely Uttarakhand Rally, Deccan Rally, Backwaters Rally, Mughal Rally, Rally of Arunachal, Rally of Gujrat and offers a chance to more and more amateur rallysts to participate in motor rallies.

Speaking about the championship, Mr. Vinay Pant, Asst. Vice President, Marketing, Maruti Suzuki said, “This is the first time we are taking the thrill of Maruti Suzuki motorsports to Arunachal Pradesh and elated that the rally championship is coinciding with the Orange Festival of Adventure and Music. We have received a very encouraging response to all our rounds of the National Super League TSD Rally Championship. As more and more people come forward to pursue their passion for rallying, it helps us touch more lives and reach out to a larger span of motor enthusiasts every year.”

The Maruti Suzuki NSTSD rally championship is open to all four-wheeler makers. There is no need for any customization in cars to participate in the championship. The Rally follows Time-Speed-Distance (TSD) format which is a highly recommended rallying format that tests the skills of driver and the navigator, and retains the adventure of competitive motorsport, thus making more and more amateur drivers to participate in the motorsport activity.

Maruti Suzuki & Motorsports: Maruti Suzuki has been actively promoting safe motorsports in the country for over 15 years now. To popularize action sport, the Maruti Suzuki motorsport calendar is packed with exciting motoring events. Be it for a motorsport enthusiast, an amateur or a professional, there are events that offer the thrill and joy of motorsport to one and all. The annual calendar of events includes cross country rallies including Maruti Suzuki Raid-De-Himalaya, Maruti Suzuki Desert Storm and Maruti Suzuki Dakshin Dare. Recently Maruti Suzuki has added the National Super League TSD Rally Championship and Maruti Suzuki Autocross championship to its motorsport calendar making it even more exciting. These events provide rallying thrills as well as promote safe driving habits. To ensure safety of the participants the rally is conducted professionally in supervision of top class marshals.

For more information please visit: http://www.marutisuzukimotorsport.com

Facebook – https://www.facebook.com/MarutiSuzukimotorsports

Twitter – https://twitter.com/MS_motorsports

Instagram – https://www.instagram.com/maruti_motorsports/

A SUCCESSFUL AUTHOR, BIKER & ENTREPRENEUR KAPIL PATHARE’S BOOK “A TALL ORDER” WAS UNVEIILED BY SRILANKAN CRICKET LEGEND SANATH JAYASURYA

Posted on December 7, 2016 by Aditi Malhotra

The launch was a grand affair with Sanath Jayasurya launching the book. Author of book Kapil Pathare read Yuvraj Singh’s chapter where he spoke in depth about his journey. After the chapter reading Sanath Jayasurya addressed the media & spoke a few words about the book & Kapil Pathare.

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The launch saw the presence of- Sanjeev Kapoor, Munisha Khatwani, Jyoti Saxena, Aneel Murarka, Garima Pandey, DJ Sheizwood, Manpreet Arora, Hansa Singh & Harsha Bhatkal and many more. RJ Archana who anchored the show wore a beautiful gown by designer duo Bhumika & Jyoti.

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It isn’t surprising that a sport that goes on for days, often without result, inspires this much writing. “A book is your best visiting card” says Author, Biker & Entrepreneur Kapil Pathare who launched his book “A Tall Order” which traces the cricketing careers of ten best cricketers from India in the last 25 years. The book is an account of a golden era in Indian cricket. A galaxy of stars descended on the cricket field , shone like never before and left us with over lasting memories. Each of these men brought laurels to India in their unique ways “The book echoes about the lives of 10 extra ordinary cricketers. Their contribution to the sport has made the country what it is today. Together these 10 cricketers have fashioned the fortunes of cricket in the country. We have never been as blessed as we have been in the last 25 years thanks to these gentlemen. This truly is the league of extraordinary gentlemen for Indian cricket because it has raised the standards of the sport in the country and gained the country enough respect worldwide. The book is dedicated to my late father Mr. Jaykumar Pathare”

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Sanath Jayasurya says “I am so happy to be a part of this launch. A Srilankan cricketer who comes & launches a book which talks about ten cricket legends of the country & to really do this is overwhelming. I wish Kapil all the best for the book and his future“

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“These cricketers have impacted lives of us all as they have carved out a niche for themselves in the cricketing landscape. These cricketers have been at the forefront of a revolution that has engulfed world cricket thanks to their achievements. The fact that cricket is still surviving as a sport is because of the impact these gentlemen have made on cricket and helped create an economy. This book hopes to do justice to the work put in by these gentlemen in front of our eyes in the last 25 years” says Kapil Pathare whose moto is plain and simple – Live Life every day as if it’s your last. No wonder, his enigmatic personality attracts people and the limelight wherever he goes.

