Designer Ridhima Bhasin opens her flagship store in South Extension!

Ridhima Bhasin recently hosted the launch of her maiden flagship store at South Extension part one. Bustling with fashion enthusiasts, her spring summer collection was received with a lot of awe. Inspired by iconic shapes of Moroccan architecture, the majestic inverted domes, slender minarets, intricate and spell binding jali windows and moorish lamps. the word Lucidus invokes a feeling of light, brightness and clarity that reflects in the ensemble. The collection encapsulates this feeling and mood well with beautiful circular skirts, slender pants, sheer blouses in ivory, apricot, sage green and vanilla hues.

Delicate thread embroideries with hand crafted tassels and hints of silver and moonlit embellishments amalgamate to create this spring summer collection.

The designs strike the right balance between contemporary and conservative with focus on magical cuts and flattering silhouettes.

Ridhima Bhasin is a young and talented fashion designer best known for her contemporary styling of Indian dresses. Ridhima Bhasin was born and bought up in Delhi, absorbing the diverse art culture, architecture and heritage only to find her falling for fashion designing every single day. She further got inspired by her sister Ritika Bhasin, who owns her very own fashion label. Being a part of her sister’s workshop, understanding fabrics and embellishments finally made her decide she had to pursue fashion as a career. Ridhima attended the London College of Fashion and got specialized with all the technical skills while studying Design and Merchandising there. After her graduation in the summer of 2010 she got back to India and started assisting her sister, Ritika Bhasin’s label. She got a chance to enhance her skills, work ethics and designing skills for 3 years. Finally In 2014, with her passion to bring her contemporary chic designs to the Indian market, she introduced her label ‘Ridhima Bhasin’.

Many bollywood celebrities adorn her designer wear and her collection is also available in international markets like Dubai, Indonesia, London and New York, making her one of the youngest Indian Fashion Designer to be successfully retailing her designer wear worldwide.

For me it was a pleasure meeting her personally and checking her collection out.

 

 

Day 2 at Asian Designer Week

The 2nd day of the Asian Designer Week was ruled by the NextGen Fresh Talent and NextGen Fashionpreneurs who exhibited vibrant and vivid ensembles that kept the audience hooked throughout the day. The highlights of the show included designers from Bangladesh, Srilanka & Singapore.

 

The second day of the Asian Designer Week Season 4 opened with NextGen Fresh Talent (Students) wherein ten very innovative and interesting designers showcased their out-of-the-box creativity and design concepts that caught the attention of fashion enthusiasts and designers from across the country. Hrishitaa Bhatt walked the ramp for the designer Nidhi Mehra (Aahana’s) who showcased scintillating combinations and hues, the collection was ideal for any occasion. Acid attack fighter, Ms. Ritu Saini also walked the ramp for designer Disha Chadha. Hon’ble Chairman Sadbhavna Sewa Sansthan and Advisor- Govt. of Uttar Pradesh Shri Anil Singh also marked his presence in the event. The new breed of designers which were categorized into NextGen Fresh Talent, NextGen Fashionpreneurs, NextGen Fashionpreneurs 6 degrees, Newgen Asian Designer and Asian Designers showcased the collection.

From a wide range of designers to myriad ideas, inspiration, and a blend of age-old traditional craftsmanship with contemporary, futuristic forward designs, the Day 2 of the Asian Designer Week was a significant event for the fashion industry. Promoting PM Modi’s ‘Make In India’ campaign, many designers incorporated India’s traditional fabrics and handlooms in their collection giving a glimpse of the rich Indian heritage.

I visited in the evening and first collection that I witnessed was by Veronica by Meenu Mehra and Varsha Sethi.

VERONICA by Meenu Mehra

The collection showcased customized & weaved fabrics using the techniques of jacquard that created the dual lighter and darker effect of the dye.

VERSHA SETHI by Versha Sethi

Designer Versha Sethi is a Rajasthan based designer who immortalizes timeless style in her bespoke designs. She is well-known for her meticulous craftsmanship, strong fashion sensibility and an undying love for fashion work. Her brand caters to the entire wedding trousseau of brides and consists of an incredible range of fabrics, intrinsically woven together to present bespoke designs.

