The Change is Here- Dominos Pizza Badal Gaya!

It is rightly said that change is the only constant and when the change is for better, its always welcomed with open arms. Just recently our favourite Dominos has changed for better.

Domino’s Pizza, the market leader in the organized pizza segment, unveiled its most significant product refresh with an across the board enhancement of its pizzas.

The improvement to its pizzas include a new soft and tasty crust, more and bigger toppings, more cheese and a new herbier tomato sauce made from imported Californian tomatoes.

The launch of the All New Domino’s Pizzas will be supported by an aggressive advertising campaign across Television, Digital, Press and Radio. It will also be accompanied by a focused outreach effort targeted at its existing customers.

Domino’s Pizzas will now sport a new look and come in an attractive blue and white packaging that highlights the changes. Even after these improvements, the price of Domino’s pizzas will remain unchanged and this will help deliver better value-for-money to customers.

Talking about the new launch, Mr. Pratik Pota, CEO, Jubilant FoodWorks Limited said, “Earlier in the year, we had unveiled our new strategy for driving sustainable, profitable growth. The key pillars of these were Product Improvement, Value For Money, Seamless Customer Experience and Superior Technology all enabled by a focus on cutting costs and driving efficiencies. As part of this strategy, we are pleased to unveil today the largest ever upgrade of our pizzas. The new improved Domino’s Pizzas will have a softer and tastier crust, more and bigger toppings, more cheese and a new herbier tomato sauce.”

Mr. Pota further added, “We will be investing nearly Rs.100 crores behind the upgrade. We believe that the vastly improved product will help both drive frequency amongst existing customers as well as attract new ones, and thereby expand the Domino’s franchise and help growth in the market”.

Domino’s pizzas will now come with a new soft and tasty crust that consumers will enjoy until the last bite. The sauce will now be made of Californian tomatoes and will be tastier, giving Domino’s Pizza a distinct herbier flavour. The quantity and size of the toppings across pizzas have also been increased along with the amount of cheese to provide the consumers with a more satiating and mouthful bite.

Speaking on the new brand transformation Mr. S. Murugan Narayanaswamy, Senior Vice President, Marketing, Domino’s Pizza India, “In the last 20 years we have continuously adapted ourselves and brought the brand closer to our consumers. Our signature 30 minutes delivery promise and the launch of the Pizza Mania range are examples of this. The All New Domino’s is an outcome of insights gained from customer feedback, market research and store observations. Responding to specific feedback on the product gleaned from these, we have completely upgraded our product. We have planned a 360-degree marketing campaign ‘Aapne kaha, humne Kiya’ around the same. We are confident that our customers will love the new, enhanced product.”

And after hearing so much about the new changes, it was absolutely mandatory for me to try these new improved pizzas because just hearing about more toppings, softer crust and cheese along with the tomato sauce, my mouth watered and I had to try them on my own for sure. So I ordered myself a Barbecue Chicken Pizza and Paneer Makhani Pizza and truly the crust was much more softer and almost melted in the mouth. by just looking at the pizza one could make out that it has more cheese. loved the big chunks of chicken and paneer in the respective pizzas. The paneer especially was really soft and I loved it. The taste of the new tomato sauce was more evident in the barbecue chicken pizza and I really liked its freshness. Overall this has been a great change and I look forward to try the other variants of pizza as well. Dominos has been a market leader and I am sure with all these new improvements they are bound to go places.

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ISRO employees get a Cheesy surprise from Pizza Hut

Pizza Hut, leading QSR chain, celebrated the success of Indian Space Research Organization (ISRO), for creating history by launching 104 satellites in one go. To show their appreciation, Pizza Hut invited ISRO employees across the country to walk into select Pizza hut stores and treated them to a Pan Pizza. Free pizzas worth Rs.6 Lakhs were offered to over 2,000 ISRO employees, in celebration of ISRO’s success.

“It’s a moment of great pride for us as ISRO created history and this initiative is a small token of our appreciation to put cheerful smiles on the faces who made the nation proud by achieving such an amazing feat.” said Unnat Varma, Managing Director Pizza Hut Indian Subcontinent.

This is not the first time that Pizza Hut has undertaken such an initiative. The food chain has extended similar gestures of giving free pizzas to bankers working tirelessly on weekends during the initial phase of demonetization in November 2016. Pizza Hut also served the customers standing in long queues. Not to forget, Pizza Hut celebrated India’s win at Rio by giving free pizzas to namesakes of Rio achievers – Sindhu and Sakshi.

About Pizza Hut:

Pizza Hut, the world’s leading affordable casual dining and delivery restaurant brand, has been present in India for 20 years. It made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pastas, desserts and beverages. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 11 years in a row. Pizza Hut was recently awarded with “Food Service Retailer Of The Year 2016” by Franchise India. With over 70,000 footfalls per day across all its restaurants, Pizza Hut is the perfect place to celebrate any occasion in life, small or big. Pizza Hut with presence in over 100 countries is one of the flagship brands of Yum! Brands Inc. which also has KFC and Taco Bell under its umbrella.

“Crust Crust Hot(a) Hai”-Pizza Hut Launches New Stuffed Crust Range of Pizzas

How many of you can honestly answer this question…Have you ever eaten a full pizza..? I am sure many of you would reply in a yes, not considering the fact that most of the times, we eat the full pizza with the topping, but somehow a piece of empty crust is left here and there. Sometimes its too think..sometimes to thin..and sometimes just because the topping didn’t reach till the end and no one enjoys eating a bland crust. But now if I tell you that Pizza Hut has made their crusts so interesting that you start eating it from the rear end and finish the crust first.

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Pizza Hut ,World’s leading affordable casual dining and delivery restaurant brand has introduced their new Stuffed Crust Pizza Range and organised a bloggers meet for us to review these yummylicious pizzas.
The new range offers 3 delectable crust-stuffing varities like Veg Kebab, Masala Chicken Sausage and Cheese Max.
The Masala Chicken Sausage Pizza was an absolute delight with chunks of succulent sausages stuffed in the crust.
For me their Cheese Max Veg was a runaway winner as was the Non-Veg one. Really a gourmet’s delight, simply mouth watering stuff.

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The other additions to keep you interested are the Veggie Surprise and Paneer Delight in the Veg Kebab Crust; the Chicken Hot n Spicy and Tikka Treat in Chicken Masala Sausage Crust with the exciting offer of having your pan crust pizzas upgraded to the third choice of Cheese Max.
All in all each of their Stuffed Crust Pizzas were really superlative to say the least.
Alongside these new entrants their range of thin crust pizzas are anyways a delicious option at all times.

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We had an amazing time enjoying these delectable pizzas, and especially my son who isn’t very fond of pizzas otherwise. But at Pizza Hut, he could not resist himself and binged on at the Cheese Max Pizza.

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Pizza Hut which first came to India in 1996 has certainly put its indelible mark in this category.
Strongly recommend , Rush to your nearest Pizza Hut outlet and savor these awesome new range of Stuffed Crust Pizzas.

Pizza Hut Menu, Reviews, Photos, Location and Info - Zomato

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