Tag: Events & Happenings

Manyavar appoints ace cricketer Virat Kohli as its official brand ambassador

Posted on by Ikreate Passions

Manyavar, India’s leading brand in men’s ethnic wear, announced the appointment of cricket icon Virat Kohli as the official ambassador for the brand. Youth icon Kohli will now feature in all the print and electronic media campaigns of the company for the next two years.

Virat Kohli is one of the biggest names in Indian sports – carrying the respect of the country to the world. Kohli is a hero on and off the field who connects with Indian youth and has earned accolades and respect through his hard work and brilliant performance- a philosophy which the brand Manyavar stands for!

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Speaking about the association, Mr. Ajay Modi, Director, Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4th November and will run till 1st week of December, 2016.

Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.

 

About Manyavar

In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became

popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.

Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.

Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief – Earn Your Respect

Cake-Mixing Ceremony – VITS Mumbai

Posted on by Aditi Malhotra

The ceremony which marks the onset Christmas season, is the legendary Cake Mixing Ceremony. The origin of cake-mixing dates back to the 17th century where it marked the arrival of the harvest season. And it’s this time of the year when countless fruits and nuts were harvested and prepared to go into the making of the traditional plum cake. Over the centuries, the ceremony steadily graduated over the centuries to a social gathering with family and buddies sitting together and soaking dry fruits in wine or rum with wish that the fine flavor fills the Christmas with scrumptious sweetness.

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This season too, the cake-mixing ceremony commenced on an enthusiastic notes at VITS. The glass floor stage above the pool at VITS was adorned with white and silver drapes with tables set to marks the beginning of the much awaited baking endeavour in the industry.

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The cake mixing ceremony at VITS was a phenomenon to be experienced and event work saving it in the calendar.

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The afternoon saw a wave of joy with the staff really bonding with each other, with guests and the patrons.

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Donning gloves, aprons and the Chef’s cap, the ritual of pouring and mixing the liquor into the dry fruits was performed with great enthusiasm and gaiety.

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The event concluded on a sweet note with a special gift bag given by VITS to its patrons and guests.

 

Special Dinner Buffer at Hang Out Diner & Bar, Cyber Hub, Gurgaon

Posted on by Aditi Malhotra

Colorful Treat for your Palate

Exciting Range of Buffet Dinner & Cocktails @ Hang Out Cyber Hub

Bored of eating regular food? Take a break and savour the menu at Hang Out!

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Come out with your family and friends and enjoy new dinner buffet menu @Rs.499 plus taxes every Friday & Saturday along with amusing rides and exciting games.

Relish your days at Hang Out Cyber Hub in style with Chef’s Daily Special ,signature drinks like Gamers Fix, Gin Soaked Jungle , Wild Fire and many more

So, let the good times roll!!

Visit at:

Hang Out Cyber Hub, Gurgaon

Cyber Hub: 9560700811/9821496971

 

Prashant Rawalia announced as winner of the Monin Cup 2016!

Posted on by Aditi Malhotra

MONIN – the world leader in gourmet syrups headquartered in France, announced the champion of the MONIN CUP 2016.

In its 4th edition, this biannual contest continued to celebrate the young talent in the field of bartending. After a nationwide search to find top bartenders across India Prashant Rawalia won the MONIN CUP 2016.

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Prashant Rawalia gets a chance to showcase his talent & represent India in International bartending challenge scheduled on the 5th of December in Paris, France. He will compete with 80 other national champions , drawn after a thorough search for young talent in each of these countries .

In a nail-biting finale, 12 finalists from 4 cities (3 from Delhi-NCR, Bangalore, Mumbai & Pune each) competed neck to neck at Hard Rock Cafe in Gurgaon on 7th Oct to confer the winner title. All the cocktails prepared by finalist bartenders were put through both technical and sensory evaluations .The event was judged by a panel of the industry’s elite experts including Master Mixologist, Andrea Fidora, Yandup Lama, Food Critic, Sourish Bhattacharya,Shalini Kumar and Pawan Soni.

The finalists were challenged on their full range of skills as hospitality professionals. Prashant Rawalia prevailed throughout the competition with his outstanding showmanship and innovative cocktail creation, technique and performance under pressure.

Additionally, to this, the event also showcased a master class on professional and home bartending from the master of cocktails, Andrea Fidora. He enlightened guests with some quick tips on how to prepare awesome drinks at home using MONIN products. World-class, flare champions Pankaj and Sachin rocked the highly charged crowd with their wizardry and supreme flair to bring the house down!

