Tag: Latest Trends

Fashion Brand Ira Goes Online…!!

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.

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As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.

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Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.

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“This significant milestone is one of our major multichannel offerings.  Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.

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IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.


About IRA:


Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.

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We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.


To have a look of the collections please visit http://iradesignhouse.com/


IRA Facebookhttps://www.facebook.com/IRA-House-of-Designers-952457658141643/

 

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This wedding season look your best with different types of Pakistani Salwar Suits..!!

Are you in love with the lengths and works of Pakistani suits? Then you’re at the right place dear!

Pakistani suits or designer suits that are inspired by Pakistani traditional dresses are the most admirable pieces nowadays by every woman. They have nothing less than the level of elegance and every nitty gritty pattern on them are an intricate masterpiece of superior craftsmanship. Hop into the delicacy of these types of ethnic wears and you will get to know the real meaning of being ethereal. And what will be the best chance than wedding season which is hovering around the corners?

This season, startle everyone with your selection of best types of Pakistani salwar suits for the wedding time. Catch out them all and start scrolling…

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Chitrangada Singh has really nailed the royal look in Pakistani lehenga suit with just smoky eyes. The ‘nothing-more’ jewel look makes the whole attire dominating. With all over heavy patch work and embroidery, the bottom wear features simple border work on same pattern.

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Embroidered pant suits are the next craze going on amongst the fashion enthusiasts and its fitting is the second charming thing you will fall for. Try it with broader slitted kurtis the showcase the eclectic beauty of the salwar.

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Pakistani style online salwar suits showcase a large array of mood making colours, magical handicrafts and regal lengths and this is why they are just worth to buy without thinking about penny. Bright colours and pastel ones are the symbol of Pakistani types of ethnic wears.

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Let’s start with royal law fantasy now!

Pakistani designer suits are widely known for their use in traditional lawn parties where long time family gathering makes the reason. Fine chikan work on this type of salwar suits elevates the glamour quotient in a finer way.

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If you want to inject jovial kindness to the wedding occasion then opt for this Pakistani sharara suit. The jacket style kurti and sheer lace sharara will look perfect when teamed up with traditional side maang tika and bold stone ring.

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Collared beauties are the latest fashion fads of today’s fashion world. So opt for a Pathani Pakistani suit with palazzo pants and finish off your look with smoky makeup and contours. The double shaded design speaks high of fashion and will be an ultimate pick out for the wedding times.

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Written By

PAROMITA SENGUPTA

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Get Fashion Statements for Your Kids with Multi Brand Store Kids Around at Ambience Mall, Vasant Kunj

I recently visited the Kids Around store in Ambience Mall, Vasant Kunj with my son, and he has been hooked to it ever since. May be because Kids Around is India’s first premium multi brand kids store, where in all international brands are found under one roof. They recently launched their Pre-Fall Collection and also introduced DKNY in their brands. Now the store boasts of brands like DKNY, Hugo Boss, Little Marc Jacobs, Carrement Beau, Billieblush, Karl Lagerfeld Kids, Billy Bandit and others.

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The look of the season is very unconventional and international as the mobility in kidswear is predominantly towards teenage fashion. The collection represents new silhouettes in bold and contrasting colors, graphics and prints, paving the way for individual flair, offering customers exciting new choices to begin the season in style.

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The swanky collection includes skirts, tops, trousers, jeans, dresses, jackets, dungarees, tees, shirt, sweaters, sweat shirts, stockings, leggings, shorts, waistcoats, coats, caps, belts,shoes and other accessories. The collection size ranges for the kids falling between the age group of 0 to 16 years.

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Kids Around brand is a child-friendly clothing as well as accessories brand like shoes, hats, bags and is available at Ambience Mall, Vasant Kunj Delhi. My son picked up some stylish Hugo Boss Tees and also Checked out Karl Lagerfeld and I have to say that the collection is just amazing.

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So what are you waiting for, let your child flaunt the stylish Kids Around apparel this season.


Price Range- INR 4000 onwards


Store: Ambience Mall, Vasant Kunj, Delhi.

 

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