SHOPPERS GALORE AT SPRING-SUMMER EDITION OF RUBARU

Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.

Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.


“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.

The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.

Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge.  Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.

A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!

 

 

 

Don’t Miss These Amazing Spring 2017 Fashion Trends – Suzy Walsh

As a fashion enthusiast, you probably keep an eye on changing seasonal trends. Fashion is not just about the top brands, but it is also about how you interpret ideas for your personal style. In this special post, we will talk about the best spring 2017 trends. These are ideas that made headlines during the four spring fashion weeks and are absolutely perfect for any fashion-conscious girl. We will also add a few tips on how you can make the most of these ideas.

Think pink: One of the hottest colour palettes of spring is pink! From the mellow pinks to hot fuchsias, pink made a nice comeback to the runway, and we love the amazing mix of shades. You can try pastel pink dresses or bright outfits for casual brunches – there’s enough for everyone. For a few ideas, check the collections of Balenciaga and Valentino among others.

The classic floral girl: Floral prints for spring can be boring, but not this time. A lot of designers and fashion houses, including names like Balenciaga and Chloé, worked with floral in a different way, adding a more retro twist of the 70s. While bright colours were pretty evident, we think that simple floral outfits can make a mark any day. This is more like a classic style, and the good thing is you will find plenty of options in budget on online stores.

More jumpsuits: If you are tall and have a body to flaunt, jumpsuits can be your staple for casual clothing. Jumpsuits look great for any occasion, as long as you choose the right colour. You can find some amazing simple jumpsuit ideas in the shows of Hermès and Vanessa Seward. There were no big hints, but it was more about minimalism, which works best when you are looking for something comfortable yet appealing.

Stripes with a difference: Spring 2016 had a lot of striped looks, but those were bold and contrasting stripes. Come 2017, we will see a lot of functional and more wearable stripes that seem to follow no fixed lines. This is more like origami of lines, often inspired from seaside and office stripes. If you are fond of simple trends, we presume that this should be your singular pick of the entire list. To know more about this idea, take a look at the collections of Chloé and Sonia Rykiel.

Hoodies are here: Hooded outfits are usually reserved for fall, but there’s no harm in trying new things after all. Top shows of Balenciaga and Paco Rabanne featured hoodies with a difference for spring 2017. Instead of regular sweatshirts, hoodies worked best as an addition to regular outfits meant for spring.

Hope you liked this post and have made your shopping list. For more, keep following this amazing blog.

[Images: en.vogue.fr/fashion]

Author: Suzy Walsh is the chief author and editor for The House Of Elegance Fashion – an emerging blog on style, fashion and trends. She is known for her incredible sense of style and has worked with many leading portals as a guest author.

 

Gems and Jewels Launches Their E-Commerce Site!

Gems n Jewels launched their E-commerce portal on 20th January 2017 at Silver Spoon.Ghaziabad,U.P. India with a grand event which showcased their spectacular collection of sparkling gemstones, beautifully finished diamond pieces and more.
The ramp was set on fire by their premium designer jewellery.
A wide range of jewellery was presented in three sequences including that of wedding jewellery collection kundan, polki and fabulous pure gold designs.


Their show stopping sequence of exquisite diamond jewellery was unveiled by Miss Earth 2016  amidst a rousing welcome by the audience and great applaud as the website went live at that very moment.
They are bringing their customers the joy to buy premium jewellery from the comforts of home.
A wide range of bracelets, necklaces, cocktail rings and jewellery sets all in unique designs and of highest quality.
Also on offer will be a wide range of imitation jewellery too making it a one stop shop for all your jewellery needs be it real diamonds, pure gold or imitation.
The company is laying a firm focus on craftsmanship, quality and user experience.
The event was well organized and the jewellery collection was very well presented by the models on the ramp accompanied by some lilting music and well choreographed sequences.


Delicious snacks and soft drinks were continuously served to the audience.
The audience was also kept involved in the proceedings by some interactive games by the MC.
The event was brought further to life by some thrilling performance by Singer N S Chauhan who made the audience groove to his popular numbers like “paisa paise”, “sharabi kente hain” “tamache pe disco”, “Saadi gali”etc.


It really was a grand launch in the truest sense.
The launch was followed by cocktails n dinner.
Wish the portal all the very best in their endeavor,the first of its kind in North India as per their MD,Mr Manoj Maheshwari who promises to provide high quality designer jewellery to its customers at most competitive prices.

Fashion Brand Ira Goes Online…!!

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.

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As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.

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Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.

