Meenakshi Lekhi, Vijay Goel, Javed Abidi address 5000+ crowds at India Gate on International Day of Persons with Disabilities

The International Day of Persons with Disabilities is celebrated every year on 3rd December.

Proclaimed and promoted by the United Nations, this international observance is marked the world over to intensify efforts aimed at the sustained effective action with a view to improving the situation of persons with disabilities. The day was marked by a ‘walk to freedom‘ for 5000 persons with disability; organised by the National Centre for Promotion of Employment for Disabled People   in partnership with American India Foundation (AIF) at Amar Jawan Jyoti, India Gate.

Celebrated with yellow and blue balloons, the colours of disability, it was a pleasant surprise to see the same colours worn by Smt. Meenakshi Lekhi, National Spokesperson of the BJP. Also present was the Hon. Minister of Youth Affairs and Sports, Vijay Goel.


Shri Vijay Goel praised the four para-lympians who won at the Rio Olympics earlier this year and saluted the spirit of para-athletes.

Coming straight to the point, he warmed the hearts of the 5000+ people gathered at the event, by speaking about the Rights of Persons with Disabilities Bill which is scheduled to be considered for discussion and passing in the Rajya Sabha on Monday, 5th December. He said, “ I will not only talk to my own party members but also across party lines for the smooth passage of the bill.”


Smt. Meenakshi Lekhi, Member of Parliament, and the Chairperson of the New Delhi Municipal Corporation (NDMC) assured her commitment towards accessibility and inclusion. She expressed, “ I support the passage of the Rights of Persons with Disabilities Bill.  Monday will be a day of celebration for all of us and not just persons with disabilities if the Bill gets passed.” 

Other dignitaries present at the celebration included Shri Zorin Singha, President; Shri A.S. Narayanan, Secretary, National Association of the Deaf and Shri Javed Abidi, Honorary Director, NCPEDP.

Says Javed Abidi, “I was hoping that the Bill would be passed yesterday. It would have been a gift to the disabled community from the Indian parliament. We look forward to the 5th, and I would like to thank the 5000 + crowd that has turned up here today. I also congratulate all the performers who put up a great show.”


For India which is home to over 70 million people with disabilities, with few rights, few entitlements, and even fewer opportunities, this day assumes a greater significance, creating visibility and awareness on the issues faced by people with different disabilities before a larger audience.

This year, has special significance. It is not only the 20th year of NCPEDP, but also

1. It is the 10th anniversary year of United Nations-CRPD – the first human rights convention concerning persons with disabilities. 

2. It is the first anniversary of the adoption of the 2030 Sustainable Development Agenda and the accompanying 17 SDGs which have provided for a disability inclusive development agenda for the first time.

3. 3rd December 2016 also formally marks the first anniversary of the Hon’ble Prime Minister’s flagship ‘Accessible India Campaign’ or ‘Sugamya Bharat Abhiyan’ which has brought the issue of accessibility outside the disability discourse into the public realm in India.


Health at what cost– a session for fitness freaks!

“Health at What Cost” an interesting talk session was held at Oxford Bookstore Connaught Place recently. The session was organised to discuss the key reasons beneath the healthcare and fitness issues in India. The concept was to highlight the solutions through day-to-day practices in the masses towards fitness. The event was moderated by Shrey Khanna which had a talk session, headed by esteemed group of panelists like  Sonu Wassan– a holistic yoga expert, Sapna Khanna-a well-known fitness coach and Nidhi Mohan Kamal– Indian nutrition and health expert.  The esteemed panelists talked about how to maintain routine fitness with absolute comfort in this busy and competitive life. The discussion went ahead resolving the common myths of workouts that changed the way one think about fitness & healthy lifestyle. The panelists also discussed about the benefits of yoga, losing weight with normal Indian diet and the nutrients and supplements required for having a healthy and fit body. The panelists also interacted with the audience suggesting some interesting workout routines like indoor rock climbing, hula hoops, yoga sessions etc. to maintain a healthy lifestyle. The event was hosted by Ms. Neena Gulati



Sapna Khanna

Sapna Khanna a certified fitness enthusiast believes that the fitness is customized to individual needs, skills lifestyle and aptitude. She spoke about the common mistakes people do while exercising, the correct way of exercising which people are following. Doing crunches and running and spending an hour for workout is not just needed for losing shed and to be fit. You can lose weight and still gain muscle; likewise, you can also gain weight while still losing fat. The quality of your workouts is more important than the quantity.