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Mr. Ravi Kathuria – Director Business development SAARC countries said, “MONIN CUP 2016 is one of the top international competitions in India and provides a prestigious platform to the young upcoming bartending talent in our country to showcase their prowess at the global scale. The MONIN cup is part of the strategy to train , encourage and groom young talent which MONIN as a leader in beverage innovation is adopting in India and the 144 countries we operate in.”

Commenting on the occasion Mr. Ashish Dubey – Managing Director, Saksham Impex said, “We are happy and proud be associated with MONIN, and organizing this cup . In past few weeks, we have witnessed the most exquisite display of first class mixology. We believe it’s a huge opportunity for the next generation who are the future of bartending. The final 12 were exceptional and judges had a tough time to select the winner, however Prashant Rawaliacut the chase with his/her bartending skills. We also want to thank all our judges,especially Andrea who gave our guests some useful tips on creating fine drinks at home.”

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About MONIN

With 100 years of experience MONIN has become a brand of choice of the gourmet flavour business with over 140 flavours in more than 145 countries. MONIN is the brand of choice of the creative beverage makers, from barista in coffee shops, to mixologists creating high-end cocktails, to operators offering simple cocktail solutions. 7 million drinks are made every day using MONIN products. MONIN is currently present in more than 145 countries. For more info, https://www.monin.com/

The brand is currently distributed in India through Saksham Group, http://www.sakshamimpex.com/

Flaunt expensive jewelry at zero cost

Posted on by Aditi Malhotra

Commencing on a dazzling note during the auspicious occasion of Navartri, Eves24 launched its festive collection on October 1st, 2016.

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Through its array of jewelry library Eves24.com bestow ladies with one-of-its-kind opportunity to select a jewelry that best matches with their wardrobe for a special occasion and return it.

The brand organized a two-day jewellery exhibition at its studio in Bandra West, Mumbai. The exhibitioner showcased finely crafted elegant & intricate closet of jewellery

Eves24, a first of its own kind of jewellery lifestyle services in India organized a two-day jewellery exhibition for its latest festive collection at their studio in Bandra West, Mumbai. The exhibition showcased empyreal masterpieces of jewellery that can be flaunted on every occasion. Ranging from unconventional daily wear to heavy wedding masterpiece to delicate diamond studded magnum opus, these jewels spoke volumes about finesse, sophistication, opulence and imperialness.

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These masterpieces were purely about fine craftsmanship, intricate designing style and scrupulously finishing which augmented the shimmer of the festivities on a prosperous note.

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Mr. Rahul Banka, Founder & CEO, Eves24, said that Eves24, a first of its own kind of jewellery lifestyle services in India. Their unique concept enables ladies to own and have a colossal closet of magnificent jewellery via a bouquet of smart and cost effective solution. The brand boasts of a beautiful catalogue of exquisite IGI certified designer jewellery available at wholesale prices (at least 20-30% cheaper than other retail stores).

 

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Eves24 also offers 100% exchange, 90% buyback of products sold by it. It is a transparent and professional jewellery service, backed with international authenticity certificates and purity guarantees.

For more information visit us at www.eves24.com/

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It’s time you’ve started with your elegant Aurelian collection

Oktoberfest @ Q-Bar, VITS Mumbai

Posted on by Aditi Malhotra

Known worldwide as a beer festival, Oktoberfest is a phenomenon to be experienced! And it’s time to Celebrate the spirit of the German festival at an enticing destination, Q Bar – VITS Luxury Hotel, Mumbai. With international beer brands and German delicacy, VITS Mumbai has continued the legacy of serving its guests and patrons the fantastic beer fest.

And this time I had the opportunity of experience spirit of the carnival right at Q-Bar with free flowing beer and special German staples that kept the spirits high. Serving a perfect opportunity for beer aficionados to catch-up, the fest offers an array of German Brews and appetizers in pints, towers and beer buckets. I can bet that this is a cracker deal for guests can relish VITS’s carefully chosen menu to pair with preferred drinks, Music, sumptuous food and tones of fun.

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Starting with the 1st beer cocktail – Expresso Black Velvet Beer, the smooth coffee flavored cocktail was just too quenching. The taste just lingered for longer while. And the Captain’s Keg was just another invention which was an innovative cocktail but promises to leave one energized like no one’s business.