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“This significant milestone is one of our major multichannel offerings.  Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.

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IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.


About IRA:


Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.

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We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.


To have a look of the collections please visit http://iradesignhouse.com/


IRA Facebookhttps://www.facebook.com/IRA-House-of-Designers-952457658141643/

 

Ambience Fashion Weekend- A truly delightful experience..!!

The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.

Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and  hosted by them.

This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.

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‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.

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Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.

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Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.

 

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Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.

The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.

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Delicate and Classy are the two words that define Pernia Quereshi’s collection and her own persona as well.

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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Harpreet Narula and Rimple’s collection was great as well. Beautiful embroideries were the highlight of the collection.

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Rimple and Harpreet Narula Outfit
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Rimple and Harpreet Narula Outfit
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Then the show witnessed a smashing closing by Designer Rina Dhaka with Bollywood heartthrob Karishma Kapoor walking the ramp as her showstopper!

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I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.

Tamannah Bhatia looking ravishing at MAMI festival

When it comes to film stars, what they wear, how they carry themselves is always a topic for discussion. Whether they receive rave reviews or get flak for their costumes, they surely know how to turn heads.


The gorgeous Tamannah Bhatia recently visited the prestigious MAMI festival in Mumbai with her Baahubali 2 team. The makers released the first look of the sequel of the film which is slated to hit the box office in April 2017. The diva Tamannah Bhatia looked ravishing in Basil Soda white and black dress and INTOTO shoes. She was styled by Sanjana Batra, Hair by Madhuri Nakhale, Make up by Aparnah Mitter. This actress is just doing all right when it comes to being the fashionsta! Dont you think?

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The key to unlock the designer wear is no longer a secret this Diwali!

Diwali is just round the corner and sure everyone is quite excited to celebrate the festival of lights in full swing. Just like everyone else are you contemplating what to wear this Diwali ? Hmmm, let’s see …How about some Luxury designer wear?? If I tell you, that you can now get them all at much discounted price? You heard it right, get on to www.secretdresser.com  & make you dream come true this diwali .

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This Diwali, http://secretdresser.com/ gives you a reason to Celebrate in style with the best bargain ever when it comes to shopping for the festive season. Whether for gifting or shopping for yourself, this leading online fashion portal lines up a Diwali bonanza including gorgeous and exhaustive festive collection of sarees,  suits , bags and accessories from top Indian and International  brands & Designers. Wondering what’s more in store? Secret Dresser gives you a rare and lucrative opportunity to shop for your favorite luxury clothes at a much more affordable price. Gone are the days to think twice before purchasing a designer wear!

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Whether it’s a gorgeous sarees or high end luxury handbag, Diwali is the time to refurbish your wardrobe with the latest trends. We offer a plethora of options to choose from , right from our prominent Indian fashion designers -Manish Malhotra , Rohit Bal , Sabyasachi or the International brands such as Gucci , Prada or Louis Vuitton! Take a glimpse of some of the designer wears that are available at Secret Dresser at a much reasonable and pocket friendly price!

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http://secretdresser.com/designers/indian-designers/manish-malhotra/manish-malhotra-beige-sequined-saree.html

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Those looking for cool Luxury gifts can count on their gift ideas like Designer Clothes, Watches, and Accessories, Bag, Sunglasses, Footwear’s etc

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In a discussion regarding the offered catalogue of online luxury Gifting range, the official spokesperson of the portal Dimple stated – “Gifting is a ritual in India as it adds a reason to celebrate special bonds. Life is a celebration and so at Secret Dresser we intend to offer special moments to our buyers by making their dream come true. Our mission is to redefine fashion by making available all that there is in luxury to all at affordable prices .We have also added special range of Indian designer wear and International designer bags  to celebrate this Diwali and Dhanteras in style.

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About Secret Dresser

Secret Dresser is one of the biggest  and most diverse portal for buying and selling pre-owned luxury , the variety available makes it stand out from the rest along with the unique add on features . It is a one-stop shopping experience that brings together all luxury from top Indian designer wear like Manish Malhotra , Sabhyasachi , Anjalee kapoor to International brands like Louis vuitton , Hermes , prada and also anything luxury like leather jacket , boots , Watches .

“This portal is all about sharing resources, the main Idea is to increase the rotation of the products that will ultimately help save resources of our planet. Also it will help people buy authentic luxurious clothing at a minimal price range saving their money and time on searching for lookalikes of original branded clothes which are hard to find,” Dimple says.

