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Tag: Online Fashion

Wear T shirts with a style

Posted on by Aditi Malhotra

T-shirts have been every girl’s wardrobe staple at some point of time. However, there is no need to always wear them the same, old way. Tee shirts, even the most basic ones can look extremely smart if worn in different ways and teamed up with the right accessories and right pieces of clothing. With a lot of options to take your pick from, wouldn’t it be really nice if you had some kind of a T-shirt styling cheat sheet? Read on below to find some interesting ideas to wear your T-shirts stylishly.

With summer approaching soon, it is high time restock on some variously coloured and patterned tee shirts and go online shopping.

Team up your tee with a Summer dress

If you have a summer dress that has a rather plunging neckline appropriate only for parties, you can put a Tee shirt to use. Wear a tee shirt beneath to act as an inner beneath the dress. The tee would not only cover up but also add a stylish streak to your regular summer dress.

Trousers with tee shirts

We usually tend to wear Tee shirts with jeans but many tees look flattering even with semi-formal trousers. You can tuck the tee in the trousers and add a belt to look really smart especially, with the high waist ones.Comfortable, platform heels look the best for office wear.

Add a scarf

Adding a scarf is the simplest way to revamp any plain tee shirt that is lying idle in your closet. A scarf instantly adds some colour and definition.

Wear beneath blazers

You can make a single Black blazer look different each time you pair it up with a different coloured or patterned tee shirt. Adding accessories like scarves, chunky neck pieces etc is another option. If you are planning to wear this combo for office, make sure you avoid anything with Letters or messages that have pun-intended.

Skirts with Tee shirts

Pair up tee shirts with mini or mid length skirts. Who said tee shirts are for tomboys? Add a pretty neck piece or a scarf with smart heels and you would look very cute and feminine. You may or may not add a pair of stockings with this beautiful combo. Sport the look with smart heels or stilettos.

Tee shirts with Palazzo

Nothing beats the cool quotient of pairing up a graphic tee with a flared Palazzo.Do not forget to add a wide belt or a belt bag for that additional style factor.

Tee with Shorts

A funky and colourful tee shirt looks uber cool when paired up with a pair of shorts. Blue denim shorts or White, they never fail to make an impact. Tuck in your tee shirt snugly into the shorts and do not forget the sporty looking shoes and cute socks.

So, with these ideas, we are pretty sure that you shall be able to bring in a fresh spin to the most basic wardrobe item, ever!

Look Good Everyday with ShopClues as it reveals its new Fashion Avatar!

Posted on by Aditi Malhotra

ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.

The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right

Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.

Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.

Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.

Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here

To check out the collection visit ShopClues

All I can say is that I had a lot of fun at this event and I now plan to do some shopping for myself from ShopClues.com, what are you waiting for..?

Gems and Jewels Launches Their E-Commerce Site!

Posted on by Aditi Malhotra

Gems n Jewels launched their E-commerce portal on 20th January 2017 at Silver Spoon.Ghaziabad,U.P. India with a grand event which showcased their spectacular collection of sparkling gemstones, beautifully finished diamond pieces and more.
The ramp was set on fire by their premium designer jewellery.
A wide range of jewellery was presented in three sequences including that of wedding jewellery collection kundan, polki and fabulous pure gold designs.


Their show stopping sequence of exquisite diamond jewellery was unveiled by Miss Earth 2016  amidst a rousing welcome by the audience and great applaud as the website went live at that very moment.
They are bringing their customers the joy to buy premium jewellery from the comforts of home.
A wide range of bracelets, necklaces, cocktail rings and jewellery sets all in unique designs and of highest quality.
Also on offer will be a wide range of imitation jewellery too making it a one stop shop for all your jewellery needs be it real diamonds, pure gold or imitation.
The company is laying a firm focus on craftsmanship, quality and user experience.
The event was well organized and the jewellery collection was very well presented by the models on the ramp accompanied by some lilting music and well choreographed sequences.


Delicious snacks and soft drinks were continuously served to the audience.
The audience was also kept involved in the proceedings by some interactive games by the MC.
The event was brought further to life by some thrilling performance by Singer N S Chauhan who made the audience groove to his popular numbers like “paisa paise”, “sharabi kente hain” “tamache pe disco”, “Saadi gali”etc.


It really was a grand launch in the truest sense.
The launch was followed by cocktails n dinner.
Wish the portal all the very best in their endeavor,the first of its kind in North India as per their MD,Mr Manoj Maheshwari who promises to provide high quality designer jewellery to its customers at most competitive prices.

Fashion Brand Ira Goes Online…!!

Posted on by Aditi Malhotra

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.

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As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.

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Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.

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“This significant milestone is one of our major multichannel offerings.  Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.

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IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.

About IRA:

Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.

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We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.

To have a look of the collections please visit http://iradesignhouse.com/

IRA Facebook – https://www.facebook.com/IRA-House-of-Designers-952457658141643/

 

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