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Second edition of Windmill Festival – ‘India’s First International Children’s Festival’ to be held in Mumbai on January 14th and 15th

Posted on by Aditi Malhotra

Windmill Festival – ‘India’s First International Children’s Festival’ is back with its second edition, and is scheduled to be held on January 14th and 15th, 2017 at Reliance Jio Garden, BKC in Mumbai. The festival is a joint initiative of Event Capital and Tribe Asia. Windmill Festival, aimed at children of all age groups, has something to offer for everyone – from toddlers to pre-teens and the parents too!

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What sets Windmill Festival apart from other children’s festival is the content curation in place. The festival would include aday care centre, play areas, centre for robotics, centre for art, workshops, music and sports arena, and much more, all categorised to suit the needs of different age groups of children.

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Speaking about the genesis of the festival, Mr. Swaroop Banerjee, CEO, Event Capital, said, “Tim Hortons Festival in Canada, Easter Bunny Festival in Sydney, Cangary, Edinburgh, LA, Singapore and now even the Middle East celebrates the Kids Genre in the most professionally curated manner. The Edinburgh festival of Science came to Bangalore;theatre productions are making their way here with ‘Beauty and the Beast’ leading it. There has never been a better time for the Kids Outdoor Entertainment segment.The first edition of the Windmill Festival in Bengaluru saw over 6,000 families make their way to what was a truly internationally curated format, Mumbai makes it mainstream for us. Nowhere in the country, has a bracketed age festival focussed on 0-3, 4-7 and 8-11 years as a core.”

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Mirza Baig, Director IP, Tribe Asia, said, “Windmill Festival was started with a vision to make it a global property. Windmill Festival came to the audiences at the right time, and the experience was overwhelming for the first year in Bengaluru, with the focus on getting children outdoors. The festival saw families come together for spending quality time with kids, and for once the parents focused on ‘what the kids wanted over this weekend’.”

For the second edition of the festival, India’s leading online parenting platform, MyCity4Kids.com has come on-board as the ‘Online Parenting Partner’ of the festival. Commenting on the association, Banerjee added, “MyCity4Kids (MC4K) and my friends Vishal and Prashant the founders showed great faith in us the first year as partners, this year we take the partnership more seriously than ever and pave the way for the next three years with MC4K. I personally believe there is nobody in the segment as diverse, as informed and with such foresight equipped to deal with online parenting as a platform. We are proud to announce this partnership with them.”

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Prashant Sinha, co-founder and COO, MyCity4Kids, said, “We at MyCity4Kids are really excited to partner with the second edition of Windmill Festival, which is a first of its kind experiential festival for the entire family. We will be delighted to promote the festival with our 6 million mums and 2,000+ blogger community, and provide the online ticketing platform for the event.”

Entry passes for the Windmill Festival will go live in December 2016, and will be available on MyCity4Kids.com and ticketing platform, Insider.in.

About Event Capital

Event Capital is one of India’s fastest growing live event IP specialist company. A Laqshya Group Company, Event Capital was founded in 2013 by Mr. Deepak Choudhary in partnership with Mr. Alok Jalan (founder of the Laqshya Media Group). Over the past three years, Event Capital has curated and executed various live event IPs across genres like kids, music, fashion, lifestyle, trade and education.

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Event Capital has successfully created and acquired over 15 iconic live event IP brands including the Bollywood Music Project, Windmill Festival, Bike Festival of India, India Kids Fashion Week, Manifest, The Edutainment Show and Fulcrum Awards. With its bouquet of global festivals Event Capital speaks to over 20 million urban Indians and Millennials directly or Indirectly.

About Tribe Asia

Tribe Asia is in the business of producing, conceptualizing and curating global consumer engagement initiatives and live intellectual properties for brands, promoters and investors. We specialize in the design and delivery of high quality live communications. What will differentiate us is our own network of collaborations around the globe that help us in bringing to our clients’ clutter breaking and new age technology for their experiences.

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Premium basmati rice brand Amira, in a delightful cook up with celebrity chef Ripu Daman Handa at Mumbai Exhibition.

Posted on by Aditi Malhotra

Biryani is the ultimate pièce de résistance of many a feast. The NYSE listed Amira Specialty Food Company has been in operations over 100 years. It generates majority of its revenue from its premium long-grain basmati rice surely an affirmation of the prominence of basmati rice well established in the psyche of ordinary consumers and professional cooks alike, while preparing Biryani and other rice dishes. This slow-aged mature rice is cultivated at the base of the Himalayas in select parts of India and Pakistan. Amira basmati rice is very fragrant and has a nutty flavor, the two indispensable features of long-grained rice mentioned in ancient texts as well.

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AMIRA offers an extensive portfolio of brands that have been carefully developed to appeal to local markets around the world. Customer tastes and expectations have been finely segmented to deliver authentic flavor that go well with a variety of popular cuisines.
To showcase this sophistication of Amira extra long grain basmati rice, it participated in the food industry’s biggest international exhibition & conference, “Annapoorna– World of Food India Mumbai” held in Mumbai at the Bombay Exhibition Centre from September 22-24, 2016. Amira also invited celebrity chef Ripu Daman Handa for a cooking session where they discovered the flavors and tastes of different rice types of rice.

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The day began with Chef inaugurating the session by cutting a ribbon and was felicitated by team from Amira.

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Then there was a great interactive session with the media and the audience where the chef cooked various dishes with Amira Basmati rice.  He was dressed casually in jeans and shirt and so was his attitude.

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Very friendly and humble, he dished out the signature dish of Amira the Canope Indiano which was served as a entre to the people. This was followed by cooking Brinjal Rice with a South Indian flavour, this was a big hit & then the session continued with him dishing out Green Peas Pulao & Veg Biryani.

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Audience interacted with the chef and asked him about his personal journey and also his take on the Amiras products etc.
Amira also provided a wet sample of its Biryani on September 22 and 24. Guests were thrilled to be part of this unique experience and it furthered their interest in gastronomy. This event was truly a fun filled experience and I loved being part of it.

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Amira brand commands its equity under the leadership of fourth generation founding family of Chanana’s. Chairman Mr. Karan A Chanana has revamped it into a contemporary global brand and won several prestigious awards on the way. Mr. Chanana attributes this to having a “foodconnect” and a “passion for purity” in the brand’s relationship with consumers, farmers and communities.
Presently, Amira’s rice brand is present in 5 continents across the globe and is projected to have a footprint in more countries by 2017.

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