Nidhi Mohan Kami

Nidhi Mohan Kamal helped in guidance with losing weight with normal Indian Diet, the truth about protein powders and weight training for women makes manly or helps in losing weight or not. Protein has become a staple supplement for most bodybuilders and other athletes but has more recently caught on with the anti-aging groups also for its effects on immunity.



SonuWassan is a Delhi based yoga instructor and started her experience with yoga seven years ago, with Sivananda Yoga. She followed this with a specialised teacher training course from the Aurobindo Ashram on yoga for children and adults. Sonu has trained under the direct guidance of Swami Vidyanand, and is a certified Master and Grand Master of transformational Yoga. Sonu has taught yoga in the prestigious Aurobindo Ashram, and has since conducted her own independent yoga classes. She emphasizes on traditional gentle yoga working upon the body, mind, breath and awareness, leading to a transformed you with good health, balanced attitude and vitality to deal with urban and modern day lifestyle and stress. Sonu offers personalized classes, to suit all age groups and all levels of experience in yoga.

Guests who attended the event were: Salma Sultan, Nishant Choubey, Aashmeen Munjaal, Niladri Paul, Deepa Sondhi, Shuchi Khanna, Minu Talwar & many more.





Spread the Warmth with DLF Place Saket and Donate Old Winter Wear and Make a Difference..!

A small gesture from you can do a lot of good to someone in need. Keeping this in mind, city’s favourite lifestyle destination, DLF Place, Saket is all set to bring smiles to the faces of the underprivileged. The mall launches its 6th edition of their annual initiative named ‘Spread the Warmth’ in association with Bharat Blind Technical Welfare Society, starting from 17th November 2016 to 1st January, 2016.


Speaking on the occasion, Mrs Benu Sehgal, Senior Vice President, DLF Place, Saket said, “Through this initiative, we urge our shoppers to help those in need by contributing their old or unused clothes, shoes and other materials. Also, it is our responsibility to give back to the society for all that we have received from it.”

DLF Place, Saket has put up large donation boxes within the mall premises where people can donate their old and unused woolens, shoes, toys, books, blankets which will be distributed to the poor and underprivileged sections of the society.


So, visit DLF Place, Saket and be a part of this noble cause

Follow them on:

Facebook: dlfplacesaket

Instagram: dlfplace_saket

Twitter: @dlfplace

About DLF Place, Saket

Sprawled over 7,50,000 sq. ft., DLF Place, Saket is a premium lifestyle destination which promises to provide a consistent, vibrant shopping and entertainment experience in the heart of New Delhi. Over the last seven years, DLF Place, Saket has created a firm mark for itself in the shopping landscape of Delhi by hosting some of the best names in fashion, and also the entire gamut of jewellery and skin care; books, gifts and music; kids’ brands and entertainment; and the best of Delhi’s culinary offerings. A distinctive spectrum of luxury brands, premium designers, and high street labels makes it the ultimate lifestyle experience for all retail and entertainment needs across more than 150 retail points while consistently providing world-class customer service to its patrons.


Rich Graviss Organised Rich’s Gourmet Guide, Showcasing Foods and Trends in Savouries, Beverages, Desserts and 250 number of Cakes

Rich Graviss recently organised a world class event, Rich Gourmet Guide, where in the showcased the latest foods and trends in savouries, beverages and desserts. The chef team  live demonstrated these global trends in foods in event via applications of their existing Rich’s products available in India. It was a visual delight to see plain Jane cakes turning into a work of art.


Rich’s also displayed a showcase of more than 250 cakes in the show. With different categories like logs, buttercream decoration, whipped cream decoration , macaroons, glaze cakes etc, this was one mouth drooling exhibition. The cakes were so beautiful that I could not take my eyes off it.
There were concept stalls wherein live demos went on in each of the stall round the day, which emphasised on different decorations using whipped cream, the use of Rich’s products in making beverages and savouries.
The main objective of the event was to make bakery and food service customers aware of global trends and also global cuisines which could be made using Rich’s Products. The purpose was to inform and upgrade the quality of offerings of both bakery and food service operators to general public.
A new product named BETTERCREME was also being launched first time in the market. It is a unique Non-Dairy product with a buttery flavour, heavy mouth feel & good stability. It is ideal for bakery preparations for making colourful & robust cake decorations.
They also highlighted its unique benefits on their Educational Booth that will be especially focussing on various applications of Bettercreme ICING & FILLINGS. Rich also launched its android based app where in we can multiple recipes, know about the products and do so much more.
I thoroughly enjoyed this event, tasting goodies made using Rich’s products, the demonstrations and the showcasing of so many beautiful cakes.
Rich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and Graviss Food Solutions Pvt. Ltd. (India).
The launch of Rich’s Whip Topping in 1996 sparked a revolution in the Indian bakery industry; as it became the first-ever and the largest-selling non-dairy whip topping of the country. Since then, the market reputation and business growth has only elevated.

Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments.
Rich’s in India has 2 manufacturing facilities at Pune (Maharashtra) & Kala Amb (Himachal Pradesh). The combined production capacity of both the plants is approx 24000 tonnes per annum. This directly translates into assured quality products for its customers, as well as a consistent supply throughout the year.
The company caters to more than 150 cities across 27 states through a highly competent cold chain distribution network.
For more details ,pls visit on

FICCI organised Foodzania, a food service retail conclave, partnered by Foodmaniacs

FICCI organized, the first ever Foodzania, a Food Service Retail Conclave on November 18,2016 at FICCI, Federation House, New Delhi. Invited by Vickrham, owner of Foodmaniacs a food based portal, which happened to be the Online Partner for the event, we felt privileged to be a part of such a prestigious event.

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The whole day conclave started with a nice spread of Tea, Coffee and Breakfast for the participants. The Conclave was divided into six sessions each touching a particular aspect of the Food Retail Industry. The first session touched upon the State of the Industry & Food Policy. After the welcome address by Piyush Patodia, Chairman FICCI Task Force, the session was addressed by Sh.Hem Pande, Secretary, Ministry of Consumer Affairs, Food n Public Distribution, (MoCA). He touched briefly on the state of Food Industry and emphasized on the need for the Industry and the Government to work closely for the benefit of the Consumer.img_6230


The session was also addressed by Shri Pawan Aggarwal, CEO, FSSAI, who strongly believed that more n more of eateries of all tiers be recognized by FSSAI so as to be able to educate and monitor even the smaller players there by ensuring safe n hygienic food to reach the consumers.

The session saw a wide range of speakers like Mr Scott S.Sindelar, Minister Counselor for Agricultural Affairs, American Embassy in New Delhi, India. Mr Sunil Kapur, Chairman,K-Hospitality Corp, Mr Rahul Singh, Hon.Secretary, NRAI, Founder & CEO, The Beer Cafe, Mr Henrik Osterstrom, Country Food Manger, IKEA and Mr Amit Lohani, MD, Max Foods and Conveyor, Forum of Indian Food Importers. Each one them spoke about the on growing demand for the Industry to be given its due recognition by the Government to ensure further organized growth in this sector.

Session 2 saw the discussion moving to another very important aspect of the Food Retail Service Industry, the availability of skilled manpower. Rightly titled Skill Development Gaining Critical Importance in F&B Sector-“Elevating Skills”. The session was addressed by Mr. Praveen Roy, Chief Executive Officer, Tourism and Hospitality Skill Council, Mr Chetan Arora, Development Agent and Multi Unit Owner, Subway India, Chef Y B Mathur, Executive Director, Culinary Design & Application Group and Ms Diksha Pandey, Head, Mountain Trail Academy. They emphasized on the need for more training centers for the F& B sector and especially in two or three tier towns n cities to facilitate the young there to pursue their dreams of joining the Food Industry.


Session 3 namely Creating one stop shop-“Making Food in India & Ease of doing Business” was addressed by Mr Atul Chaturvedi, Joint Secretary, Department of Industrial Policy n Promotion, Ministry of Commerce and Industry. Mr Rajat Wahi, Partner and Head, Consumer Retail and Agri Sectors, KPMG in India, Mr Sumitro Ghosh, Managing Director and CEO, Tata Starbucks India, Mr Unnat Verma, MD Pizza Hut India Subcontinent, Mr Pankaj Chaddah, Co founder, Zomato, Mr Murli Parna, CEO, Sagar Ratna, Chef Sabyasachi Gorai, Celebrity Chef, Entrepreneur, Restaurant Owner and Mr Rakesh Banga, Founder, Farmland Premium Foods LLP. Lots of grievances on part of the Industry were put forward, the main being the License Raj, which surprisingly continues to harass the industry. Multiple government departments issue licenses for the same project often over lapping each other. It was really sad to know that to even start a Restaurant in our Country it needs anywhere between 20 to 30 licenses which may take over a period of six months to a year to acquire.