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The collection that truly caught my eye was Aahana’s by Nidhi Mehra, beautiful colours and delicate cuts made the entire collection look very very feminine and chic.


Aahana’s by Nidhi Mehra was born as a concept 3 years ago with Nidhi’s first designer studio being launched and operated in Noida. Nidhi’s collection has been showcased and appreciated across 20 leading national and international fashion shows and events. Taking inspiration from the feminine passion with the bold yet ethnic apparels, each piece of the designer collection AAHANA’S by Nidhi Mehra couture represented class apart from combining beauty and confidence seamlessly together. With scintillating combinations and hues, the collection is an ideal wear for any occasion. Hrishitaa Bhatt sizzled the ramp as the showstopper for the talented designer.

She has been an active participant in various global business summits and has recently won the coveted ET Brand Award 2017 at the ET Global Business Summit 2017 in New Delhi. Over these last 3 years, through her passion and innate creative skills, Nidhi Mehra has made a huge mark in the fashion industry by bringing about a paradigm shift in outlook of the opinion leaders from the fashion fraternity.

Vami to transcend the future of modern women clothing!

In todays ever stressed life, moments of sheer relaxation are difficult and very few. In fact with today maximum women having a working lifestyle, there is a common battle between looking good and wearing comfortable clothes for day long. Most of the times the clothes that are high on comfort aren’t stylish enough, and those which are trendy, not comfortable enough. But Vami brings to us choicest of designs in women leggings, capris and blouses that not only look good but are truly made for comfort.

Vami focuses on bringing comfort in everyday wear in such a manner that you can the lack of physical activities due to insufficient time can now be done at the ease of workplace without worrying about changing clothes. Vami is a lifestyle brand that focuses on leggings, blouses, capris etc for everyday women who is in dearth of time to do physical activities like Yoga, running etc to keep themselves fit. It is a brand that allows maximisation of workout ways and minimisation of load that women lug to and fro from office. It won’t be wrong to say that Vami is not just another legging brand, but a most versatile one indeed which allows women to dress up smartly without bothering about any oops moment.

In fact Vami has initiated a web series to make women aware about the various yoga postures that can make a difference in their lifestyle and very smartly weaved the brand story into it. Catch a glimpse here

Recently a special bloggers meet was organised to introduce this web series and create awareness about the product line. Speaking at the event, Mr. Vineet Aurora said, ” Vami is a brand for every woman. Vami intends to increase awareness about the leisure of life which can be enjoyed anytime, anywhere. He also stressed on the fact that Vami produces high quality product line and thus ensures customers of its durability.

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And after actually using the products myself, I can vouch for its quality standards. I am very sure, once you start wearing Vami leggings, you won’t be able to switch to another brand, they are so comfortable and good. The leggings are available in numerous colours and one size fits all. Special threads ensure elasticity and long life of the products. The blouses are available in about 4 sizes and 30 colours to choose from.

Vami collection of leggings is available all through the city and most part of North India across various stores and also through their special Bonjour stores, whereas the blouses are currently available only through Bonjour stores. So go for it.

Look Good Everyday with ShopClues as it reveals its new Fashion Avatar!

ShopClues is India’s first and largest online marketplace and recently at an event they announced the launch of their new avatar focused on the fashion category. The underlines theme for this new campaign is #LookGoodEveryday, with focus on trendy clothes, matching jewellery and accessories and completing your look for everyday. The clothes, jewellery, accessories are all very very trendy and appealing and yet very affordable.

The launch event was organised at Nehle Pe Dehla by Niche, in CP and saw some of the leading fashion bloggers and media attend the event. The event had a very casual and party like approach with many exciting games and activities for the audience like Hoop the Trend, Tol Mol ke Bol and Dressing the Mannequin. Shopclues also showcased some of their best collections and also introduced their latest trends through a Fashion Show. I must confess that I fared very badly at the Tol Mol Ke Bol game, as every time I guessed the price for a product, it was much cheaper than my guess. The quality of the products didn’t let me guess it for less, but they truly were very affordable and surprised me every time when the price was revealed. After a few failures, I did manage to guess it right

Radhika Aggarwal, Co-Founder and CBO, Shopclues interacted with the audience and highlighted the idea behind the campaign. She said the focus was on giving a smart dressing wardrobe for which one doesn’t need to spend huge bucks and also there is something for every kind of shopper. Be it men or women, some one who wants simplicity yet look presentable or someone who wants to dress outstandingly, there is truly something for everyone.