 

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Get Fashion Statements for Your Kids with Multi Brand Store Kids Around at Ambience Mall, Vasant Kunj

I recently visited the Kids Around store in Ambience Mall, Vasant Kunj with my son, and he has been hooked to it ever since. May be because Kids Around is India’s first premium multi brand kids store, where in all international brands are found under one roof. They recently launched their Pre-Fall Collection and also introduced DKNY in their brands. Now the store boasts of brands like DKNY, Hugo Boss, Little Marc Jacobs, Carrement Beau, Billieblush, Karl Lagerfeld Kids, Billy Bandit and others.

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The look of the season is very unconventional and international as the mobility in kidswear is predominantly towards teenage fashion. The collection represents new silhouettes in bold and contrasting colors, graphics and prints, paving the way for individual flair, offering customers exciting new choices to begin the season in style.

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The swanky collection includes skirts, tops, trousers, jeans, dresses, jackets, dungarees, tees, shirt, sweaters, sweat shirts, stockings, leggings, shorts, waistcoats, coats, caps, belts,shoes and other accessories. The collection size ranges for the kids falling between the age group of 0 to 16 years.

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Kids Around brand is a child-friendly clothing as well as accessories brand like shoes, hats, bags and is available at Ambience Mall, Vasant Kunj Delhi. My son picked up some stylish Hugo Boss Tees and also Checked out Karl Lagerfeld and I have to say that the collection is just amazing.

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So what are you waiting for, let your child flaunt the stylish Kids Around apparel this season.


Price Range- INR 4000 onwards


Store: Ambience Mall, Vasant Kunj, Delhi.

 

Pop It Up- The Next Big Thing In Fashion, Food & Music..!!

Are you ready for the most happening fashion flea of the year..? Its time for Pop It Up. A property of Splurge Entertainment Pvt. Ltd., Pop It Up is the first event in Delhi where people can come and explore the products of the country’s best and upcoming designers and along with this they can also enjoy live music, drinks and scrumptious food

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POP IT UP will take place from Saturday, September 10th to Sunday, September 11th 2016 in Delhi at the Nehru Park, PSOI Club.


The same venue has hosted some of the notable events in the capital before and is located in the heart of the capital city and is surrounded by embassies of over 15 countries. Hence, the expat community and notable VIPs are also expected to attend the flea.


The timing of the event is perfect because there are no major event happening in the month and also Pop It Up is taking place right before Shrad and Navratras start. Because of these factors, the footfall at Pop It Up will further increase

The expected footfall is between 15,000-18,000 visitors.

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It is a shopping festival where visitors can discover and shop from the local and country’s best upcoming artists and designers who they are unlikely to find in the city’s malls. The event will have 70 stalls for the designer and lifestyle brands.


It’s also a food festival where people get to sample food from dozens of upcoming chefs experimenting with world and fusion cuisines and also a bar & lounge with amazing variety of the best liquor. There will be 30 exclusive stalls for food outlets/home chefs/cafes.


It’s a music festival where visitors can listen to some of the most vibrant up and coming singer-songwriters and independent musicians from all over the country. 8 handpicked bands will be performing live at the flea.


Other attractions include hair & make up workshop, cocktail making workshop, t-shirt painting, pottery workshop, pet café, free book exchange section and many more.

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Here is a sneak peek from one of the designer’s collection. It’s called EEDHA by Heena and Vasudha- A texture for every story. Expression of pure glam merged in gorgeousness, simply styling your way!

Eedha places emphasis on fine tailoring and slick cuts, incorporating traditional Indian embroideries embellished in a refined modern approach.

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Speaking on Pop It Up, Vasudha said, “ I first heard about InstaBounce not long back from my friends who used the app to find happening parties in Delhi. Just around that time, I got a chance to be a part of the bar crawl they arranged and it was an amazing experience. Now being a fashion designer myself, when I saw the scale and the new concept of Pop It Up, it attracted me and then later knowing that it is done by InstaBounce, just made me go for it. I am really looking forward to this event and hope it becomes huge so that the fashion festival concept finally starts in the capital as well.”


Some of the other prominent designers participating in the fashion flea are Post Fold, Tj & Li, Poochki, Summation, The Patakha Closet, Desi Drama Queen, Rusari, Little Things, WearMates, Rosado, Harhighness, Hussain & Sons, Yellow Owl, Yellow Gypsy, Scherazad, Ah! StyleMe, Dastkari Collections, Ghungrooz, The Pink Seam, For Example, Khanak, Koo Koo Shop, Jewellery by Ritz, Zubiya, Naaz, A Bit Of Me, Eedha by Heena & Vasudha, Ilya, Auruhfy, Sonal Cotton Collection, Zurie, Sukriti, Bead Haus Co., Studio Enoy, Midnight Owl, Sitaara and many more..!

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The marketing plan for Pop It Up definitely aims at garnering huge publicity for a major turn out for the event, it includes

  • Radio campaign on 6 radio channels
  • The InstaBounce app (product of Splurge Entertainment Pvt. Ltd.) which has over 25,000 active users from Delhi/NCR
  • Email campaign for over 50,000 email ids
  • SMS campaign for a database of over 2 lakh people from Delhi/NCR
  • Social media marketing campaign that has already started since second week of July
  • Association with various portals and bloggers
  • Hoardings in various markets like Hauz Khas Village, GK1 and others main market areas
  • 2,000+ pole banners in Delhi/NCR
  • Sun-boards at all partner food outlets

Ikreate takes immense pleasure in being the online media partner for Pop It Up and aims at making it a huge success together. I hope to definitely see you all there.

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Those who seek participation at the festival can get in touch for floor plan, stall costs and other details at the following numbers and also follow the InstaBounce and Ikreate Facebook Page for updates.

  • Ananth: 9818496154
  • Harman: 9711103348

Valentino brings in their most contemporary AW’16 collection..!

Valentino, the name that represents distinctive styling, unrivalled craftsmanship & exquisite detailing in its stylish shoe and accessories, has been embellishing the grace since its inception. Valentino- the most reputed name in the exotic world of leather today is internationally lauded for its fine quality & exquisite product range. It is among one of the top 5 formal footwear leather brand in India.

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Valentino now launched their AW 2016 collection with over 350 styles and designs at India International Footwear Fair in Delhi on Friday- Sunday, August 5-7, 2016. The collection comprised of more than 350 shoe style designs with over 100 modern-day designs for women and 250 virgin Italian designs for men. The five-style range of foot wears featured everything from slippers to sandals, casual to formals and boots. The assortments are available at their e-commerce portal www.valentino.in.

The exhibition was inaugurated by the honorary Mr. Arun Jaitely , the Minister of Finance and Corporate Affairs, India.

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I tried on quite a few sandals from the collection and I have to say that they were the perfect balance of style and comfort. Without compromising on the design elements, the footwear is extremely comfortable, even their stilettos were like that. I mean the footwear is made in such a way that even if you are in high heels for the entire day, your feet won’t get tired. Its made keeping in mind the busy and tiring schedules of today’s working women. So whether you are looking at flaunting your heels at a party and make a style statement or you are running around with the daily office chores, your footwear comfort is taken care by the Valentino range. Also you have a wide variety to choose from, stilettos to wedges, to ballerinas and flats, every footwear has a charm of its own.

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Valentino was instigated in the year 1985 by Mr.Moti Lal Daultani, founder, Valentino. Presently, the company is spearheaded by its second generation entrepreneur Mr. Chander Daultani, Director, Valentino who entered into his family business with a vision to take the footwear industry to next level. Mr. Chander Daultani can well & truly be called the inheritor of the rich legacy & credited with reviving the 31-year-old family business.

The brand has been growing exponentially and has successfully created a strong foothold across every nook and cranny of India. The company has expanded its wings and now possesses national & international strong presence. Valentino has a well built retail presence through more than 700 Multi Brand Outlets across India and selected nations.

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Inspired with passion to exude elegance & Comfort, Valentino products are crafted from world’s premium leather using traditional as well as ultra modern methods to deliver some of the world’s most comfortable leather shoe and accessories. Fusion of modernity with elegance, contemporary, yet classic in colors and designs of the season. Every single product is backed by Valentino guarantee of leather purity, snazzy cool look, and light in weight, heavy in durability and extremely comfortable.

Valentino has redefined fashion by offering a fine range of classy shoes along with trendy leather accessories like hand bags, sling bags & wallets to add glamour to the outfits. The entire range weaves a magical spell because of fine mixture of colors, beautiful designs, graceful elegance and ethnic flair. Their mens collection is just as amazing.

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Valentino produces the genuine leather products driven by a passion for perfection at every single stage of the critical manufacturing and evaluating process & stages. Only the finest ‘best of season’ lots are carefully selected by Valentino. The design house and embellishment centre incorporates the highest level of skills in embellishments and decoration by experienced shoe designers.

So check out a nearest store around you and get your feet pampered with style and comfort.

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