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German delicacy like Butcher’s Platter, Chicken Rolls & Wiener Schinetzel were one among the few yummy recipes dished out by VITS.

 

Espresso Black Velvet Beer – Espresso Black Velvet Cocktail is seriously the best of both worlds, beer and espresso, and I plan on enjoying many glasses of this lovely elixir here at VITS. One may think this an unlikely combination but it’s actually quite good and some people prefer it over other cocktails

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Captain’s Keg – Ahoy Matey! A typical Pirate Cocktail that it is but has earned many fans across the European coast. The Captain’s Keg, made with white rum, guava nectar, and grapefruit juice, then topped with light beer and garnished with a lime wheel. “This is your captain speaking, and I recommend you to have it!” This is what you would too say post having this nectarous cocktail.

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Butcher’s Platter: Scrumptious sausages of meat with a mix of taste and flavor captured the best of German produce. This “slaughter platter”, with its sausages of pork & chicken, is traditionally made and served with German Potato Salad. Well-grilled & soft sausages were simply lip-smacking.

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Chicken Rolls: Continental in nature, these chicken rolls are quite wholesome. Infused with minced chicken and spinach, they are so soft that every bite can be celestial.

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Wiener Schinetzel: This easy German recipe is one of the favorites. Marinated in wine, these crispy Crum fried chicken breast with lemon pepper sauce are served with lyonnaise potatoes. And this recipes is complemented with Soukrout which adds to the taste. It’s must have.

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The decor theme featured German elements like German flag, themed branding on window panes, hanging large size cut image frames of German Culture.

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Live the experience of Oktoberfest with authentic German appetizers, Live DJ along with your favourite Beer and International Beer at Q-Bar VITS Luxury Hotel, Mumbai.

Wir sehen uns dort! See you there

Let Loose and unwind from your day at Hang Out !!

Posted on by Aditi Malhotra

Hang Out introduces its all new cocktail and bar snacks starting this month

Relish the Aranchili bar snack with Enchanted Forest, a refreshing new cocktail being served this weekend all day long

at

Cyber Hub, Gurgaon

Cyber Hub: 9560700811/ 9821496971

Now Open from 11Am – 12Am

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Vu launches its Limited Edition Premium UHD series and The Curve TV

Posted on by Aditi Malhotra

Propelling the television technology industry to the next pedestal of aestheticism, bravura and functionality, Vu, the California-based luxury television company, announces the launch of its exclusive edition premium UHD series and The Curve TV. Vu TVs have the highest market share in the Premium TV segment in India after Sony, Samsung and LG and is the largest selling television brand in India when it comes to online or ecommerce.

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Speaking at the event, Devita Saraf, CEO and Design Head, Vu Technologies, commented “Our revolutionary UHD TV series and the advanced Curve TV undoubtedly are category defining products in their own right. There are no competing products in the industry, with similar features or price points. Discerning consumers who are looking for an all-inclusive techno-luxurious experience in one Television set, the latest range of TVs from Vu’s product stable is the ultimate answer. Braced with first-of-its-kind design features, our TVs make watching anything and everything, a riveting experience.”

“We a have the largest range of TVs after Sony, Samsung and LG with 22 Unique SKUs in the Indian market. We have had 350% Year on Year growth since 2013 aiming for a turnover of Rs.600 Cr in 2016-17. With the launch of our new portfolio and many more in the pipeline, we are confident of achieving that goal within the stipulated time frame”, she added.

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The all new and the world’s first 65/75 Premium UHD TV boasts of Pixelight HDR Technology, premium smart chip with Quad core processor with a dedicated button on the remote for NETFLIX, Ultra-smooth motion rate, 4X ultra-high definition and ultra-dimming feature. Additionally, the range is a visual treat, even when not in use, with its ultra slim depth; brushed steel and carbon weave design elements.

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A one of a kind metamorphosis of superlative luxury, pomp and efficiency, Vu also launched its 55/65 Curve UHD TV in the luxury segment. The suave and stylish Smart TV comes packed with 4K Ultra-high definition, A+ Grade Panel, 4x Quad core CPU and GPU and nScreen features.

Vu Televisions, is a market leader in affordable large size TV category, and is a consumer favourite for its company direct support, price and innovation.