Modern Roots is a latest collection for women that represents various handicrafts of India such as pure indigo to mirror work, the range is priced from 499 t0 1599.

Pinks, Yellows and Metallic is a Bollywood inspired collection starting from as low as 149. 9 to 5 Dressing, Flash Dance Shoulders, Summer Florals were some other collections for women. While for men, there was Layered Look, Smart Casuals and Mood Dressing.

Keeping this latest collection in mind, ShopClues has also launched a new TVC, take a look here

To check out the collection visit ShopClues

All I can say is that I had a lot of fun at this event and I now plan to do some shopping for myself from ShopClues.com, what are you waiting for..?

India Runway Week Season 8- Season of Gold, Shimmer and Cuts

Following India Runway Week and being a part of since almost 2-3 years, I can easily say that each year, it takes you to another level. Its definitely a growth story worth mentioning and Kiran Kheva has surely put in a lot of efforts to take it where it today is.

A mix of ace designers and some upcoming wonders, it was a perfect mix of fashion showcasing and also there were a lot of engaging activities for the audience to indulge in. Fashion shuttle was one such interesting activity, a person could go to the fashion shuttle, get dressed in designer wear, get a makeover done and then also get a photo shoot done, I mean it was a great idea. Then also there was a small exhibition area where in all the participating designers exhibited their collection and got the women drooling.

Also season 8 was really high in the shimmer and cuts when it comes to the designer wear showcased by designers. Gold as a colour flew all over and yet this all shimmer had a sense of class and elegance. It was gold and glitter but without being jazzy.

This season at Inda Runway Week redefined metallic, glitters. With color and shimmer being in focus for this season we need to watch out must haves for your wardrobe straight from the India Runway Week season 8 held recently.

Tisharth by Shivani– Tisharth by Shivani Jain brings GOLDEN SUMMER DREAM which is the colour of the sun and Golden are the dreams we weave, golden is the color of goddess and is considered as pious and sacred. Big Boss contestant Nitibha Kaul walked the ramp for the Delhi based designer.

Crmson by Nancy Sood– CRMSON by Nancy Sood collection emphasis on the women who glows in every shade ,diligent and conscientious towards a minutest responsibility,dedicated and devoted in all spheres, navigating her way through time for her to believe that she deserves to maintain her peace without any slightest hesitation.

Priyamvada Dalmia– Priyamvada Couture,’ was born from the deep desire to cater to young, confident women, who define fashion on their own terms. Bollywood Actress Mugdha Godse walked the ramp for Priyamvada. Focusing on Indian Ethnic Wear, this label curate pieces inspired from her own fashion sense and her role models from among the beaming fashion industry.

Clotho INDIA– Clotho showcased unputdownable collection with a pastel palette, nature inspired handwork and embellishments, recoloring nature in different hues and shades. They kept an involvement of translucent textiles with structural as well as falling silhouettes. Their Clothing line is the extension of one personality, not making it a trend but a part of a woman wearing it.

Ritambhara Paliya– Known for Luxury contemporary Indian wear, Ritambhara Paliya is a noted name in Indian Fashion Fraternity, whose hands are well skilled in designing outfits for women of all ages. Ritambhara Paliya specializes in Evening gowns, lehengas, Anarkali’s and maxi dresses and also into fairytale and destination weddings attires that are rooted in quintessentially Indian sensibilities but with the modern twist.

Pooja Peshoria– Pooja Peshoria showcased her fresh and glamorous summer collection ‘The Beauty of Reflection’ at the India Runway Week 2017. Inspired by the natural reflections which illuminate the ocean’s surface, the collection was strong and opulent yet fluid and feminine. Designed for the determined woman of today there was a blend of forward modernity yet rooted with traditional elegance and detailing.

Harkiran Basra– His prime focus was on bridal couture with off-shoulder blouses. Her collection had brocades and sequined dupattas. Her collection surely is a must have especially the dupattas, they were gorgeous.

