Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.
Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.
“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.
The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.
Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge. Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.
A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!
Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food
POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.
The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.
The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase
The expected footfall is between 15,000-18,000 visitors.
It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.
It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.
It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.
Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.
Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!
Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.
Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”
Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!
The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes
Radio campaign on 6 radio channels
The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from Delhi/NCR
Email campaign for over 50,000 email ids
SMS campaign for a database of over 2 lakh people from Delhi/NCR
Social media marketing campaign that has already started since second week of July
Association with various portals and bloggers
Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
2,000+ pole banners in Delhi/NCR
Sun-boards at all partner food outlets
Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.
Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.