Affinity Express crossed another milestone, launched new salon in Ghaziabad

Affinity launched its new hair and beauty studio, Affinity Express at Crossing Republik, Ghaziabad on November 21. With this, the group plans to establish its presence in Ghaziabad and cater to customers looking out for premium services at reasonable prices. The event witnessed complementary launch services like Bomb, AVL and Olaplex. The Affinity express team displayed the Olaplex service which is not easily available in other salons. This is a protein treatment for hair that rebuilds broken hair bonds and the three step procedure results in incredibly healthy hair and thus is important for hair that have been treated with chemicals.

 

Speaking on the occasion of the opening, Anand Singh, Franchisee owner of Affinity Express, said, “We are delighted to launch Affinity Express in Crossing Republik, Ghaziabad which is built on the belief of offering world- class services to its customers. The collaboration with Affinity to come up was due to the fact that we have witnessed Affinity’s satisfactory services over time and this encouraged us to work with the brand. Also, the reason behind choosing Crossing Republik was that customers here are looking forward for superior services that give them satisfaction and we, at Affinity use the best products which do not result in product/ Skin damage. Thus, we meet the customer demands and plan to use this opportunity efficiently.”

Vinay Madan, Partner & Director – Operations, Goodman Projects Pvt Ltd, Affinity Express, added, “Affinity, as a brand strives to keep its customers satisfied by offering the best products along with efficient services. We expect that this salon at Crossing Republik will become a pioneer in beauty and hair services in the region. Also, we plan to open 350 salons by 2020. The cities targeted are Srinagar, Batala, Patna, Hyderabad and Jaipur.”

 

About Affinity:

 

Affinity Salon was incorporated more than 25 years ago. In total, the chain has 80 operating salons which are situated in Delhi, Mumbai, Chandigarh, Mohali, Jammu, Agra, Lucknow, Noida, Gurgaon and Ghaziabad. The directors of the company are Vinay Madan, Vishal Sharma, Manish Saharaya and Mukul Harmilapi. Affinity pioneers in establishing brands such as Sebastian, Nioxin, etc. In terms of turnover, it is a 100 cr+ group.

 

Deceuninck all set to open its 1st experiential store catering to Dehlites pollution woes

With its 1st experiential store, Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) is eyeing to expand its footprint in the Indian Renovation and Individual Home Owners Market. CEO Mr. Francis VanEeckhout and Director – Turkey and Emerging Markets Mr. Ergun Cicekci, Director – International Business Development – Mr. Moez Mohmedali – Deceuninck will be inaugurating the showroom this month located in Saket, New Delhi.

Deceuninck products are used worldwide in varied climatic conditions i.e., tropical climates like that of Chile/Brazil or hot climates like in the Middle East or the high UV areas in parts of Australia. As for India, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, Deceuninck’s UPVC Doors and Windows will help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

Satish Kumar, Country Manager, Deceuninck, avers, “Noise is a major issue in most cities across India considering the traffic snarls, urbanization and rapid increase in metro network. Our Zendow system has the potential to offer high noise insulation and air tightness against the pollution. ”

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Deceuninck products suitability in Indian environment

Opportunity for growth

Deceuninck is betting on the Indian market’s huge growth potential and the demand in housing sector increasing every year, especially in the urban and semi-urban areas.

On how lucrative the Indian market is for Deceuninck, Francis VanEeckhout, CEO, Deceuninck says, “ India has a very high potential considering the growth of housing sector in India, implementation of new policies like RERA, GST, lower interest rates, higher disposable income in the mid-high end segment, affordable home sector growing at a fast pace given its infrastructure status and of course better informed, internet savvy customers of today. Indian consumers are gradually understanding the necessity of high-quality windows behind the glamorous curtains.” “We plan to be in both the projects and retail segment in India. Envisaging the retail customers demand for various colour profiles, we stock wide range of white as well as colour laminated profiles. Our new custom built 35000 sqft warehouse in Chennai stocks nearly 500 tonnes of profiles at any point of time to support our customers needs.” he adds.

India, a country that is developing at a fast pace and increasingly registering its positive presence on a global platform has everything in its favour except the pollution level. It is a glaring fact that World Health Organisation has identified 13 cities of India among the list of most polluted cities of the world with New Delhi securing number second position.

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So, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, the opening of 1st experiential store of Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) can rightfully help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.

Through the new store, Deceuninck will be catering to B2B as well as B2C customers at the same time. The experiential store will offer architects and interior designers too so that the customers can explore the infinite design possibilities with UPVC Windows and Doors.