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Price & Availability:

  • 65” Premium UHD TV – Rs. 1,56,000 and 75” Premium UHD TV – Rs 3,00,000, (Available at Flipkart)
  • 55” Luxury Curved UHD TV – Rs. 1,00,000 and 65” Luxury Curved UHD TV – Rs. 1,80,000 (To be available October 1st week onwards)

About Vu Technologies

Vu, which has pioneered innovative television technology, is a Television brand established in 2006 between California, USA and India. Built with the highest grade panels, the fastest processors and energy efficient power solutions, each VU television is designed to operate for over 100,000 hours in normal circumstances and provide the best picture quality even in brightly-lit environments. Consistently, VU has been winning hearts by receiving a 5/5 rating on multiple consumer forums, along with winning the “TV of the year award”. VU elevates the consumer experience by providing supremely personalized customer relations, understanding their entertainment preferences and in turn progressing rapidly to become the fastest growing TV brand in various segments. Having been associated with Exhibit in the past, VU continues its association by playing a pivotal role in TFT, September 2016.For more information, please log on to: www.vutvs.com

 

KidZania Delhi NCR Celebrates the 206th Anniversary of Mexico’s National Independence Day!

Posted on by Aditi Malhotra

KidZania Delhi NCR hosted the Mexican Ambassador H. E. Melba Pria to celebrate the 206th National Independence of Mexico.

KidZania is a concept that originated from Mexico with the launch of their first KidZania facility in the year 1999. With the success of the first KidZania in Mexico City, they now have three centers in Mexico. KidZania has since spread globally, with 24 centers in 19 countries. One of the fastest growing kids interactive edutainment brands in the world; KidZania currently has two facilities in India, ‘Mumbai’ operational since 2013 & KidZania Delhi NCR (operational since May 2016.). It is known for its unique concept where kids have fun while enjoying real-life experiences in a city scaled down to kids’ size. I have been to the place twice myself and I am dying to take my son for this thrilling experience.

KidZania offers a great concept of making children familiar with different professions especially, and these professional experiences involve real life experiences in terms of functioning, monetary transactions, payouts etc. So while children enjoy multiple activities, they also learn the nitty gritties of those professional experiences.

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Mexico’s National Independence Day is officially observed on 16th September 2016. This date is considered the beginning of the Mexican War of Independence. KidZania Delhi NCR hosted a ceremony at its theatre, where ‘The Cry of Independence’, a ritual of the church bells ringing was performed & all the honorary Mexicans for the evening and regular visitors cheered along, saying “Viva Mexico” before and after the Mexican national anthem.

KidZania Delhi NCR in collaboration with the Mexican Embassy has also announced exciting offers on entry tickets to Delegates of all Embassies in Delhi NCR from 12th – 30th Sep 2016.

Her Excellency along with the children from Shikhar Foundation participated in the Fire Fighting Activity at KidZania.

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Speaking on the occasion, H. E. Melba Pria said, “At the ceremony of the Independence of Mexico held at KidZania Delhi NCR today, we were able to share some of our beloved traditions with the children and their parents. It is especially important for children in this day and age to get as much exposure to other cultures as possible. Mexico is proud to be the origin of companies like KidZania, which take our creativity and innovative spirit worldwide.”

Mr. Sanjeev Kumar, Chief Executive Officer, KidZania said, “We are delighted to have hosted the Mexican Ambassador H. E. Melba Pria at KidZania Delhi NCR, It was a great opportunity for us and the children & families of Delhi NCR to connect with Mexican culture and interact with Her Excellency. We strongly believe in empowering children through hands on experiences, where they can learn about culture and values from around the globe, while having a great time.”

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About KidZania Delhi NCR:

KidZania Delhi NCR is built like a city across 96,000 sq. ft. where children can independently explore and choose to role-play from 90+ exciting careers like pilot, surgeon, RJ, chef, fire-fighter among many more. KidZania emulates the workings of a city, complete with a functioning economy and its own currency. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

The franchise for KidZania in India, is owned by Imagination Edutainment India Pvt. Ltd., whose shareholders are Singapore-based KidZ Inc, with 74 per cent of the equity, while actor Mr. Shah Rukh Khan owns the remaining 26 per cent in his personal capacity.

Address: KidZania Delhi NCR, Entertainment City, Gate No. 11, Near TGIP Mall, Sec 38A, Noida – 201 301. Uttar Pradesh.

