Tag: Fashion Blog

Vami to transcend the future of modern women clothing!

Posted on by Aditi Malhotra

In todays ever stressed life, moments of sheer relaxation are difficult and very few. In fact with today maximum women having a working lifestyle, there is a common battle between looking good and wearing comfortable clothes for day long. Most of the times the clothes that are high on comfort aren’t stylish enough, and those which are trendy, not comfortable enough. But Vami brings to us choicest of designs in women leggings, capris and blouses that not only look good but are truly made for comfort.

Vami focuses on bringing comfort in everyday wear in such a manner that you can the lack of physical activities due to insufficient time can now be done at the ease of workplace without worrying about changing clothes. Vami is a lifestyle brand that focuses on leggings, blouses, capris etc for everyday women who is in dearth of time to do physical activities like Yoga, running etc to keep themselves fit. It is a brand that allows maximisation of workout ways and minimisation of load that women lug to and fro from office. It won’t be wrong to say that Vami is not just another legging brand, but a most versatile one indeed which allows women to dress up smartly without bothering about any oops moment.

In fact Vami has initiated a web series to make women aware about the various yoga postures that can make a difference in their lifestyle and very smartly weaved the brand story into it. Catch a glimpse here

https://www.youtube.com/watch?v=B3lgrEpOaWY

Recently a special bloggers meet was organised to introduce this web series and create awareness about the product line. Speaking at the event, Mr. Vineet Aurora said, ” Vami is a brand for every woman. Vami intends to increase awareness about the leisure of life which can be enjoyed anytime, anywhere. He also stressed on the fact that Vami produces high quality product line and thus ensures customers of its durability.

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And after actually using the products myself, I can vouch for its quality standards. I am very sure, once you start wearing Vami leggings, you won’t be able to switch to another brand, they are so comfortable and good. The leggings are available in numerous colours and one size fits all. Special threads ensure elasticity and long life of the products. The blouses are available in about 4 sizes and 30 colours to choose from.

Vami collection of leggings is available all through the city and most part of North India across various stores and also through their special Bonjour stores, whereas the blouses are currently available only through Bonjour stores. So go for it.

Look Good Everyday with ShopClues as it reveals its new Fashion Avatar!

Posted on by Aditi Malhotra

ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.

The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right

Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.

Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.

Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.

Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here

To check out the collection visit ShopClues

All I can say is that I had a lot of fun at this event and I now plan to do some shopping for myself from ShopClues.com, what are you waiting for..?

India Runway Week Season 8- Season of Gold, Shimmer and Cuts

Posted on by Aditi Malhotra

Following India Runway Week and being a part of since almost 2-3 years, I can easily say that each year, it takes you to another level. Its definitely a growth story worth mentioning and Kiran Kheva has surely put in a lot of efforts to take it where it today is.

A mix of ace designers and some upcoming wonders, it was a perfect mix of fashion showcasing and also there were a lot of engaging activities for the audience to indulge in. Fashion shuttle was one such interesting activity, a person could go to the fashion shuttle, get dressed in designer wear, get a makeover done and then also get a photo shoot done, I mean it was a great idea. Then also there was a small exhibition area where in all the participating designers exhibited their collection and got the women drooling.

Also season 8 was really high in the shimmer and cuts when it comes to the designer wear showcased by designers. Gold as a colour flew all over and yet this all shimmer had a sense of class and elegance. It was gold and glitter but without being jazzy.

This season at Inda Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season we need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently.

Tisharth by Shivani– Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the color of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood– CRMSON by Nancy Sood collection emphasis on the women who glows in every shade ,diligent and conscientious towards a minutest responsibility,dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia– Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA– Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya– Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali’s and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria– Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra– His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas. Her collection surely is a must have especially the dupattas, they were gorgeous.

Designer Mithi Kalra Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon stands almost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

This year Ikreate had a chance to be the blogging partner for the day 3 of the event and it truly was an opportunity worth all the effort. My special thanks for Kiran and Surabhi, from Media Maniacs for bestowing me with this chance and I really look forward to the next season and more healthy associations.

 

SHOPPERS GALORE AT SPRING-SUMMER EDITION OF RUBARU

Posted on by Aditi Malhotra

Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.

Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.


“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.

The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.

Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge. Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.

A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!

