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FICCI organised Foodzania, a food service retail conclave, partnered by Foodmaniacs

Posted on by Aditi Malhotra

FICCI organized, the first ever Foodzania, a Food Service Retail Conclave on November 18,2016 at FICCI, Federation House, New Delhi. Invited by Vickrham, owner of Foodmaniacs a food based portal, which happened to be the Online Partner for the event, we felt privileged to be a part of such a prestigious event.

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The whole day conclave started with a nice spread of Tea, Coffee and Breakfast for the participants. The Conclave was divided into six sessions each touching a particular aspect of the Food Retail Industry. The first session touched upon the State of the Industry & Food Policy. After the welcome address by Piyush Patodia, Chairman FICCI Task Force, the session was addressed by Sh.Hem Pande, Secretary, Ministry of Consumer Affairs, Food n Public Distribution, (MoCA). He touched briefly on the state of Food Industry and emphasized on the need for the Industry and the Government to work closely for the benefit of the Consumer.img_6230

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The session was also addressed by Shri Pawan Aggarwal, CEO, FSSAI, who strongly believed that more n more of eateries of all tiers be recognized by FSSAI so as to be able to educate and monitor even the smaller players there by ensuring safe n hygienic food to reach the consumers.

The session saw a wide range of speakers like Mr Scott S.Sindelar, Minister Counselor for Agricultural Affairs, American Embassy in New Delhi, India. Mr Sunil Kapur, Chairman,K-Hospitality Corp, Mr Rahul Singh, Hon.Secretary, NRAI, Founder & CEO, The Beer Cafe, Mr Henrik Osterstrom, Country Food Manger, IKEA and Mr Amit Lohani, MD, Max Foods and Conveyor, Forum of Indian Food Importers. Each one them spoke about the on growing demand for the Industry to be given its due recognition by the Government to ensure further organized growth in this sector.

Session 2 saw the discussion moving to another very important aspect of the Food Retail Service Industry, the availability of skilled manpower. Rightly titled Skill Development Gaining Critical Importance in F&B Sector-“Elevating Skills”. The session was addressed by Mr. Praveen Roy, Chief Executive Officer, Tourism and Hospitality Skill Council, Mr Chetan Arora, Development Agent and Multi Unit Owner, Subway India, Chef Y B Mathur, Executive Director, Culinary Design & Application Group and Ms Diksha Pandey, Head, Mountain Trail Academy. They emphasized on the need for more training centers for the F& B sector and especially in two or three tier towns n cities to facilitate the young there to pursue their dreams of joining the Food Industry.

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Session 3 namely Creating one stop shop-“Making Food in India & Ease of doing Business” was addressed by Mr Atul Chaturvedi, Joint Secretary, Department of Industrial Policy n Promotion, Ministry of Commerce and Industry. Mr Rajat Wahi, Partner and Head, Consumer Retail and Agri Sectors, KPMG in India, Mr Sumitro Ghosh, Managing Director and CEO, Tata Starbucks India, Mr Unnat Verma, MD Pizza Hut India Subcontinent, Mr Pankaj Chaddah, Co founder, Zomato, Mr Murli Parna, CEO, Sagar Ratna, Chef Sabyasachi Gorai, Celebrity Chef, Entrepreneur, Restaurant Owner and Mr Rakesh Banga, Founder, Farmland Premium Foods LLP. Lots of grievances on part of the Industry were put forward, the main being the License Raj, which surprisingly continues to harass the industry. Multiple government departments issue licenses for the same project often over lapping each other. It was really sad to know that to even start a Restaurant in our Country it needs anywhere between 20 to 30 licenses which may take over a period of six months to a year to acquire.

Another session to follow was Disrupting Food Pallet which was addressed by Mr Rajesh Sawhney, Founder, Inner Chef. Mr Nandan Reddy, Co founder, Swiggy, Mr Saurabh Kochhar, CEO, Food Panda, Mr Raghav Verma, Co -founder, Sunshine Teahouse Pvt. Ltd (Chaayos), Mr Ankur Gupta, Co founder, Drifter’s Cafe, And Mr Vikrant Mishra, Co founder, Eggjactly & Sushi House Mafia. The emphasis here was on the emergence of increasing online business in Food Retail and some innovative offline business models like Food Trucks, Food Aggregators and out of the box OSR models. These business ideas are in for a quantum leap in the coming years and do seem to be the disruptive force to regular Food Retail.

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The session Extraordinary journey of Extraordinary Chefs saw Ms Kavneet Sawhney, Director Culinary Communications, Founder of The Gourmet High Street talk us through with Ms. Nita Mehta, Celeberity Chef, Author and now a Restaurant Owner. She traced her journey from Ms. Nita Mehta being a housewife to now a Celebrity on her own. Ms. Mehta shared her personal experiences, her trials and tribulations along her journey. A real role model for any budding entrepreneur.

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I also got a chance to get clicked with the legendary Ms Nita Mehta and she came across as a very warm person. She also shared a beautiful message for all aspiring chefs.

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The last session “Going Beyond Borders” With Celebrity Chefs Ranveer Brar and Vicky Ratnani was a really enjoyable one with their most candid comments. Everyone at the event was waiting for this finale of the conclave and looking forward to their interaction with these both celebrity chefs. Ranveer as usual had his answers ready for everything with a heavy dose of wit in them, while Vicky was at his intellectual best. I also got a chance to get clicked with my favourite chefs.

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All in all a wonderful Conclave. Kudos to FICCI for organizing it and bringing forth the problems of this ever-expanding industry to the fore. The Conclave also had lunch catered by The Embassy, New Delhi.

Cocktails and Dinner was followed at the end of the conclave. I am really grateful to Vickrham and Foodmaniacs for making me a part of this amazing journey of learning about the food industry and a chance to rub shoulders with who is who of the food world.

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Re-Launch of Delhi’s first mall- Ansal Plaza

Posted on by Aditi Malhotra

New Delhi,November 09,2016,Delhi’s very own,the first Mall of Northern India ANSAL PLAZA, announced the Re-launch of their prime property in the heart of South Delhi.
NOSTALGIA, the first word and feelings the name evokes for us Delhites who were fortunate enough to enjoy the great first time experience and did continue to patronize for years to come.
I am sure lots of people will also have fond memories of this once favourite destination of Delhites for a fabulous shopping experience as well as a fun and happening place. Exciting to know that Ansal Plaza with the new tag line Experience Zest will be open to all very soon.

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They are repositioning themselves as a one stop premium Lifestyle destination with Focus on Food and Sports.
To name a few they have The Sky High,Delhi’s largest terrace cafe on the top floor will give you a 360 degree view of the lush green expanses of South Delhi. Decathlon, one of world’s largest sporting goods retailer brings to you it’s first two level store in Indiaj with both indoor and outdoor space and a new experience of smart touch screen features for a yet unrivaled shopping experience currently unavailable elsewhere in India.
The premium chain of night clubs,The Arena will also be welcoming Delhites fond of night life to an exclusive range of indoor and outdoor party spaces.They will also offer exclusive VIP and private dining spaces combined with superior customer service and exceptional pricing.
The most interesting concept Ansal Plaza has is, plans to introduce an innovative Ansal Plaza App to facilitate reservations etc; at its high end restaurants and lounges. Most heartening to know that the management plans to introduce a Parking App which will enable you to book your parking slot before hand. They are offering an automated parking facility with valet services and a dedicated pink parking zone for Women,great gesture. They also plan to host a widow range of activities in their Amphitheatre providing great entertainment value for the visitors to the mall.
On top of that state of the art security management service,surveillance and backed support systems will go a long way for it to be one of the safest malls in town. Some value added services include Free wifi zones,Cab on call service and a one point complaints and suggestions desk for visitors and leaseholders alike.

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Announcing the re-launch, Mr Pranav Ansal, Vice Chairman, Ansal API Ltd. said “Ansal Plaza has been associated not only with every Delhite’s memories but also has a strong emotional connect across North India and we hope to re-create these wonderful experiences with a new and modern repositioning as a lifestyle destination helping the current generation create their share of memories at Ansal Plaza. We’ve identified niches which are currently lacking in the Malls in and around Delhi and have repositioned Ansal Plaza to cater to this need segment of a sports, food destination and lifestyle hub.”

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Mr Amit Phull, Head – Retail, Ansal API, said, “Our strategic location in the heart of South Delhi with vast open spaces and an open amphitheater gives us an unparalleled advantage and with the new repositioning as ultimate lifestyle, sports and F&B hub, we’re targeting approx. 25,000 visitors on weekends in the new avatar of Ansal Plaza.”

Ms. Caroline Mulliez, Expansion Manager, Decathlon Sports India said, “We are extremely excited and proud to open our first store in South Delhi at Ansal Plaza. We have worked on the range of products and the store environment to ensure our Delhi customers experience the best of Decathlon in this store.”

Mr. Mukul Bajaj, Co-founder, The Arena, said, “We are proud to be a part of the new Ansal Plaza and we endeavor to provide our patrons an exquisite fine dine experience at our 13000 sq.ft outlet. We look forward to offering the best F&B and entertainment experience in the city.”

Taking the Mall experience to a new high the Ansal Plaza has plans to introduce an innovative Ansal Plaza App to facilitate reservations etc at its hi-end restaurants and lounges. Providing easy solutions to Delhi’s car parking problem at public places, the new Ansal Plaza management shall introduce a special Parking App, automated parking facility, exclusive valet service and a dedicated pink parking zone for women. TheAmphitheater, one of the key attractions of Ansal Plaza will host gala musical evenings and high profile fashion shows. Grand events and food festivals and innovative kids’ and sports camps are in the future plans of the Mall Authorities and the prominent brands and outlets. Ansal Plaza’s lush green lawns, a disabled-friendly environment, state of the art security management service, surveillance systems and backend support systems will all make it one of the safest malls in the city for everyone.

About Ansal API Group: 

Established in 1967 as a family business, Ansal API today is among the leading Realty and Infrastructure companies of India. A widely reputed and professionally managed Organization, Ansal API currently operates in a range of business verticals such as Integrated Townships, Condominiums, Group Housing, Malls, Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services.

After four decades of spectacular growth, Ansal API is at a stage where the company has acquired immense experience, consolidated and established assets – physical and intellectual, while at the same time retaining youthful energy and zeal. Ansal API’s roadmap for future development envisages expanding the current areas of operation through more and more challenging projects and also foraying into related areas in infrastructure with innovative projects.
Really looking forward to the opening of this Iconic Mall and wishing them the best in their second innings.

The National Tribal Carnival 2016 Inaugurated by Prime Minister Narender Modi to be held on 26th-28th October

Posted on by Aditi Malhotra

The National Tribal Carnival, 2016 will be held at Hall No 7, Pragati Maidan, New Delhi, between October 26-28. Prime Minister Narendra Modi will inaugurate the event at the Indira Gandhi Indoor Stadium on 25th October 2016 at 4pm. The carnival is a rare opportunity to experience the rich diversity of tribal art, craft, culture and cuisine. The three-day tribal bonanza is being brought to you by Central Government. A host of states will be participating in the events. They will be showcasing their rich diversity of art forms as said by Mr Ashok Kumar Singh , Director Culture, Tourism Art and Culture.

