Designer Ridhima Bhasin opens her flagship store in South Extension!

Ridhima Bhasin recently hosted the launch of her maiden flagship store at South Extension part one. Bustling with fashion enthusiasts, her spring summer collection was received with a lot of awe. Inspired by iconic shapes of Moroccan architecture, the majestic inverted domes, slender minarets, intricate and spell binding jali windows and moorish lamps. the word Lucidus invokes a feeling of light, brightness and clarity that reflects in the ensemble. The collection encapsulates this feeling and mood well with beautiful circular skirts, slender pants, sheer blouses in ivory, apricot, sage green and vanilla hues.

Delicate thread embroideries with hand crafted tassels and hints of silver and moonlit embellishments amalgamate to create this spring summer collection.

The designs strike the right balance between contemporary and conservative with focus on magical cuts and flattering silhouettes.

Ridhima Bhasin is a young and talented fashion designer best known for her contemporary styling of Indian dresses. Ridhima Bhasin was born and bought up in Delhi, absorbing the diverse art culture, architecture and heritage only to find her falling for fashion designing every single day. She further got inspired by her sister Ritika Bhasin, who owns her very own fashion label. Being a part of her sister’s workshop, understanding fabrics and embellishments finally made her decide she had to pursue fashion as a career. Ridhima attended the London College of Fashion and got specialized with all the technical skills while studying Design and Merchandising there. After her graduation in the summer of 2010 she got back to India and started assisting her sister, Ritika Bhasin’s label. She got a chance to enhance her skills, work ethics and designing skills for 3 years. Finally In 2014, with her passion to bring her contemporary chic designs to the Indian market, she introduced her label ‘Ridhima Bhasin’.

Many bollywood celebrities adorn her designer wear and her collection is also available in international markets like Dubai, Indonesia, London and New York, making her one of the youngest Indian Fashion Designer to be successfully retailing her designer wear worldwide.

For me it was a pleasure meeting her personally and checking her collection out.

 

 

Day 2 at Asian Designer Week

The 2nd day of the Asian Designer Week was ruled by the NextGen Fresh Talent and NextGen Fashionpreneurs who exhibited vibrant and vivid ensembles that kept the audience hooked throughout the day. The highlights of the show included designers from Bangladesh, Srilanka & Singapore.

 

The second day of the Asian Designer Week Season 4 opened with NextGen Fresh Talent (Students) wherein ten very innovative and interesting designers showcased their out-of-the-box creativity and design concepts that caught the attention of fashion enthusiasts and designers from across the country. Hrishitaa Bhatt walked the ramp for the designer Nidhi Mehra (Aahana’s) who showcased scintillating combinations and hues, the collection was ideal for any occasion. Acid attack fighter, Ms. Ritu Saini also walked the ramp for designer Disha Chadha. Hon’ble Chairman Sadbhavna Sewa Sansthan and Advisor- Govt. of Uttar Pradesh Shri Anil Singh also marked his presence in the event. The new breed of designers which were categorized into NextGen Fresh Talent, NextGen Fashionpreneurs, NextGen Fashionpreneurs 6 degrees, Newgen Asian Designer and Asian Designers showcased the collection.

From a wide range of designers to myriad ideas, inspiration, and a blend of age-old traditional craftsmanship with contemporary, futuristic forward designs, the Day 2 of the Asian Designer Week was a significant event for the fashion industry. Promoting PM Modi’s ‘Make In India’ campaign, many designers incorporated India’s traditional fabrics and handlooms in their collection giving a glimpse of the rich Indian heritage.

I visited in the evening and first collection that I witnessed was by Veronica by Meenu Mehra and Varsha Sethi.

VERONICA by Meenu Mehra

The collection showcased customized & weaved fabrics using the techniques of jacquard that created the dual lighter and darker effect of the dye.

VERSHA SETHI by Versha Sethi

Designer Versha Sethi is a Rajasthan based designer who immortalizes timeless style in her bespoke designs. She is well-known for her meticulous craftsmanship, strong fashion sensibility and an undying love for fashion work. Her brand caters to the entire wedding trousseau of brides and consists of an incredible range of fabrics, intrinsically woven together to present bespoke designs.

