Stay Fit Fridays-7 Dieting Mistakes You Should Avoid, By Dr. Anjali Hooda

Ever wondered why you don’t seem to meet up your weekly weight loss goals…. after having followed a not so tasty diet plan and almost draining yourself in those cardio/strength sessions. Every Monday morning you still fall short of few hundred grams of the expected weight loss…!!

Here’s how you could identify common glitches… correct them and find yourself more inspired and encouraged towards losing the remaining extra kilos…!!

The symbols of a healthy lifestyle - gymnastics, weight control, and fruits


Keep Eating a “Singular Activity

Eating in peace with all the focus on your plate helps you sense the feeling of fullness…. or what we call satiety. Watching television, talking over phone and working on laptop while eating…, can lead to improper chewing and eating more than required. Mindful consumption of meals favours sensitization of ‘satiety clues’ and you know exactly where to stop eating.


Don’t Purchase your diet… Prepare it…!!

Often in morning rush hours…, we choose processed/ready to eat foods like corn flakes, oats, whole grain bread, and sometimes even tea and crackers as breakfast options. Although these constitute a handy option and the nutrient content seems to be similar to home cooked foods but eventually they have a higher glycemic index and lower fibre and protein content. Try limiting these to 2-3 times per week and opting for simple home-made recipies that suffice your nutrient requirement.


Distribute your food evenly

The key to weight loss without loss of health lies in creating a balance of nutrients or types of food. The more balanced a meal, the better and steady is release of nutrients into the blood stream. One must include at least one combination of cereal and legume, cereal and pulse or cereal and milk for your main meals while keeping the raw fruit/vegetable portions for in between snacking.


Avoid eating and drinking at the same time

Glugging water and other beverages while eating or immediately after meals reduces the efficacy of digestion and absorption process due to dilution of the digestive juices released in stomach. Digestion becomes prolonged and the absorption is also not that great. Take plenty of fluids all the day round but remember to exempt from them during meals.


Drinking calories v/s eating them

Substituting your meals with a glass of milk or taking fruit juices in place of fruits don’t add much of a benefit to your health. Doing so, you might end up adding almost equal or even extra calories to your diet while going deficient in terms of other nutrients. A glass of 200ml 3% milk gives you almost equal calories as a well balanced meal and no where matches the satiety level of a meal. A glass of orange juice surely gives you higher amount of vitamins and minerals than a whole orange… but it also has sugars (fructose) from 3-4 oranges and absolutely no fibre…!!


Go individual

A universal diet or a diet that works for all is yet to be discovered. The fact that every individual is different and so is its response to any particular practice holds a lot of evidence. Identify your body’s responses and analyse them to understand what suits you the best. Diet and exercise regimes should be tailor-made…, not copied and followed simply because it did benefit your friend or relative.


Set realistic, “health-happy”  goals

After having made one or all of the aforementioned corrections…, most importantly remember that there is a certain amount of weight that one should aim at losing over a period of time. Achieving jaw-dropping weight loss in a short span of time (10-12 weeks) might create a story line for you but the health risks it poses are too many…, plus the ‘yo-yo effect’ that makes you gain weight as quickly and more than you actually lost.


-Do it the right way.., as being slim has become a little outdated. Staying healthy is the new cool…!!

 

31st October Trailer Grips Social Media

The newly launched “31st October” Trailer has generated quite a buzz on Social Media. Already anticipating a lot of polarizing opinions, the trailer has generated mostly praise and tweeples have identified its theme as surprisingly different and refreshing. Though based on the backdrop of PM Indira Gandhi’s assassination and the horrific Anti Sikh pogrom that followed , the trailer gives out a unique insight into the Film’s human story.
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Based on the fateful day of 31 st October 1984, The trailer zips through events of the day & leaves on a cliff hanger on the question of whether the family will survive the ordeal what will happen to them eventually. Already the trailer has received 2 Million hits on Youtube and Facebook with a high percentage of Likes and shares. Both Sikh and Non Sikh community has seemed to give its thumbs up to the Trailer direction & the dialogues which are being constantly termed as Powerful and Gritty. The cinematography has been praised and also the Musical score. All in all it looks like 31st October will give stiff competition at the Box Office on 7th October.
The film Stars Soha Ali Khan and Vir Das in pivotal roles & is being directed by National Award Winning Director Shivaji Lotan Patil. Distributed by Panorama Studios and Written & Produced by Harry Sachdeva, 31st october hits screens worldwide on 7th October 2016. I am so looking forward to it..!!

