Designer Ridhima Bhasin opens her flagship store in South Extension!

Ridhima Bhasin recently hosted the launch of her maiden flagship store at South Extension part one. Bustling with fashion enthusiasts, her spring summer collection was received with a lot of awe. Inspired by iconic shapes of Moroccan architecture, the majestic inverted domes, slender minarets, intricate and spell binding jali windows and moorish lamps. the word Lucidus invokes a feeling of light, brightness and clarity that reflects in the ensemble. The collection encapsulates this feeling and mood well with beautiful circular skirts, slender pants, sheer blouses in ivory, apricot, sage green and vanilla hues.

Delicate thread embroideries with hand crafted tassels and hints of silver and moonlit embellishments amalgamate to create this spring summer collection.

The designs strike the right balance between contemporary and conservative with focus on magical cuts and flattering silhouettes.

Ridhima Bhasin is a young and talented fashion designer best known for her contemporary styling of Indian dresses. Ridhima Bhasin was born and bought up in Delhi, absorbing the diverse art culture, architecture and heritage only to find her falling for fashion designing every single day. She further got inspired by her sister Ritika Bhasin, who owns her very own fashion label. Being a part of her sister’s workshop, understanding fabrics and embellishments finally made her decide she had to pursue fashion as a career. Ridhima attended the London College of Fashion and got specialized with all the technical skills while studying Design and Merchandising there. After her graduation in the summer of 2010 she got back to India and started assisting her sister, Ritika Bhasin’s label. She got a chance to enhance her skills, work ethics and designing skills for 3 years. Finally In 2014, with her passion to bring her contemporary chic designs to the Indian market, she introduced her label ‘Ridhima Bhasin’.

Many bollywood celebrities adorn her designer wear and her collection is also available in international markets like Dubai, Indonesia, London and New York, making her one of the youngest Indian Fashion Designer to be successfully retailing her designer wear worldwide.

For me it was a pleasure meeting her personally and checking her collection out.

 

 

What’s New in 2017- Luxury Brands Offer Hot Discounts.. Check This Out To Know More..

With the fast increasing economy driving the upward trend of spending habits and capacity, on fashion in particular, we indians have become more aspirational ever since we started becoming brand conscious. But access to luxury labels has remained limited to only a few. Many can’t afford it while others residing in non-metro cities don’t have access to stores by such brands. Priya Lakhanpal from Gurgaon has founded The Best Price Show (TBPS) to facilitate the pockets of all such aspirational consumers with luxury labels through 16 countrywide pop-up store festivals in the coming year.

“When it comes to shopping, most Indians love to strike a hard bargain and prefer to shop where they can negotiate a good discount on a product or service. The upmarket labels being offered at discount upto 75% will definitely be something a lot us have been secretly wishing for,” ends Priya with a laugh.

With Delhi and Mumbai, TBPS also plans to penetrate Jaipur, Indore, Ahmedabad, Chennai, Chandigarh, Ludhiana, Bangalore, Pune and Hyderabad among other cities since spending on fashion has spread much beyond just tier 1 cities into tier 2 and 3 cities as well. The elite class of our country is expected to grow from current 10 million to 26 million households by 2025. And according to the Top of the Pyramid 2015 report by Kotak Wealth Management, 44 percent of India’s multi-millionaires live outside metros. But lack of efficient retail spaces and low ROI values in non-metro regions discourage luxury labels to set up infrastructure there. TBPS, through its innovative model of “bridge to luxury” will help facilitate both the brands with access to a ready customer base as well bring these labels within buying capacity of consumers from such regions. “We understand that demand is primarily driven by price. Hence, I am sure our exhibitions will be in demand in non-metros as well,” shares a confident Priya.

In a scenario where retail ventures lead to a high value to be paid for stock holding and wastage, TBPS promises to offer them a new revenue stream by helping liquidate their excess stock which they have to clear off the shelves to give space to the new season’s collection, offering it on a discount with a “get it while it lasts” urgency. Along with ethnic haute couture, the pop-up stores will also feature other luxury products as well as pret culture as we have already begun to see the launch of ready-to-wear labels by designers of the likes of Tarun Tahiliani, Anita Dongre, Manish Arora as they eye India’s growing generation of young, successful and fashion-conscious millennials.

Since all luxury brands pamper their customers with an overall experience of the look and feel of the apparels coupled with an inviting store ambience, buying from such brands is a part of that experience. TBPS will allow them to communicate the brand’s promise to their customers through the use of a unique and tech-enabled physical environment to create an immersive shopping experience suited to the image of such labels. The shows will be a host to Virtual Reality shopping experience, personal styling recommendation from brands in addition to trial rooms, a cafe cum lounge area and high-tech kids’ play area.

Leveraging on her experience in luxury fashion and success in her earlier venture Hunkydori Styles Pvt. Ltd, Priya looks forward to open the door of TBPS in the capital for its first one day show “Store 1 – New Delhi” on 29th April 2017.

About the company: Founded in August 2016, The Best Price Show (TBPS) is a subsidiary brand of Hunkydori Styles Pvt. Ltd. owned by Priya Lakhanpal. The company currently has its head office in Gurgaon. For more information, visit www.thebestpriceshow.com.

The key to unlock the designer wear is no longer a secret this Diwali!

Diwali is just round the corner and sure everyone is quite excited to celebrate the festival of lights in full swing. Just like everyone else are you contemplating what to wear this Diwali ? Hmmm, let’s see …How about some Luxury designer wear?? If I tell you, that you can now get them all at much discounted price? You heard it right, get on to www.secretdresser.com  & make you dream come true this diwali .