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The collection that truly caught my eye was Aahana’s by Nidhi Mehra, beautiful colours and delicate cuts made the entire collection look very very feminine and chic.


Aahana’s by Nidhi Mehra was born as a concept 3 years ago with Nidhi’s first designer studio being launched and operated in Noida. Nidhi’s collection has been showcased and appreciated across 20 leading national and international fashion shows and events. Taking inspiration from the feminine passion with the bold yet ethnic apparels, each piece of the designer collection AAHANA’S by Nidhi Mehra couture represented class apart from combining beauty and confidence seamlessly together. With scintillating combinations and hues, the collection is an ideal wear for any occasion. Hrishitaa Bhatt sizzled the ramp as the showstopper for the talented designer.

She has been an active participant in various global business summits and has recently won the coveted ET Brand Award 2017 at the ET Global Business Summit 2017 in New Delhi. Over these last 3 years, through her passion and innate creative skills, Nidhi Mehra has made a huge mark in the fashion industry by bringing about a paradigm shift in outlook of the opinion leaders from the fashion fraternity.

India Runway Week Season 8- Season of Gold, Shimmer and Cuts

Following India Runway Week and being a part of since almost 2-3 years, I can easily say that each year, it takes you to another level. Its definitely a growth story worth mentioning and Kiran Kheva has surely put in a lot of efforts to take it where it today is.

A mix of ace designers and some upcoming wonders, it was a perfect mix of fashion showcasing and also there were a lot of engaging activities for the audience to indulge in. Fashion shuttle was one such interesting activity, a person could go to the fashion shuttle, get dressed in designer wear, get a makeover done and then also get a photo shoot done, I mean it was a great idea. Then also there was a small exhibition area where in all the participating designers exhibited their collection and got the women drooling.

Also season 8 was really high in the shimmer and cuts when it comes to the designer wear showcased by designers. Gold as a colour flew all over and yet this all shimmer had a sense of class and elegance. It was gold and glitter but without being jazzy.

This season at Inda Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season we need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently.

Tisharth by Shivani– Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the color of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood– CRMSON by Nancy Sood collection emphasis on the women who glows in every shade ,diligent and conscientious towards a minutest responsibility,dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia– Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA– Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya– Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali’s and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria– Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra– His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas. Her collection surely is a must have especially the dupattas, they were gorgeous.

Designer Mithi Kalra Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon stands almost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

This year Ikreate had a chance to be the blogging partner for the day 3 of the event and it truly was an opportunity worth all the effort. My special thanks for Kiran and Surabhi, from Media Maniacs for bestowing me with this chance and I really look forward to the next season and more healthy associations.

 

What’s New in 2017- Luxury Brands Offer Hot Discounts.. Check This Out To Know More..

With the fast increasing economy driving the upward trend of spending habits and capacity, on fashion in particular, we indians have become more aspirational ever since we started becoming brand conscious. But access to luxury labels has remained limited to only a few. Many can’t afford it while others residing in non-metro cities don’t have access to stores by such brands. Priya Lakhanpal from Gurgaon has founded The Best Price Show (TBPS) to facilitate the pockets of all such aspirational consumers with luxury labels through 16 countrywide pop-up store festivals in the coming year.

“When it comes to shopping, most Indians love to strike a hard bargain and prefer to shop where they can negotiate a good discount on a product or service. The upmarket labels being offered at discount upto 75% will definitely be something a lot us have been secretly wishing for,” ends Priya with a laugh.

