Tag: Fashion Event

Day 2 at Asian Designer Week

Posted on by Aditi Malhotra

The 2nd day of the Asian Designer Week was ruled by the NextGen Fresh Talent and NextGen Fashionpreneurs who exhibited vibrant and vivid ensembles that kept the audience hooked throughout the day. The highlights of the show included designers from Bangladesh, Srilanka & Singapore.

 

The second day of the Asian Designer Week Season 4 opened with NextGen Fresh Talent (Students) wherein ten very innovative and interesting designers showcased their out-of-the-box creativity and design concepts that caught the attention of fashion enthusiasts and designers from across the country. Hrishitaa Bhatt walked the ramp for the designer Nidhi Mehra (Aahana’s) who showcased scintillating combinations and hues, the collection was ideal for any occasion. Acid attack fighter, Ms. Ritu Saini also walked the ramp for designer Disha Chadha. Hon’ble Chairman Sadbhavna Sewa Sansthan and Advisor- Govt. of Uttar Pradesh Shri Anil Singh also marked his presence in the event. The new breed of designers which were categorized into NextGen Fresh Talent, NextGen Fashionpreneurs, NextGen Fashionpreneurs 6 degrees, Newgen Asian Designer and Asian Designers showcased the collection.

From a wide range of designers to myriad ideas, inspiration, and a blend of age-old traditional craftsmanship with contemporary, futuristic forward designs, the Day 2 of the Asian Designer Week was a significant event for the fashion industry. Promoting PM Modi’s ‘Make In India’ campaign, many designers incorporated India’s traditional fabrics and handlooms in their collection giving a glimpse of the rich Indian heritage.

I visited in the evening and first collection that I witnessed was by Veronica by Meenu Mehra and Varsha Sethi.

VERONICA by Meenu Mehra

The collection showcased customized & weaved fabrics using the techniques of jacquard that created the dual lighter and darker effect of the dye.

VERSHA SETHI by Versha Sethi

Designer Versha Sethi is a Rajasthan based designer who immortalizes timeless style in her bespoke designs. She is well-known for her meticulous craftsmanship, strong fashion sensibility and an undying love for fashion work. Her brand caters to the entire wedding trousseau of brides and consists of an incredible range of fabrics, intrinsically woven together to present bespoke designs.

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The collection that truly caught my eye was Aahana’s by Nidhi Mehra, beautiful colours and delicate cuts made the entire collection look very very feminine and chic.


Aahana’s by Nidhi Mehra was born as a concept 3 years ago with Nidhi’s first designer studio being launched and operated in Noida. Nidhi’s collection has been showcased and appreciated across 20 leading national and international fashion shows and events. Taking inspiration from the feminine passion with the bold yet ethnic apparels, each piece of the designer collection AAHANA’S by Nidhi Mehra couture represented class apart from combining beauty and confidence seamlessly together. With scintillating combinations and hues, the collection is an ideal wear for any occasion. Hrishitaa Bhatt sizzled the ramp as the showstopper for the talented designer.

She has been an active participant in various global business summits and has recently won the coveted ET Brand Award 2017 at the ET Global Business Summit 2017 in New Delhi. Over these last 3 years, through her passion and innate creative skills, Nidhi Mehra has made a huge mark in the fashion industry by bringing about a paradigm shift in outlook of the opinion leaders from the fashion fraternity.

Vami to transcend the future of modern women clothing!

Posted on by Aditi Malhotra

In todays ever stressed life, moments of sheer relaxation are difficult and very few. In fact with today maximum women having a working lifestyle, there is a common battle between looking good and wearing comfortable clothes for day long. Most of the times the clothes that are high on comfort aren’t stylish enough, and those which are trendy, not comfortable enough. But Vami brings to us choicest of designs in women leggings, capris and blouses that not only look good but are truly made for comfort.

Vami focuses on bringing comfort in everyday wear in such a manner that you can the lack of physical activities due to insufficient time can now be done at the ease of workplace without worrying about changing clothes. Vami is a lifestyle brand that focuses on leggings, blouses, capris etc for everyday women who is in dearth of time to do physical activities like Yoga, running etc to keep themselves fit. It is a brand that allows maximisation of workout ways and minimisation of load that women lug to and fro from office. It won’t be wrong to say that Vami is not just another legging brand, but a most versatile one indeed which allows women to dress up smartly without bothering about any oops moment.

In fact Vami has initiated a web series to make women aware about the various yoga postures that can make a difference in their lifestyle and very smartly weaved the brand story into it. Catch a glimpse here

Recently a special bloggers meet was organised to introduce this web series and create awareness about the product line. Speaking at the event, Mr. Vineet Aurora said, ” Vami is a brand for every woman. Vami intends to increase awareness about the leisure of life which can be enjoyed anytime, anywhere. He also stressed on the fact that Vami produces high quality product line and thus ensures customers of its durability.

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And after actually using the products myself, I can vouch for its quality standards. I am very sure, once you start wearing Vami leggings, you won’t be able to switch to another brand, they are so comfortable and good. The leggings are available in numerous colours and one size fits all. Special threads ensure elasticity and long life of the products. The blouses are available in about 4 sizes and 30 colours to choose from.

Vami collection of leggings is available all through the city and most part of North India across various stores and also through their special Bonjour stores, whereas the blouses are currently available only through Bonjour stores. So go for it.

Look Good Everyday with ShopClues as it reveals its new Fashion Avatar!

Posted on by Aditi Malhotra

ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.

The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right

Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.

Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.

Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.

Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here

To check out the collection visit ShopClues

All I can say is that I had a lot of fun at this event and I now plan to do some shopping for myself from ShopClues.com, what are you waiting for..?

India Runway Week Season 8- Season of Gold, Shimmer and Cuts

Posted on by Aditi Malhotra

Following India Runway Week and being a part of since almost 2-3 years, I can easily say that each year, it takes you to another level. Its definitely a growth story worth mentioning and Kiran Kheva has surely put in a lot of efforts to take it where it today is.

A mix of ace designers and some upcoming wonders, it was a perfect mix of fashion showcasing and also there were a lot of engaging activities for the audience to indulge in. Fashion shuttle was one such interesting activity, a person could go to the fashion shuttle, get dressed in designer wear, get a makeover done and then also get a photo shoot done, I mean it was a great idea. Then also there was a small exhibition area where in all the participating designers exhibited their collection and got the women drooling.

Also season 8 was really high in the shimmer and cuts when it comes to the designer wear showcased by designers. Gold as a colour flew all over and yet this all shimmer had a sense of class and elegance. It was gold and glitter but without being jazzy.

This season at Inda Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season we need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently.

Tisharth by Shivani– Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the color of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood– CRMSON by Nancy Sood collection emphasis on the women who glows in every shade ,diligent and conscientious towards a minutest responsibility,dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia– Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA– Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya– Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali’s and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria– Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra– His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas. Her collection surely is a must have especially the dupattas, they were gorgeous.

Designer Mithi Kalra Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon stands almost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

This year Ikreate had a chance to be the blogging partner for the day 3 of the event and it truly was an opportunity worth all the effort. My special thanks for Kiran and Surabhi, from Media Maniacs for bestowing me with this chance and I really look forward to the next season and more healthy associations.

 

Ambience Fashion Weekend- A truly delightful experience..!!

Posted on by Aditi Malhotra

The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.

Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and  hosted by them.

This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.

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‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.

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Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.

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Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.

 

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Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.

The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.

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Delicate and Classy are the two words that define Pernia Quereshi’s collection and her own persona as well.

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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Harpreet Narula and Rimple’s collection was great as well. Beautiful embroideries were the highlight of the collection.

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Rimple and Harpreet Narula Outfit
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Rimple and Harpreet Narula Outfit
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Then the show witnessed a smashing closing by Designer Rina Dhaka with Bollywood heartthrob Karishma Kapoor walking the ramp as her showstopper!

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I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.

India’s Captain Cool MS Dhoni meets the #SevenOnJabong Contest winners in New Delhi

Posted on by Aditi Malhotra

Fashion and sports enthusiasts got a spectacular treat  as India’s leading online fashion portal, Jabong and recently launched Active Lifestyle Brand Seven by MS Dhoni, hosted an event with the modern-day cricketing legend and India’s One Day International cricket team captain MS Dhoni himself. Mahi was in Delhi to meet the winners of Jabong’s contest to promote the addition of the freshest active lifestyle brand Seven by MS Dhoni to its portfolio. Seven, which is also the jersey number that Dhoni sports on the cricket field, offers running, training and active lifestyle footwear and apparel for both men and women, is now available on Jabong from a price point starting from Rs. 500 up to Rs. 4999.

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The event began with the MC interacting with the audience through a cricket quiz and some active lifestyle engagements where in lots of tee-shirts from Seven and vouchers from jabbing were to be won. It was indeed a fun session.

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And then the man himself walked inside the room and there were loud cheers everywhere as people went crazy on just seeing the captain of India Cricket Team walk inside.

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He was asked on his idea behind bringing up the brand and here is what he had to say

Dhoni felicitated the seven winners of the online contest along with Mr. Arun Pandey, Chairman & MD of Rhiti Group (parent company of Seven) and Rahul Taneja, Chief Business Officer of Jabong. Speaking at the event, M.S. Dhoni, Brand Ambassador-Seven told his fans, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by MS Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home.  In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle.”

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Rahul Taneja, Chief Business Officer, Jabong, said, “Sportswear is one of the top selling categories on Jabong for many years now and we are excited to offer Seven by MS Dhoni to our discerning shoppers. India has never had a more successful captain and Mahi’s grit and dedication is evidently the hallmark of the brand Seven, which fills in an essential value gap in the active and health-conscious lifestyle category. We are also excited about Rhiti Group’s plans to continue to launch even more innovative designs and technology-driven products in future and will keep expanding our assortment with the latest in sports fashion.”

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Arun Pandey, Chairman & MD, Rhiti Group added, “We are delighted to associate with Jabong as India’s leading destination for lifestyle and sport brands. Jabong’s top-notch product curation and audience fits perfectly with Seven’s positioning and the initial promotional launch pilots have yielded a tremendous response. We are very excited with this partnership and look forward to a long innings with Jabong.”

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Jabong is known for having introduced a multitude of sports brands in India in the past. As one of India’s top online sportswear destinations, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, NBA Jam, 5×5 Turf War among others.

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Mahendra Singh Dhoni has made his way into the hearts of millions of fans all over the world with his enviable list of records. He is the first captain in the history to win all three ICC global events, the first Indian captain to win 100 ODI matches, the first Indian wicket-keeper to hit a double hundred in Tests and the first Indian wicket-keeper to complete 4,000 runs in Test cricket. He also holds the records for the highest score by a wicketkeeper in a One Day International, the most number of dismissals in ODIs and Tests by an Indian keeper, the highest number of centuries while batting at Number 7 in ODIs, the highest number of sixes in international cricket as a captain, the most stumpings in international cricket and the most T20 international matches won as a captain.

See here the message he has for the youth today..

About Jabong

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. Its “Be You” campaign highlights individuality, emphasizes the freedom to be a leader and promotes one’s own sense of style.

About Seven by MS Dhoni

Seven, a fitness and active lifestyle brand, fosters the free spirited youth of today and lives by the principle of revolutionizing the democratization of sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Each Seven’s product incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort. For more information, visit www.7.life.

About Rhiti Group 

Mr. Arun Pandey in New Delhi founded Rhiti Group in 2007. This group has companies involved in the business of sports talent marketing, sports event management, film & entertainment and active lifestyle retailing. RS Seven Lifestyle (P) Ltd is the retailing arm of the group, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand.  For more information about the group, visitwww.rhitisports.com.

 

12th Edition of India’s Premiere Lifestyle and Wedding Exhibition ‘GLITTER’ Unfolds at NSCI Dome, Mumbai

Posted on by Aditya Naik

 

Mumbai, October 1, 2016:‘Glitter’, one of India’s most distinguished‘Lifestyle and Wedding’ exhibition is showcasing an incredible collection of some of the best brands on 1st and 2nd October, 2016 at NSCI Dome, Mumbai. Hosted by ABEC Exhibitions and Conferences Pvt. Ltd. and ITE, the show has brought its visitors a plethora of renowned designers, jewelers and the most exquisite apparel brands.

 

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Some of the noteworthy exhibitors like Rodasi, Veer Designs, Kora, Manubhai Jewelers, Diva, Olga, Jewelravi, Asbab Design Studio, Studio AV, Sanzany and Zewar by Valchand are showcasing their unique collection at the exhibition.

 

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With an impressive selection of Lifestyle, Wedding and Festive collection ‘Glitter’ is  a true showcase of beauty & innovation across segments like jewellery, couture, accessories and fashion styles. With the festive season around the corner, those attending were privy to a fantastic shopping experience to meet all their fashion and  lifestyle needs.

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‘Glitter’ is the place to be at to kick start the festive season. The exhibition promises its visitors a distinctive and incomparable showcase of the most unique collection until 2nd October, 2016 between 12:30 pm to 8:00 pm at Dome, NSCI, Worli.

 

 

India’s Premiere Lifestyle& Wedding Exhibition ‘Glitter’ concludes Today At NSCI Dome Mumbai

Mumbai, October 2, 2016: The first chapter of one of India’s premiere lifestyle exhibitions ‘Glitter’ concluded today at NSCI Dome, Mumbai. Presenting a dual showcase, ‘Glitter’ will unfold once again this month at JW Marriott on October 14th, 15th& 16th.

 

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Present today was Archana Kochhar who showcased a beautiful collection of designs along with several eminent brands like Anjali Arjun Kapoor, Shalini Rathod, Pawan & Pranaav, Gala Brothers, Sanam Tamana, Preeti Designer Hut, Vaga Fashion, Argento, Flyrobe and By Chandni.

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A fantastic beginning to the festive season, ‘Glitter’ was a veritable smorgasbord of apparel, jewellery and accessories for every occasion bringing together the best lifestyle offerings for guest who attending the 2- day extravaganza.

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Speaking on this occasion Archana Kochhar said,“Glitter is a great exhibition and I am really happy to be here. It’s a place where we have had a lot of brides who walked in and my team is very happy with the enquiries that have been placed. Also I would like to give compliments to Bulbeer because I really like the way she keeps innovating herself and the way how‘Glitter’ has their pulse on everything that’s trending.”

 

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Commenting on the success of the exhibition , Bulbeer Gandhi, Event Director, LifestyleDivision, ABEC Exhibitions & Conferences Pvt. Ltd. said, “The first chapter of Glitter 2016 has come to a successful conclusion with a fantastic showcase for all our guests. We look forward to the exhibition taking place once more this month at JW Marriott and we are certain that it will be as splendid an affair as we have seen over the last two days.”

 

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For those who missed their chance to attend, the exhibition will take place once more at JW Marriott, Juhu from 14th – 16th October. So don’t miss your chance to experience the biggest Lifestyle and Wedding showcase this festive season at ‘Glitter 2016’!
For more details visit:www.timesglitter.in

 About ABEC Exhibitions and Conferences Pvt. Ltd. (ABECL)

 

ABEC Exhibitions and Conferences Pvt. Ltd. is the ruling monarch of the Indian private exhibition sector, bestowing excellence from Concept to Completion! Established in 1993, ABECL has conceptualized over 70 shows across 10 verticals in over 19 major cities pan India and are the pioneers in the Indian trade exhibition and conference market. Today, with persistent commitment to excellence and innovation ABECL has become the largest private sector organizer of International Shows with almost 10% share of the Indian Exhibition Market. ABECL hosts leading trade shows for different segments such as building materials, design and architecture; oil, gas and energy; education; lifestyle; travel and tourism; hospitality; real estate and security and protection.
For more information please visit: http://www.abec.asia/

Textile looks that ruled the ramp at india runway week winter festive 2016..!!

Posted on by Aditi Malhotra

We have been hearing a lot about make in india under PM Modi and even Smriti Irani promoting weavers of India and Indian textile lately and so did the textile and make in India ruled the ramp of lately held IFFD’s India Runway Week Season7.

The opening show on DAY1 was completely dedicated to Indian textiles where Bibi Russel’s “Rajasthali” showcased varied khadi looks. Daniel Siyem showcased north eastern textiles under his collection “Breathe Easy”. We saw colors, Pret collections nicely done and easy to wear.

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DAY1 later in the evening witnessed Ishithaa Design House by Deepika Sana Reddy showcased south Indian textiles. The winter festive bridal wear neatly done for any south indian bride is a must see for everyone south Indian. Stuido AV by Gaurav and Nitesh showcased textile Bridal wear. For anyone who thinks that textiles can be just plain piece of cloth is completely wrong. The drama, art textures colors all were seen in his collection.

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The Day 2 also witnessed textile designers such as Manika Sureka, Mithi Kalra and Disha Doshi Gandhi. “Euphoria” by Disha Doshi Gandhi, Captivating Ikat patterns have been used, whose colors reflect local heritage and are bright and contrasting, as per the theme of the collection. Geometry plays a considerate part within the whole collection. Since winter/festive collection, they used jackets, overcoats and scarves to complete the look. Designer has used Vionnet draping techniques implying the digital, futuristic structure that a person distingerates into.

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THE FLUTE ENCHANTER by Manika Surekha is the inspiration of the collection comes from the magnificent life of lord Krishna. Use of hand painted motifs with a fusion of fabrics forms the center of my collection. While keeping my inspiration as my focus in all my creations, the garments are very fresh and modern. The exaggerated flow in the garments is perfect for all body types. People long for the enchantments and gaieties of the rich lifestyle of lord Krishna and that is exactly what my collection lends. Enchanting flowers, peacocks, cows are symbolic of my collection which is in hues of the color blue. The use of many fabrics in one garment is my USP and that has been used extensively in this collection.

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” THE INDIAN DISNEY STORY”, by designer Mithi Kalra, speaks for itself. Dresses, gowns suited for a Princess, based on the traditional art of Madhubani, hand embroidered on pure silks and organza. The collection wonderfully and imaginatively combines the grace of a bygone era, with the modern day fashion. Madhubani painting is practiced in the Mithila state of Nepal and in the Bihar state of India. Painting is done with fingers, twigs, brushes, nib-pens, and matchsticks, using natural dyes and pigments, and is characterized by eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti,Kali Puja, Upanayanam, Durga Puja.

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Last but not lease Day 3 witnessed maximum textile designers such as Shilpa Chaurasia, Gauri Couture, Amru by Chandak Jena, Kanchankuntala Das, D n A by Deblina and Atul. BRIDALSUTRA by designer Shilpa Chourasia is the cerebral modern bride splurges on her trousseau as smartly as she plans her big crazy wedding.

Taking ques from her convertible lifestyle, designer Shilpa Chaurasia have crafted a genius Lehenga, which wraps and unwraps into two distinct styles. In time of instant gratification, the bridal designs are updated with easy quirky style solution for such immediate fashion transformation.

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THEME-Talk of the blocks presented by KanchanKuntala Das is made of blocks of fabric with balanced yet discontinued use of embroidery. The material used is handloom cotton and the multicolor hand embroidery shapes up the story of the collection. This collection is about the outrageous and lavish use of colors in single silhouettes. This is just to make people understand how dramatic and glamorous handloom can be if used in a different way.

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Amru by Chhandak Jana presents Padm’e The enchanting, elaborate and mystical Lotus motifs used in the wall paintings of Ajanta caves serve as the central theme for this collection. The lotus rooted in the mud blooms and blossoms into a beautiful flower, it detaches itself from the mud, grows through purifying water and reaches for sunlight- each of the garment in the collection uses lotus as a metaphor and points towards an individuals’ desire and aspiration for enlightenment.

