SHOPPERS GALORE AT SPRING-SUMMER EDITION OF RUBARU

Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.

Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.


“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.

The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.

Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge.  Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.

A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!

 

 

 

India Design ID 2017- Creativity at next level..!!

India Deign ID, is one exhibition that I look forward to every year, It really satiates my need to witness some creativity live, and OMG what creativity. This exhibition truly is an abode of creativity, so many designers, so many exquisite showcases under one roof that one cant help but keep staring and admiring the collection. The exhibition that helps create a new generation of creative and business-based talent factories to help fuel the design economy of the country, India Design ID recognises and celebrates designers and creativity from diverse disciplines in designing ­– interiors, product design, architecture and installations.

The event comprised of three verticals – ID Exhibit, ID Symposium and ID Satellite. This collaboration ​aims to bring together the design community to share their experiences, knowledge and aesthetics through exhibitions, installations and discussions.

Commenting on the initiative, Gaurav Mashruwala, CEO, Ogaan Media Pvt. Ltd.  says, “This year we celebrate 5 years of India Design ID and over this time period, it has not only become the country’s premier design celebration but has very effectively changed the definition of good design & architecture in India.

ID EXHIBIT is an exhibition space that showcase​d the finest in home decoration, with high-end brands and designers unveiling their latest collections. This year, ​India Design ID present​ed​ themed pavilions, namely Decoration, Decoration I, Decoration II, Design and Trends. Housed within the Decoration Pavilion ​being the best in décor, the Trends Pavilion presented​ the Colour Next trend forecasts for 2017, and the Design Pavilion showcase​d the talents of designers and design labels.

The Decoration Pavilion included established names such as Arttd’inox, Apartment9,  Antonio Lupi, Beyond Designs, K2India, Roca, BoConcept, Sarita Handa, The Pure Concept and Rational Kitchens by CJ Living to name a few.

Apartment 9 had breathtakingly beautiful interiors and was truly a class apart. Those who seek luxury and opulence, this is the brand that should be remembered.

Next I was awestruck, when I saw the statement chairs and dining table display by Kanika Bawa, must compliment the knowledge and vision the lady holds. I got a chance to personally interact with her and know more about her collection, and it would be an understatement to say that I was extremely impressed.

Her candy floss collection was no less than an ensemble cast, we see in movies, or we see in our own families when we look deep down. Every family has that man of the family, the father, the simple yet the strongest character, mother, the book lover, the drama queen, the fashionista, the gamer and the love dove couple to name a few, and her chairs of the dining table reflected each of these characters with great simplicity and design. It was a treat to watch this collection and I am sure that I am myself going to add a couple of chairs to my home and dedicate them to my family members.

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K2 India and BoConcept were the other two pavilions that I admired a lot and so was the collection by Sarita Handa

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The Trend Pavilion featured designer interpretations of the colour trends forecast for 2017. Asian Paints announced intense blue as their Colour Next 2017 forecasts at the event to supplement the efforts of creating awareness and backing the design intent of India Design ID 2017. T​here was also a ​third Decoration pavilion which is an addition to India Design ID 2017 which feature​d​ new exhibitors namely, 2R Italian Design, Alex Davis, Casa Medici/Golden Locks, iGuzzini/LSI, Intersekt, Italian Trade Agency, Ora Mosaic

ID Symposium, which seeks​ to inspire the design fraternity in India, and also offer a networking opportunity to build relationships within the industry. ID Symposium ​featured engaging speakers from different walks of life, such as Alberto Alessi, Humberto Campana, Sou Fujimoto, Ashiesh Shah, Sanjay Puri, Alberto Meda, Li Edelkoort to name a few.

ID Satellite, the hip offsite vertical discovers design districts of Delhi with promotions, collaborations and events across different venues through week long festivities at design districts like Lado Sarai, Meharchand Market, Shahpur Jat, Defence Colony, and MG Road with new additions at Khan Market and Greater Kailash which will have the capital buzzing with design. The participating venues will feature design-linked activities across lifestyle stores, restaurants, malls, bookshops, galleries, select public/private locations, with an explosion of launches, new collections, cocktails, previews, reviews and special events.

The event saw over 40,000 visitors, from the design trade as well as design-conscious consumers and I already look forward to the next season.

 

2,000+Buyers Visit First HKTDC Lifestyle Expo in New Delhi!

The HongKong Trade Development Council held their first ever Lifestyle Expo on the 19th and 20th of Dec, 2016 at the Hotel The Lalit, New Delhi. The Expo had 120 Hong Kong and mainland companies participating in this first Lifestyle Expo showcasing a wide range of trendy high quality merchandise. The Expo was jointly organized by HKTDC and Trade Development Bureau of Ministry of Commerce of the People’s Republic of China. The event saw over 2000+ Buyers visit the Expo held over two days.

Hong Kong being the facilitator helped develop stronger bilateral trade relations between India and Mainland China.

High ranking officials from Indian Trade Promotion Organisation, HKTDC and Trade Development Bureau, People’s Republic of China graced the prestigious event.

The Opening Ceremony was officiated by LC Goyal, Chairman and Managing Director, India Trade Promotion Orgnisation, Stephen Liang, Assistant Executive Director, HKTDC, Jin Hong, Deputy Director-General, Trade Development Bureau, Ministry of Commerce, The People’s Republic of China, and Li Bai Jun, Commercial Counsellor, Economic Counsellor’s office of the Embassy of the People’s Republic of China inthe Republic of India

“We have very big hopes for the future of trade links between India and China, with Hong Kong serving as a ‘super-connector’ between two of the world’s most populous and fastest-growing large economies,” said Mr Liang. “India and China are two of the fastest-growing large economies on earth, with the IMF (International Monetary Fund) predicting GDP growth of 7.6 per cent and 6.2 per cent respectively in 2017. Together, they have a combined population of some 2.7 billion potential consumers,” he added.

The HKTDC successfully arranged over 1600 one to one business matching meetings and various networking events to further connect Hong Kong and Cineses mainland suppliers with potential buyers.

The main attraction of the Expo was the popular hktdc.com Small Orders.
This showcased over 150!products available for orders from a mere 5 pcs to 1000 units to help buyers to buy in smaller quantities to check the markets  thereby minimizing their financial risk. A really worthwhile step.


A very welcome event held by HKTDC greatly appreciated by both suppliers from Hong Kong and Mainland China and Buyers from across Asia and world over.

Hope HKTDC holds many more such events to facilitate the growing business between Hong Kong and Mainland China.

A really commendable effort

Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food

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POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.


The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.


The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase

The expected footfall is between 15,000-18,000 visitors.

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It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.


It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.


It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.


Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.

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Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!

Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.

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Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”


Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!

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The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes

  • Radio campaign on 6 radio channels
  • The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from Delhi/NCR
  • Email campaign for over 50,000 email ids
  • SMS campaign for a database of over 2 lakh people from Delhi/NCR
  • Social media marketing campaign that has already started since second week of July
  • Association with various portals and bloggers
  • Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
  • 2,000+ pole banners in Delhi/NCR
  • Sun-boards at all partner food outlets

Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.

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Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.

  • Ananth: 9818496154
  • Harman: 9711103348
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