There are many reasons why you might be focusing on your personal branding. You might be keen to become an influencer, and you are aware that this brand is the most centrally important thing that you need to have. Or you might be running a business, and you want people to know that there is someone behind that business who they can get on board with. Maybe you are just keen to boost a freelancing career. Whatever your reason, there are many things you can do to boost your personal branding.
In this post, we are going to take a look at just some of the best of these, so that you can ensure you are going to have a much stronger personal brand in no time. All of these activities and ideas are going to be worth pursuing in some manner or other.
Create A Personal Branding Statement
This first step will require some research, but it is vital if you are keen to make sure that you’re doing all you can to have a better and stronger personal brand. The personal branding statement is something which you are going to want to work on from the start, and effectively it is a kind of guide you write for yourself to follow. It gives you a chance to summarize neatly and concisely what your brand is going to be, what it will look like, and so on.
This is led by your audience, so you need to go out there and find out who your audience is so you know what kinds of words to use. Remember: this statement is only for you, so you don’t have to show anyone else, nor should you necessarily. But you should make sure that it is clear to you and you know what you are trying to get out of it.
Build A Strategy
Having a strategy is one of those things that will always help in marketing yourself, and you should make sure that you have one that you can make good use of. The strategy should be something that you are fully aware of and which you know how to follow – otherwise it is really just a plan that goes nowhere. Building up your strategy means that you need to think about where you want to go with your personal brand and how you are going to get there. The stronger you can do that, the better, so make sure that you put the necessary time and effort into this as you do it.
Once you have a strategy in place, you are going to find that it is much easier to know what to do with your personal branding, and you’ll start to get a lot more out of it in no time at all, so that is something that is definitely worth doing as best as you can.
Get On Social Media
For most people these days, personal branding as an activity is tied up tightly with the world of social media, and it’s unlikely that you will be doing one without at least some of the other. If you are wondering how to do it, however, there are some basic rules of thumb that you might want to follow as you try to use social media to your advantage.
First of all, try to get on as many platforms as possible. You don’t have to be equally visible or active on each of them, but being on them is going to prove to be really important in general. You should also bear in mind that each platform works differently, so getting used to the platform itself is important.
Make sure that, if you are a trusted professional in your field, you are making this clear by getting verified. TikTok verified and Twitter verified work slightly differently however, so be sure to find out the process and do it right.
Measure Your Success
You need to have some kind of way to measure your success as you do this, as that is going to mean that you are much more likely to know whether to carry on as you are or not. Measuring your success in this way is something that you are definitely going to find is an art in itself, and it is a vital one, so start doing it as early on as you possibly can. You’ll be able to find more success this way much quicker in the process, and that is going to be really important.