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“Riwayat -ethereal rendition of Phulkari” collection by “Gauri couture” was an attempt to revive traditional art of handmade Phulkari by creating avenues of employment and social empowerment for rural women of Punjab. The collection was an ode to phulkari artisans. Bringing the models in vibrant colors of phulkari and bling of gotta work Gauri couture designers Nikheil, Rivendra and Twinkle shows ensembles that move in perfect harmony in style, silhouette and form. The collection offers women wear and menswear featuring silhouettes ranging from lehngas, robes, jackets, jodhpur pants, pakistani salwar, saree and kurtas. Collection is global in nature with mix of elegance, purism, exquisite craftsmanship i.e. handmade “Phulkari” with Style ranging from Avant-garde to classic.

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For the first time ever in the history of Indian Fashion weeks some designer has showcased knit wear made in Indian wool. Deblina and Atul premiered their collection –ARABESQUE which is entirely made up of Eco and skin- friendly Bamboo yarns knitted together to create magic spelling interesting ensembles. ARABESQUE the theme was indeed true to the amalgamation of contemporary and classical silhouettes and motifs. The range envisaged contemporary stylised drapes and fits, twisted in interesting colours to harmonise and knitted together in bamboo to form larger than life grandeur silhouettes . Shrugs and capes with the contemplating enlarged sleeves and spiral falls in knits stylized the models.

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Bollywood Actress Zeenat Aman walked the ramp for Jewellery Designer Akassh K Aggarwal at India Runway Week

Posted on by Aditi Malhotra

Bollywood diva Zeenat Aman dazzled the ramp as a showstopper for Jewellery Designer Akassh K Aggarwal. The Muse Room by Akassh K Aggarwal is a celebration of Being a Queen Beyond her Peers. Collection of Jewellery Designer Akassh K Aggarwal comes with a message of celebrating women of all ages- from their teens to their 90’s- who not only have a stellar sense of Living and a knack for making their way in the world but also possess that uncanny ability to know when to act their age and also when to throw the supposed limits of that number.

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Akassh  says, ” I am very much delighted that Bollywood diva ZeenatAman has walked the ramp for me. She has been my first crush and will always be my muse. Keeping her in mind, I have created the whole collection and have kept my collection name as “The Muse Room”.  

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Zeenat Aman said, “Walking the ramp is always fun. It is a feel good factor when you get the instant reaction from the audience. When Jewellery Designer Akassh K Aggarwal approached me for his show and after seeing his jewellery, I couldn’t say no. I got nostalgic when I walked the ramp on one of my favourite track Chura liya hai tumne jo dil ko and dum maro dum at India Runway Week. Akassh is a great person and a very creative designer. His Jewellery is extraordinary and beautiful. It was lovely to be a part of his show and I am obliged to be his Muse. “
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I have personally seen Akassh’s collection at his store and its mind blowing, you can read about my experience here. ACAS’s sense of designing is really commendable and I highly recommend all women and men(those who want to buy gifts for their wives or girlfriends), please do visit his store and you will love it!
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India Runway Week Season 7: High on Creativity by New Gen designers..!!

Posted on by Aditi Malhotra

The much awaited fashion extravaganza India Runway Week in association with Big Boy Toyz, Season 7 Winter/Festive Edition commenced at Thyagraj Stadium. The show opened with the designs of International Designer Bibi Russell  under the name of “Rajasthali”. The day one of the India Runway Week was high on creativity, where experienced designers ruled the ramp, the newbies were also not far behind. The names of the 1st day designers are Daniel Sayiem, Miku Kumar, Shreeya Somaiya, Shweta Sarda, Ishithaa Design House, Preet Jhaver, IGT By Isha Gupta Tayal, Varija Bajaj & Satomi, Aditya Khandelwl & Studio AV by Gaurav and Nitesh.

Designer  Bibi Rusell from Bangladesh after giving a makeover to Rajasthan government textile division under the name of Rajasthali by Bibi Rusell showcased its first collection under this label on the first day of  India Runway Week winter festive 2016. The entire collection was made from this handspun and hand-woven fabric diversified by art and design intervention to be made more suitable for the modern context.

