Barbie initiates Project Udaan to enable girls live their dreams

In a bid to fulfill the dreams of young girls, Mattel India has joined hands with the NGO, Masoom, to launch ‘Project Udaan’. The project has come into the existence with an understanding that there are numerous girls who are locked by boundaries of social and economic status. While these girls have grown up admiring Barbie, Mattel believes every girl, like Barbie, has the right to be themselves i.e. smart, successful, ambitious, poised and confident. Project Udaan aims to give these girls the wings to fly with their dreams.

Project Udaan

Project Udaan is a comprehensive three-fold programme that focuses on leadership skills, feminine hygiene program, and vocational training basis participants’ interest mapping. It is a year-long program which will be actively volunteered by the ‘Barbie’ team, designed to equip over 100 girls aged between 14-18 years. The project is aimed to build confidence, self-expression and enable effective learning and development that can present the girls with a chance for a better life.

Activities

As a part of this initiative, Barbie created an exposure for young and enthusiastic kids of the city. The girls from Masoom were taken to KidZania where they could not only explore but live and experience 90+ role-playing activities. These little girls were shown that their dreams could fly free at KidZania through 90+ career opportunities. The trip enabled a roadmap, guiding these tiny feet towards a realistic and achievable goal to fulfill their dreams. It was also an eye-opener for many, as most of the activities showcased were unique and attractive for many of them, thus further enlightening their vision.

Brand Speak

Commenting on the initiative, Ishmeet Singh, Country Manager, Mattel India, said, “Every girl is talented and has the potential to reach for the stars. But where society tries to pull them down, Barbie supports them to help them to live their dreams.”

 

“Project Udaan has enabled us see the spark on so many faces and we are highly motivated by their overwhelming response.Through our initial activity at KidZania, children got a chance to experience the world of multiple career options. They cherished the life of becoming a Chef, an RJ, a Pilot, a Teacher, an Actor, and so on”, he added.

 

About Mattel

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning, and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High®, and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

 

His Holiness the Dalai Lama inaugurates Smile Foundation’s initiative, ‘The World of Children’

It is said that a child’s smile can brighten up anyone’s day – imagine what would happen when 550 innocent smiles light up a place. This was the view that greeted attendees at NCUI Auditorium, August Kranti Marg, on November 19, 2017 on the launch of Smile Foundation’s ‘The World of Children’ initiative. Approximately 550 children from privileged and underprivileged background were present for the landmark event, which was graced by the Guest of Honour, His Holiness the Dalai Lama, amongst other prominent dignitaries.

The event witnessed the launch of the initiative – ‘The World of Children’. Conceptualised as a one-of-its-kind platform that brought together children from diverse socioeconomic backgrounds, ‘The World of Children’ is aimed at enabling children to discuss their issues challenges, and ideas with each other, as well as youth icons and inspirational leaders from the world over. The initiative is aimed at helping children and adults understand the problems that plague today’s youth and to find the right outlet for their energy and enthusiasm through meaningful, thought-provoking discussions, relevant advice, and guidance.

The event kicked off with the introduction and formal welcome of His Holiness onto the stage, followed by an address by His Holiness to the children in attendance. It was followed by another address and Q&A session between His Holiness and the students. Children from Gramin Vikas Samiti, Nai Disha, Ina Raja Memorial Education Trust, Neev – Mission Education centres of Smile Foundation and from the privileged schools – Bharti Public School (Swasthya Vihar), Bharti Public School (Mayur Vihar), Mount Carmel School, Queen Mary School, Kothari International, Victoria Public School, Mother Global Public School, and Ahlcon International School were the schools participating at the event.

Reciting anecdotes from his life and experience and laying emphasis on self-creation, His Holiness The Dalai Lama said, ”I see much development in the field of education in the recent years. One can change the way of thinking in order to reduce the gap of rich and poor, both of them have the responsibility to bring in education. I always stress, you should develop self confidence. I would like to contribute to the task taken up by the Smile Foundation and take the mission of equal education and infrastructure to all and bridge this gap. Self creation is very important and you can become a great person through will-power, hardwork and dedication.”

Citing India, His Holiness The Dalai Lama said, ”India is my home, both physically and mentally, since last fifty years and I am a student of the Nalanda tradition. In this tradition there is a lot of emphasis on reasoning, logic, and experiment and not faith. Ancient knowledge of India is more meaningful today, today the world is going through a crisis; it is highly developed but there is no inner peace. Inner peace comes from training of mind and not temporary shortcuts.”

His Holiness in his message to the children concluded, ”It is your responsibility to build this 21st century into a better, compassionate and peaceful generation. In order to build a better world you need determination, strictly secular education, universal responsibility.”