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This Diwali, http://secretdresser.com/ gives you a reason to Celebrate in style with the best bargain ever when it comes to shopping for the festive season. Whether for gifting or shopping for yourself, this leading online fashion portal lines up a Diwali bonanza including gorgeous and exhaustive festive collection of sarees,  suits , bags and accessories from top Indian and International  brands & Designers. Wondering what’s more in store? Secret Dresser gives you a rare and lucrative opportunity to shop for your favorite luxury clothes at a much more affordable price. Gone are the days to think twice before purchasing a designer wear!

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Whether it’s a gorgeous sarees or high end luxury handbag, Diwali is the time to refurbish your wardrobe with the latest trends. We offer a plethora of options to choose from , right from our prominent Indian fashion designers -Manish Malhotra , Rohit Bal , Sabyasachi or the International brands such as Gucci , Prada or Louis Vuitton! Take a glimpse of some of the designer wears that are available at Secret Dresser at a much reasonable and pocket friendly price!

http://secretdresser.com/designers/indian-designers/rohit-bal/bottle-green-brocade-kurta-and-chooridar-by-rohit-bal.html

http://secretdresser.com/designers/indian-designers/manish-malhotra/manish-malhotra-beige-sequined-saree.html

http://secretdresser.com/designers/indian-designers/sabyasachi-mukherji/dress07.html

http://secretdresser.com/chanel-navy-blue-leather-fold-over-clutch.html

http://secretdresser.com/omega-constellation-quadrella-diamond-women-s-watch.html

http://secretdresser.com/purple-creme-kurta-and-chooridar-by-sabhyasachi.html

Those looking for cool Luxury gifts can count on their gift ideas like Designer Clothes, Watches, and Accessories, Bag, Sunglasses, Footwear’s etc

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In a discussion regarding the offered catalogue of online luxury Gifting range, the official spokesperson of the portal Dimple stated – “Gifting is a ritual in India as it adds a reason to celebrate special bonds. Life is a celebration and so at Secret Dresser we intend to offer special moments to our buyers by making their dream come true. Our mission is to redefine fashion by making available all that there is in luxury to all at affordable prices .We have also added special range of Indian designer wear and International designer bags  to celebrate this Diwali and Dhanteras in style.

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About Secret Dresser

Secret Dresser is one of the biggest  and most diverse portal for buying and selling pre-owned luxury , the variety available makes it stand out from the rest along with the unique add on features . It is a one-stop shopping experience that brings together all luxury from top Indian designer wear like Manish Malhotra , Sabhyasachi , Anjalee kapoor to International brands like Louis vuitton , Hermes , prada and also anything luxury like leather jacket , boots , Watches .

“This portal is all about sharing resources, the main Idea is to increase the rotation of the products that will ultimately help save resources of our planet. Also it will help people buy authentic luxurious clothing at a minimal price range saving their money and time on searching for lookalikes of original branded clothes which are hard to find,” Dimple says.

 

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An evening with designer & entrepreneur Pooja Bhutani and ace photographer Akash Das before their Calendar Launch!

Elysian Dessire a brainchild of fashion designer and entrepreneur Pooja Bhutaniwho have come with this fabulous idea of launching a Calendar featuring some dynamic Indian Woman Achievers from across the globe
to be shot by the wizard of photography Akash Das.

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Elysian Desire brings a fresh look into fashion with emphasis on luxury and style without compromising on quality.
Pooja Bhutani’s signature collection for the label represents old world elegance combined with the latest global trends.
While Elysian Desire focuses on the design content Pooja’s creativity brings in a purist approach to the Label.

An insight into Pooja’s approach towards her newly launched enterprise Elysian Desire was very heartening to note.She wants to dress up women irrespective of their shape or size. She has a very simplistic approach that no matter your body shape or size every woman has the right and deserves to dress up. She infuses confidence that you dress up well and look good. The mantra is to believe in yourself and carry yourself with confidence. Let the world go take a walk just dress up for yourself and feel good about it because that’s what matters most. Great thought. Great attitude. Here is a sneak peek from her collection.

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In the first edition the Calendar will feature Global Indian Divas from Hong Kong and other Far Eastern Countries. Real women, Real Achievers who are a force to contend with.
The ladies will be shot by Akash Das the ace photographer who really doesn’t need an introduction.To name a few of his achievements,he has been a pioneer in the art of visual communication and photography with innumerable awards to his name.
Awarded as one of the ten most influential people in photography industry adjudged by Ernst & Young in 2013-14.
The only photographer whose black n white exhibition ‘In Search Of Asian Nudes’ got engraved in the Limca Book Of World Records.
He has a long association with leading brands like Nikon and Canon.
He is the brand ambassador for Sandisk.
He has held more than ten solo exhibitions across the Globe and also has four coffee table books to his credit.He has also shot a long list of celebrities. Here are some of Akash’s previous works.

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An interesting point I picked up talking to Akash Das is that he always clicks with hand held camera be it fashion photography or wild life.Wild life photography involves cameras weighing six to eight kgs. He never uses tripod for them. He has another very fascinating side to his photography. While shooting he clicks non-stop without even once looking down to see in the view finder. He believes that the one split second when you tend to look down may cost you a frame which you should have actually captured and I completely agree with him. He simply carries every click back to his studio,views them and only then discards what he feels is not right. No wonder people call him a genius.


I think and hope the joining together of one zealous entrepreneur and a genius photographer will bring us a really breathtaking Calendar. To add the glamour, Surbhi, a well known make up artist and hair stylist is also on the panel.We had a pleasant evening spending time with these maestros at Frat House, Hauz Khas Village, where this exclusive pre-launch meet was organised.
We wish the venture all the best and a huge success.

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Next year young Pooja herself might feature as one of the Great Indian Women Achievers. Here’s wishing her great success.
I am sure it will have a great inspirational value for all the global Indian women.
Eagerly awaiting for the launch of this great idea.

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