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There will be food stalls selling culinary delights. Masterpieces of arts and crafts made by tribal artists from various states will also be on display. In addition, there will be culture programmes staged by tribal artists. The state of Jharkhand will be a major participant at the carnival. It will showcase it various art forms at the event. Its major highlights include Nagpuri, PYKA, Chauu, Samthali, Kharia, Karsha, Mundari. Seven Jharkhand groups,who have enthralled national and international audiences with their performances, will perform theirfolk dance before the Prime Minister at the inaugural function at the Indira Gandhi Stadium. They will be part of a 140-strong troupe participating in this prestigious show. 3000 more artists of different tribes will be participating in the carnival. All the costumes for these artists are designed by Jharcraft.

The Tribal Carnival is held every year. It is part of the government’s effortto preserve, promote and showcase various facets of the tribal life. It aims to present tribal culture tradition, customs and skills before a national audience. It is an opportunity for tribal artists to reach out to the general public and explore the potential of their cultural offerings at a national level.

 

Cancer Yenna Rascala..!!

Posted on by Aditi Malhotra

Oxford Bookstore hosted the fifth exchange in the Pink Tea Cup Conversation Series titled “Cancer yenna rascalla!” with  Honorary Joint Secretary, Indian Cancer Society, Indra Jasuja, Director, Cancer Healer Centre, Dr. Deepika Krishna, Medical Director, Can Support, Dr. Reena Sharma and Nutritionist, Kavita Devgan in conversation with communication specialist, Kaanchan Bugga on 12th October, 2016 at Oxford bookstore, connaught place.

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The conversation revolved around Breast Cancer, October being the Breast Cancer Awareness Month. The talk aimed at creating awareness in society for actively fighting breast cancer by helping people understand what breast cancer is, how to detect the disease , its treatment options and ways to cope with the physical and emotional side effects . The talk bought out real life stories of breast cancer survivors who shared their experiences as to how to deal with the deadly disease as a patient, family or caregivers.

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Prashant Rawalia announced as winner of the Monin Cup 2016!

Posted on by Aditi Malhotra

MONIN – the world leader in gourmet syrups headquartered  in France, announced the champion of the MONIN CUP 2016.

In its 4th edition, this biannual  contest continued to celebrate the young talent in the field of bartending.  After a nationwide search to find top bartenders across India Prashant Rawalia won the MONIN CUP 2016.

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Prashant Rawalia gets a chance to showcase his talent & represent India in International bartending challenge scheduled on the 5th of  December in Paris, France. He will compete with 80 other national champions , drawn after a thorough search for young talent in each of these countries .

In a nail-biting finale, 12 finalists from 4 cities (3 from Delhi-NCR, Bangalore, Mumbai & Pune each) competed neck to neck at Hard Rock Cafe in Gurgaon on 7th Oct to confer the winner title.  All the cocktails prepared by finalist bartenders were put through both technical and sensory evaluations .The event was judged by a panel of the industry’s elite experts including Master Mixologist, Andrea Fidora, Yandup Lama, Food Critic, Sourish Bhattacharya,Shalini Kumar and Pawan Soni.

The finalists were challenged on their full range of skills as hospitality professionals. Prashant Rawalia prevailed throughout the competition with his outstanding showmanship and innovative cocktail creation, technique and performance under pressure.

Additionally, to this, the event also showcased a master class on professional and home  bartending from the master of cocktails, Andrea Fidora. He enlightened guests with some quick tips on how to prepare awesome drinks at home using MONIN products. World-class, flare champions Pankaj  and Sachin rocked the highly charged crowd with their wizardry and supreme flair to bring the house down!

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Mr. Ravi Kathuria – Director Business development SAARC countries said, “MONIN CUP 2016 is one of the top international competitions in India and provides a prestigious platform  to the young upcoming bartending talent in our country to showcase their prowess at the global scale. The MONIN cup is part of the strategy to train , encourage and groom young talent which MONIN as a leader in beverage innovation is adopting in India and the 144 countries we operate in.”