Speaking on the launch, Mr. Santanu Mishra, Co-founder & Executive Trustee, Smile Foundation, said, “The children today – whether privileged or underprivileged, need support, advice and guidance to help them realize their true potential, make the right choices, and discover a meaningful purpose in life. The lessons that are learnt in childhood tend to stay with us throughout our lives. We believe that the wise words, advice and guidance of real-life achievers such as His Holiness – the Dalai Lama will positively influence the thought-process and decision-making of the children and will be cherished by them all their lives. We are extremely thankful to His Holiness to grace us with his presence and enrich us with his thoughts. The only objective of “The World of Children” is to ensure that the young minds of our country grow up as good human beings and responsible change-makers committed to build a better world for all.”

In today’s world, depression amongst children the world over is on the rise, as are other critical issues such as loneliness, insecurity, and anxiety etc. This has resulted in a rapid increase in drug abuse, violence, and suicide amongst school-going children of all ages. What’s worse is that these issues often either get swept under the rug because of the fear of social rejection, mistaken for a lack of will, or ignored.

“Ignoring this problem will not make it go away, which is why we are looking to address it with our latest initiative, ‘The World of Children’. Through this unique, one-of-its-kind outreach programme, we are looking to encourage children from various socioeconomic backgrounds to openly discuss their problems with their peers and elders, and to find solutions to those problems through their own experiences, learning, and observations. This will not only help in raising greater awareness about the various issues that plague children today, but also in creating a supportive and nurturing environment that can help them in overcoming challenges, making the right life choices, and realising their true potential,” added Santanu.

Established in 2002 to effect a positive change at the grassroots level, Smile Foundation has been ceaselessly working towards alleviating the problems and challenges faced by underprivileged children, their families, and their communities. Smile Foundation has won widespread recognition and accolades for its pioneering work in the field of child empowerment over the years, engaging and empowering underprivileged children, youth and women through relevant education, innovative healthcare, and market-focussed livelihood programmes.

About Smile Foundation:

Smile Foundation is a national level development organization benefitting over 400,000 underprivileged children, their families and the community directly through 158 welfare projects on subjects such as education, healthcare, livelihood, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website: http://www.smilefoundationindia.org/

Facebook: www.facebook.com/smilefoundationindia.org

Twitter: https://twitter.com/smilefoundation

 

 

 

Drive to Safety, a CSR initiative by ICICI Lombard

The total number of road accidents in 2015 was 5,01,423 as against 4,89,400 in 2014, representing an increase of 2.5%. The resulting number of deaths in 2015 was 1,46,133, as against 1,39,671, marking an increase of 4.6%. The number of people injured from these accidents was 5,00,279 in 2015, as against 4,93,474 in 2014, an increase of 1.4%.

Two-wheelers were involved in about 31.5% of the total road accidents in the country in FY2015, highest among all vehicle categories. Lack of professional driver’s training, non-use of safety gear (especially helmet by the rider and the pillion rider) and appropriate road safety behavior are among the major causes of road accidents. Age-specific data also shows that children are susceptible to road accident victims being below 14 years. In 2015, 54.1% of those killed belonged to the 15-30 year age group.

In 2016, ICICI Lombard introduced a unique CSR program named ‘Ride to Safety’. This initiative aimed at improving road safety scenario for children who ride two-wheelers as pillion riders. Workshops were conducted across cities to create awareness for road safety and more importantly, influence the driving behavior of two-wheeler riders. Apart from imparting necessary education to children and their parents on road safety habits, ICICI Lombard distributed ISI-marked helmets that children can wear when they ride two-wheelers as pillion riders. The Company conducted more than 150 workshops in Mumbai, Pune and Delhi till March 2017. Apart from spreading the road safety message, it distributed specially designed ISI marked helmets to 24000 children who attended these workshops.

Just yesterday an awareness program cum rally was organised at the Talkatora Stadium, Delhi. The occasion was graced by many eminent personalities like RSS leader Shri Indresh Kumar, Special Commissioner of Police, Shri Ajay Kashyap and also Shri Nitin Gadkari, the honourable Union Minister for Road Transport, Highways & Shipping.

The event saw many top schools of Delhi in presence and it was an eventful day for children as many special activities like Magic Show, Nukkad Natak and Mimicry Artists were lined up for kids. The children also walked up the stage and sang songs showcasing their hidden talents.

See here a ventriloquist engaging and entertaining the children

The session by Indresh Kumar was especially lot of fun for children and he passed on the message of road safety and need for helmets in an engaging manner. In fact all the activities weaved in the message in an interactive yet effective way.

Nitin Gadkari, himself gave helmets to a few children and then flagged off the rally. The emphasis of the rally was on use of helmets especially by kids who generally pillion at the back seat with adult drivers. The rally had experts riding bikes whereas kids from schools wearing these helmets pillioned.

I must say that it truly was a great event and also overall a great initiative by ICICI Lombard.

