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Tag: Children’s Event

Second edition of Windmill Festival – ‘India’s First International Children’s Festival’ to be held in Mumbai on January 14th and 15th

Posted on by Aditi Malhotra

Windmill Festival – ‘India’s First International Children’s Festival’ is back with its second edition, and is scheduled to be held on January 14th and 15th, 2017 at Reliance Jio Garden, BKC in Mumbai. The festival is a joint initiative of Event Capital and Tribe Asia. Windmill Festival, aimed at children of all age groups, has something to offer for everyone – from toddlers to pre-teens and the parents too!

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What sets Windmill Festival apart from other children’s festival is the content curation in place. The festival would include aday care centre, play areas, centre for robotics, centre for art, workshops, music and sports arena, and much more, all categorised to suit the needs of different age groups of children.

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Speaking about the genesis of the festival, Mr. Swaroop Banerjee, CEO, Event Capital, said, “Tim Hortons Festival in Canada, Easter Bunny Festival in Sydney, Cangary, Edinburgh, LA, Singapore and now even the Middle East celebrates the Kids Genre in the most professionally curated manner. The Edinburgh festival of Science came to Bangalore;theatre productions are making their way here with ‘Beauty and the Beast’ leading it. There has never been a better time for the Kids Outdoor Entertainment segment.The first edition of the Windmill Festival in Bengaluru saw over 6,000 families make their way to what was a truly internationally curated format, Mumbai makes it mainstream for us. Nowhere in the country, has a bracketed age festival focussed on 0-3, 4-7 and 8-11 years as a core.”

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Mirza Baig, Director IP, Tribe Asia, said, “Windmill Festival was started with a vision to make it a global property. Windmill Festival came to the audiences at the right time, and the experience was overwhelming for the first year in Bengaluru, with the focus on getting children outdoors. The festival saw families come together for spending quality time with kids, and for once the parents focused on ‘what the kids wanted over this weekend’.”

For the second edition of the festival, India’s leading online parenting platform, MyCity4Kids.com has come on-board as the ‘Online Parenting Partner’ of the festival. Commenting on the association, Banerjee added, “MyCity4Kids (MC4K) and my friends Vishal and Prashant the founders showed great faith in us the first year as partners, this year we take the partnership more seriously than ever and pave the way for the next three years with MC4K. I personally believe there is nobody in the segment as diverse, as informed and with such foresight equipped to deal with online parenting as a platform. We are proud to announce this partnership with them.”

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Prashant Sinha, co-founder and COO, MyCity4Kids, said, “We at MyCity4Kids are really excited to partner with the second edition of Windmill Festival, which is a first of its kind experiential festival for the entire family. We will be delighted to promote the festival with our 6 million mums and 2,000+ blogger community, and provide the online ticketing platform for the event.”

Entry passes for the Windmill Festival will go live in December 2016, and will be available on MyCity4Kids.com and ticketing platform, Insider.in.

About Event Capital

Event Capital is one of India’s fastest growing live event IP specialist company. A Laqshya Group Company, Event Capital was founded in 2013 by Mr. Deepak Choudhary in partnership with Mr. Alok Jalan (founder of the Laqshya Media Group). Over the past three years, Event Capital has curated and executed various live event IPs across genres like kids, music, fashion, lifestyle, trade and education.

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Event Capital has successfully created and acquired over 15 iconic live event IP brands including the Bollywood Music Project, Windmill Festival, Bike Festival of India, India Kids Fashion Week, Manifest, The Edutainment Show and Fulcrum Awards. With its bouquet of global festivals Event Capital speaks to over 20 million urban Indians and Millennials directly or Indirectly.

About Tribe Asia

Tribe Asia is in the business of producing, conceptualizing and curating global consumer engagement initiatives and live intellectual properties for brands, promoters and investors. We specialize in the design and delivery of high quality live communications. What will differentiate us is our own network of collaborations around the globe that help us in bringing to our clients’ clutter breaking and new age technology for their experiences.

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KidZania Delhi NCR Celebrates the 206th Anniversary of Mexico’s National Independence Day!

Posted on by Aditi Malhotra

KidZania Delhi NCR hosted the Mexican Ambassador H. E. Melba Pria to celebrate the 206th National Independence of Mexico.

KidZania is a concept that originated from Mexico with the launch of their first KidZania facility in the year 1999. With the success of the first KidZania in Mexico City, they now have three centers in Mexico. KidZania has since spread globally, with 24 centers in 19 countries. One of the fastest growing kids interactive edutainment brands in the world; KidZania currently has two facilities in India, ‘Mumbai’ operational since 2013 & KidZania Delhi NCR (operational since May 2016.). It is known for its unique concept where kids have fun while enjoying real-life experiences in a city scaled down to kids’ size. I have been to the place twice myself and I am dying to take my son for this thrilling experience.

KidZania offers a great concept of making children familiar with different professions especially, and these professional experiences involve real life experiences in terms of functioning, monetary transactions, payouts etc. So while children enjoy multiple activities, they also learn the nitty gritties of those professional experiences.

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Mexico’s National Independence Day is officially observed on 16th September 2016. This date is considered the beginning of the Mexican War of Independence. KidZania Delhi NCR hosted a ceremony at its theatre, where ‘The Cry of Independence’, a ritual of the church bells ringing was performed & all the honorary Mexicans for the evening and regular visitors cheered along, saying “Viva Mexico” before and after the Mexican national anthem.

KidZania Delhi NCR in collaboration with the Mexican Embassy has also announced exciting offers on entry tickets to Delegates of all Embassies in Delhi NCR from 12th – 30th Sep 2016.

Her Excellency along with the children from Shikhar Foundation participated in the Fire Fighting Activity at KidZania.

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Speaking on the occasion, H. E. Melba Pria said, “At the ceremony of the Independence of Mexico held at KidZania Delhi NCR today, we were able to share some of our beloved traditions with the children and their parents. It is especially important for children in this day and age to get as much exposure to other cultures as possible. Mexico is proud to be the origin of companies like KidZania, which take our creativity and innovative spirit worldwide.”

Mr. Sanjeev Kumar, Chief Executive Officer, KidZania said, “We are delighted to have hosted the Mexican Ambassador H. E. Melba Pria at KidZania Delhi NCR, It was a great opportunity for us and the children & families of Delhi NCR to connect with Mexican culture and interact with Her Excellency. We strongly believe in empowering children through hands on experiences, where they can learn about culture and values from around the globe, while having a great time.”

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About KidZania Delhi NCR:

KidZania Delhi NCR is built like a city across 96,000 sq. ft. where children can independently explore and choose to role-play from 90+ exciting careers like pilot, surgeon, RJ, chef, fire-fighter among many more. KidZania emulates the workings of a city, complete with a functioning economy and its own currency. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

The franchise for KidZania in India, is owned by Imagination Edutainment India Pvt. Ltd., whose shareholders are Singapore-based KidZ Inc, with 74 per cent of the equity, while actor Mr. Shah Rukh Khan owns the remaining 26 per cent in his personal capacity.

Address: KidZania Delhi NCR, Entertainment City, Gate No. 11, Near TGIP Mall, Sec 38A, Noida – 201 301. Uttar Pradesh.

More info: website www.kidzania.in

Some key achievements at the NCR Kidzania

  • Opened: May 26, 2016
  • Total establishments: 50+
  • Role-playing activities: 90+
  • Visitors: Achieved milestone of 1.25lac+ in first 90 days
  • Schools visited: 50+ schools in first 90 days
  • Brand Partners: 22 brands in 26 establishments
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