India Design ID 2017- Creativity at next level..!!
India Deign ID, is one exhibition that I look forward to every year, It really satiates my need to witness some creativity live, and OMG what creativity. This exhibition truly is an abode of creativity, so many designers, so many exquisite showcases under one roof that one cant help but keep staring and admiring the collection. The exhibition that helps create a new generation of creative and business-based talent factories to help fuel the design economy of the country, India Design ID recognises and celebrates designers and creativity from diverse disciplines in designing – interiors, product design, architecture and installations.
The event comprised of three verticals – ID Exhibit, ID Symposium and ID Satellite. This collaboration aims to bring together the design community to share their experiences, knowledge and aesthetics through exhibitions, installations and discussions.
Commenting on the initiative, Gaurav Mashruwala, CEO, Ogaan Media Pvt. Ltd. says, “This year we celebrate 5 years of India Design ID and over this time period, it has not only become the country’s premier design celebration but has very effectively changed the definition of good design & architecture in India.”
ID EXHIBIT is an exhibition space that showcased the finest in home decoration, with high-end brands and designers unveiling their latest collections. This year, India Design ID presented themed pavilions, namely Decoration, Decoration I, Decoration II, Design and Trends. Housed within the Decoration Pavilion being the best in décor, the Trends Pavilion presented the Colour Next trend forecasts for 2017, and the Design Pavilion showcased the talents of designers and design labels.
The Decoration Pavilion included established names such as Arttd’inox, Apartment9, Antonio Lupi, Beyond Designs, K2India, Roca, BoConcept, Sarita Handa, The Pure Concept and Rational Kitchens by CJ Living to name a few.
Apartment 9 had breathtakingly beautiful interiors and was truly a class apart. Those who seek luxury and opulence, this is the brand that should be remembered.
Next I was awestruck, when I saw the statement chairs and dining table display by Kanika Bawa, must compliment the knowledge and vision the lady holds. I got a chance to personally interact with her and know more about her collection, and it would be an understatement to say that I was extremely impressed.
Her candy floss collection was no less than an ensemble cast, we see in movies, or we see in our own families when we look deep down. Every family has that man of the family, the father, the simple yet the strongest character, mother, the book lover, the drama queen, the fashionista, the gamer and the love dove couple to name a few, and her chairs of the dining table reflected each of these characters with great simplicity and design. It was a treat to watch this collection and I am sure that I am myself going to add a couple of chairs to my home and dedicate them to my family members.
K2 India and BoConcept were the other two pavilions that I admired a lot and so was the collection by Sarita Handa
The Trend Pavilion featured designer interpretations of the colour trends forecast for 2017. Asian Paints announced intense blue as their Colour Next 2017 forecasts at the event to supplement the efforts of creating awareness and backing the design intent of India Design ID 2017. There was also a third Decoration pavilion which is an addition to India Design ID 2017 which featured new exhibitors namely, 2R Italian Design, Alex Davis, Casa Medici/Golden Locks, iGuzzini/LSI, Intersekt, Italian Trade Agency, Ora Mosaic
ID Symposium, which seeks to inspire the design fraternity in India, and also offer a networking opportunity to build relationships within the industry. ID Symposium featured engaging speakers from different walks of life, such as Alberto Alessi, Humberto Campana, Sou Fujimoto, Ashiesh Shah, Sanjay Puri, Alberto Meda, Li Edelkoort to name a few.
ID Satellite, the hip offsite vertical discovers design districts of Delhi with promotions, collaborations and events across different venues through week long festivities at design districts like Lado Sarai, Meharchand Market, Shahpur Jat, Defence Colony, and MG Road with new additions at Khan Market and Greater Kailash which will have the capital buzzing with design. The participating venues will feature design-linked activities across lifestyle stores, restaurants, malls, bookshops, galleries, select public/private locations, with an explosion of launches, new collections, cocktails, previews, reviews and special events.
The event saw over 40,000 visitors, from the design trade as well as design-conscious consumers and I already look forward to the next season.