There are many reasons why you might be focusing on your personal branding. You might be keen to become an influencer, and you are aware that this brand is the most centrally important thing that you need to have. Or you might be running a business, and you want people to know that there is someone behind that business who they can get on board with. Maybe you are just keen to boost a freelancing career. Whatever your reason, there are many things you can do to boost your personal branding.