With Delhi and Mumbai, TBPS also plans to penetrate Jaipur, Indore, Ahmedabad, Chennai, Chandigarh, Ludhiana, Bangalore, Pune and Hyderabad among other cities since spending on fashion has spread much beyond just tier 1 cities into tier 2 and 3 cities as well. The elite class of our country is expected to grow from current 10 million to 26 million households by 2025. And according to the Top of the Pyramid 2015 report by Kotak Wealth Management, 44 percent of India’s multi-millionaires live outside metros. But lack of efficient retail spaces and low ROI values in non-metro regions discourage luxury labels to set up infrastructure there. TBPS, through its innovative model of “bridge to luxury” will help facilitate both the brands with access to a ready customer base as well bring these labels within buying capacity of consumers from such regions. “We understand that demand is primarily driven by price. Hence, I am sure our exhibitions will be in demand in non-metros as well,” shares a confident Priya.

In a scenario where retail ventures lead to a high value to be paid for stock holding and wastage, TBPS promises to offer them a new revenue stream by helping liquidate their excess stock which they have to clear off the shelves to give space to the new season’s collection, offering it on a discount with a “get it while it lasts” urgency. Along with ethnic haute couture, the pop-up stores will also feature other luxury products as well as pret culture as we have already begun to see the launch of ready-to-wear labels by designers of the likes of Tarun Tahiliani, Anita Dongre, Manish Arora as they eye India’s growing generation of young, successful and fashion-conscious millennials.

Since all luxury brands pamper their customers with an overall experience of the look and feel of the apparels coupled with an inviting store ambience, buying from such brands is a part of that experience. TBPS will allow them to communicate the brand’s promise to their customers through the use of a unique and tech-enabled physical environment to create an immersive shopping experience suited to the image of such labels. The shows will be a host to Virtual Reality shopping experience, personal styling recommendation from brands in addition to trial rooms, a cafe cum lounge area and high-tech kids’ play area.

Leveraging on her experience in luxury fashion and success in her earlier venture Hunkydori Styles Pvt. Ltd, Priya looks forward to open the door of TBPS in the capital for its first one day show “Store 1 – New Delhi” on 29th April 2017.

About the company: Founded in August 2016, The Best Price Show (TBPS) is a subsidiary brand of Hunkydori Styles Pvt. Ltd. owned by Priya Lakhanpal. The company currently has its head office in Gurgaon. For more information, visit www.thebestpriceshow.com.

Fashion Brand Ira Goes Online…!!

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices is proud to announce the launch of its highly anticipated online store.

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As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’. We now want to open 24X7 and what better way to stay connected with your clientele other than being online? We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children’s line and western wear.

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Some analysts and financial experts believe that e-commerce sales can touch a whopping $60 billion by 2020 which is a huge jump from the below $6 billion sales last year, driven by the manifold growth in smartphone users to more than 500 million across India. According to a report by UBS Securities India Pvt. Ltd., fashion wear, including apparel and footwear is expected to be the largest retail category online soon with sales of $3.9 billion, larger than sales of electronics and consumer durables online at $3.5 billion.

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“This significant milestone is one of our major multichannel offerings.  Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India.” added Som.

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IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Online retail is now a $14 billion market as compared to a $1 billion in 2012 fuelled by venture capital investors, who pumped in more than $9 billion over the past two years alone.


About IRA:


Bangalore houses some of the most fashion conscious women across the country and as such, the demand for couture wear is quite high. We bring to you a range of designer wear that is bespoke and select, minus the expensive tag. Our clothes are created by well known designers and are endorsed by famous faces. Eighty percent of our clothes are Indian wear as we believe that women look for more exclusivity when it comes to Indian wear. Our designers specialize in the same and are known to create designs that leave you wanting for more.

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We also house Western designer wear collections that are otherwise hard to find. This is not it; we also take up customized designing and stitching. So if you have a requirement, our designers will accomplish that for you. We also house wedding collections and not just for the bride, we take up orders for your bridesmaids too! We believe in affordable fashion.


To have a look of the collections please visit http://iradesignhouse.com/


IRA Facebookhttps://www.facebook.com/IRA-House-of-Designers-952457658141643/

 

Ambience Fashion Weekend- A truly delightful experience..!!