 

 

 

Don’t Miss These Amazing Spring 2017 Fashion Trends – Suzy Walsh

Posted on by Aditi Malhotra

As a fashion enthusiast, you probably keep an eye on changing seasonal trends. Fashion is not just about the top brands, but it is also about how you interpret ideas for your personal style. In this special post, we will talk about the best spring 2017 trends. These are ideas that made headlines during the four spring fashion weeks and are absolutely perfect for any fashion-conscious girl. We will also add a few tips on how you can make the most of these ideas.

Think pink: One of the hottest colour palettes of spring is pink! From the mellow pinks to hot fuchsias, pink made a nice comeback to the runway, and we love the amazing mix of shades. You can try pastel pink dresses or bright outfits for casual brunches – there’s enough for everyone. For a few ideas, check the collections of Balenciaga and Valentino among others.

The classic floral girl: Floral prints for spring can be boring, but not this time. A lot of designers and fashion houses, including names like Balenciaga and Chloé, worked with floral in a different way, adding a more retro twist of the 70s. While bright colours were pretty evident, we think that simple floral outfits can make a mark any day. This is more like a classic style, and the good thing is you will find plenty of options in budget on online stores.

More jumpsuits: If you are tall and have a body to flaunt, jumpsuits can be your staple for casual clothing. Jumpsuits look great for any occasion, as long as you choose the right colour. You can find some amazing simple jumpsuit ideas in the shows of Hermès and Vanessa Seward. There were no big hints, but it was more about minimalism, which works best when you are looking for something comfortable yet appealing.

Stripes with a difference: Spring 2016 had a lot of striped looks, but those were bold and contrasting stripes. Come 2017, we will see a lot of functional and more wearable stripes that seem to follow no fixed lines. This is more like origami of lines, often inspired from seaside and office stripes. If you are fond of simple trends, we presume that this should be your singular pick of the entire list. To know more about this idea, take a look at the collections of Chloé and Sonia Rykiel.

Hoodies are here: Hooded outfits are usually reserved for fall, but there’s no harm in trying new things after all. Top shows of Balenciaga and Paco Rabanne featured hoodies with a difference for spring 2017. Instead of regular sweatshirts, hoodies worked best as an addition to regular outfits meant for spring.

Hope you liked this post and have made your shopping list. For more, keep following this amazing blog.

[Images: en.vogue.fr/fashion]

Author: Suzy Walsh is the chief author and editor for The House Of Elegance Fashion – an emerging blog on style, fashion and trends. She is known for her incredible sense of style and has worked with many leading portals as a guest author.

 

Gems and Jewels Launches Their E-Commerce Site!

Posted on by Aditi Malhotra

Gems n Jewels launched their E-commerce portal on 20th January 2017 at Silver Spoon.Ghaziabad,U.P. India with a grand event which showcased their spectacular collection of sparkling gemstones, beautifully finished diamond pieces and more.
The ramp was set on fire by their premium designer jewellery.
A wide range of jewellery was presented in three sequences including that of wedding jewellery collection kundan, polki and fabulous pure gold designs.


Their show stopping sequence of exquisite diamond jewellery was unveiled by Miss Earth 2016 amidst a rousing welcome by the audience and great applaud as the website went live at that very moment.
They are bringing their customers the joy to buy premium jewellery from the comforts of home.
A wide range of bracelets, necklaces, cocktail rings and jewellery sets all in unique designs and of highest quality.
Also on offer will be a wide range of imitation jewellery too making it a one stop shop for all your jewellery needs be it real diamonds, pure gold or imitation.
The company is laying a firm focus on craftsmanship, quality and user experience.
The event was well organized and the jewellery collection was very well presented by the models on the ramp accompanied by some lilting music and well choreographed sequences.


Delicious snacks and soft drinks were continuously served to the audience.
The audience was also kept involved in the proceedings by some interactive games by the MC.
The event was brought further to life by some thrilling performance by Singer N S Chauhan who made the audience groove to his popular numbers like “paisa paise”, “sharabi kente hain” “tamache pe disco”, “Saadi gali”etc.


It really was a grand launch in the truest sense.
The launch was followed by cocktails n dinner.
Wish the portal all the very best in their endeavor,the first of its kind in North India as per their MD,Mr Manoj Maheshwari who promises to provide high quality designer jewellery to its customers at most competitive prices.

Fashion Brand Ira Goes Online…!!

Posted on by Aditi Malhotra

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.

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As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.

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Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.

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“This significant milestone is one of our major multichannel offerings. Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.

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IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.

About IRA:

Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.

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We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.

To have a look of the collections please visit http://iradesignhouse.com/

IRA Facebook – https://www.facebook.com/IRA-House-of-Designers-952457658141643/

 

Ambience Fashion Weekend- A truly delightful experience..!!

