Lemon Tree Hotels launch universally accessible hotels in Gurugram

The Lemon Tree Hotel Company, the third largest Indian hotel chain by asset ownership in the country, announced the formal opening of its twin properties in Gurugram, thereby becoming the largest owner of hotel rooms in the millennium city.

Adding a collective inventory of just under 400 rooms, Lemon Tree Hotel, Sector 60 and Red Fox Hotel, Sector 60, located just off Golf Course Extension Road and a short distance from the key business hubs also houses a separate Convention Center with commercial and office space making it the largest accessible MICE destination in Delhi NCR.

In line with the fresh, fun and spirited ambience of Lemon Tree, these properties promise to delight its upbeat guests with their vibrant interiors, scrumptious food, impeccable facilities and the distinctive warm and friendly services that Lemon Tree is known for.

Speaking on this occasion, Vikramjit Singh, President, Lemon Tree Hotels said: “We are delighted to reach a milestone of six hotels in the city. Gurugram continues to attract business and leisure travelers throughout the year and the launch of these twin properties along with a Convention Center, only brings to fore the potential of this market and LTH’s successful run here.”

With this launch, Lemon Tree group now commands a joint inventory of 530 rooms in the city.

Designed on the principles of universal design, these special hotels allow people of varying abilities to access all areas of the hotel with ease and offer specially designed room and multiple suites for differently-abled guests.

They are a part of a unique initiative adopted by the company, wherein, Lemon Tree has taken its initiatives on inclusion to a new benchmark. Not only are these hotels 100% accessible for people of all abilities, but are also run by a special team.

As part of the group’s HR strategy, we usually hire 12-15% employees with disability and a similar percentage of persons from the economically and socially marginalized disadvantaged segments (EcoSoc) of the society. In a first-of-its-kind endeavor, 70% of the hotel staff in Lemon Tree Hotel, Sector 60 is either from the Economically and Socially marginalized segments of the society (EcoSoc) or differently abled (Employees with Disability).

Aradhana Lal, Vice President, Sustainability Initiatives, Lemon Tree Hotels explains: “We truly believe in mainstreaming and including people with disabilities and those from the marginalized segments in our employee base and provide them the same opportunities as others in order to realize their full potential. This launch is special to us. We are proud to introduce our new hotels in Sector 60, Gurugram run by a truly special team

Strategically nestled between high-end residential societies, the twin hotels offer easy access to HUDA Metro Station, Leisure Valley and Sector 29, the entertainment district of the city, besides being 20 minutes away from Signature Towers, IFFCO Chowk and the Mall mile on MG Road.

Lemon Tree Hotel, Sector 60 has been designed with innovative interiors and inspiring artwork that make for an ambience that is refreshing, contemporary and stylish. It has an inventory of 104 stylish rooms and suites, a 24×7 multi-cuisine coffee shop – Citrus Café and a hip recreation bar – Slounge in addition to a business center, a fitness Gym and open-air swimming pool.

Red Fox Hotel, Sector 60 is an economy business hotel and offers 154 smart rooms and suites, a multi-cuisine coffee shop – Clever Fox Café, a Cyber Kiosk, an efficient meeting room, a well-equipped fitness centre and laundry service. The hotel welcomes guests with its fresh bold interiors as well as crisp and clean rooms and delights with its unbeatable value and reliable safety standards.

With the opening of this new property, Lemon Tree Hotels now owns and operates 40 hotels in 23 cities with over 4100 rooms and over 4500 employees.

LURM to create ripples of ecstasy through its revelry in Jaisalmer…!

LURM 2016 is a new rage among youth as the festival hits the commoners amidst beautiful Sam Dunes this December. Basis its extravagant facets a perfect blend of food, music, fashion, film, adventure, camping, beer and wine will be observed at the carnival. Spread across 34 acres of land, the place overtures more than 2000 camps to get hold of almost 13000 people. While close to 200 films from 15 different countries shall constitute the cinema part, nearly 100 food outlets would exhibit the best of the cuisines from all over the world. The target audience implicates only adults from the tier-1 or tier -2 cities while tourists from China, Japan, European countries are also going to be there.

