What’s New in 2017- Luxury Brands Offer Hot Discounts.. Check This Out To Know More..

With the fast increasing economy driving the upward trend of spending habits and capacity, on fashion in particular, we indians have become more aspirational ever since we started becoming brand conscious. But access to luxury labels has remained limited to only a few. Many can’t afford it while others residing in non-metro cities don’t have access to stores by such brands. Priya Lakhanpal from Gurgaon has founded The Best Price Show (TBPS) to facilitate the pockets of all such aspirational consumers with luxury labels through 16 countrywide pop-up store festivals in the coming year.

“When it comes to shopping, most Indians love to strike a hard bargain and prefer to shop where they can negotiate a good discount on a product or service. The upmarket labels being offered at discount upto 75% will definitely be something a lot us have been secretly wishing for,” ends Priya with a laugh.

With Delhi and Mumbai, TBPS also plans to penetrate Jaipur, Indore, Ahmedabad, Chennai, Chandigarh, Ludhiana, Bangalore, Pune and Hyderabad among other cities since spending on fashion has spread much beyond just tier 1 cities into tier 2 and 3 cities as well. The elite class of our country is expected to grow from current 10 million to 26 million households by 2025. And according to the Top of the Pyramid 2015 report by Kotak Wealth Management, 44 percent of India’s multi-millionaires live outside metros. But lack of efficient retail spaces and low ROI values in non-metro regions discourage luxury labels to set up infrastructure there. TBPS, through its innovative model of “bridge to luxury” will help facilitate both the brands with access to a ready customer base as well bring these labels within buying capacity of consumers from such regions. “We understand that demand is primarily driven by price. Hence, I am sure our exhibitions will be in demand in non-metros as well,” shares a confident Priya.

In a scenario where retail ventures lead to a high value to be paid for stock holding and wastage, TBPS promises to offer them a new revenue stream by helping liquidate their excess stock which they have to clear off the shelves to give space to the new season’s collection, offering it on a discount with a “get it while it lasts” urgency. Along with ethnic haute couture, the pop-up stores will also feature other luxury products as well as pret culture as we have already begun to see the launch of ready-to-wear labels by designers of the likes of Tarun Tahiliani, Anita Dongre, Manish Arora as they eye India’s growing generation of young, successful and fashion-conscious millennials.

Since all luxury brands pamper their customers with an overall experience of the look and feel of the apparels coupled with an inviting store ambience, buying from such brands is a part of that experience. TBPS will allow them to communicate the brand’s promise to their customers through the use of a unique and tech-enabled physical environment to create an immersive shopping experience suited to the image of such labels. The shows will be a host to Virtual Reality shopping experience, personal styling recommendation from brands in addition to trial rooms, a cafe cum lounge area and high-tech kids’ play area.

Leveraging on her experience in luxury fashion and success in her earlier venture Hunkydori Styles Pvt. Ltd, Priya looks forward to open the door of TBPS in the capital for its first one day show “Store 1 – New Delhi” on 29th April 2017.

About the company: Founded in August 2016, The Best Price Show (TBPS) is a subsidiary brand of Hunkydori Styles Pvt. Ltd. owned by Priya Lakhanpal. The company currently has its head office in Gurgaon. For more information, visit www.thebestpriceshow.com.

Ambience Fashion Weekend- A truly delightful experience..!!

The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.

Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and  hosted by them.

This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.

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‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.

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Creyate
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Fab India
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Creyate
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Trends
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Satya Paul

Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.

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Jeet Kanwar

Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.

 

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Ileana-dcruz-in-marks-and-spencer-outfit
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ileana-dcruz

 

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Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.

The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.

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Delicate and Classy are the two words that define Pernia Quereshi’s collection and her own persona as well.

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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s with Show Stopper

Harpreet Narula and Rimple’s collection was great as well. Beautiful embroideries were the highlight of the collection.

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Rimple and Harpreet Narula Outfit
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Rimple and Harpreet Narula Outfit
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Then the show witnessed a smashing closing by Designer Rina Dhaka with Bollywood heartthrob Karishma Kapoor walking the ramp as her showstopper!

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I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.

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