Another session to follow was Disrupting Food Pallet which was addressed by Mr Rajesh Sawhney, Founder, Inner Chef. Mr Nandan Reddy, Co founder, Swiggy, Mr Saurabh Kochhar, CEO, Food Panda, Mr Raghav Verma, Co -founder, Sunshine Teahouse Pvt. Ltd (Chaayos), Mr Ankur Gupta, Co founder, Drifter’s Cafe, And Mr Vikrant Mishra, Co founder, Eggjactly & Sushi House Mafia. The emphasis here was on the emergence of increasing online business in Food Retail and some innovative offline business models like Food Trucks, Food Aggregators and out of the box OSR models. These business ideas are in for a quantum leap in the coming years and do seem to be the disruptive force to regular Food Retail.


The session Extraordinary journey of Extraordinary Chefs saw Ms Kavneet Sawhney, Director Culinary Communications, Founder of The Gourmet High Street talk us through with Ms. Nita Mehta, Celeberity Chef, Author and now a Restaurant Owner. She traced her journey from Ms. Nita Mehta being a housewife to now a Celebrity on her own. Ms. Mehta shared her personal experiences, her trials and tribulations along her journey. A real role model for any budding entrepreneur.


I also got a chance to get clicked with the legendary Ms Nita Mehta and she came across as a very warm person. She also shared a beautiful message for all aspiring chefs.


The last session “Going Beyond Borders” With Celebrity Chefs Ranveer Brar and Vicky Ratnani was a really enjoyable one with their most candid comments. Everyone at the event was waiting for this finale of the conclave and looking forward to their interaction with these both celebrity chefs. Ranveer as usual had his answers ready for everything with a heavy dose of wit in them, while Vicky was at his intellectual best. I also got a chance to get clicked with my favourite chefs.





All in all a wonderful Conclave. Kudos to FICCI for organizing it and bringing forth the problems of this ever-expanding industry to the fore. The Conclave also had lunch catered by The Embassy, New Delhi.

Cocktails and Dinner was followed at the end of the conclave. I am really grateful to Vickrham and Foodmaniacs for making me a part of this amazing journey of learning about the food industry and a chance to rub shoulders with who is who of the food world.


Diabetics have a reason to rejoice.. Diabetic Food Trail is here..!!

After receiving tremendous response and enormous success from its first edition, The Diabetic Food Trail® is all set, once again, to offer Diabetics, Pre-Diabetics and Health conscious individuals, a wonderful culinary experience at over 200 restaurants across Mumbai, Delhi, Chennai, Bangalore & Pune. The Diabetic Food Trail is presented by Britannia Nutrichoice Essentials in association with Biocon, the largest Indian Insulins Company. Britannia and Biocon have once again partnered with DFT, this year along with, Health & Nutrition and Burrp!By extending their support, Britannia Nutrichoice Essentials and Bioconunderline their belief, in this ground-breaking health initiative with a profound social objective of triggering the food industry on the needs of healthy diabetic friendly cuisine.


Keeping in mind, the hectic lifestyle of today’s youth and adults, it has become extremely difficult to maintain one’s health. Upon seeing this, they will be introducing two main attractions to this edition’s Diabetic Food Trail- 1) Diabetic Masterclasses 2) Diabetic Fitness Bootcamps. The Diabetic Masterclasses will help individuals understand the ingredients, nutritional values, read packaging labels, learn exciting recipes which will help elevate the eating habits of diabetics without compromising on taste. These masterclasses will be held by renowned nutritionists and chefs across the 5 cities. With special focus on getting fit, the Diabetic Fitness Bootcamps tailored for diabetics will be conducted by

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Held at the Hyatt Place, Gurugram the first Diabetic Masterclass event saw their executive chef Gautam share some interesting recipes incorporating the new range of Nutrichoice biscuits launched by Britania, keeping in mind the diabetic consumer.
The focus was to introduce you the diabetic or health conscious consumer to different recipes to fulfill their craving for sweets without running the risk of consuming sugar.
It was a really innovative and commendable effort by the chef, and I think overall its a great initiative.



As Seema PintoDirector, Semora Entertainment Works and the brain behind this initiative said, “The focus of the second edition is on Diet and Fitness in effective Diabetes management. For a person with diabetes, eating nutritious and well-balanced meals with a regular fitness routine is vital in managing diabetes. This applies to pre-diabetics and the health conscious too”



Really a very  thoughtful idea. The Masterclass held by Executive Chef Gautam was a treat to watch and a great learning curve for the ignorant as he touched upon various myths associated with consumption of sugar based sweets and it’s general intake in day to day life. All in all a nice learning experience specially for those associated with this dreaded ailment.