The company aims to roll out a slew of marketing and promotional initiatives in next couples of years. In the next phase, similar experiential stores will be opened up in Bengaluru followed by Mumbai/Pune and Hyderabad.

 

His Holiness the Dalai Lama inaugurates Smile Foundation’s initiative, ‘The World of Children’

It is said that a child’s smile can brighten up anyone’s day – imagine what would happen when 550 innocent smiles light up a place. This was the view that greeted attendees at NCUI Auditorium, August Kranti Marg, on November 19, 2017 on the launch of Smile Foundation’s ‘The World of Children’ initiative. Approximately 550 children from privileged and underprivileged background were present for the landmark event, which was graced by the Guest of Honour, His Holiness the Dalai Lama, amongst other prominent dignitaries.

The event witnessed the launch of the initiative – ‘The World of Children’. Conceptualised as a one-of-its-kind platform that brought together children from diverse socioeconomic backgrounds, ‘The World of Children’ is aimed at enabling children to discuss their issues challenges, and ideas with each other, as well as youth icons and inspirational leaders from the world over. The initiative is aimed at helping children and adults understand the problems that plague today’s youth and to find the right outlet for their energy and enthusiasm through meaningful, thought-provoking discussions, relevant advice, and guidance.

The event kicked off with the introduction and formal welcome of His Holiness onto the stage, followed by an address by His Holiness to the children in attendance. It was followed by another address and Q&A session between His Holiness and the students. Children from Gramin Vikas Samiti, Nai Disha, Ina Raja Memorial Education Trust, Neev – Mission Education centres of Smile Foundation and from the privileged schools – Bharti Public School (Swasthya Vihar), Bharti Public School (Mayur Vihar), Mount Carmel School, Queen Mary School, Kothari International, Victoria Public School, Mother Global Public School, and Ahlcon International School were the schools participating at the event.

Reciting anecdotes from his life and experience and laying emphasis on self-creation, His Holiness The Dalai Lama said, ”I see much development in the field of education in the recent years. One can change the way of thinking in order to reduce the gap of rich and poor, both of them have the responsibility to bring in education. I always stress, you should develop self confidence. I would like to contribute to the task taken up by the Smile Foundation and take the mission of equal education and infrastructure to all and bridge this gap. Self creation is very important and you can become a great person through will-power, hardwork and dedication.”

Citing India, His Holiness The Dalai Lama said, ”India is my home, both physically and mentally, since last fifty years and I am a student of the Nalanda tradition. In this tradition there is a lot of emphasis on reasoning, logic, and experiment and not faith. Ancient knowledge of India is more meaningful today, today the world is going through a crisis; it is highly developed but there is no inner peace. Inner peace comes from training of mind and not temporary shortcuts.”

His Holiness in his message to the children concluded, ”It is your responsibility to build this 21st century into a better, compassionate and peaceful generation. In order to build a better world you need determination, strictly secular education, universal responsibility.”

Speaking on the launch, Mr. Santanu Mishra, Co-founder & Executive Trustee, Smile Foundation, said, “The children today – whether privileged or underprivileged, need support, advice and guidance to help them realize their true potential, make the right choices, and discover a meaningful purpose in life. The lessons that are learnt in childhood tend to stay with us throughout our lives. We believe that the wise words, advice and guidance of real-life achievers such as His Holiness – the Dalai Lama will positively influence the thought-process and decision-making of the children and will be cherished by them all their lives. We are extremely thankful to His Holiness to grace us with his presence and enrich us with his thoughts. The only objective of “The World of Children” is to ensure that the young minds of our country grow up as good human beings and responsible change-makers committed to build a better world for all.”

In today’s world, depression amongst children the world over is on the rise, as are other critical issues such as loneliness, insecurity, and anxiety etc. This has resulted in a rapid increase in drug abuse, violence, and suicide amongst school-going children of all ages. What’s worse is that these issues often either get swept under the rug because of the fear of social rejection, mistaken for a lack of will, or ignored.

“Ignoring this problem will not make it go away, which is why we are looking to address it with our latest initiative, ‘The World of Children’. Through this unique, one-of-its-kind outreach programme, we are looking to encourage children from various socioeconomic backgrounds to openly discuss their problems with their peers and elders, and to find solutions to those problems through their own experiences, learning, and observations. This will not only help in raising greater awareness about the various issues that plague children today, but also in creating a supportive and nurturing environment that can help them in overcoming challenges, making the right life choices, and realising their true potential,” added Santanu.