Grehlakshmi Magazine comes up with the 8th edition of World’s largest Kitty Party, A fun day-out to celebrate the spirit of womanhood

Grehlakshmi magazine, India’s fastest growing woman’s monthly is coming up with its 8th edition of the World’s largest Kitty Party, a grand day specially designed to celebrate the spirit of womanhood. The event is going to be held on 10th September 2016 at The Lalit , Barakhamba, New Delhi. Ikreate takes immense pleasure in saying that we are one of the blogging partners for the event and glad to be associated with such a renowned brand name.

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The unique concept of Grehlakshmi Kitty Party has always been synonymous to celebrating women and their achievements. The event promises a fabulous day out for the females to enjoy being pampered, inspired and empowered. It is the only platform which provides an opportunity for today’s women to socialize, network, engage with their favorite brands, meet celebrities, play games chit chat and gossip under one roof. The event will witness women from various walks of life from professionals to housewives and entrepreneurs to mompreneurs. The party involves scintillating fashion shows, jewellery shows, make up makeovers, talk shows, tarot card reading, astrology, live cookery shows, hair makeovers, nail art, live interaction with celebrities, mouthwatering food and much more. Ladies present at the occasion are complimented with exciting titles like Best Saas Bahu Jodi, Ms Early Bird, Ms. Chup Chap,, Ms Beautiful Hair, Ms Fit & Active, Ms. 100% Indian Women etc. Apart from this, Grehlakshmi also felicitates 10 powerful socially active women as ‘Grehlakshmi’s Goodwill Ambassadors’ to honor those women who have acquired identities of their own and now work for giving back to the society. Upping the glamour quotient, renowned stars of Bollywood and Television are invited to make the occasion more exciting for the participants.


Sharing her views on organizing this event, Ms. Vandana Verma, Executive Editor, Diamond Magazines Pvt. Ltd. said, “We are elated to bring yet another edition of Grehlakshmi Kitty Party which creates more exclusive avenues for ladies entertainment.’Grehlakshmi Kitty Party’ is organized to help women break free from their boring monotonous life and enjoy a day full of fun. It is a day when we want to make women feel pampered; a day when they not just enjoy themselves but also get the opportunity to learn about various health issues, meet celebrities from Bollywood and Television and win loads of prizes. Basically the day ends with the women emerging as clear winners and we feel it is an ideal platform to interact with the end consumer – our readers and get to know them better.”


The event is being supported extensively through full-fledged media as well as promotional plans. It has already indulged more than 27,000 women in the past and constantly trying to bring forward more such worthy women to this platform. In the future endeavors, Grehlakshmi Kitty Party intends to host the event for a much larger scale of audience and in other cities of the country as well.


About Diamond Magazines Pvt. Ltd.

Diamond Magazines Pvt. Ltd., an offspring of Diamond group of Publications, a group that has been in the publishing business for the last 70 years and has established itself in the same arena.

Diamond Magazines P Ltd. comes out with 4 monthly magazines viz-a-viz Grehlakshmi, Cricket Today English, Cricket Today Hindi and Sadhna Path.


Grehlakshmi is the fastest growing women’s monthly in Hindi. With a current print run of 3, 70,000 copies, Grehlakshmi reach out to 40 lac readers every month. With the content being the right mix of Cookery, Health, Beauty, Social awareness, Stories, Humour, Teen Talk, Bollywood, Interviews, Career etc.  The magazine is a magazine for the entire family. Popular names such as Blossom Kochar, Neeta Mehta, Sanjeev Kapoor, Dr. Kiran Bedi, Dr. Ashok Chakradhar, Shahnaz Hussain, and Jawed Habib etc the magazine enjoys the repute of ensuring quality content to its readers.

Other offerings from the group included, Cricket Today in Hindi and English, which are magazines, dedicated to the most popular sport of our country – Cricket. From covering the latest happenings in Cricket, the magazine cover other interesting off beat aspects of the lives of Cricketers and all related to the game.

Sadhna Path is a health and wellness magazine, which attempts to educate the readers from mutely aping the west.


I urge my women readers to be a part of this Biggest Kitty and celebrate the spirit of womanhood. See you there..!!