Designer Mithi Kalra Launches her all new ‘Moonlight Collection’. Her collection is a spectacular sight to behold with her playing with the captivating designs in all white ethereal look. Moonlight basically transpires from the cosmos, which is a like a distant, beautiful space for her as the charm of moon stands almost unparalleled from ages. Through this collection, Kalra has made an effort to not only bring about the wondrous peaceful serenity and tranquillity of the universe but has also consciously tried her best to revive the monochrome trend in a novel avatar, like never before as she clearly believes in giving the style its due.

This year Ikreate had a chance to be the blogging partner for the day 3 of the event and it truly was an opportunity worth all the effort. My special thanks for Kiran and Surabhi, from Media Maniacs for bestowing me with this chance and I really look forward to the next season and more healthy associations.

 

SHOPPERS GALORE AT SPRING-SUMMER EDITION OF RUBARU

Even when the temperature is soaring high in Delhi, nothing can stop the enthusiasm and energy of fashion lovers from visiting the summer edition of Rubaru. Rubaru, which is a brain child of 3 friends, Durgesh Goel, Minal Aggarwal and Vandana Aggarwal is a collaborative effort to curate brands for a unique and stylized experience. It gives both the brands and customers their value for time and money. As a customer one gets to experience so many brands under one roof and the brands also benefit by getting a greater exposure. Such exhibitions are always a win win situation for everyone. In its 15th edition, Rubaru, yet again proved to be a fashion and lifestyle extravaganza.

Over 50 brands, specializing in summer-wear, organic materials, summer chic and wedding bling jewellery, home décor, juttis and footwear, and even interesting food products, it was a packed house at Lalit Hotel. Tarot reading on the side, bling footwear bang in the centre of the hall and noted FDCI designers Rahul Singh, Abhi Singh and Gaurav Jagtiani coming together to form the perfect ensemble for a fashionable day out. Out-of-town travellers included brands who’d come from Jaipur, Lucknow, Punjab, Himachal and even Goa.


“No two brands at our exhibition have overlapping products or styles, and I only pick brands that I enjoy or would love to shop from, to give people a quality shopping experience,” says Durgesh Goel, founder of Rubaru.

The collection showcased by the designers was really chic and classy, and some of the pieces were truly mind-blowing. It seemed like a shoppers paradise. Me and my friend and my mom, enjoyed walking through the entire exhibition, picking up our choices and even posing with some of the designer pieces.

Given a chance, would have picked up a lot more stuff from the exhibition, but holding on for the next edition to indulge and splurge.  Exquisite pieces of jewellery and some inso-western outfits really grabbed my attention and loved them.

A great evening spent splurging and having fun with friends..Rubaru was truly a delightful experience!

 

 

 

Textile looks that ruled the ramp at india runway week winter festive 2016..!!

We have been hearing a lot about make in india under PM Modi and even Smriti Irani promoting weavers of India and Indian textile lately and so did the textile and make in India ruled the ramp of lately held IFFD’s India Runway Week Season7.

The opening show on DAY1 was completely dedicated to Indian textiles where Bibi Russel’s “Rajasthali” showcased varied khadi looks. Daniel Siyem showcased north eastern textiles under his collection “Breathe Easy”. We saw colors, Pret collections nicely done and easy to wear.

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DAY1 later in the evening witnessed Ishithaa Design House by Deepika Sana Reddy showcased south Indian textiles. The winter festive bridal wear neatly done for any south indian bride is a must see for everyone south Indian. Stuido AV by Gaurav and Nitesh showcased textile Bridal wear. For anyone who thinks that textiles can be just plain piece of cloth is completely wrong. The drama, art textures colors all were seen in his collection.

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The Day 2 also witnessed textile designers such as Manika Sureka, Mithi Kalra and Disha Doshi Gandhi. “Euphoria” by Disha Doshi Gandhi, Captivating Ikat patterns have been used, whose colors reflect local heritage and are bright and contrasting, as per the theme of the collection. Geometry plays a considerate part within the whole collection. Since winter/festive collection, they used jackets, overcoats and scarves to complete the look. Designer has used Vionnet draping techniques implying the digital, futuristic structure that a person distingerates into.

