Shahrukh Khan Launches The Raees Trailer With UFO Moviez Across 10 Cities Simultaneously..!!

Digital Era saw yet another path breaking initiativeby UFO Moviez. The world’s first-ever Big Screen trailer launch of movie ‘Raees’ on 7th December 2016 mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga, thanks to UFO Moviez’slatest initiative ‘Curtain Raiser’.Curtain Raiser enabled King Khan to launch the much-awaited Raees Trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.

The remarkable affair began mid-morning with a brief introduction of UFO Moviez, the initiative and release of thrilling trailer of “Raees”. The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.

With King Khan live on screen in virtually every big city, all eyes were locked on the event. With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai – Gold Cinemas (Milan Mall), Moga (Punjab) – Neelam Nova Cinemaz, Jaipur – Golcha Cinema (Nile), Kolkata – Menoka Cinema,Delhi – Delite Theatre, Indore – Madhu Milan Cinema, Hyderabad– VenkatramanaMegaplexAhmedabad – City Gold Ashram Road, Bengaluru – Q Cinemas, and Surat – DR World (INOX).

A first of its kind, the launch really garnered great excitement. I was one of the lucky few to experience it first hand at the Delite Cinema, Delhi.

The media was there in full strength and one could feel the underlying excitement of the Launch.
There was a continuous chorus of Shahrukh, Shahrukh very spontaneously orchestrated by DJ Raunaq of 93.5 FM, radio partners of Raees. Huge cheers went up as the screen showed up the launch of the trailer.
If the trailer is anything to go by and the sheer vociferous welcome and applaud by the audiences the movie has certainly risen the expectations from this King Khan starrer.


As Shahrukh appeared live on the screen for interaction,the crowd frenzy was something to see. As always Shahrukh was at his wittiest best and interacted with the audience as only he can do. Answering each question in his own inimitable way Shahrukh won the hearts of everyone. His charisma remains unbeaten and no one can come even closer to the aura and magic that he creates with people.

Here is a glimpse of madness and screams that you can hear, the moment this man walks in..this craze is enigmatic..

Founder & Managing Director of UFO Moviez, Sanjay Gaikwad, said on the initiative: -“It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through ‘Curtain Raiser’, the King of Bollywood, ‘Shah Rukh Khan’, was able to interact live with audiences in 10 theatres through the Big Screen while audiences across UFO  screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delightedwith the commencement of our platform ‘Curtain Raiser’ and hope to see the same overwhelming response in the future.As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pridein emerging as the leaders of the new digital era.”


Commenting on the initiative, Veteran Producer – Distributor Mr Pahlaj Nihalani, and President of Movie Image Makers said, – I am really impressed with UFO’s latest initiative ‘Curtain Raiser’. The LIVE promotion vide the digital technology encourages additional footfalls at the cinemas many of which are going through low occupancy. It was a real gratifying experience for the cinema audience as it brought them closer to their stars and gave them an opportunity to interact with them. This kind of innovative promotions will help enhance revenues for the entertainment industry.


Commenting on the Raees Trailer Launch on UFO’s Curtain Raiser, the film’s Producer, Mr. Ritesh Sidhwani, said, “The trailer of the film has released in as many as 3,500 screens Pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie goer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences.”


The trailer has already broken records of it having fastest 10 million views in just about 3.5 hours . It just shows the kind of opening we can expect from the movie. In case you have missed it, here is the trailer

About UFO Moviez India Ltd: (www.ufomoviez.com)


UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network.  As on September 30, 2016, our global network, along with our subsidiaries and associates, spans 6,730 screens worldwide, including 5,055 screens across India & Nepal and 1,675 screens across the Middle East (UAE, Bahrain, Qatar, Oman, Kuwait, Lebanon and Jordan), Israel, Mexico and the USA serviced by our subsidiary Scrabble Entertainment Ltd..UFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. UFO adds value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors, and the cinema-going audience. UFO provides value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audiences benefit from faster access to new movie releases and a consistently high quality viewing experience. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,748 screens, with an aggregate seating capacity of approximately 1.76 million viewers and a reach of 1,906 locations across India, as on September 30, 2016. UFO’s in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. UFO’s in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetize their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.