Stay Fit Fridays- How to get rid of thunder thighs in 5 simple ways by Dr. Anjali Hooda

Ever wondered about the stubborn cheesy bulky thighs.

Not fair, most men don’t have it why should we women suffer?

My own story is that I kept aside a sum of money and decided to get some surgery to get rid of those thighs but then I found this solution after researching and trying everything available about this topic on internet/books/journals (not much out there)/blogs/videos, machines also using help of friends who struggled like me and achieved success.


Most of the times I also blamed hormones but then worked on them religiously diet wise and workout wise. I never became skinny but I found a way to manage to satisfy myself with even tone and got rid of side bags. As a result my thighs are way smaller now than few years ago. Here are 5 simple ways that you can add to your daily regime and become fat to fab..

  1. Walk at least 30 minutes using whole foot and thighs (no running) not just feet.
  2. One should increase vegetable intake (raw mainly) 1-2 quarter plate of salad daily, with added fruits.
  3. Drink a gallon of water daily and never sat for longer than 30 minutes, move after every half hour
  4. Do squats/lunges (get the technique right please) in pluses when in shower, restroom, kitchen, 10, 10, 10.  While watching TV, just sit 1 inch above the chair/sofa for a few minutes. Trampoline is awesome too for weaker knees.
  5. Stretch and squeeze those long muscles of legs whenever you can.

Dr. Anjali Hooda Sangwan, MBBS, MD (INTERNAL MEDICINE) (USA) is a veteran Obesity, Metabolic Medicine and Clinical Nutrition Consultant. She has an experience of, Hypertension, Cardiovascular Heart disease & PCOD. She is trained in Pre and Post Bariatric Management of Obese patients with and without complex Medical Issues like Thyroid Disorders, Diabetes Mellitus Surgery Care. She provides an advice on nutrition and offers people an opportunity to improve their health.  She helps her patients achieving healthy weight loss goals with alteration of life style and pharmacotherapy and micronutrient usage.

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Apart from designing the food plans, Dr. Anjali Hooda also teaches the residents about obesity and nutrition and its application in assessing the nutritional status of a patient and how to manage it. She also indulge herself into the development and teaching of medical students and house staff on the hospital consult service, reviewing common and uncommon diseases affecting nutrition and their effect on patient recovery in postoperative period and treatment of malnutrition including pharmacology.


She has developed an App for Preventive Health and Weight Loss – www.livenutrifit.com. She did her MD in Internal Medicine, Lincoln Medical Center an affiliate of Weill Cornell Medical College, New York, USA and also trained in Bio-Identical Hormone Replacement Therapy (BHRT). She is a member of The Obesity Society, American Society of Metabolic and Bariatric Surgery (ASMBS) and American Society of Parenteral & Enteral Nutrition (ASPEN), American College of Physician (ACP).

Despite designing food plans for several celebrities and other eminent personalities, Dr. Anjali Hooda Sangwan ensures she is accessible to all her patients and provides the best course of action to each one of them.

Specialities:

  • Medical Weight Loss
  • Age Management
  • Clinical Nutrition Support
  • Childhood Obesity Management
  • Metabolic Syndrome Treatment
  • Bariatric Surgery Services

Le Creuset-The Leading French Cookware Brand Hosted A Gastronomical Affair With Chef Ranveer Brar

Celebrity Chef Ranveer Brar was recently spotted at Select City Walk, cooking delectable dishes live at an event organized by Le Creuset. Le Creuset is world’s leading cookware brand famous for its cast iron products. Foodies and Bloggers were invited as a part of the meet and greet event. Each table had a few products from the Le Creuset range, showcased for product touch and feel.

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Chef Ranveer Brar created mouth-watering dishes that were prepared in beautiful Le Creuset cookware featuring the Hawaiian Chicken Drumsticks, Lemony Chicken Stir Fry, One Pan Mexican Quinoa, Pakistani Balti Gosht and the Spanish Stir Fried Rice. These tantalizing and scrumptious dishes were cooked live in the Central Atrium of Select City Walk Mall where guests were able to interact with the chef throughout the session and learn these amazing recipes to recreate the magic at home.

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Speaking on the event, Chef Ranveer Brar said, “Le Creuset is an international leader in luxury cookware and I am absolutely pleased to be associated with this reputed brand. Cooking with Le Creuset cookware is an experience in its own and it’s a great opportunity to be able to share that with people who share the same interest”.