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THE FLUTE ENCHANTER by Manika Surekha is the inspiration of the collection comes from the magnificent life of lord Krishna. Use of hand painted motifs with a fusion of fabrics forms the center of my collection. While keeping my inspiration as my focus in all my creations, the garments are very fresh and modern. The exaggerated flow in the garments is perfect for all body types. People long for the enchantments and gaieties of the rich lifestyle of lord Krishna and that is exactly what my collection lends. Enchanting flowers, peacocks, cows are symbolic of my collection which is in hues of the color blue. The use of many fabrics in one garment is my USP and that has been used extensively in this collection.

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” THE INDIAN DISNEY STORY”, by designer Mithi Kalra, speaks for itself. Dresses, gowns suited for a Princess, based on the traditional art of Madhubani, hand embroidered on pure silks and organza. The collection wonderfully and imaginatively combines the grace of a bygone era, with the modern day fashion. Madhubani painting is practiced in the Mithila state of Nepal and in the Bihar state of India. Painting is done with fingers, twigs, brushes, nib-pens, and matchsticks, using natural dyes and pigments, and is characterized by eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti,Kali Puja, Upanayanam, Durga Puja.

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Last but not lease Day 3 witnessed maximum textile designers such as Shilpa Chaurasia, Gauri Couture, Amru by Chandak Jena, Kanchankuntala Das, D n A by Deblina and Atul. BRIDALSUTRA by designer Shilpa Chourasia is the cerebral modern bride splurges on her trousseau as smartly as she plans her big crazy wedding.

Taking ques from her convertible lifestyle, designer Shilpa Chaurasia have crafted a genius Lehenga, which wraps and unwraps into two distinct styles. In time of instant gratification, the bridal designs are updated with easy quirky style solution for such immediate fashion transformation.

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THEME-Talk of the blocks presented by KanchanKuntala Das is made of blocks of fabric with balanced yet discontinued use of embroidery. The material used is handloom cotton and the multicolor hand embroidery shapes up the story of the collection. This collection is about the outrageous and lavish use of colors in single silhouettes. This is just to make people understand how dramatic and glamorous handloom can be if used in a different way.

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Amru by Chhandak Jana presents Padm’e The enchanting, elaborate and mystical Lotus motifs used in the wall paintings of Ajanta caves serve as the central theme for this collection. The lotus rooted in the mud blooms and blossoms into a beautiful flower, it detaches itself from the mud, grows through purifying water and reaches for sunlight- each of the garment in the collection uses lotus as a metaphor and points towards an individuals’ desire and aspiration for enlightenment.

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“Riwayat -ethereal rendition of Phulkari” collection by “Gauri couture” was an attempt to revive traditional art of handmade Phulkari by creating avenues of employment and social empowerment for rural women of Punjab. The collection was an ode to phulkari artisans. Bringing the models in vibrant colors of phulkari and bling of gotta work Gauri couture designers Nikheil, Rivendra and Twinkle shows ensembles that move in perfect harmony in style, silhouette and form. The collection offers women wear and menswear featuring silhouettes ranging from lehngas, robes, jackets, jodhpur pants, pakistani salwar, saree and kurtas. Collection is global in nature with mix of elegance, purism, exquisite craftsmanship i.e. handmade “Phulkari” with Style ranging from Avant-garde to classic.

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For the first time ever in the history of Indian Fashion weeks some designer has showcased knit wear made in Indian wool. Deblina and Atul premiered their collection –ARABESQUE which is entirely made up of Eco and skin- friendly Bamboo yarns knitted together to create magic spelling interesting ensembles. ARABESQUE the theme was indeed true to the amalgamation of contemporary and classical silhouettes and motifs. The range envisaged contemporary stylised drapes and fits, twisted in interesting colours to harmonise and knitted together in bamboo to form larger than life grandeur silhouettes . Shrugs and capes with the contemplating enlarged sleeves and spiral falls in knits stylized the models.

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Bollywood Actress Zeenat Aman walked the ramp for Jewellery Designer Akassh K Aggarwal at India Runway Week

Bollywood diva Zeenat Aman dazzled the ramp as a showstopper for Jewellery Designer Akassh K Aggarwal. The Muse Room by Akassh K Aggarwal is a celebration of Being a Queen Beyond her Peers. Collection of Jewellery Designer Akassh K Aggarwal comes with a message of celebrating women of all ages- from their teens to their 90’s- who not only have a stellar sense of Living and a knack for making their way in the world but also possess that uncanny ability to know when to act their age and also when to throw the supposed limits of that number.