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Kapil Pathare has penned his success story not just by his sheer corporate skills but quite literally as an established author. His first book was ideated on a cricket pitch when he saw the Indian cricket team in a huddle “What if cricket and management can be interlinked. After all, cricket is more of a mind game and strategy sport. If one draws the right strategies from cricket, they can be used on the corporate pitch as well. More so, for budding entrepreneurs, start-ups and women in the corporate world who did not watch cricket but were really good at their management skills”

The book features- Sachin Tendulkar, Anil Kumble, Sourav Ganguly, Rahul Dravid, VVS Laxman, Harbhajan Singh, Virendra Sehwag, Zaheer Khan, Yuvraj Singh, MS Dhoni. You can read the review here .

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Testimonials-

Our history of overseas record actually saw a positive turn in the era that we all played together. What we seeing now is progression of what our era achieved – Zaheer Khan.

I have been fortunate as a player and as chairman of selectors for having seen from close quarters there extraordinary cricketers – Kiran More.

It was really great for Indian cricket that we all were at the peak of our powers at the same time – Harbhajan Singh.

Meenakshi Lekhi, Vijay Goel, Javed Abidi address 5000+ crowds at India Gate on International Day of Persons with Disabilities

Posted on December 7, 2016 by Aditi Malhotra

The International Day of Persons with Disabilities is celebrated every year on 3rd December.

Proclaimed and promoted by the United Nations, this international observance is marked the world over to intensify efforts aimed at the sustained effective action with a view to improving the situation of persons with disabilities. The day was marked by a ‘walk to freedom‘ for 5000 persons with disability; organised by the National Centre for Promotion of Employment for Disabled People in partnership with American India Foundation (AIF) at Amar Jawan Jyoti, India Gate.

Celebrated with yellow and blue balloons, the colours of disability, it was a pleasant surprise to see the same colours worn by Smt. Meenakshi Lekhi, National Spokesperson of the BJP. Also present was the Hon. Minister of Youth Affairs and Sports, Vijay Goel.

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Shri Vijay Goel praised the four para-lympians who won at the Rio Olympics earlier this year and saluted the spirit of para-athletes.

Coming straight to the point, he warmed the hearts of the 5000+ people gathered at the event, by speaking about the Rights of Persons with Disabilities Bill which is scheduled to be considered for discussion and passing in the Rajya Sabha on Monday, 5^th December. He said, “ I will not only talk to my own party members but also across party lines for the smooth passage of the bill.”

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Smt. Meenakshi Lekhi, Member of Parliament, and the Chairperson of the New Delhi Municipal Corporation (NDMC) assured her commitment towards accessibility and inclusion. She expressed, “ I support the passage of the Rights of Persons with Disabilities Bill. Monday will be a day of celebration for all of us and not just persons with disabilities if the Bill gets passed.”

Other dignitaries present at the celebration included Shri Zorin Singha, President; Shri A.S. Narayanan, Secretary, National Association of the Deaf and Shri Javed Abidi, Honorary Director, NCPEDP.

Says Javed Abidi, “I was hoping that the Bill would be passed yesterday. It would have been a gift to the disabled community from the Indian parliament. We look forward to the 5th, and I would like to thank the 5000 + crowd that has turned up here today. I also congratulate all the performers who put up a great show.”

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For India which is home to over 70 million people with disabilities, with few rights, few entitlements, and even fewer opportunities, this day assumes a greater significance, creating visibility and awareness on the issues faced by people with different disabilities before a larger audience.

This year, has special significance. It is not only the 20th year of NCPEDP, but also

1. It is the 10th anniversary year of United Nations-CRPD – the first human rights convention concerning persons with disabilities.

2. It is the first anniversary of the adoption of the 2030 Sustainable Development Agenda and the accompanying 17 SDGs which have provided for a disability inclusive development agenda for the first time.

3. 3rd December 2016 also formally marks the first anniversary of the Hon’ble Prime Minister’s flagship ‘Accessible India Campaign’ or ‘Sugamya Bharat Abhiyan’ which has brought the issue of accessibility outside the disability discourse into the public realm in India.

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Health at what cost– a session for fitness freaks!