Neha Motwani, Founder –, seemed very happy about partnering with the Diabetic Food Trail, this year. She said, “DFT is a great platform that enables users to experience healthy eating and manage diabetes in a fun and sustainable manner. It resonates with Fitternity’s philosophy of holistic fitness and helping users start & sustain their wellbeing journey through both aspects of ‘working out’ and ‘eating right’. We are excited to partner with the Semora team to introduce a never-experienced-before initiative that combines fun, food, fitness into one trail!”

The Diabetic Food Trail will continue to showcase special diabetic friendly menus across participating restaurants. The menus are engineered to be under a specific calorific meter with the help of chefs and acclaimed nutritionists from the country. Some of the restaurant favourites will also make it to these menus and these dishes will be reengineered to suit the requirements of diabetics.

Also for those who miss their sugar dose, the Diabetic Food Trail will also introduce a special Diabetic Dessert Trail which will allow diabetic patrons to sinfully indulge in a guilt free manner in their favourite dessert. The dessert found on this trail will use no processed sugars. I am already looking forward to be a part of this and I hope this initiative a kind thought reaches new heights sooner so that even the diabetic people can enjoy regular food and desserts guilt free.

Re-Launch of Delhi’s first mall- Ansal Plaza

New Delhi,November 09,2016,Delhi’s very own,the first Mall of Northern India ANSAL PLAZA, announced the Re-launch of their prime property in the heart of South Delhi.
NOSTALGIA, the first word and feelings the name evokes for us Delhites who were fortunate enough to enjoy the great first time experience and did continue to patronize for years to come.
I am sure lots of people will also have fond memories of this once favourite destination of Delhites for a fabulous shopping experience as well as a fun and happening place. Exciting to know that Ansal Plaza with the new tag line Experience Zest will be open to all very soon.

They are repositioning themselves as a one stop premium Lifestyle destination with Focus on Food and Sports.
To name a few they have The Sky High,Delhi’s largest terrace cafe on the top floor will give you a 360 degree view of the lush green expanses of South Delhi. Decathlon, one of world’s largest sporting goods retailer brings to you it’s first two level store in Indiaj with both indoor and outdoor space and a new experience of smart touch screen features for a yet unrivaled shopping experience currently unavailable elsewhere in India.
The premium chain of night clubs,The Arena will also be welcoming Delhites fond of night life to an exclusive range of indoor and outdoor party spaces.They will also offer exclusive VIP and private dining spaces combined with superior customer service and exceptional pricing.
The most interesting concept Ansal Plaza has is, plans to introduce an innovative Ansal Plaza App to facilitate reservations etc; at its high end restaurants and lounges. Most heartening to know that the management plans to introduce a Parking App which will enable you to book your parking slot before hand. They are offering an automated parking facility with valet services and a dedicated pink parking zone for Women,great gesture. They also plan to host a widow range of activities in their Amphitheatre providing great entertainment value for the visitors to the mall.
On top of that state of the art security management service,surveillance and backed support systems will go a long way for it to be one of the safest malls in town. Some value added services include Free wifi zones,Cab on call service and a one point complaints and suggestions desk for visitors and leaseholders alike.


Announcing the re-launch, Mr Pranav Ansal, Vice Chairman, Ansal API Ltd. said “Ansal Plaza has been associated not only with every Delhite’s memories but also has a strong emotional connect across North India and we hope to re-create these wonderful experiences with a new and modern repositioning as a lifestyle destination helping the current generation create their share of memories at Ansal Plaza. We’ve identified niches which are currently lacking in the Malls in and around Delhi and have repositioned Ansal Plaza to cater to this need segment of a sports, food destination and lifestyle hub.”


Mr Amit Phull, Head – Retail, Ansal API, said, “Our strategic location in the heart of South Delhi with vast open spaces and an open amphitheater gives us an unparalleled advantage and with the new repositioning as ultimate lifestyle, sports and F&B hub, we’re targeting approx. 25,000 visitors on weekends in the new avatar of Ansal Plaza.”

Ms. Caroline Mulliez, Expansion Manager, Decathlon Sports India said, “We are extremely excited and proud to open our first store in South Delhi at Ansal Plaza. We have worked on the range of products and the store environment to ensure our Delhi customers experience the best of Decathlon in this store.”