Commenting on the occasion Mr. Ashish Dubey – Managing Director, Saksham Impex said, “We are happy and proud be associated with MONIN, and organizing this cup . In past few weeks, we have witnessed the most exquisite display of first class mixology. We believe it’s a huge opportunity for the next generation who are the future of bartending. The final 12 were exceptional and judges had a tough time to select the winner, however Prashant Rawaliacut the chase with his/her bartending skills. We also want to thank all our judges,especially Andrea who gave our guests some useful tips on creating fine drinks at home.”

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About MONIN

With 100 years of experience MONIN has become a brand of choice of the gourmet flavour business with over 140 flavours in more than 145 countries. MONIN is the brand of choice of the creative beverage makers, from barista in coffee shops, to mixologists creating high-end cocktails, to operators offering simple cocktail solutions. 7 million drinks are made every day using MONIN products. MONIN is currently present in more than 145 countries. For more info, https://www.monin.com/

The brand is currently distributed in India through Saksham Group, http://www.sakshamimpex.com/

Hugo Barra, Vice President, Xiaomi Launches MI Air Purifier 2 – A smart way to clean air !

Posted on by Sunil Malhotra

Well well Xiaomi one of the leading technology giants who entered India in 2014 with their wide range of smartphones have now launched their first Smart Home Product the MI Air Purifier 2 in India and that too at a very very affordable price of INR 9,999 only.

It is a very intelligent product with really smart features that help you make the air you breathe cleaner and healthier without any fuss.

Bring home a Xiaomi Air Purifier 2, download the MI Home App and turn your smartphone into a remote to control for your MI Air Purifier. Put the Air Purifier on Auto Mode and it will automatically adjust itself to the air around using the inbuilt sensors so don’t have to keep checking time n again. It will also give you a reminder when the filter needs a change. The filter when need to be changed is easily available online.

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With the launch of Mi Air Purifier 2 in India, Xiaomi is poised to play a part in increasing awareness about air pollution in India and how technology can be applied to better people’s lives.

Hugo Barra, Vice President, Xiaomi, who was present for the launch, said: “Air pollution is becoming an alarming public health concern in India. It is heartening to see more conversation around the situation, but there is still a big gap when it comes to consumer awareness. We believe that we are able to play a role in increasing awareness about air pollution by including AQI data into our MIUI Weather app, and by introducing Mi Air Purifier 2 to India. At this game-changing price, Mi Air Purifier 2 is set to disrupt the air purifier category in India, enabling us to bring these technological innovations to everyone.”

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According to the World Health Organization, 22 of the world’s 50 most polluted cities are in India, contributed significantly by industrial and vehicular exhaust. Particulate matter 2.5 (PM2.5) — air pollutants with a diameter of 2.5 microns or less — are small enough to enter even the smallest airways and could result in respiratory and cardiovascular illness.

To increase awareness about air pollution, Xiaomi has now become the first smartphone brand in India to integrate Air Quality Index (AQI) data — which also reflects the measurement of PM2.5 particles in the air — into its MIUI 8 Weather app.

We all present at the launch were absorbing this useful information with great interest, as Mr Hugo Barra, went on to share these details with us.

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Mi Air Purifier 2 quickly removes PM2.5 particles, dust, indoor plant pollen, pet fur and more. With its high 310m3/h CADR (Clean Air Delivery Rate), Mi Air Purifier 2 takes just 10 minutes to circulate purified air in a 21m2 room. Even so, the motor is extremely energy efficient with a low power consumption of 4.8W, while advanced aerodynamics reduce noise and wind resistance, resulting in a noise level as low as 30dB in Night mode.

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The 360° cylindrical filter on Mi Air Purifier 2 takes in air more efficiently from every direction compared to conventional air purifiers. Its triple-layer design removes particles larger than 0.3 microns with a high-density EPA filter, while an activated carbon filter removes formaldehyde, bad odour and other harmful substances.

Mi Air Purifier 2 will be available on Mi.com starting 26th September at 12 PM. It will also be available on Flipkart (exclusive partner) from 2nd October.