Posted on December 7, 2016 by Aditi Malhotra

“Health at What Cost” an interesting talk session was held at Oxford Bookstore Connaught Place recently. The session was organised to discuss the key reasons beneath the healthcare and fitness issues in India. The concept was to highlight the solutions through day-to-day practices in the masses towards fitness. The event was moderated by Shrey Khanna which had a talk session, headed by esteemed group of panelists like Sonu Wassan– a holistic yoga expert, Sapna Khanna-a well-known fitness coach and Nidhi Mohan Kamal– Indian nutrition and health expert. The esteemed panelists talked about how to maintain routine fitness with absolute comfort in this busy and competitive life. The discussion went ahead resolving the common myths of workouts that changed the way one think about fitness & healthy lifestyle. The panelists also discussed about the benefits of yoga, losing weight with normal Indian diet and the nutrients and supplements required for having a healthy and fit body. The panelists also interacted with the audience suggesting some interesting workout routines like indoor rock climbing, hula hoops, yoga sessions etc. to maintain a healthy lifestyle. The event was hosted by Ms. Neena Gulati

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ABOUT THE PANELISTS

Sapna Khanna

Sapna Khanna a certified fitness enthusiast believes that the fitness is customized to individual needs, skills lifestyle and aptitude. She spoke about the common mistakes people do while exercising, the correct way of exercising which people are following. Doing crunches and running and spending an hour for workout is not just needed for losing shed and to be fit. You can lose weight and still gain muscle; likewise, you can also gain weight while still losing fat. The quality of your workouts is more important than the quantity.

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Nidhi Mohan Kami

Nidhi Mohan Kamal helped in guidance with losing weight with normal Indian Diet, the truth about protein powders and weight training for women makes manly or helps in losing weight or not. Protein has become a staple supplement for most bodybuilders and other athletes but has more recently caught on with the anti-aging groups also for its effects on immunity.

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SonuWassan

SonuWassan is a Delhi based yoga instructor and started her experience with yoga seven years ago, with Sivananda Yoga. She followed this with a specialised teacher training course from the Aurobindo Ashram on yoga for children and adults. Sonu has trained under the direct guidance of Swami Vidyanand, and is a certified Master and Grand Master of transformational Yoga. Sonu has taught yoga in the prestigious Aurobindo Ashram, and has since conducted her own independent yoga classes. She emphasizes on traditional gentle yoga working upon the body, mind, breath and awareness, leading to a transformed you with good health, balanced attitude and vitality to deal with urban and modern day lifestyle and stress. Sonu offers personalized classes, to suit all age groups and all levels of experience in yoga.

Guests who attended the event were: Salma Sultan, Nishant Choubey, Aashmeen Munjaal, Niladri Paul, Deepa Sondhi, Shuchi Khanna, Minu Talwar & many more.

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14th RAYMOND CROSSWORD BOOK AWARDS NIGHT

Posted on November 30, 2016November 30, 2016 by Aditi Malhotra

November 30th, 2016

The pleasantly windy dusk grew brighter by the presence of literary gems for the 14th RAYMOND CROSSWORD BOOK at NCPA Mumbai. Litwizs like Gulzar Saheb, Shekhar Gupta, Ranjit Lal and many more amplified the awards evening with their presence and the quotes of encouragement. The evening was a phenomenon to be witnessed with the awards show complemented with performances by noted classical dancer Aditi Bhagwat & Indiva – the only DIVA band from India to perform World Folk Fusion Music.

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14th RAYMOND CROSSWORD BOOK AWARD ANNOUNCED and Gulzar Sahab presented Lifetime Achievement Award to Ruskin Bond.

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A battle of epic proportions has been underway, over the last month, as authors found themselves part of an electoral process, to win the coveted trophy of the Raymond Crossword Book Award, India’s oldest and most prestigious award.

Over the years, the Award has been equated to the Pulitzer and Booker and is a definitive,veritable platform for Indian Authors. The Raymond Crossword Book Award not only recognizes and rewards Indian literary talent but actively promotes the same to a wider audience.

The awardees have always had, or risen to stature in the world of literature. And it was a star-studded shortlist this year. Kinjal Shah, CEO Crossword Bookstores says, “It’s that time of the year when the whole publishing industry in India comes forward as one family to recognize its own stars. It’s exciting that the voting numbers have been heartwarming this year.”

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A bevy of glittering stars were present at the Award, including Shekhar Gupta, Mynoo Maryel, Anupama Chopra , Twinkle Khanna, Piyush Pandey, Roopa Pai, Amish Tripathi, Ashwin Sanghi, Durjoy Dutta, Radhakrishnan Pillai, Hrishi. K, Subashree Krishnaswamy, Annie Zaidi, Mohd. Asaduddin, Naresh Fernandes, Kalpana Sharma, Harsh Sethi, Ira Pande, Prof M S Sriram, Prof Sukanta Chaudhuri, Aravinda Anantharaman, Sujata Noronha, Siddhartha Sarma, B S Nagesh and many more authors and guests.

Social media maven Miss Malini was the host of the evening. Major publishers present at the Award included Penguin Random House India, Harper Collins India, Hachette India, Scholastic India, Niyogi Books, and Westland Books.

This year, the Award has gone through a makeover, with ten categories and a lifetime achievement award. A total of 11 awards were given away, in the following three categories.