 

Hell O Hello.. Waiting Eagerly for this Short Film

Short films have their own charm, I have always felt that these films focus more on the content and messaging rather than the star powers. I find them to be more real and closer to life than the larger than life imagery created by most main stream films. But to conclude, both have their own respective place in the industry. An another interesting short film will be coming our way soon and I am eager waiting for the same, its called Hell O Hello, and the name itself has made me curious.


SYNOPSIS


They say they empower the consumer! They say that Customer is the King! Offers, packages, special discounts they sell him a lot of ‘schemes’!  From a paltry chaiwaala to the owner of a car showroom everybody has a product to sell! Welcome to the hilarious world of ‘Consumerism’.

Competing organizations create all the possible noise to lure a consumer. But in the midst of this all what happens to the voice of an innocent consumer is the essence of this short satire – Hell..O..Hello.

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INFORMATION


Hell O Hello is directed by Pratik Rajen Kothari, son of veteran DoP Rajen Kothari, and he has been mentored on this short by legendary film maker Shyam Benegal. The short film is a part of the anthology ‘Shor se Shuruaat’. This anthology presented by Humaramovie is a part of Spotlight Premiere section of Jio MAMI with Star 2016. Shor Se Shuruaat will also release in theatres soon.

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The film stars Suchitra Pillai and a bunch of exciting theatre actors including Jay Upadhyay, Abhishek Pandey, Sahitya Sahay, Suyash Joshi, Anand Alkunte and Surya Rao.

The film features a theme song penned by Gulzar and sung by Rekha Bharadwaj. The song has been composed by veteran composer Amod Bhatt.

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Keep watching this space for more updates regarding the film..!!

31st October Trailer Grips Social Media

The newly launched “31st October” Trailer has generated quite a buzz on Social Media. Already anticipating a lot of polarizing opinions, the trailer has generated mostly praise and tweeples have identified its theme as surprisingly different and refreshing. Though based on the backdrop of PM Indira Gandhi’s assassination and the horrific Anti Sikh pogrom that followed , the trailer gives out a unique insight into the Film’s human story.
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Based on the fateful day of 31 st October 1984, The trailer zips through events of the day & leaves on a cliff hanger on the question of whether the family will survive the ordeal what will happen to them eventually. Already the trailer has received 2 Million hits on Youtube and Facebook with a high percentage of Likes and shares. Both Sikh and Non Sikh community has seemed to give its thumbs up to the Trailer direction & the dialogues which are being constantly termed as Powerful and Gritty. The cinematography has been praised and also the Musical score. All in all it looks like 31st October will give stiff competition at the Box Office on 7th October.
The film Stars Soha Ali Khan and Vir Das in pivotal roles & is being directed by National Award Winning Director Shivaji Lotan Patil. Distributed by Panorama Studios and Written & Produced by Harry Sachdeva, 31st october hits screens worldwide on 7th October 2016. I am so looking forward to it..!!

Kunal Kapoor starrer Veeram to open the first BRICS Film Festival

Veeram is all set to roll out the first ever BRICS Film Festival, actor Kunal Kapoor and director Jayaraj Nair are excited to present their film Veeram as the opening night film. The festival will be held at Siri Fort, New Delhi from September 2nd to 6th 2016.
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A spectacular, larger than life magnum opus period drama set in the 13th century Kerala, Veeram resuscitates the real life character made famous through folklore literature and songs. Sharing broad similarities with the rise and fall of Macbeth, the film spans the journey of Chandu (Kunal), a Kalaripayattu warrior who meets a tragic end as an outcome of betrayal.



Leading man Kunal Kapoor shares his director’s fervour, “I’m very excited that we are premiering at the first BRICS Film Festival. We’ve put a lot of effort into making this film and I’m really looking forward to seeing how the audience reacts to it.”
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Talking about his film opening the festival, six times National Award winning director Jayaraj says, “I am happy and proud in presenting the first screening of my latest movie Veeram, an adaptation of Shakespeare’s Macbeth especially in this quadricentennial of the great writer. The BRICS honour makes VEERAM proud of Shakespeare, Kalari, Kunal and the team members”

Producers Chandramohan Pillai and Pardeep Rajan from Chandrakal Arts says, “Veeram reflects our heritage story which is similar to Macbeth , even today it is very much popular in Kerala by means of folklore or contained in a ballad.
Veeram will be releasing pan India later this year and has been shot in three different languages – Hindi, English and Malayalam with plans to further dub it in Tamil and Telugu.

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