Here are some key features of Mi Air Purifier 2:

  • Real-time AQI monitoring, Wi-Fi connectivity
  • Mi Home app smart controls (Android and iOS)
  • Aerodynamic air vortex, up to 37m2 (400 sq. ft.) coverage
  • 310m3/h Clean Air Delivery Rate (CADR)
  • 360° triple-layer filter, removes harmful PM2.5 articles
  • 4.8W energy saving, ultra-quiet 30dB noise level
  • Compact form factor: 520mm tall and base area smaller than an A4 sheet of paper
  • Replacement filter available online at INR 2,499

I had a terrific time understanding this information first hand from Mr. Hugo Barra at a recently held media event.

I am definitely gonna try this product and I am sure all of you will also do so, as cleaner air is not luxury but a necessity!

KidZania Delhi NCR Celebrates the 206th Anniversary of Mexico’s National Independence Day!

Posted on by Aditi Malhotra

KidZania Delhi NCR hosted the Mexican Ambassador H. E. Melba Pria to celebrate the 206th National Independence of Mexico.

KidZania is a concept that originated from Mexico with the launch of their first KidZania facility in the year 1999. With the success of the first KidZania in Mexico City, they now have three centers in Mexico. KidZania has since spread globally, with 24 centers in 19 countries. One of the fastest growing kids interactive edutainment brands in the world; KidZania currently has two facilities in India, ‘Mumbai’ operational since 2013 & KidZania Delhi NCR (operational since May 2016.). It is known for its unique concept where kids have fun while enjoying real-life experiences in a city scaled down to kids’ size. I have been to the place twice myself and I am dying to take my son for this thrilling experience.

KidZania offers a great concept of making children familiar with different professions especially, and these professional experiences involve real life experiences in terms of functioning, monetary transactions, payouts etc. So while children enjoy multiple activities, they also learn the nitty gritties of those professional experiences.

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Mexico’s National Independence Day is officially observed on 16th September 2016. This date is considered the beginning of the Mexican War of Independence. KidZania Delhi NCR hosted a ceremony at its theatre, where ‘The Cry of Independence’, a ritual of the church bells ringing was performed & all the honorary Mexicans for the evening and regular visitors cheered along, saying “Viva Mexico” before and after the Mexican national anthem.

KidZania Delhi NCR in collaboration with the Mexican Embassy has also announced exciting offers on entry tickets to Delegates of all Embassies in Delhi NCR from 12th – 30th Sep 2016.

Her Excellency along with the children from Shikhar Foundation participated in the Fire Fighting Activity at KidZania.

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Speaking on the occasion, H. E. Melba Pria said, “At the ceremony of the Independence of Mexico held at KidZania Delhi NCR today, we were able to share some of our beloved traditions with the children and their parents. It is especially important for children in this day and age to get as much exposure to other cultures as possible. Mexico is proud to be the origin of companies like KidZania, which take our creativity and innovative spirit worldwide.”

Mr. Sanjeev Kumar, Chief Executive Officer, KidZania said, “We are delighted to have hosted the Mexican Ambassador H. E. Melba Pria at KidZania Delhi NCR, It was a great opportunity for us and the children & families of Delhi NCR to connect with Mexican culture and interact with Her Excellency. We strongly believe in empowering children through hands on experiences, where they can learn about culture and values from around the globe, while having a great time.”

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About KidZania Delhi NCR:

KidZania Delhi NCR is built like a city across 96,000 sq. ft. where children can independently explore and choose to role-play from 90+ exciting careers like pilot, surgeon, RJ, chef, fire-fighter among many more. KidZania emulates the workings of a city, complete with a functioning economy and its own currency. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

The franchise for KidZania in India, is owned by Imagination Edutainment India Pvt. Ltd., whose shareholders are Singapore-based KidZ Inc, with 74 per cent of the equity, while actor Mr. Shah Rukh Khan owns the remaining 26 per cent in his personal capacity.