Mr. Mukul Bajaj, Co-founder, The Arena, said, “We are proud to be a part of the new Ansal Plaza and we endeavor to provide our patrons an exquisite fine dine experience at our 13000 sq.ft outlet. We look forward to offering the best F&B and entertainment experience in the city.”

Taking the Mall experience to a new high the Ansal Plaza has plans to introduce an innovative Ansal Plaza App to facilitate reservations etc at its hi-end restaurants and lounges. Providing easy solutions to Delhi’s car parking problem at public places, the new Ansal Plaza management shall introduce a special Parking App, automated parking facility, exclusive valet service and a dedicated pink parking zone for women. TheAmphitheater, one of the key attractions of Ansal Plaza will host gala musical evenings and high profile fashion shows. Grand events and food festivals and innovative kids’ and sports camps are in the future plans of the Mall Authorities and the prominent brands and outlets. Ansal Plaza’s lush green lawns, a disabled-friendly environment, state of the art security management service, surveillance systems and backend support systems will all make it one of the safest malls in the city for everyone.

About Ansal API Group: 

Established in 1967 as a family business, Ansal API today is among the leading Realty and Infrastructure companies of India. A widely reputed and professionally managed Organization, Ansal API currently operates in a range of business verticals such as Integrated Townships, Condominiums, Group Housing, Malls, Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services.

After four decades of spectacular growth, Ansal API is at a stage where the company has acquired immense experience, consolidated and established assets – physical and intellectual, while at the same time retaining youthful energy and zeal. Ansal API’s roadmap for future development envisages expanding the current areas of operation through more and more challenging projects and also foraying into related areas in infrastructure with innovative projects.
Really looking forward to the opening of this Iconic Mall and wishing them the best in their second innings.

New Delhi Palate Fest Reimagined & Imagine Fest 2016 rescheduled in Delhi

Post the Prime Minister’s revelation on 8th November regarding the new currency policy, Palate & Imagine Fest has been rescheduled to 10th – 12th of February, 2017. The Authorities behind the festival have arrived at this decision after in-depth internal discussion and strongly felt that it would not be fair to the participants and partners owing to enforcing a cash withdrawal limit.

In spite of being completely prepared to mount the festivals, the promoters of Palate & Imagine Fests felt deeply compelled to arrive at this decision considering the recent development and to ensure success to the concerned parties.

Please feel free to contact the undersigned for any queries

Aditi Kapoor & Ruchi Sibal

Co-founder & Director

Palate Fest Pvt Ltd

For further information, please contact The Communication Council:

Kaveri Singh | +919871030182 |  

Manisha Arora | +919999442082 | 

Manyavar appoints ace cricketer Virat Kohli as its official brand ambassador

Manyavar, India’s leading brand in men’s ethnic wear, announced the appointment of cricket icon Virat Kohli as the official ambassador for the brand. Youth icon Kohli will now feature in all the print and electronic media campaigns of the company for the next two years.

Virat Kohli is one of the biggest names in Indian sports – carrying the respect of the country to the world. Kohli is a hero on and off the field who connects with Indian youth and has earned accolades and respect through his hard work and brilliant performance- a philosophy which the brand Manyavar stands for!


Speaking about the association, Mr. Ajay Modi, Director, Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4th November and will run till 1st week of December, 2016.

Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.


About Manyavar

In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became

popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.

Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.

Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief – Earn Your Respect

Cake-Mixing Ceremony – VITS Mumbai

The ceremony which marks the onset Christmas season, is the legendary Cake Mixing Ceremony. The origin of cake-mixing dates back to the 17th century where it marked the arrival of the harvest season. And it’s this time of the year when countless fruits and nuts were harvested and prepared to go into the making of the traditional plum cake. Over the centuries, the ceremony steadily graduated over the centuries to a social gathering with family and buddies sitting together and soaking dry fruits in wine or rum with wish that the fine flavor fills the Christmas with scrumptious sweetness.


This season too, the cake-mixing ceremony commenced on an enthusiastic notes at VITS. The glass floor stage above the pool at VITS was adorned with white and silver drapes with tables set to marks the beginning of the much awaited baking endeavour in the industry.


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The cake mixing ceremony at VITS was a phenomenon to be experienced and event work saving it in the calendar.


The afternoon saw a wave of joy with the staff really bonding with each other, with guests and the patrons.


Donning gloves, aprons and the Chef’s cap, the ritual of pouring and mixing the liquor into the dry fruits was performed with great  enthusiasm and gaiety.




The event concluded on a sweet note with a special gift bag given by VITS to its patrons and guests.


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