Chef Ranveer Brar in conversation with the audience

Chef Ranveer Brar with Le Creuset

Established in 1925, Le Creuset, the iconic French cookware brand, is among the top three-cookware brands of the world. The brand that has glamourized and redefined the contemporary kitchen all over the world for almost 100 years is now changing the way India cooks with its 5 stores nationwide.

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On the occasion Ankur Damani, Country Head – India and SAARC, Le Creuset said “We are thrilled to have associated with Chef Ranveer Brar. Le Creuset is most particular about quality and innovation that is why we feel that the talented Chef Ranveer Brar is perfect to demonstrate the difference that comes in cooking with Le Creuset cookware and to help the audience make it a part of their lifestyle”. 

Ankur Damani India and Saarc Country head at le Creuset with Chef Ranveer Brar

While Le Creuset produces world’s best cookware and accessories for a quintessential kitchen, it stands out in its design, vibrant and distinct colors as well as versatility, meant for preparing, cooking and serving, in Le Creuset style. Le Creuset aims at not just being a cookware brand but a lifestyle.

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About Le Creuset:

Le Creuset is recognized the world over for market-leading, premium quality ranges of enameled cast iron cookware, multi-ply stainless steel, toughened non-stick, stoneware and ceramics, along with its outstanding range of wine accessories. Established in 1925, Le Creuset has been making world-class cookware for almost 100 years, innovation remains at the forefront of Le Creuset’s success. Used by leading chefs and keen cooks around the globe, Le Creuset cookware offers outstanding performance time after time.


About Chef Ranveer Brar:

Ranveer Brar is one of the most sought after chefs of the country. He is popularly known for his television shows which include Breakfast Xpress, Snack Attack, Homemade, The Great Indian Rasoi, Health Bhi Taste Bhi, Ranveer’s Cafe, Food Tripping and Thank God It’s Fryday. He also recently appeared on Masterchef India as a judge.


Availability:


Address: Select CITYWALK Mall, S 30, B 1, 2nd Floor, District Centre, Saket, Delhi – 110017


Email: info.in@lecreuset.com


Website: www.le-creuset.in

‘Massage’ By Rakesh Bedi, a true massage for your emotions!

Massage is a play that really massages your emotions. No words can really express the roller coaster ride of emotions that one goes through while watching the play. From laughter, to the agony of struggle, love, betrayal, guilt, it has heavy doses of everything. The best and the most unique part about this play is that one single person portrays all these emotions and that’s none other than super talented actor Rakesh Bedi.

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It’s a monologue and he enacts 24 characters in the play and each one of them is a treat to watch. The ease with which Rakesh gets into the skin of each character is commendable. His voice modulation, his walk, his gestures, his expressions, everything changes in a flash of a second as he walks in and out of one character to the other. I have been watching Rakesh Bedi in movies and TV serials and have always been an admirer of his effortless and spontaneous acting, but to perform alone, non-stop for two hours, without any scope of cuts and improvisations and play so many characters is another level. I truly respect him now as an actor after watching this show and I am sure anyone who ever watches this show cannot ignore the efforts put in by Rakesh to make this show a success. I saw the show last week and here I am writing about it after almost 10 days, because the show kept growing on me, there have been instances where certain scenes of the play just flash in front of my eyes and I long to see it again.


‘MASSAGE’ tells the story of Happy Kumar, a common man who comes to the big city of Mumbai with his pockets empty but dreams of becoming a hero. He passes through ups and downs, successes and failures, hope and despair, joys and sorrows, lanes and by lanes of the city. Rakesh Bedi’s enact of 24 different characters range from a Punjabi film producer to a South Indian actress and a Bihari politician. Happy Kumar leaves the film industry to become a gym instructor and then destiny takes a turn. The title MASSAGE refers to the massage of a person’s emotional state of mind. Though unable to realize his dream of becoming a hero, Happy Kumar is a happy loser. All his characters are noteworthy, but a few need a special mention. His portrayal of Kohli Saab, the producer with over the top Punjabi mannerisms, is simply amazing. The way Bedi changes his voice and his body language, you can actually visualize Kohli, a fat surd who talks loud, drinks a couple of pegs and gets emotional. Though Bedi doesn’t use a single prop to depict all of this, but you can see. His role as Minister’s PA, Pandey with his slurred speech is commendable and I think his best ever. The way he enacts scenes with so much finesse you almost forget that he is performing alone; you can actually visualize the entire scene and see other characters also. The scene where Heroine’s mother molests him in the music room, his walking up the stairs of his chawl, or massaging the back of Mrs. Kohli, every moment can be sensed, felt and seen.


