Witlinger to bring the authentic Craft experience with state of art breweries and new brewing technologies in India

Witlinger, India’s 1st Craft Beer Brand with authentic taste and flavours is all set to launch new initiative #NowRolling to enhance consumer knowledge about craft beer. Witlinger has made inroads into Indian Craft Beer scene with their unique taste and honest flavours.

Beer drinking habits are creating fresh wave of flavors and trends in international markets. Craft beer has taken the global beer industry by storm and it is catching up the taste of Indian consumers swiftly. Though market has great potential, there is a lack of acceptance among Indian consumers for crafted beers due to lack of consumer knowledge. Though this is changing on fast pace, as young Indian drinkers are ready to experience new flavours and different style of beers.

To create awareness and enhance consumer experience, India’s first craft beer brand with its 130 years of legacy along with innovative technologies, Witlinger unveiled its new innovative campaign- #NowRolling. The event held at Lord of the Drinks, Connaught Place also introduced ‘Witparty’, a fresh concept by Witlinger wherein end users get a chance to organize their own party sponsored by the brand.

#NowRolling campaign is first-of-its-kind concept in India driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers. The campaign aims to target the beer lovers with interesting awareness drive around craft beer drinking experience. Rolling of a beer bottle is a craft beer initiative and is mainly with unfiltered wheat beers. Unfiltered beers have ingredients that gets settle at the bottom of the bottle. To enjoy the full flavors and aromas bottle needs to be rolled and swirled before pouring it fully in the glass. The trained staff and beer experts of Witlinger will take the consumers’ experience to whole new level with tips on pouring, drinking, and enjoying the best of craft beer.

Speaking on the occasion, Anuj Kushwah, Founder & Managing Director, Kaama Impex Pvt. Ltd said, “Craft beer has a unique style and taste, which can only be enjoyed if poured right to preserve its aroma, ingredients and feel. While craft beer the next big thing in India, many people do not get to enjoy the original taste of it because of unawareness on serving and drinking methods. Witlinger is creating fresh avenues to satiate consumers’ growing thirst for craft beer with its innovative concepts like ‘Witparty’ and #NowRolling.”

‘Witparty’ is conceptualized to target the beer lovers as brand advocates and offer them the zesty flavor of Witlinger. Witlinger will give its end users a platform to organize their own witparty which will be supported by the brand. The Wheat Ale beer is created with a sole idea of providing the Indian consumers with varied and premium quality craft beer. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. It is brewed with mix of wheat & malt and also contains yeast, which should be evenly distributed throughout the beer by gently rolling the bottle back and forth before opening to pour.

The event as Lord of Drinks was a classy one, and we had a lot of fun rolling the beers and then gulping them down. Getting an invite to such events is always a pleasure. Nice arrangement of snacks and food made the experience complete and I really look forward to more WITPARTYs.

 

Craft beer offers some important health benefits because it contains antioxidants, protein, and vitamin B complex. It is a good source of silicon and some recent scientific studies show that hops could act as a barrier against gradual decline of the brain’s cognitive functions. Drinking craft beer regularly in moderate way can provide these benefits because of the high quality ingredients used to brew the craft beer.

Witlinger

Taking inspiration from the vibrant UK craft beer scene, Witlinger is the first crafted beer in India brewed by Master Brewers at Brains Brewery in Cardiff, United Kingdom. Combined with over 130 years of traditional brewing heritage, knowledge, and expertise, Witlinger beer is brewed with the finest ingredients from around the world to offer distinctive flavors, giving a real and honest craft beer experience.

A Launch that was Tailor Made… Darzi Bar & Kitchen!

Normally restaurant launches are all about hundred of people rumbling and tumbling against each other, having drinks, hunting for food like scavengers and dancing to a loud music till wee hours and forgetting all about it the next day! But as the name suggests the launch at Darzi Bar & Kitchen was as tailor made as they claim their theme to be. Very well managed, controlled and with right dose of entertainment, endless supply of food and drinks and a very warm and personalised hospitality were the key highlights of the launch.

The ambience is cosy, comfortable and just like a place where you would want to spend long hours enjoying some lip smacking food and drinks with your family and friends.

The Darzi Bar and Kitchen, located in the heart of New Delhi, Connaught Place, was launched on Saturday, 14th of January, bringing in a completely fresh view to the whole dining experience. The restaurant offers a lavish selection of Indian Fusion, Progressive Indian and European Cuisine, making the whole “love for food” journey turn into a classic with Master Chef Shipra Khanna. Meeting her once again has been my pleasure and loved the feeling that she remembered me too. Shipra’s journey as a master chef has been an inspiration for many and her strength is commendable.

The whole idea of The Darzi Bar and Kitchen was born to provide a new and improved way to set a mood for an all round tailored experience. Mr. Manuj M Gupta, the Founder and Partner of The Darzi Bar and Kitchen says, “The words tailor-made summarize my entire vision for The Darzi Bar and Kitchen as it is a unique concept, catering to everyone with options made especially for them, highlighted in overall interiors, food and drinks. Everything has been set keeping this vision at power, with options that have been invented to suit the customer’s fits and misfits so that when they leave they are a lot happier than when they entered.” Mr. Abhishek Trehan, Partner of The Darzi Bar and Kitchen mentions, “6 months ago, I had a dream to bring a warm and cozy place to New Delhi which explores tailor made cocktails and handcrafted gourmet food. A place, which was idle for having conversations while enjoying some of the best concoctions and bites, this city has to offer. Hence, The Darzi Bar and Kitchen came into being.”

It was this dream for The Darzi Bar and Kitchen, which led to a new and improved way to provide a made to measure experience, making sure that the whole idea catered to an exclusive tailor-made selection for each customer by measuring their likes and dislikes. Master Chef Shipra Khanna says, “Tailor-made food and beverages are for your belly as clothes are tailor-made for the body. This is the essence of The Darzi Bar and Kitchen. Of course not to miss out on the whole ambience which too is tailor made!!”

The Launch was one of its kind, I mean I haven’t seen a launch where everything is so perfect. Everything had a personal touch, with Shipra, Abhishek and Manuj interacting with each guests, and being so warm and hospitable, it almost felt like a personal house party.

The food served was delectable and the cocktails and drinks were amazing.

The entertainment was top class, with some live singing and dances thrown in and then a master stroke performance by none other than Jasbir Jassi himself.

He brought the house on fire as audience started dancing on his high energy numbers. Watch a glimpse here..Shipra too sing and dance along with him and that added a lot more fun to the whole performance.

Bollywood actor Chandrachur Singh also made his way to the stage and enthralled the audience by singing ‘Rang Barse’ in his deep sensuous voice.

A special mention for the DJ, he really knew the pulse of the people and totally rocked the music scene, commendable!

Many known personalities also witnessed the launch and enjoyed the food and ambience including Raja Randhir Singh, Anupama Verma, Shikha Swaroop and a few others.

The Darzi Bar and Kitchen team comprises of Chef Umesh Kapoor who is the concept & hospitality consultant, Saniya Sharad Sahai who has tailor-made all the artifacts and wall arts and Mr. Prantap Trikha, the interior and architecture consultant. The Darzi Bar and Kitchen inspires a tailor made experience whether it’s in food or interiors, to create and complement individual tastes, focusing on the exclusivity provided to everyone.


I am now looking forward to have a nice evening spent there just enjoying their Tailor Made Food & Drinks.. hope I am able to make it soon..! Here is wishing Shipra and the team all the very best for their new venture and hope it reaches new heights of success!

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