The Ambience Group has crafted some of the most exciting, enduring and profitable shopping and leisure destinations in the National Capital Region. Ambience Malls are widely popular amongst the residents of Delhi-NCR. Lifestyle, leisure, shopping and entertainment make them the perfect destination for any urban Indian, housing International brands like Marks & Spencer, H&M, The collective, Thomas Pink, Gap and many more.

Being a pioneer in an ever-evolving retail industry, Mr. Arjun Singh Gehlot and Mrs. Shahista Gehlot have outdone themselves by introducing and launching yet another property called ‘ The Ambience Fashion Weekend- 2016’- This event was conceptualized and  hosted by them.

This was a two day extravaganza that promised to take Fashion & retail to the next level and it truly did just that.

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‘The Ambience Fashion Weekend’, began with a bang! The Fashion show opened with brands like Marks & Spencer, Scullers, United Colors of Benetton, Creyate, Fab India, Gems, Satya Paul, Trends and was choreographed and presented by Fashion Guru- Prasad Bidapa. Latest trends of High-Fashion were displayed by International Retail giants and popular Indian Brands. I personally loved the Satya Paul and Fab India collection. I couldn’t get my eyes off those elegantly draped sarees that the models carried with a lot of finesse. The collection by UCB showed a lot of vibrancy and I am sure the youth will love it.

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Satya Paul

Specially abled Jeet Kaur also walked the ramp inspiring others for keeping their hopes alive and believe in themselves.

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Jeet Kanwar

Adding glitz and glamour to this night dedicated to Fashion- ‘Barfi’ and ‘Mein tera Hero’ Bollywood actress Ileana D’Cruz walked the ramp as the showstopper and looked stunning in a Marks & Spencer outfit.

 

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Day two, witnessed an impressive line-up of ace Fashion Designers of the country, like Ashima-Leena, Rimple & Harpreet Narula, Rina Dhaka and Pernia Qureshi.

The show started with International Brands like Scullers and Marks and Spencer displaying their exclusive collections and the show for the Indian Designers opened with veteran designer Ashima-Leena displaying her Couture collection Mehr-un-nissa inspired by the Mughal era. Ashima-Leena’s collection was breathtakingly beautiful, wearing their collection would be like a dream come true.

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Delicate and Classy are the two words that define Pernia Quereshi’s collection and her own persona as well.

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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s Collection
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Pernia Quereshi’s with Show Stopper

Harpreet Narula and Rimple’s collection was great as well. Beautiful embroideries were the highlight of the collection.

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Rimple and Harpreet Narula Outfit
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Rimple and Harpreet Narula Outfit
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Then the show witnessed a smashing closing by Designer Rina Dhaka with Bollywood heartthrob Karishma Kapoor walking the ramp as her showstopper!

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I loved this event every bit and it was a mind blowing experience to see so many brands and designers under one roof. The event was followed by a very happening after party at Kylin Sky Bar at the Ambience Mall and everyone was seen enjoying the moment.

Manyavar appoints ace cricketer Virat Kohli as its official brand ambassador

Manyavar, India’s leading brand in men’s ethnic wear, announced the appointment of cricket icon Virat Kohli as the official ambassador for the brand. Youth icon Kohli will now feature in all the print and electronic media campaigns of the company for the next two years.

Virat Kohli is one of the biggest names in Indian sports – carrying the respect of the country to the world. Kohli is a hero on and off the field who connects with Indian youth and has earned accolades and respect through his hard work and brilliant performance- a philosophy which the brand Manyavar stands for!

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Speaking about the association, Mr. Ajay Modi, Director, Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”


Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4th November and will run till 1st week of December, 2016.


Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.


 

About Manyavar


In 1999, Mr. Ravi Modi created a family business that re-invented men’s ethnic wear category. During its evolution, it became synonymous with wedding wear and as one-stop-store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became

popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men.

Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagships and 12 international stores across 160 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia.

Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite Sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s Ethnic and Fusion wear are also on offer.

Manyavar is a family of over 1800+ direct employees, 250 franchise partners and 1 belief – Earn Your Respect

This wedding season look your best with different types of Pakistani Salwar Suits..!!