Established in 2002 to effect a positive change at the grassroots level, Smile Foundation has been ceaselessly working towards alleviating the problems and challenges faced by underprivileged children, their families, and their communities. Smile Foundation has won widespread recognition and accolades for its pioneering work in the field of child empowerment over the years, engaging and empowering underprivileged children, youth and women through relevant education, innovative healthcare, and market-focussed livelihood programmes.

About Smile Foundation:

Smile Foundation is a national level development organization benefitting over 400,000 underprivileged children, their families and the community directly through 158 welfare projects on subjects such as education, healthcare, livelihood, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website: http://www.smilefoundationindia.org/

Facebook: www.facebook.com/smilefoundationindia.org

Twitter: https://twitter.com/smilefoundation

 

 

 

Yerba Mate Tea Comes to India…!!

The Instituto Nacional de la Yerba Mate (INYM) has come to India with the agenda of opening its route to the Indian tea market by means of popularizing the benefits and scientific significance of the Argentine tea. The Residence of the Embassy of Argentina, Delhi recently hosted a high tea event  in the honorary presence of Instituto Nacional de la Yerba Mate (INYM) along with the esteemed participation of tea sommeliers, Tea Trails, Food Halls and distributors.

INYM recognizes the fact that like the people in Argentina, households in India have immense love for Tea and endorsesthe therapeutic effects of the tea, also dubbed as the drink of the Guarani Indians. Describing the beneficial qualities of Yerba Mate, ‘Jerónimo Lagier, Director, INYM said, “With a higher count of antioxidants, it is a greener version of the healthy Green Tea, which increases one’s immunity and also satisfies the taste buds – with the Indian blends such as Ginger, Cardamom, Tulsi, Ginger, Honey and Green Tea. Our purpose in India is to cement our relationship through this drink as we know that India also consists of a large demographic of tea drinkers.

The event marked the launch of Argentina’s National drink ‘Yerba Mate Tea’ in India. It was organized in a bid to commemorate Indian herbs and Yerba Mate Tea for its health-giving effects. Yerba Mate Tea is not only a delicious drink but also has ingredients that boost the body’s defences. The main event was followed by an elaborate tango performance and interaction session between the launch team and guests. Distributors and manufacturers of various other tea brands graced the event with their presence in obligation to partner with the Argentinian tea manufacturers.

The guest list for the evening tea included renowned food bloggers from Delhi , who imparted their expert advice on global tea culture and variety of teas as well as shared their valuable feedback on Yerba Mate Tea.  Ace tea sommelier, Anamika Singh, enriched the occasion with her special blends followed by a session on the world of brewing. The event had a bright attendance of tea enthusiasts who collectively praised the tea for its taste and nourishing effects.

Often considered as a ‘Greener Green Tea’, Yerba Mateis traced back to the late 14th century and is known as ‘The Gift of the Gods.’Yerba mate contains life sustaining vitamins, minerals, and chlorophyll that is directly assimilated by the human body which, when combined provides with essential elements for good nutrition and shields againstailments such as Cancer, Diabetes and High Blood Pressures. Launch concluded on a high note with the traditional ‘Gourds’ which involves drinking Yerba Mate through a Bombilla Straw as customarily used by Argentine people.

I tried a variety of blends, Paradise and Beauty were the ones I liked the most. Yerba Mate is surely gonna be one of my preferred beverages now as I loved the aroma and taste.

 

Kingdom of Dream Launches New Shows…!!

Kingdom of Dreams, the first to introduce a unique, Broadway style theatre in the country are now taking it a step ahead. KoD has now added four new shows to their schedule, which are performed on ice. Called ‘Theatre on Ice’, the first performance is on the childhood fantasy tale, Alice in Wonderland. Ice Vision, a troupe from St. Petersburg, Russia, is bringing the theatrical extravaganza to life. Ice Vision is famous for their unique style of performance and has worked with leading music composers like Gennadiy Gladkov and Alexsey Rybinkov. The troupe consists of more than 25 actors and stars, known world-wide like Alexey Urmanov, Irina Slutskaya etc.

We caught a preview of this musical extravaganza, and have to say that the performances, the choreography, the graphics and the way entire show was put up demands an applause. The hardworking that has gone into making it a success is evident when you see the show. The entire show is performed on ice where in the artists are wearing ice skates. Wearing ice skates, and gliding on the snow as they act and dance in itself is a treat to watch.With a healthy mix of projections and props, the performers told us the tale of Alice and her adventures in Wonderland.