Towards the climax, when Rakesh is reading a letter left behind by his wife Shanta, he exudes so much pain in his voice that your heart reaches out to him.


I feel privileged to not just have seen this show but also met this legendry actor in person where he shared his journey with this show that started 13 years ago. Check out what he had to say

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Watching ‘Massage’ was really a massage for all my emotions and I loved it so much that I am eagerly waiting for it to happen again. I would like to thank and appreciate the efforts out in by 3 Bells Productions in getting best of the plays in this two day Mon – Key Shanti Theatre Festival and I look forward to many more events by them. Wishing them luck and 3 cheers for Mr. Rakesh Bedi.

Stay Fit Fridays..SUGAR ADDICTION IS REAL. FIND WAYS TO QUIT by Dr. Anjali Hooda Sangwan

I come across so many people who always ask me doc can I eat some sweet post my meal every day? Or I have a sweet tooth and I can’t live without some sweet every day.

That sounds familiar?


Sugar is a standard term we use for table sugar, the white sugar. Simple sugar is made up of a monosaccharide example fructose, glucose; galactose. Table sugar is a disaccharide and is converted to glucose and fructose in the body. Our bodies cannot make fructose but can produce glucose from the stored glycogen.

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Consuming too much fructose will lead to conversion to fat and since the process takes place in liver, one can have a fatty liver. Sources of fructose include fruits, table sugar, added sugars to processed foods. Fruits usually can never be overeaten but you will be surprised when people will do that on all fruit fad diets, which includes fruit juices without any fiber.

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Every living cell has glucose without which survival is impossible.

Sugar is addictive and numerous studies have shown it to be very addictive.

Lot of people argue: but shouldn’t we eat sugar for energy, what do you mean give up sugar, how will we live? Almost all foods contain sugar in some quantity more or less. In addition to weight gain, excess sugar can also cause inflammation, have adverse effects on your heart, increase your risk for diabetes and possibly cause kidney damage. Giving up sugar now or never that’s how it works. One should learn the difference between natural and artificial sugar.

So if we consume lots of fructose then we can get numerous diseases like Insulin resistance, Diabetes, Cancers, Obesity, Heart disease. Addiction to sugar is real; sugar causes release of dopamine in brain (happy hormone) therefore more we eat more we want to eat. Although sugar per se doesn’t have a high glycemic index (Food effect on blood glucose) But addition of sugar to foods can cause the calorie intake to go high for the body.

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There has been conflicting studies regarding sugar intake but as far as data for obesity is concerned it’s a red alert and directly related to high sugary beverages.


I am of the opinion that moderation is the key, consuming high sugar foods and then adding an artificial sweetener to beverages is totally incorrect.

  • If you consume large quantities of sugar, try to give it up now. More you consume more you crave for it. It’s a condensed calorie so it will not fill up the stomach but will give a lot of positive energy balance.
  • Go easy in a party don’t let one night of fun ruin your sugar quitting, as party will end but cravings will not.
  • While buying, read food labels carefully, choose foods with less amount of sugar approximately 10 mg or less per serving.
  • Alcohol also contains sugar. It is called empty calories. Try to reduce or quit it.
  • Artificial sweeteners as low-calorie replacements have a variety of side effects.

Moderation is where the answers lie.

If you work on decreasing sugar in your diet you will develop a taste for low sugar intake. It’s a habit, which we have to work on. Choose your sugars wisely and decrease portion if you are going to have that scoop of ice-cream.


About Dr.Anjali Hooda Sangwan

about_dr

Dr. Anjali Hooda Sangwan, MBBS, MD (INTERNAL MEDICINE) (USA) is a veteran Obesity, Metabolic Medicine and Clinical Nutrition Consultant. She has an experience of, Hypertension, Cardiovascular Heart disease & PCOD. She is trained in Pre and Post Bariatric Management of Obese patients with and without complex Medical Issues like Thyroid Disorders, Diabetes Mellitus . She provides an advice on nutrition and offers people an opportunity to improve their health.  She helps her patients achieving healthy weight loss goals with alteration of life style and pharmacotherapy and micronutrient usage.


