Manyavar, India’s leading brand in men’s ethnic wear, announced the appointment of cricket icon Virat Kohli as the official ambassador for the brand. Youth icon Kohli will now feature in all the print and electronic media campaigns of the company for the next two years.

Virat Kohli is one of the biggest names in Indian sports – carrying the respect of the country to the world. Kohli is a hero on and off the field who connects with Indian youth and has earned accolades and respect through his hard work and brilliant performance- a philosophy which the brand Manyavar stands for!

Speaking about the association, Mr. Ajay Modi, Director, Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4^th November and will run till 1^st week of December, 2016.

Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.

About Manyavar

In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became

popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.

Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.

Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief – Earn Your Respect