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Speaking about the new shows, Mr. Anumod Sharma, MD, Kingdom of Dreams said, “We are proud to bring such unique art form to India. Performance on Ice needs a lot of practice and precision and the ICE Vision does it brilliantly. Such story telling is being performed for the first time and we can’t wait for the audiences to come and experience this grand performance. It is something the audiences will never forget.”

The troupe will also perform 3 other stories namely, ‘Dracula – The story of eternal love’ , ‘Arabian Nights’ and ‘Nutcracker and lord of the darkness’.

“We always give our audiences something unique and artistic. The Theatre on Ice is another one of our attempts to live up to our reputation off being pioneers in promoting Broadway style shows,” Sharma added.

Speaking about the performance, a member of Ice Vision said ‘ We are excited and thrilled to perform in India and looking forward to an amazing experience. We have performed in a lot of countries but never in India before. We hope we get a great response from the audience and look forward to receiving some great Indian hospitality”.

These shows will be added to the current schedule of Kingdom of Dreams. Zangoora and Jumbo will continue to be performed. The Theatre on Ice shows will be performed only for a limited period at the Nautanki Mahal. So please make the most of it while it snows.. don’t forget to watch these timeless tales in a new avatar and enjoy these moments with family and friends.

Namaste Jaishree Krishna- A hilarious play on old gen vs new gen conflicts!

Pelican Entertainment brought to the city the play, Namaste Jai Shree Krishna on 02.09.17 at the Pearey Lal Bhawan, New Delhi.

The play directed by veteran theatre and movie artist K K Raina who also enacts along with the irrepressible Ila Arun and ably supported by Aditi Sharma, Ashutosh Pandit and Abhishek Pandey is a hilarious take on the conflict between old traditions and the emerging values of the new generation.

It takes you skillfully and humorously through the continuous conflict of the old and the new. It takes you through the journey of the youth not ready to accept old ideologies readily and the old not accepting the progressive view point of the youth.

The play takes you through a gamut of emotions from philosophy to humor to laughter to sadness and nostalgic at times.
The cast deserves a special applaud for bringing on each and every emotion beautifully across. A really rivetting play which makes you laugh and think at the same time. And the best part is that you just can’t stop applauding.

A treat for the theater lover. Not to be missed at any cost.
Aditya Chauhan, CEO, Pelican Entertainment said, “Theatre is that moon in my past which will glitter throughout my life no matter what profession I pursue. It is something that will help you to explore your personality better and I guess this could also be the reason that people after doing theater even for once can never really get detached of it.”

Celebrate Monsoon with Gond Painting on Umbrella Workshop by ‘Baaya Design’

This monsoon ‘Baaya Design’ invites you to learn the latest interpretation of Gond and create your own painting in the ‘Gond Painting on Umbrella Workshop’. Gond is a decorative art form of painting from folk and tribal art, practiced by the Gondi people of Madhya Pradesh. Capture the magic of rains with splash of colors on your umbrella with vibrant depictions of the traditional art form. The workshop will entail waterproof Gond art color play, Gond painting references, Sprinklers, Rollers, brushes, a full size white umbrella with cover and expert guidance.

Date: 22nd July, 2017

Time: 1:30 pm to 5:00 pm

Price: 1200/- inclusive of all material

For registrations call: 022 24979463 Visit: www.baayadesign.com

Baaya Design, Pratamesh Tower, Raghuvanshi Mills, Lower Parel, Mumbai – 400013

Eat Delete Junior- Book Launch

Following the launch of her second book in Mumbai, Eat Delete Junior, Pooja Makhija, Celebrity Nutritionist and a mother of 2 herself, also unveiled her book in Delhi at Olive Bar & Kitchen recently. The book launch at Mumbai was attended by Mira Kapoor and Karan Johar, while Shweta Bachchan, Celebrity Mother and Jamal Sheikh, Editor of Brunch Magazine, Hindustan Times.

The book focuses on healthy eating habits for children ageing from 0 to 15 years and caters to almost all needs, whether as a parent or as a child, there is something for everyone. If a mother is breastfeeding, there are tips for her, if your child doesn’t eat veggies or is a fussy eater, the book tells you how to deal with it, what changes and amendments to bring in the diet and also interesting recipes to cater to specific needs.

Highlighting the issues of obesity in children, early puberty and unhealthy eating habits, Pooja said, that inculcating healthy eating habits in children is far easier than adults but also the fact that children tend to pick habits from their parents mostly, so one needs to be careful.