Apart from designing the food plans, Dr. Anjali Hooda also teaches the residents about obesity and nutrition and its application in assessing the nutritional status of a patient and how to manage it. She also indulge herself into the development and teaching of medical students and house staff on the hospital consult service, reviewing common and uncommon diseases affecting nutrition and their effect on patient recovery in postoperative period and treatment of malnutrition including pharmacology.

She has developed an App for Preventive Health and Weight Loss – www.livenutrifit.com. She did her MD in Internal Medicine, Lincoln Medical Center an affiliate of Weill Cornell Medical College, New York, USA and also trained in Bio-Identical Hormone Replacement Therapy (BHRT). She is a member of The Obesity Society, American Society of Metabolic and Bariatric Surgery (ASMBS) and American Society of Parenteral & Enteral Nutrition (ASPEN), American College of Physician (ACP).

Despite designing food plans for several celebrities and other eminent personalities, Dr. Anjali Hooda Sangwan ensures she is accessible to all her patients and provides the best course of action to each one of them.


Specialities:

  • Medical Weight Loss
  • Age Management
  • Clinical Nutrition Support
  • Childhood Obesity Management
  • Metabolic Syndrome Treatment
  • Bariatric Surgery Services

 

Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food

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POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.


The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.


The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase

The expected footfall is between 15,000-18,000 visitors.

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It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.


It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.


It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.


Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.

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Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!

Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.

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Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”


Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!

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The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes

  • Radio campaign on 6 radio channels
  • The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from Delhi/NCR
  • Email campaign for over 50,000 email ids
  • SMS campaign for a database of over 2 lakh people from Delhi/NCR
  • Social media marketing campaign that has already started since second week of July
  • Association with various portals and bloggers
  • Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
  • 2,000+ pole banners in Delhi/NCR
  • Sun-boards at all partner food outlets

Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.

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Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.

  • Ananth: 9818496154
  • Harman: 9711103348

Reebok Fight Night at Select City Walk- Engaging Fitness Enthusiasts

Strengthening its position as the leading fitness brand in the country and to celebrate the growing enthusiasm around MMA, Reebok India organized a real MMA fighting cage to enthrall fitness enthusiasts with the world’s most popular sport of fitness. The ‘Reebok FIGHT NIGHT’ was organized at Select City Walk Mall, New Delhi.

Women fighters battle it out in the MMA cage at Reebok Fight Night

The ‘Fight Night’ witnessed nine intense fights, among 18 amateur fighters, trainers & athletes from the MMA community. Renowned MMA expert and Reebok Master Trainers Siddharth Singh and Deepak Karai engaged hundreds of fitness enthusiasts in a power packed MMA master class that covered tips to champion the mental and physical groundwork needed to become a successful MMA fighter, and the secret behind keeping one’s head in the game when on the ropes.

The excitement was palpable as the event kicked off with a one of its kind MMA flash mob by Reebok MMA trainers. Those who volunteered to participate in the MMA master class definitely returned home with their head high as it takes guts to stand in a ring with another person knowing that the impending skirmish can get ugly. Participants were drenched in sweat at the end of the master class that focused on essential self-defense and striking skills from Thai kick boxing.

A Reebok Fight Night winner with Silvia Tallon, Senior Marketing Director, Reebok India

Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “Today, MMA is described as the fastest growing sport of fitness in the world. Though still at a nascent stage in India, combat training and MMA have seen great response over the last couple of years. Reebok has been at the forefront of defining this trend and today’s Fight Night event was our attempt to further popularize this fitness sport in India. It has been a fulfilling evening as we have successfully engaged with Fitness enthusiasts to adopt our ‘fitness is life’ philosophy and encouraged them to train with us.”

To promote Mixed Martial Arts, Reebok entered into a partnership with the largest Mixed Martial Arts (MMA) Company in the world – the Ultimate Fighting Championship (UFC®) last year.