More info: website www.kidzania.in

Some key achievements at the NCR Kidzania

  • Opened: May 26, 2016
  • Total establishments: 50+
  • Role-playing activities: 90+
  • Visitors: Achieved milestone of 1.25lac+ in first 90 days
  • Schools visited: 50+ schools in first 90 days
  • Brand Partners: 22 brands in 26 establishments

Grehlakshmi Magazine comes up with the 8th edition of World’s largest Kitty Party, A fun day-out to celebrate the spirit of womanhood

Posted on by Aditi Malhotra

Grehlakshmi magazine, India’s fastest growing woman’s monthly is coming up with its 8th edition of the World’s largest Kitty Party, a grand day specially designed to celebrate the spirit of womanhood. The event is going to be held on 10th September 2016 at The Lalit , Barakhamba, New Delhi. Ikreate takes immense pleasure in saying that we are one of the blogging partners for the event and glad to be associated with such a renowned brand name.

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The unique concept of Grehlakshmi Kitty Party has always been synonymous to celebrating women and their achievements. The event promises a fabulous day out for the females to enjoy being pampered, inspired and empowered. It is the only platform which provides an opportunity for today’s women to socialize, network, engage with their favorite brands, meet celebrities, play games chit chat and gossip under one roof. The event will witness women from various walks of life from professionals to housewives and entrepreneurs to mompreneurs. The party involves scintillating fashion shows, jewellery shows, make up makeovers, talk shows, tarot card reading, astrology, live cookery shows, hair makeovers, nail art, live interaction with celebrities, mouthwatering food and much more. Ladies present at the occasion are complimented with exciting titles like Best Saas Bahu Jodi, Ms Early Bird, Ms. Chup Chap,, Ms Beautiful Hair, Ms Fit & Active, Ms. 100% Indian Women etc. Apart from this, Grehlakshmi also felicitates 10 powerful socially active women as ‘Grehlakshmi’s Goodwill Ambassadors’ to honor those women who have acquired identities of their own and now work for giving back to the society. Upping the glamour quotient, renowned stars of Bollywood and Television are invited to make the occasion more exciting for the participants.

Sharing her views on organizing this event, Ms. Vandana Verma, Executive Editor, Diamond Magazines Pvt. Ltd. said, “We are elated to bring yet another edition of Grehlakshmi Kitty Party which creates more exclusive avenues for ladies entertainment.’Grehlakshmi Kitty Party’ is organized to help women break free from their boring monotonous life and enjoy a day full of fun. It is a day when we want to make women feel pampered; a day when they not just enjoy themselves but also get the opportunity to learn about various health issues, meet celebrities from Bollywood and Television and win loads of prizes. Basically the day ends with the women emerging as clear winners and we feel it is an ideal platform to interact with the end consumer – our readers and get to know them better.”

The event is being supported extensively through full-fledged media as well as promotional plans. It has already indulged more than 27,000 women in the past and constantly trying to bring forward more such worthy women to this platform. In the future endeavors, Grehlakshmi Kitty Party intends to host the event for a much larger scale of audience and in other cities of the country as well.

About Diamond Magazines Pvt. Ltd.

Diamond Magazines Pvt. Ltd., an offspring of Diamond group of Publications, a group that has been in the publishing business for the last 70 years and has established itself in the same arena.

Diamond Magazines P Ltd. comes out with 4 monthly magazines viz-a-viz Grehlakshmi, Cricket Today English, Cricket Today Hindi and Sadhna Path.

Grehlakshmi is the fastest growing women’s monthly in Hindi. With a current print run of 3, 70,000 copies, Grehlakshmi reach out to 40 lac readers every month. With the content being the right mix of Cookery, Health, Beauty, Social awareness, Stories, Humour, Teen Talk, Bollywood, Interviews, Career etc. The magazine is a magazine for the entire family. Popular names such as Blossom Kochar, Neeta Mehta, Sanjeev Kapoor, Dr. Kiran Bedi, Dr. Ashok Chakradhar, Shahnaz Hussain, and Jawed Habib etc the magazine enjoys the repute of ensuring quality content to its readers.

Other offerings from the group included, Cricket Today in Hindi and English, which are magazines, dedicated to the most popular sport of our country – Cricket. From covering the latest happenings in Cricket, the magazine cover other interesting off beat aspects of the lives of Cricketers and all related to the game.

Sadhna Path is a health and wellness magazine, which attempts to educate the readers from mutely aping the west.

I urge my women readers to be a part of this Biggest Kitty and celebrate the spirit of womanhood. See you there..!!