Adding to this Shweta also said that children do pick some peculiar habits from their parents and it depends whether those habits are good or bad. Like she said that her children are fond of potatoes just like her, which she though wasn’t too good, but then Pooja corrected her saying that even potatoes if taken in moderation and if not fried, are good for health. Shweta also highlighted a good habit that her children have adopted from her, which is having an early dinner. She said they usually dine by 6:30 in the evening.

Jamal also highlighted the benefits of a healthy diet, and how he himself became for fat to fab. Pooja also indulged in a fun quiz game with both Shweta and Jamal and it was fun to watch them unleashing their competitive spirits.

It was a great event and it was really insightful to listen to these amazing conversations between a nutritionist author and a mother and a fitness freak. Here is a sneak peek of the conversations.

Now I know how I have to tackle with my son’s eating tantrums and  if you too are a parent who deals with the fussy eating habits of your children, or if you want to know some interesting tiffin recipes, this book is for you. Also Pooja has written a book earlier for adults, which was called Eat Delete, so grab copies of both if you still haven’t, and make yourself and your child, both healthy.

Eat Delete Junior, available on Amazon for Rs 239

Happy Reading and Healthy Eating!

 

World’s Best Classic Movies Festival by Navrasa Duende

Navrasa Duende, decoded means Navrasa, the nine rasas of art and Duende the quality of passion and inspiration.

Holds true for their Founder Dinesh B.Singh who is a veteran in the business arena and a true patron of art in ant form. His undying love for arts led him to the concept of Navrasa Duende and his never ending urge not only to follow art but also to bring it for the Global audience to partake and experience the various forms of art from across the Globe. It is his endeavor to promote commercial and niche arts from around the world. Navrasa Duende being the first step in this direction.

Recently Navrasa Duende organised a classic movies festival where in classics by two famous directors of that time were shown. The chosen directors were Alfred Hitchcock and Frank Capra.

It was a two day festival and each day, one movie of each directors was shown. I chose the first day of the festival and also the first film, The Man Who Knew Too Much by Alfred Hitchcock. It truly was a trip down the memory lane. Such a pleasant experience witnessing old time classics. The beauty about the movie was its surprising repeat value much appreciated by the audiences present.

A really commendable effort by Navrasa Duende, who have lots more to offer in the near future.  One of the most promising upcoming venture by Navrasa Duende is the Global Carnival, an amalgamation of Dance, Theatre, Visual Arts, Music, Fashion and much more. I am really looking forward to this one. Stat tuned on their Facebook page to get regular updates of events organised by them.

All the best wishes to team Navrasa Duende may they succeed in this most wonderful endeavor and bring the best of Global talent for the art lovers.

Changing Scenarios of the Publishing Industry-Thank God for Half Baked Beans!

Started with a mindset to be different right from the very beginning, Half Baked Beans is not just a regular publishing house. Yes they surely publish books, but they have their own uniqueness in every thing that they do, just the way their name is. Their philosophy lies in the fact that their company is not a mere publishing house, but a company that dwells on developing talent, giving them a platform to showcase their work and also bring like minded people together through different workshops and forums.

They very regularly organise creative writing workshops, book launches, book reading sessions, open discussions related to the subject and even run a very successful group on Facebook which again encourages writing, like minded discussions etc on the online platform.

I am a regular participant in the group activities and love exploring my writing skills and who knows one day I am actually able to write a full fledged novel. Seeing so much talent around definitely gives a sense of encouragement.

Recently Half Baked Beans organised a bloggers meet, where in we met not just as bloggers but as book lovers in general and shared our views on the latest trends of the industry, writing skills, marketing needs of the hour and a detailed brief of services offered by HBB. Chetan Soni the man behind Half Baked Beans and Richa Saxena, his subordinate, both shared their passion for books and we got engulfed in a long conversation over some lip smacking snacks at the Pot Belly, Shahpur Jat.

It indeed was a very insightful session, and these open discussions have enlightened me more than before on the publishing industry. We discussed how scandals, political dramas and mythology sells and creates more buzz than other genres. We also discussed the role of book reviews and book bloggers and other marketing needs that are imperative to the success of a book in todays time.

I thoroughly enjoyed myself learning the nuances of the industry.

 

Half Baked Beans also offers many other services like:

  • Editorial Services
  • Beta Reading
  • Book Cover Services
  • Book Design Services
  • Book Marketing Services
  • E-Book Services

You can check out more details at the Half Baked Beans website. You can also follow their page on Facebook for regular updates. They have already published more than 40 books and are growing steadily giving chance to quality authors. Their criteria for publishing books are also fool proof and they don’t publish each and every book that comes their way. They choose quality over quantity.

As a take back I got this wonderful book to read, which I am looking forward to.

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