The brand has also launched its latest combat training collection across select stores in India. These also include the exclusive Tribute Collection Tee’s sporting global legends such as Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement, fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to win a full sponsored trip to UFC Fight Night at Manila scheduled for October. The winners also stand a chance to get merchandise worth Rs.20,000 and Rs.10,000. For more details on the collection, consumers can visit the nearest store or log onto www.shop4reebok.com

Mon-Key Shanti Theatre Festival Day 2- Dance Like a Man

The Mon-Key Shanti Theatre Festival by 3 Bells Productions truly came as something that provided me with a lot of man ki shanti. Spread over two days, it showcased 5 of the top plays of the country. I am glad that I managed to see at least 4 out of those 5. Day 2 on MSTF16 showcased ‘Uproute’(which I missed), ‘Dance Like a Man’ and ‘Massage’.

I cannot describe my experience of both these plays in one post and hence I am dedicating this post to ‘Dance Like a Man’ and would cover ‘Massage’ in the next post.

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I am doing so because both these plays were very different from each other and yet similar, as they had a strong message to give out. They rendered me speechless and now that I have found my words, here is a gist of what I saw and what I felt.


We often assume that men aren’t the victims of gender discrimination, it’s only the women who suffer, but it’s not true. Men also go through the agony of proving themselves on the yardstick of masculinity. Mahesh Datani’s ‘Dance Like A Man’ portrays just that.

Mahesh Datani in ‘Dance Like a Man’ has very beautifully shown the Indian culture and the social issues that have been in the society since inception. The theme of the play revolves around ambition, career, relationships, family responsibilities and society, all against the backdrop of dance as an art form.

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The play tells the story of three generations; Jairaj and Ratna, their daughter Lata and her finace Vishwas and also using the technique of flashback, Jairaj’s father Amritlal. Jairaj and Ratna have a constant conflict with Amritlal, who doesn’t understand their devotion to dance and more especially of Jairaj. As per him dance is made only for females and no respectable man will ever pursue a dance as his career or profession. He feared his son becoming womanly and hence it was unimaginable for him to see his son dancing.

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Dance had different meanings for different characters in the play. For Amritlal it was only a hobby that too for women and men shouldn’t pursue it at all. For Jairaj, it was a form of self-expression, and he wanted to develop a career in it. For Ratna, dance was her ambition, she had these slight shades of grey in her character, like she married Jairaj only because he was a dancer, as husband and wife they didn’t share a very loving relationship. In fact she even joins hands with her father in law in destroying Jairaj’s career as a dancer in order to pursue her own dreams. Ratna not only curbs jairaj’s ambitions and desires by constantly misleading him, but also moulds their daughter lata into becoming a traditional dancer. Lata on the other hand, though passionate about dancing, but did not think of it as a means to earn money or fame. For her dancing was an art form that she loved pursuing as a hobby. She had a balanced mind unlike her parents. She was strong headed too, she wanted to marry Vishwas but did not want to give up on her passion for dance. In the beginning of the play itself she once asks Vishwas if he would allow her to practice dancing after marriage.

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It’s indeed a beautiful play that touches hearts and brings in light the plight of our society and poses a question on gender discrimination. Datani has shown that not only women but also men suffer the burnt of gender discrimination and are not allowed to follow their passions if they aren’t accepted by the society. The actors are commendable. Each one of them seemed in the skin of the character. But a special mention for Gunit and Paras who played the roles of Lata and Vishwas and also the younger versions of Jairaj and Ratna. How comfortably they switched themselves from one role to another, it was a delight to watch. Also the director Prof. K.S. Rajendran’s  control over the entire play is just amazing.

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Prof. Rajendran teaches at the National School of Drama. He is a well known director of plays in various Indian languages.
His directorial work ranges from adaptations of Shakespeare, Brecht, Ionesco and Genet to contemporary playwrights and authors such as Omchery, Shankara Pillai, Shiva Prakash, Tendulkar, Alekar, Kambar, Indira Parthasarathy and Lalit Mohan Thapalyal, besides Sanskrit classics by Kalidasa, Bhavabhuti and Shudraka.
He has conducted workshops and lectured on theatre in India and abroad.
His noted productions include MARAT/SADE, UTTARA RAMA CHARITAM, GirishKarnad’s WEDDING ALBUM, MACBETH, AURANGZEB and VIKRAMORVASHIYAM.


If you have missed out on watching it this time, plus do catch up whenever the show happens next, I am sure you will love it as much as I did. I am thankful to 3 Bells Productions for organising such a great theatre festival and giving us an opportunity to witness something as beautiful and meaningful like this play.

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