Speaking on the occasion, ICICI Lombard MD & CEO, Bhargav Dasgupta said, ” Ride to Safety campaign is a part of our vision to contribute to the community at large. This unique CSR program emphasises that children as pillion riders incorporate the road safety habit of wearing a helmet from young age. Our aim is to see each and every two-wheeler riding child with a helmet. We have already distributed 24,000 child specific ISI marked helmets to children. We are committed to this initiative and will be distributing 1,00,000 helmets in the next 5 years to children riding two wheelers as pillion riders.”

Zariya Fest, Select City Walk

Elite Delhi schools have a general perception of creating spoilt children who dwell in mal-influence. However, who go unnoticed, are the children who use their resources to bring change. Rajavi Mishra, Hanssa Jain, and Sharanya Khemka, students of Step by Step School, founded ‘Zariya’ in 2016. In collaboration with the NGO ‘Samarpan’, an initiative to provide a caring home for orphaned children, Zariya aims to fight child abuse and neglect that takes place in New Delhi. Its first ever endeavour was to develop a sense of achievement among such children. This was done by organizing an 8 month long vocational skill building programme: Kala Ki Pehchaan.

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To showcase their progress and raise funds for the cause, Zariya organized a fest on 20th March at Select CityWalk, which featured performance by the children of Samarpan NGO, concerts, stalls and fashion show. www.foodcloud.in had signed on as the official food partner for the event. They intended to come forward with other inspiring projects to serve the cause.  Many home chefs who are associated with food cloud showcased their culinary skills at the event and sold their deletable food. From Thai to Lebanese, Continental and some amazing desserts, there was something for every tastebud to savour. Akanksha Goel, Arsh Khetan, Soven Soni, Ranveer Singh Aujla,Malika Thakur, Shivank Sareen, Sachi Sinha, Utsav Maheshwari,and  Dhruv Narula, students from Step By Step School and Sanskriti School played a crucial role in making this show a success. It was a great event and I had a lot fun visiting the same.

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ISRO employees get a Cheesy surprise from Pizza Hut

Pizza Hut, leading QSR chain, celebrated the success of Indian Space Research Organization (ISRO), for creating history by launching 104 satellites in one go. To show their appreciation, Pizza Hut invited ISRO employees across the country to walk into select Pizza hut stores and treated them to a Pan Pizza. Free pizzas worth Rs.6 Lakhs were offered to over 2,000 ISRO employees, in celebration of ISRO’s success.

“It’s a moment of great pride for us as ISRO created history and this initiative is a small token of our appreciation to put cheerful smiles on the faces who made the nation proud by achieving such an amazing feat.” said Unnat Varma, Managing Director Pizza Hut Indian Subcontinent.

This is not the first time that Pizza Hut has undertaken such an initiative. The food chain has extended similar gestures of giving free pizzas to bankers working tirelessly on weekends during the initial phase of demonetization in November 2016. Pizza Hut also served the customers standing in long queues. Not to forget, Pizza Hut celebrated India’s win at Rio by giving free pizzas to namesakes of Rio achievers – Sindhu and Sakshi.

About Pizza Hut:

Pizza Hut, the world’s leading affordable casual dining and delivery restaurant brand, has been present in India for 20 years. It made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pastas, desserts and beverages. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 11 years in a row. Pizza Hut was recently awarded with “Food Service Retailer Of The Year 2016” by Franchise India. With over 70,000 footfalls per day across all its restaurants, Pizza Hut is the perfect place to celebrate any occasion in life, small or big. Pizza Hut with presence in over 100 countries is one of the flagship brands of Yum! Brands Inc. which also has KFC and Taco Bell under its umbrella.

Style Met Equestrian Supremacy at the StyleCracker VIP Lounge at the Mahalakshmi Race Course!

Style met equestrian supremacy last weekend at the StyleCracker VIP hospitality lounge which was a modish soirée hosted to watch the StyleCracker Borough cup at the Royal Western Indian Turf Club at the Mahalakshmi Racecourse. 

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The event was curated by Saloni Agarwal in honor of Dhimaan Shah, Tia Paranjpe and Archana Walwankar.
The evening embarked with the equestrian vibe of the races going into a fiesty sundowner. Buzzing at the lounge were stylists, bloggers, socialites and other influential names.

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Guests were spoilt over dynamic mixology of molecular cocktails by Hops Cork – The Drink Lab.
Smacking our lips were smooth and luscious flavours of wine by Soma Vine Village who came from Nashik to serve us.
The palette of cigar connoisuers in the house with infused Gurkha cigars completed the evening.
Kicking the sweet tooth were ice creams by Planet scoops. The event was overall promoted by app partners – Where Today

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For the Teetotallers, there was an array of herbal infused teas by Dancing Leaf and sparkling refreshments by Appy Fizz.

The ambience spelt of a trendy vibe with quirky decor by Lumbernotes. This event was an amalgamation of class, opulence, elegance and energetic vibes. Classy ambience, horse race, culinary delights and getting high with cocktails and drinks, it had it all. Truly an enjoyable day!

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