Address: KidZania Delhi NCR, Entertainment City, Gate No. 11, Near TGIP Mall, Sec 38A, Noida – 201 301. Uttar Pradesh.

More info: website www.kidzania.in

Some key achievements at the NCR Kidzania

  • Opened: May 26, 2016
  • Total establishments: 50+
  • Role-playing activities: 90+
  • Visitors: Achieved milestone of 1.25lac+ in first 90 days
  • Schools visited: 50+ schools in first 90 days
  • Brand Partners: 22 brands in 26 establishments

Grehlakshmi Magazine comes up with the 8th edition of World’s largest Kitty Party, A fun day-out to celebrate the spirit of womanhood

Posted on by Aditi Malhotra

Grehlakshmi magazine, India’s fastest growing woman’s monthly is coming up with its 8th edition of the World’s largest Kitty Party, a grand day specially designed to celebrate the spirit of womanhood. The event is going to be held on 10th September 2016 at The Lalit , Barakhamba, New Delhi. Ikreate takes immense pleasure in saying that we are one of the blogging partners for the event and glad to be associated with such a renowned brand name.

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The unique concept of Grehlakshmi Kitty Party has always been synonymous to celebrating women and their achievements. The event promises a fabulous day out for the females to enjoy being pampered, inspired and empowered. It is the only platform which provides an opportunity for today’s women to socialize, network, engage with their favorite brands, meet celebrities, play games chit chat and gossip under one roof. The event will witness women from various walks of life from professionals to housewives and entrepreneurs to mompreneurs. The party involves scintillating fashion shows, jewellery shows, make up makeovers, talk shows, tarot card reading, astrology, live cookery shows, hair makeovers, nail art, live interaction with celebrities, mouthwatering food and much more. Ladies present at the occasion are complimented with exciting titles like Best Saas Bahu Jodi, Ms Early Bird, Ms. Chup Chap,, Ms Beautiful Hair, Ms Fit & Active, Ms. 100% Indian Women etc. Apart from this, Grehlakshmi also felicitates 10 powerful socially active women as ‘Grehlakshmi’s Goodwill Ambassadors’ to honor those women who have acquired identities of their own and now work for giving back to the society. Upping the glamour quotient, renowned stars of Bollywood and Television are invited to make the occasion more exciting for the participants.

Sharing her views on organizing this event, Ms. Vandana Verma, Executive Editor, Diamond Magazines Pvt. Ltd. said, “We are elated to bring yet another edition of Grehlakshmi Kitty Party which creates more exclusive avenues for ladies entertainment.’Grehlakshmi Kitty Party’ is organized to help women break free from their boring monotonous life and enjoy a day full of fun. It is a day when we want to make women feel pampered; a day when they not just enjoy themselves but also get the opportunity to learn about various health issues, meet celebrities from Bollywood and Television and win loads of prizes. Basically the day ends with the women emerging as clear winners and we feel it is an ideal platform to interact with the end consumer – our readers and get to know them better.”

The event is being supported extensively through full-fledged media as well as promotional plans. It has already indulged more than 27,000 women in the past and constantly trying to bring forward more such worthy women to this platform. In the future endeavors, Grehlakshmi Kitty Party intends to host the event for a much larger scale of audience and in other cities of the country as well.

About Diamond Magazines Pvt. Ltd.

Diamond Magazines Pvt. Ltd., an offspring of Diamond group of Publications, a group that has been in the publishing business for the last 70 years and has established itself in the same arena.

Diamond Magazines P Ltd. comes out with 4 monthly magazines viz-a-viz Grehlakshmi, Cricket Today English, Cricket Today Hindi and Sadhna Path.