17355404195_bc25aed8f3_b

According to Sushil Wadhwa, Founder & CEO, TheStoreHunt.com, “LURM is going to be India’s first zero waste and biggest Desert Festival as it incorporates support from the elite institutions.” Wherein, fashion institutes are working for ‘Bamboo for sustainability’ concept, NID Alumni is making use of scrap, unused & recyclable goods to develop the entire ambience. Wadhwa reckons that the Flea Market set up being marketed by TheStoreHunt.con could have a Christmas Market kind of a feel like they have in Germany during the month of December. Besides, Pritesh Roy, Head of Piggy Bank Films is “proud to be mentoring the film festival which is sure to be different and worth.” 3337738880_7df2dfe1d2_z

The enticing food producer & corporate chef, Varun Bajaj gives LURM his own definition as, “Lovely concept, United planned, Retrieved location, Magnificent offerings” and adds “As name adds LURM is all about making your Christmas a gala time with a place of adventure added with fun and garnished with an essence of culture of India.” It is due to the presence of 25+ food exhibitors at the event who would showcase their talent live in front of their audience. Since a wide range of cocktails & drinks are going to be available to taste, Wine and Beer Festival Mentor – Archit Singhal affirms, “LURM Festival embodies the spirit of impossibilities”
jaisalmer-2

All sorts of music be it EDM, Sufi, Classical etc are going to make highlights owing to presence of all renown names such as Bemet, Twistedbass, CAS, UD & Jowin, Genus, Beyond 120, Nosh & SJ, Dilshad Khan, Tritha, Ustad Anwar Khan Manganiyar and group from Barmer, Sikar Gharana Ensemble, Imran and Friends, Aagamya, Across the Line, Ceaseless Juncture, Underground Authority, Dj Fintushami from Russia. In fact the National Award winning melody maestro Imran Khan says being associated with LURM “mainly because of varied music range which no other festival has ever done” He further looks up to his performance at the beautiful city, Jaisalmer.
jaisalmer_forteresse

On being asked about the concept behind creating this festival, Tushar Sharma, Founder says “he has been passionately driven by music which has given him a glimpse into every culture of the Earth. Thus to bind people from any background – LURM happened.” Concurrently, Milind Bharti, co – founder believes that “LURM is the most revolutionary excuse which somehow managed to bring the best professionals to initiate innovation in India.”

folkjodh

Undoubtedly, the festival has everything under one roof as it also bids for ‘Paramotoring’, an enthralling adventure aero sport with adequate safety measures. The mind-blowing fashion bazaar offers handcrafts, jewellery, footwear and other exclusive merchandise. Most of the popular names like the Mumbai festival, Book My Show, Red FM, 9XO, The logical Indian, , Elixir Coterie, Piggy Bank Films, Creative Karma and Thestorehunt.com are leading partners of the whole affair.
15589490784_1b7c8a1f48_b

Not to forget, LURM is according each possible aspect of ‘sensible partying’ and CSR activities. Where merrymaking and cleanliness do not go hand in hand very well, LURM Festival 2016 assures the prospect and takes up the heavy challenge of doing just the opposite. Irrespective of being a high power entertainment event, no use of plastic is encouraged; littering is not excusable and will attract penalty.  Festival team is taking extra measures to save paper to the optimum level – tear their business cards or event tickets; you will get a seed to plant a tree. No brochures will be given out for event details, everything will be digitized – on app and on screen details during event. It will even establish water purifier systems to provide water for no cost. Also each item available at the festival is completely saleable whilst the sale proceeds move to concern artisan.
indian-handicraft

You now know where all roads leads to this December – to India’s first travel destination event with such high ecological concepts with equal value for entertainment. Be ready to party hard while taking care of Mother Nature.

%d bloggers like this: