LURM 2016 is a new rage among youth as the festival hits the commoners amidst beautiful Sam Dunes this December. Basis its extravagant facets a perfect blend of food, music, fashion, film, adventure, camping, beer and wine will be observed at the carnival. Spread across 34 acres of land, the place overtures more than 2000 camps to get hold of almost 13000 people. While close to 200 films from 15 different countries shall constitute the cinema part, nearly 100 food outlets would exhibit the best of the cuisines from all over the world. The target audience implicates only adults from the tier-1 or tier -2 cities while tourists from China, Japan, European countries are also going to be there.
According to Sushil Wadhwa, Founder & CEO, TheStoreHunt.com, “LURM is going to be India’s first zero waste and biggest Desert Festival as it incorporates support from the elite institutions.” Wherein, fashion institutes are working for ‘Bamboo for sustainability’ concept, NID Alumni is making use of scrap, unused & recyclable goods to develop the entire ambience. Wadhwa reckons that the Flea Market set up being marketed by TheStoreHunt.con could have a Christmas Market kind of a feel like they have in Germany during the month of December. Besides, Pritesh Roy, Head of Piggy Bank Films is “proud to be mentoring the film festival which is sure to be different and worth.” 
The enticing food producer & corporate chef, Varun Bajaj gives LURM his own definition as, “Lovely concept, United planned, Retrieved location, Magnificent offerings” and adds “As name adds LURM is all about making your Christmas a gala time with a place of adventure added with fun and garnished with an essence of culture of India.” It is due to the presence of 25+ food exhibitors at the event who would showcase their talent live in front of their audience. Since a wide range of cocktails & drinks are going to be available to taste, Wine and Beer Festival Mentor – Archit Singhal affirms, “LURM Festival embodies the spirit of impossibilities”
All sorts of music be it EDM, Sufi, Classical etc are going to make highlights owing to presence of all renown names such as Bemet, Twistedbass, CAS, UD & Jowin, Genus, Beyond 120, Nosh & SJ, Dilshad Khan, Tritha, Ustad Anwar Khan Manganiyar and group from Barmer, Sikar Gharana Ensemble, Imran and Friends, Aagamya, Across the Line, Ceaseless Juncture, Underground Authority, Dj Fintushami from Russia. In fact the National Award winning melody maestro Imran Khan says being associated with LURM “mainly because of varied music range which no other festival has ever done” He further looks up to his performance at the beautiful city, Jaisalmer.
On being asked about the concept behind creating this festival, Tushar Sharma, Founder says “he has been passionately driven by music which has given him a glimpse into every culture of the Earth. Thus to bind people from any background – LURM happened.” Concurrently, Milind Bharti, co – founder believes that “LURM is the most revolutionary excuse which somehow managed to bring the best professionals to initiate innovation in India.”
Undoubtedly, the festival has everything under one roof as it also bids for ‘Paramotoring’, an enthralling adventure aero sport with adequate safety measures. The mind-blowing fashion bazaar offers handcrafts, jewellery, footwear and other exclusive merchandise. Most of the popular names like the Mumbai festival, Book My Show, Red FM, 9XO, The logical Indian, , Elixir Coterie, Piggy Bank Films, Creative Karma and Thestorehunt.com are leading partners of the whole affair.
Not to forget, LURM is according each possible aspect of ‘sensible partying’ and CSR activities. Where merrymaking and cleanliness do not go hand in hand very well, LURM Festival 2016 assures the prospect and takes up the heavy challenge of doing just the opposite. Irrespective of being a high power entertainment event, no use of plastic is encouraged; littering is not excusable and will attract penalty. Festival team is taking extra measures to save paper to the optimum level – tear their business cards or event tickets; you will get a seed to plant a tree. No brochures will be given out for event details, everything will be digitized – on app and on screen details during event. It will even establish water purifier systems to provide water for no cost. Also each item available at the festival is completely saleable whilst the sale proceeds move to concern artisan.
You now know where all roads leads to this December – to India’s first travel destination event with such high ecological concepts with equal value for entertainment. Be ready to party hard while taking care of Mother Nature.