Are you in love with the lengths and works of Pakistani suits? Then you’re at the right place dear!

Pakistani suits or designer suits that are inspired by Pakistani traditional dresses are the most admirable pieces nowadays by every woman. They have nothing less than the level of elegance and every nitty gritty pattern on them are an intricate masterpiece of superior craftsmanship. Hop into the delicacy of these types of ethnic wears and you will get to know the real meaning of being ethereal. And what will be the best chance than wedding season which is hovering around the corners?

This season, startle everyone with your selection of best types of Pakistani salwar suits for the wedding time. Catch out them all and start scrolling…

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Chitrangada Singh has really nailed the royal look in Pakistani lehenga suit with just smoky eyes. The ‘nothing-more’ jewel look makes the whole attire dominating. With all over heavy patch work and embroidery, the bottom wear features simple border work on same pattern.

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Embroidered pant suits are the next craze going on amongst the fashion enthusiasts and its fitting is the second charming thing you will fall for. Try it with broader slitted kurtis the showcase the eclectic beauty of the salwar.

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Pakistani style online salwar suits showcase a large array of mood making colours, magical handicrafts and regal lengths and this is why they are just worth to buy without thinking about penny. Bright colours and pastel ones are the symbol of Pakistani types of ethnic wears.

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Let’s start with royal law fantasy now!

Pakistani designer suits are widely known for their use in traditional lawn parties where long time family gathering makes the reason. Fine chikan work on this type of salwar suits elevates the glamour quotient in a finer way.

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If you want to inject jovial kindness to the wedding occasion then opt for this Pakistani sharara suit. The jacket style kurti and sheer lace sharara will look perfect when teamed up with traditional side maang tika and bold stone ring.

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Collared beauties are the latest fashion fads of today’s fashion world. So opt for a Pathani Pakistani suit with palazzo pants and finish off your look with smoky makeup and contours. The double shaded design speaks high of fashion and will be an ultimate pick out for the wedding times.

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Written By

PAROMITA SENGUPTA

The key to unlock the designer wear is no longer a secret this Diwali!

Diwali is just round the corner and sure everyone is quite excited to celebrate the festival of lights in full swing. Just like everyone else are you contemplating what to wear this Diwali ? Hmmm, let’s see …How about some Luxury designer wear?? If I tell you, that you can now get them all at much discounted price? You heard it right, get on to www.secretdresser.com  & make you dream come true this diwali .

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This Diwali, http://secretdresser.com/ gives you a reason to Celebrate in style with the best bargain ever when it comes to shopping for the festive season. Whether for gifting or shopping for yourself, this leading online fashion portal lines up a Diwali bonanza including gorgeous and exhaustive festive collection of sarees,  suits , bags and accessories from top Indian and International  brands & Designers. Wondering what’s more in store? Secret Dresser gives you a rare and lucrative opportunity to shop for your favorite luxury clothes at a much more affordable price. Gone are the days to think twice before purchasing a designer wear!

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Whether it’s a gorgeous sarees or high end luxury handbag, Diwali is the time to refurbish your wardrobe with the latest trends. We offer a plethora of options to choose from , right from our prominent Indian fashion designers -Manish Malhotra , Rohit Bal , Sabyasachi or the International brands such as Gucci , Prada or Louis Vuitton! Take a glimpse of some of the designer wears that are available at Secret Dresser at a much reasonable and pocket friendly price!

http://secretdresser.com/designers/indian-designers/rohit-bal/bottle-green-brocade-kurta-and-chooridar-by-rohit-bal.html

http://secretdresser.com/designers/indian-designers/manish-malhotra/manish-malhotra-beige-sequined-saree.html

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Those looking for cool Luxury gifts can count on their gift ideas like Designer Clothes, Watches, and Accessories, Bag, Sunglasses, Footwear’s etc

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In a discussion regarding the offered catalogue of online luxury Gifting range, the official spokesperson of the portal Dimple stated – “Gifting is a ritual in India as it adds a reason to celebrate special bonds. Life is a celebration and so at Secret Dresser we intend to offer special moments to our buyers by making their dream come true. Our mission is to redefine fashion by making available all that there is in luxury to all at affordable prices .We have also added special range of Indian designer wear and International designer bags  to celebrate this Diwali and Dhanteras in style.

