Yes, our favorite brand, who was always gentle, got gentler. Keeping up with the changing times and changing needs of both the children and mothers, Johnson’s revamped their products and made them even better and safer to be used on kids. They understand that, with atmospheric changes like pollution, dirt and the otherwise stressful life, it’s important to bring about some changes in the products too. With this thought as the main motto, on the 8th of August, Johnson’s launched its new range of products and emphasized on #CHOOSEgentle.

Being a mommy blogger I was privileged enough to be called for this launch, and to our surprise, the best part was that we mommy bloggers were the first ones to not just see but also experience the products. Leaving the traditional way of ATL launch before anything else, in Deepali Agarwal’s (Head Baby Care, J&J) own words, she literally had to fight the senior management to leave that conventional route and chose a soft launch between the influencers community of mothers, who also happen to be the primary TG of the brand, because only a mother knows whats best for her child.

A few selected mommy bloggers from across the country gathered at the ITC Maratha in Mumbai for this grand launch. The brand had quite a few revelations to be made about the new products, primary being that the products would have the following

• No Dyes
• No Parabens
• No Sulfates
• No Phthalates
• Highest IFRA Fragrance Standard
• Each Product Tested For 12 Months

Along with these chemical changes that are brought in the products to make them even gentler for the kids, the brand has kept a special focus on ease of using the products.

• Tear Drop Shape for Easy Holding
• Safety Locks on the Bottles
• One Hand Press for Opening the Bottles

The products have no been made so safe that they can easily be used on the baby from day 1. Have been tested with 5.5 lakh people globally and recommended by doctors.

As a mother, I have personally been very loyal to the brand, my mum used Johnson’s on me and then I blindly followed it for my son. Even now, some of the products are in regular use, not just by my kid but the entire family. The mildness which has been proven for years and that special Johnson’s fragrance is something I find difficult to get over myself.

Well, Johnson’s once again proved that there could be no brand better than them, who understands baby skin care as well. Not just going by the theory, but we also did some practical demos, which instilled the faith even more. The baby shampoo having the perfect pH balance is something I myself tested practically. We were given an apparatus which included litmus strips, and 3 different kinds of shampoos, one Johnson’s, one regular family shampoo and one herbal shampoo. We had to take one spoon of each shampoo in different beakers, add 60ml water and mix them. We dipped the litmus strips in each solution and the results were astonishing. The litmus strip which was dipped in family shampoo turned literally black, which denoted its pH balance was on the higher side, making it extremely harsh even for adults, forget children. The herbal shampoo was less in comparison to the family shampoo, but when it came to Johnson’s shampoo, the litmus did not change color at all, hence proving that its pH was less than 4.5 which was perfectly balanced and very mild, gentle and safe to be used on children.

It was a day filled with a lot of fun activities and of course knowledge shared by the experts about the brand. Loved meeting all fellow mommy bloggers and enjoyed each moment spent at the event. I have already used the products and simply love them, they are really gentle.

So a big shout out to all you mothers who want nothing but the best for your children, trust Johnson’s and #CHOOSEgentle!