Grehlakshmi is the fastest growing women’s monthly in Hindi. With a current print run of 3, 70,000 copies, Grehlakshmi reach out to 40 lac readers every month. With the content being the right mix of Cookery, Health, Beauty, Social awareness, Stories, Humour, Teen Talk, Bollywood, Interviews, Career etc.  The magazine is a magazine for the entire family. Popular names such as Blossom Kochar, Neeta Mehta, Sanjeev Kapoor, Dr. Kiran Bedi, Dr. Ashok Chakradhar, Shahnaz Hussain, and Jawed Habib etc the magazine enjoys the repute of ensuring quality content to its readers.

Other offerings from the group included, Cricket Today in Hindi and English, which are magazines, dedicated to the most popular sport of our country – Cricket. From covering the latest happenings in Cricket, the magazine cover other interesting off beat aspects of the lives of Cricketers and all related to the game.

Sadhna Path is a health and wellness magazine, which attempts to educate the readers from mutely aping the west.

I urge my women readers to be a part of this Biggest Kitty and celebrate the spirit of womanhood. See you there..!!

Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

Posted on by Aditi Malhotra

Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food

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POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.

The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.

The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase

The expected footfall is between 15,000-18,000 visitors.

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It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.

It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.

It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.

Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.

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Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!

Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.

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Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”

Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!

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The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes

  • Radio campaign on 6 radio channels
  • The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from 
Delhi/NCR
  • Email campaign for over 50,000 email ids
  • SMS campaign for a database of over 2 lakh people from Delhi/NCR
  • Social media marketing campaign that has already started since second week of July
  • Association with various portals and bloggers
  • Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
  • 2,000+ pole banners in Delhi/NCR
  • Sun-boards at all partner food outlets

Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.

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Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.

  • Ananth: 9818496154
  • Harman: 9711103348

Reebok Fight Night at Select City Walk- Engaging Fitness Enthusiasts

Posted on by Aditi Malhotra

Strengthening its position as the leading fitness brand in the country and to celebrate the growing enthusiasm around MMA, Reebok India organized a real MMA fighting cage to enthrall fitness enthusiasts with the world’s most popular sport of fitness. The ‘Reebok FIGHT NIGHT’ was organized at Select City Walk Mall, New Delhi.

Women fighters battle it out in the MMA cage at Reebok Fight Night

The ‘Fight Night’ witnessed nine intense fights, among 18 amateur fighters, trainers & athletes from the MMA community. Renowned MMA expert and Reebok Master Trainers Siddharth Singh and Deepak Karai engaged hundreds of fitness enthusiasts in a power packed MMA master class that covered tips to champion the mental and physical groundwork needed to become a successful MMA fighter, and the secret behind keeping one’s head in the game when on the ropes.

The excitement was palpable as the event kicked off with a one of its kind MMA flash mob by Reebok MMA trainers. Those who volunteered to participate in the MMA master class definitely returned home with their head high as it takes guts to stand in a ring with another person knowing that the impending skirmish can get ugly. Participants were drenched in sweat at the end of the master class that focused on essential self-defense and striking skills from Thai kick boxing.

A Reebok Fight Night winner with Silvia Tallon, Senior Marketing Director, Reebok India

Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “Today, MMA is described as the fastest growing sport of fitness in the world. Though still at a nascent stage in India, combat training and MMA have seen great response over the last couple of years. Reebok has been at the forefront of defining this trend and today’s Fight Night event was our attempt to further popularize this fitness sport in India. It has been a fulfilling evening as we have successfully engaged with Fitness enthusiasts to adopt our ‘fitness is life’ philosophy and encouraged them to train with us.”

To promote Mixed Martial Arts, Reebok entered into a partnership with the largest Mixed Martial Arts (MMA) Company in the world – the Ultimate Fighting Championship (UFC®) last year.

The brand has also launched its latest combat training collection across select stores in India. These also include the exclusive Tribute Collection Tee’s sporting global legends such as Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement, fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to win a full sponsored trip to UFC Fight Night at Manila scheduled for October. The winners also stand a chance to get merchandise worth Rs.20,000 and Rs.10,000. For more details on the collection, consumers can visit the nearest store or log onto www.shop4reebok.com

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