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About Secret Dresser

Secret Dresser is one of the biggest  and most diverse portal for buying and selling pre-owned luxury , the variety available makes it stand out from the rest along with the unique add on features . It is a one-stop shopping experience that brings together all luxury from top Indian designer wear like Manish Malhotra , Sabhyasachi , Anjalee kapoor to International brands like Louis vuitton , Hermes , prada and also anything luxury like leather jacket , boots , Watches .

“This portal is all about sharing resources, the main Idea is to increase the rotation of the products that will ultimately help save resources of our planet. Also it will help people buy authentic luxurious clothing at a minimal price range saving their money and time on searching for lookalikes of original branded clothes which are hard to find,” Dimple says.

 

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An evening with designer & entrepreneur Pooja Bhutani and ace photographer Akash Das before their Calendar Launch!

Elysian Dessire a brainchild of fashion designer and entrepreneur Pooja Bhutaniwho have come with this fabulous idea of launching a Calendar featuring some dynamic Indian Woman Achievers from across the globe
to be shot by the wizard of photography Akash Das.

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Elysian Desire brings a fresh look into fashion with emphasis on luxury and style without compromising on quality.
Pooja Bhutani’s signature collection for the label represents old world elegance combined with the latest global trends.
While Elysian Desire focuses on the design content Pooja’s creativity brings in a purist approach to the Label.

An insight into Pooja’s approach towards her newly launched enterprise Elysian Desire was very heartening to note.She wants to dress up women irrespective of their shape or size. She has a very simplistic approach that no matter your body shape or size every woman has the right and deserves to dress up. She infuses confidence that you dress up well and look good. The mantra is to believe in yourself and carry yourself with confidence. Let the world go take a walk just dress up for yourself and feel good about it because that’s what matters most. Great thought. Great attitude. Here is a sneak peek from her collection.

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In the first edition the Calendar will feature Global Indian Divas from Hong Kong and other Far Eastern Countries. Real women, Real Achievers who are a force to contend with.
The ladies will be shot by Akash Das the ace photographer who really doesn’t need an introduction.To name a few of his achievements,he has been a pioneer in the art of visual communication and photography with innumerable awards to his name.
Awarded as one of the ten most influential people in photography industry adjudged by Ernst & Young in 2013-14.
The only photographer whose black n white exhibition ‘In Search Of Asian Nudes’ got engraved in the Limca Book Of World Records.
He has a long association with leading brands like Nikon and Canon.
He is the brand ambassador for Sandisk.
He has held more than ten solo exhibitions across the Globe and also has four coffee table books to his credit.He has also shot a long list of celebrities. Here are some of Akash’s previous works.

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An interesting point I picked up talking to Akash Das is that he always clicks with hand held camera be it fashion photography or wild life.Wild life photography involves cameras weighing six to eight kgs. He never uses tripod for them. He has another very fascinating side to his photography. While shooting he clicks non-stop without even once looking down to see in the view finder. He believes that the one split second when you tend to look down may cost you a frame which you should have actually captured and I completely agree with him. He simply carries every click back to his studio,views them and only then discards what he feels is not right. No wonder people call him a genius.


I think and hope the joining together of one zealous entrepreneur and a genius photographer will bring us a really breathtaking Calendar. To add the glamour, Surbhi, a well known make up artist and hair stylist is also on the panel.We had a pleasant evening spending time with these maestros at Frat House, Hauz Khas Village, where this exclusive pre-launch meet was organised.
We wish the venture all the best and a huge success.

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Next year young Pooja herself might feature as one of the Great Indian Women Achievers. Here’s wishing her great success.
I am sure it will have a great inspirational value for all the global Indian women.
Eagerly awaiting for the launch of this great idea.

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