Designer Ridhima Bhasin opens her flagship store in South Extension!

Ridhima Bhasin recently hosted the launch of her maiden flagship store at South Extension part one. Bustling with fashion enthusiasts, her spring summer collection was received with a lot of awe. Inspired by iconic shapes of Moroccan architecture, the majestic inverted domes, slender minarets, intricate and spell binding jali windows and moorish lamps. the word Lucidus invokes a feeling of light, brightness and clarity that reflects in the ensemble. The collection encapsulates this feeling and mood well with beautiful circular skirts, slender pants, sheer blouses in ivory, apricot, sage green and vanilla hues.

Delicate thread embroideries with hand crafted tassels and hints of silver and moonlit embellishments amalgamate to create this spring summer collection.

The designs strike the right balance between contemporary and conservative with focus on magical cuts and flattering silhouettes.

Ridhima Bhasin is a young and talented fashion designer best known for her contemporary styling of Indian dresses. Ridhima Bhasin was born and bought up in Delhi, absorbing the diverse art culture, architecture and heritage only to find her falling for fashion designing every single day. She further got inspired by her sister Ritika Bhasin, who owns her very own fashion label. Being a part of her sister’s workshop, understanding fabrics and embellishments finally made her decide she had to pursue fashion as a career. Ridhima attended the London College of Fashion and got specialized with all the technical skills while studying Design and Merchandising there. After her graduation in the summer of 2010 she got back to India and started assisting her sister, Ritika Bhasin’s label. She got a chance to enhance her skills, work ethics and designing skills for 3 years. Finally In 2014, with her passion to bring her contemporary chic designs to the Indian market, she introduced her label ‘Ridhima Bhasin’.

Many bollywood celebrities adorn her designer wear and her collection is also available in international markets like Dubai, Indonesia, London and New York, making her one of the youngest Indian Fashion Designer to be successfully retailing her designer wear worldwide.

For me it was a pleasure meeting her personally and checking her collection out.

 

 

An evening with designer & entrepreneur Pooja Bhutani and ace photographer Akash Das before their Calendar Launch!

Elysian Dessire a brainchild of fashion designer and entrepreneur Pooja Bhutaniwho have come with this fabulous idea of launching a Calendar featuring some dynamic Indian Woman Achievers from across the globe
to be shot by the wizard of photography Akash Das.

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Elysian Desire brings a fresh look into fashion with emphasis on luxury and style without compromising on quality.
Pooja Bhutani’s signature collection for the label represents old world elegance combined with the latest global trends.
While Elysian Desire focuses on the design content Pooja’s creativity brings in a purist approach to the Label.

An insight into Pooja’s approach towards her newly launched enterprise Elysian Desire was very heartening to note.She wants to dress up women irrespective of their shape or size. She has a very simplistic approach that no matter your body shape or size every woman has the right and deserves to dress up. She infuses confidence that you dress up well and look good. The mantra is to believe in yourself and carry yourself with confidence. Let the world go take a walk just dress up for yourself and feel good about it because that’s what matters most. Great thought. Great attitude. Here is a sneak peek from her collection.

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In the first edition the Calendar will feature Global Indian Divas from Hong Kong and other Far Eastern Countries. Real women, Real Achievers who are a force to contend with.
The ladies will be shot by Akash Das the ace photographer who really doesn’t need an introduction.To name a few of his achievements,he has been a pioneer in the art of visual communication and photography with innumerable awards to his name.
Awarded as one of the ten most influential people in photography industry adjudged by Ernst & Young in 2013-14.
The only photographer whose black n white exhibition ‘In Search Of Asian Nudes’ got engraved in the Limca Book Of World Records.
He has a long association with leading brands like Nikon and Canon.
He is the brand ambassador for Sandisk.
He has held more than ten solo exhibitions across the Globe and also has four coffee table books to his credit.He has also shot a long list of celebrities. Here are some of Akash’s previous works.

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An interesting point I picked up talking to Akash Das is that he always clicks with hand held camera be it fashion photography or wild life.Wild life photography involves cameras weighing six to eight kgs. He never uses tripod for them. He has another very fascinating side to his photography. While shooting he clicks non-stop without even once looking down to see in the view finder. He believes that the one split second when you tend to look down may cost you a frame which you should have actually captured and I completely agree with him. He simply carries every click back to his studio,views them and only then discards what he feels is not right. No wonder people call him a genius.


I think and hope the joining together of one zealous entrepreneur and a genius photographer will bring us a really breathtaking Calendar. To add the glamour, Surbhi, a well known make up artist and hair stylist is also on the panel.We had a pleasant evening spending time with these maestros at Frat House, Hauz Khas Village, where this exclusive pre-launch meet was organised.
We wish the venture all the best and a huge success.

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Next year young Pooja herself might feature as one of the Great Indian Women Achievers. Here’s wishing her great success.
I am sure it will have a great inspirational value for all the global Indian women.
Eagerly awaiting for the launch of this great idea.

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