Posted on by Aditi Malhotra

The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.

Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and hosted by them.

This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.

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‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.

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Creyate
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Satya Paul

Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.

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Jeet Kanwar

Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.

 

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Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.

The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.

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Delicate and Classy are the two words that define Pernia Quereshi’s collection and her own persona as well.

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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s with Show Stopper

Harpreet Narula and Rimple’s collection was great as well. Beautiful embroideries were the highlight of the collection.

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Rimple and Harpreet Narula Outfit
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Rimple and Harpreet Narula Outfit
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Then the show witnessed a smashing closing by Designer Rina Dhaka with Bollywood heartthrob Karishma Kapoor walking the ramp as her showstopper!

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I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.

Tamannah Bhatia looking ravishing at MAMI festival

Posted on by Aditi Malhotra

When it comes to film stars, what they wear, how they carry themselves is always a topic for discussion. Whether they receive rave reviews or get flak for their costumes, they surely know how to turn heads.

The gorgeous Tamannah Bhatia recently visited the prestigious MAMI festival in Mumbai with her Baahubali 2 team. The makers released the first look of the sequel of the film which is slated to hit the box office in April 2017. The diva Tamannah Bhatia looked ravishing in Basil Soda white and black dress and INTOTO shoes. She was styled by Sanjana Batra, Hair by Madhuri Nakhale, Make up by Aparnah Mitter. This actress is just doing all right when it comes to being the fashionsta! Dont you think?

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The key to unlock the designer wear is no longer a secret this Diwali!

Posted on by Aditi Malhotra

Diwali is just round the corner and sure everyone is quite excited to celebrate the festival of lights in full swing. Just like everyone else are you contemplating what to wear this Diwali ? Hmmm, let’s see …How about some Luxury designer wear?? If I tell you, that you can now get them all at much discounted price? You heard it right, get on to www.secretdresser.com & make you dream come true this diwali .

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This Diwali, http://secretdresser.com/ gives you a reason to Celebrate in style with the best bargain ever when it comes to shopping for the festive season. Whether for gifting or shopping for yourself, this leading online fashion portal lines up a Diwali bonanza including gorgeous and exhaustive festive collection of sarees, suits , bags and accessories from top Indian and International brands & Designers. Wondering what’s more in store? Secret Dresser gives you a rare and lucrative opportunity to shop for your favorite luxury clothes at a much more affordable price. Gone are the days to think twice before purchasing a designer wear!

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Whether it’s a gorgeous sarees or high end luxury handbag, Diwali is the time to refurbish your wardrobe with the latest trends. We offer a plethora of options to choose from , right from our prominent Indian fashion designers -Manish Malhotra , Rohit Bal , Sabyasachi or the International brands such as Gucci , Prada or Louis Vuitton! Take a glimpse of some of the designer wears that are available at Secret Dresser at a much reasonable and pocket friendly price!

http://secretdresser.com/designers/indian-designers/rohit-bal/bottle-green-brocade-kurta-and-chooridar-by-rohit-bal.html

http://secretdresser.com/designers/indian-designers/manish-malhotra/manish-malhotra-beige-sequined-saree.html

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Those looking for cool Luxury gifts can count on their gift ideas like Designer Clothes, Watches, and Accessories, Bag, Sunglasses, Footwear’s etc

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In a discussion regarding the offered catalogue of online luxury Gifting range, the official spokesperson of the portal Dimple stated – “Gifting is a ritual in India as it adds a reason to celebrate special bonds. Life is a celebration and so at Secret Dresser we intend to offer special moments to our buyers by making their dream come true. Our mission is to redefine fashion by making available all that there is in luxury to all at affordable prices .We have also added special range of Indian designer wear and International designer bags to celebrate this Diwali and Dhanteras in style.

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About Secret Dresser

Secret Dresser is one of the biggest and most diverse portal for buying and selling pre-owned luxury , the variety available makes it stand out from the rest along with the unique add on features . It is a one-stop shopping experience that brings together all luxury from top Indian designer wear like Manish Malhotra , Sabhyasachi , Anjalee kapoor to International brands like Louis vuitton , Hermes , prada and also anything luxury like leather jacket , boots , Watches .

“This portal is all about sharing resources, the main Idea is to increase the rotation of the products that will ultimately help save resources of our planet. Also it will help people buy authentic luxurious clothing at a minimal price range saving their money and time on searching for lookalikes of original branded clothes which are hard to find,” Dimple says.

 

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