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Akassh  says, ” I am very much delighted that Bollywood diva ZeenatAman has walked the ramp for me. She has been my first crush and will always be my muse. Keeping her in mind, I have created the whole collection and have kept my collection name as “The Muse Room”.  

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Zeenat Aman said, “Walking the ramp is always fun. It is a feel good factor when you get the instant reaction from the audience. When Jewellery Designer Akassh K Aggarwal approached me for his show and after seeing his jewellery, I couldn’t say no. I got nostalgic when I walked the ramp on one of my favourite track Chura liya hai tumne jo dil ko and dum maro dum at India Runway Week. Akassh is a great person and a very creative designer. His Jewellery is extraordinary and beautiful. It was lovely to be a part of his show and I am obliged to be his Muse. “
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I have personally seen Akassh’s collection at his store and its mind blowing, you can read about my experience here. ACAS’s sense of designing is really commendable and I highly recommend all women and men(those who want to buy gifts for their wives or girlfriends), please do visit his store and you will love it!
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Be known as a ‘FASHIONISTA’ with the new clothing range from Monte Carlo..

Want to make your mark in college as a ‘fashionista’; delve into Monte Carlo’s latest collection. This specially curated range will add colour and vibrance to your wardrobe & help you stand out in the crowd.

Monte Carlo, a name synonymous with style and quality has come up with a range of fashion wear for you to flaunt in college and make others go green with envy.  So whether you pick a shirt or a skirt from this collection, you’ll definitely create a fashion statement that everyone will rave about!

Dark Blue Shirt- Monte carlo_Rs. 1699
Tunic top for women

The new range features interesting styles and products exclusively designed keeping the latest trends in mind and also the target audience. Summer blazers, dresses, shrugs, denim shirts, polo t-shirts, digital print kurtis, crop tops, tees and shorts are some of the attractive options for girls.

Printed Top by Monte Carlo

Red Top- Monte Carlo
Narrow fit Palazzo Trouser- Monte Carlo

 

The collection for guys includes a wide array of denims, cotton shirts in cool colour palette, polo t-shirts, graphic prints tees, lowers and Bermudas to name a few.

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Surfing Tshirt_Monte Carlo

“The first day of the college is all about creating a long lasting impression. Amidst the nervousness & excitement, a perfect and appealing outfit has a huge role to play. Our college wear range has been specifically designed keeping in mind the various outfit options that students tend to pick. Additionally, we have also ensured complete comfort in terms of fashion, style, fabric and design, in accordance with the season. The range has lot of options in the current favourite – Indigo colour and denim fabric to match the ongoing trend. Providing a wide range of options to choose from, our collection takes care of comfort, style, protection and appeal for all the college goers,” said Ms Monica Oswal, Executive Director, Monte Carlo.

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Shirt by Monte Carlo

Monte Carlo has created a niche for itself in the apparel market and is winning the loyalty of new customers, with its wide range of contemporary clothes lines.

ABOUT MONTE CARLO 

With the years of enriched experience & expertise, Monte Carlo has successfully established itself as a respectable and ethical player in the apparel industry. It has cemented a stronghold in the garment industry with its huge range of all season clothing. It is one of the few fashion apparel brands that are listed at Bombay Stock Exchange & National Stock Exchange.

Monte Carlo’s products reach the end user through different channels like, Exclusive Brand Outlets, Multi Brand Outlets & Large Formats Stores. Currently, Monte Carlo is available through more than 225 Exclusive Brand Outlets & over 1500 Multi Brand Outlets in India and abroad. Monte Carlo has also marked its presence in Nepal & Bangladesh with its exclusive outlets. The company’s products are also available online now, retailing through its dedicated website www.montecarlo.in and is also available on other leading ecommerce portals such as Jabong, Myntra, Snapdeal, Amazon etc.

For more information about the brand and the group, login to:

www.montecarlocorporate.com

www.owmnahar.com

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