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Daniel Syiem from North East also shared the ramp with Bibi Russell in the opening show. His label Breathe Easy is an attempt to make clothes feel like second skin to your body. Blending pure cotton and raw silk with tribal weaves from North East India, the collection comprised of looks that cater to men and women who just want to break free….and breathe easy.

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Shreeya Somaiya, introduced her debut collection inspired by the classic Shakespearean ballet “A Midsummer Night& 39’s Dream.”  Her designs translated the enchanting world of magic and love charms that the play represents. The collection focused on encapsulating the spirit of feminine power with a touch of elegance that the female characters of the play demonstrate. The outfits were beautifully embellished with antique gold sequence with intricate flower details. This made the designs distinctly modern and supremely feminine. Her collection was both glamorous yet timelessly classic which took you back to the world of fantasy.

On the other hand beautiful actress Soha Ali Khan walked the ramp for designer from Hyderabad Shweta Sharda, who presented the glory of womanhood through her designs on the ramp. Shweta wanted to depict the brave step taken by women in redesigning their own map to explore the World.  “Her Collection is about women like me who love to travel around the world” said Soha Ali Khan.

Deepika Reddy from Ishithaa Design House launched her debut Winter / Festive collection ‘Vadhuvu’ at India Runway Week. The collection ‘Vadhuvu’ meaning bride in Telugu; echoed what every South Indian Bride desires to be on her big day. The Hues and textures of the lehengas, gowns and the Kanchipuram silk sarees are what every girl would lust after. The collection also exhibited the fine craftsmanship behind the Indian Bridal wear. Reframing The Regal by Designer by Isha Gupta Tayal was an amalgamation of British Empire and royal India. It came up with a desire to see Indian women breaking out of their pearl cages and enter into royal steampunk adventures.  The collection was all about “Imaginative  Dressing” , invention, adventure and worldliness. Portraying the modest and focused fashion. Steampunk couture mixing with victorian cuts and regal intricate Indian embroideries, cutwork & brass accessories were all juxtaposed to create the exotic and ethnic ensembles. While speaking about her collection Varija said, “We see virtual heroes on the silver screen who are good, fight all evils and are perfect in every possible way. We aspire to be like them in our real lives. Then we see Super Heroes, who fight battles in real lives to protect others. The Army, Navy, Airforce and the Police are constantly battling for our peace and happiness. But even above them are ‘persons with disabilities’ who are the Real Heroes that fight daily battles with taboos, society, their own health, insecurities and a constant fight to prove their abilities over disabilities. “

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Actor Mugdha Godse walked the ramp for Satomi By Rakam. They showcased the collection under the name ‘Myrah’ which goes back to the ancient times of 17 th century. It elucidated an aristocratic lady who is extraordinary and admirable. It symbolized women of exquisite charm, with motifs inspired by age old art with a modern twist to create history. ‘Myrah’ emboldened and revealed the essence of a captivating and splendidly statuesque woman with a strong sense of self. Aditya Khandelwal showcased some of the most intricate and extravagant pieces in a fusion style statement marrying the silhouettes from the British Raj to India’s own traditional Mughal embroidery and richness.  Khandelwal told us that with the keen attention to detail and craftsmanship, made his pieces stand apart for the discerning eye, ‘Each attire is designed with precision, and says something about the personality and taste of the wearer’.

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Day 1 came to an end with the show of Studio AV by Gaurav and Nitesh, actor Mandana Karimi sizzled the ramp as a showstopper for them . Studio AV by Gaurav and Nitesh presented their beautiful collection ‘Dhaage’ at the India Runaway Week. The mesmerizing collection, aptly named ‘Dhaage’, was the beautiful journey of threads into a Masterpiece. The entire collection was handmade in threads with a little bit of zardosi and dapka work to add some glitter.

ABOUT: India Runway Week

India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.

About Indian Federation for Fashion Development: IFFD provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire industry growth. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education.

IFFD provides a marketing platform for all within the industry; from the student who want to share her talent to the household names we have come to know and love. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry.

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