Happy New Years Becomes More Happy with Handikart..!!

Posted on by Aditi Malhotra

Deck up your rooms, foyer, kitchen and outdoor with the stunning home décor range from Handikart.co.in !! As Christmas and New Year is around the corner, Handikart India brings to you an array of beautiful and attractive décor accessories to put you in the holiday spirit.

To begin with the outdoors – Handikart offers plenty of lawn decorations for all of your neighbors to enjoy every day of the holiday season. Hanging Planters, Bamboo Chandeliers, Flower Vases, Rugs are some of the offerings. To bring festivities indoors, Handikart has everything you need to decorate your kitchen, bedroom, living room and hallway. Check out the Glass and Leather Lamps, Bamboo and Cane Chandeliers, Canisters in Blue and Black Pottery, Hand woven rugs and more to bring the holiday cheer to your house.

Buy assorted products from the exquisite range with coupon code HND2017HNY before 8th Jan 2017 and get flat 20% discount on all items #GrabNow

Over 1000 handcrafted products across 27 categories are available from traditional local artisans across the country. From Gorara Stone’s fine carvings to intricate Zardozi boxes of Old Agra; from Sambhal’s hand-made camel bone jewellery boxes to north east’s eco-friendly bamboo and cane products; from Orissa’s Palm leaf art and Pattachitra art to Bhadohi’s Shikauli baskets, Handikart is truly a place where Indian essence comes alive.

The entire collection starts from Rs. 200 and is up for grab from 1st Dec, 2016 till 8th Jan, 2017 with free home delivery across India. So Hurry!

For more information visit – http://www.handikart.co.in/

Few Products from the collection:

  • Celestial Bamboo Table Lamp: This unique table lamp has been artistically handcrafted. It has natural color and carved beautifully to give a sheen appearance. This lamp shade is made up of Bamboo.

Price – Rs. 3,280

Price: Rs. 760

  • Camel Terracotta Planter Needed something light & airy to keep plants in so set to work on theses clay planters? Since these are living plants it was important for me to make something for them to thrive in. With air-dry clay spray paint artisans are able to create new homes for the plants that are conducive to their growth as well as being pleasing to the eye the planters are perfect to get the job done. Handicraft presents the beautifully designed planter. Terracotta planters are sturdy elegantly designed and long lasting.

Price: Rs. 1,280

  • Bamboo Bear Mug: Bring on the good times with this bamboo handcrafted Mugs brought to you by the artisans of north east. Durable light weight and super funky these are heat resistant and can be used for hot beverages as well.

Price: starts from Rs. 300 each

  • Dancing Hanging Frog: Let the world be and synchronize your footsteps just like this Dancing Green Frog Figurine which is designed with finest details and highest quality! This Dancing Frog is made up of Wrought Iron wearing Specks complimenting his pepe mood.

Price: Rs. 2,030

  • Starnet Table Lamp: The product is a Table Lamp Shade. The frame is made with treated bamboo and the Shade is made with Soraai Khujiya Design Nets. No iron nails has been used making it rust proof. The Bamboo used in the manufacture of the lamp is treated against termites as per the CBTC guidelines. The artisans of Assam and Tripura brings together creativity, innovation and vision made tangible in its eco-friendly, resilient handicraft products. Handikart provides a showcase for the innate skills of local artisans. It takes the best raw materials (bamboo, water hyacinth, cane) available in north-east India and treats them with modern scientific methods to ensure that it retains its natural strength and looks for a long time.

Price – Rs. 760

  • Lantern Candle Holder: Beautiful arctic colour tea light candle holder hand-crafted metal & glass for home decor or gifting. Decorate your house bright and beautifully with this candle holder. Simply place a candle on this holder and light it up to spruce up the atmosphere in your living room. You can also gift these candle holders to your loved ones.

Price: Rs. 560

About Handikart.co.in:

Handikart being a team of Handicrafts lover itself believe in choosing the best and authentic handicrafts from all over India. Our primary focus is on product quality and great service making us leading online handicraft seller in India.

Our online handicraft store encompasses a vast variety of elegant and genuine handicraft products from all over the India. Our Vision is to reach to the masses that are looking for only and only genuine handicraft items for their home decor and also to represent those untouched & underprivileged artisans from various parts of India. We deal in those products that are part of Indian Handicraft history for a very long time.

Pole Fitness- The New Mantra to a Fit Lifestyle..!

Posted on by Aditi Malhotra

Celebrity fitness instructor Namrata Purohit has been in news for introducing Pilates to the life of some of the fittest and most well known faces from fashion, Bollywood and society. She has instantly hit limelight and gathered a large following due to her innovative techniques making the workout so much more fun. This month she introduces yet another kind of workout to get you to come back to her studio.

Namrata Purohit speaks about her new workout routine. “Pole Fitness is one activity that targets not only the entire body, but also the mind and soul. I tried pole fitness for the first time while I was studying at Loughborough University and immediately fell in love with it. It didn’t take me more than 5 minutes into my first class to decide that this was something I want to bring to India, a fitness form that Indians need to experience. Throughout my class I found this new appreciation for pole dancers, and people who practice pole fitness. They make it look so beautiful, so effortless but it is hard, really hard. Your entire body needs to be in sync in order to be able to do a move, and look good while doing it. I felt each muscle in my body, my arms, core, legs everything was working, and I was also having a lot of fun. Like Pilates, I found pole to be something that worked the body and mind. It not only works on your strength but on flexibility, balance, stability, and most importantly builds your confidence. After finishing a pole fitness session, you feel strong, sexy, and beautiful and you tend to appreciate and love yourself even more. It is a very enlightening experience.”

There are many times in a pole class you will not know what you are doing, it does get complicated, but that is just part of the fun. You work your way through it and when you get it right it is the most satisfying feeling. Pole fitness is great for many reasons. It strengthens the core, burns calories, improves strength, flexibility, stamina, and balance, builds self-confidence, reduces stress, and is also something that will make you extremely happy. As I have always said fitness should be fun, and pole fitness is definitely a fun way to get fit. ”

So what are you waiting for, just Get Set and Go.. for more details log on to their website and start today towards a fit and healthy lifestyle..!!

Raveena Tandon attended wedding celebrations of Dr Swati Srivastava & Dr Riddhesh Jani

Posted on by Aditi Malhotra

 

Wedding Season..Latest Trends.. and whats best when you get to see what the bollywood divas are wearing this wedding season.. so here is an exclusive glimpse.. read on

This week saw the coming together of talent and passion. Highly specialised dermato-cosmotologist Dr. Swati Srivastava tied the knot with leading nutritionist Dr. Riddhesh Jani. The mehandi and wedding ceremonies were an extremely intimate affair. The guest list was restricted to close friends and family. Seen at these elegant and tasteful gatherings were Raveena Tandon & Anil Thadani, Eijaz Khan, Simple Kaur, Mr and Mrs Keki Mistry and daughter Tinaz, Natalie di luccio, Sangeeta & Sachin Ahir, Anu Ranjan and many more. Check out the pics to see who rocked the traditional look and how..

Atlanta Healthcare’s N99 Cambridge Air Pollution Masks!

Posted on by Aditi Malhotra

Tuesday Dec 13th , 2016 saw the awareness meet for bloggers of The Atlanta Healthcare as they introduced N99 Cambridge Air Pollution Masks.


As we are all aware of the deterioration in the air quality specially in Delhi and the hazards of smog engulfing Delhi, some really serious measures are needed to combat this situation both by the Government and Private organizations and individuals alike.
As we are also aware that there are n number of Air Purifiers doing the rounds of the market for homes, offices etc, but what about individual safety when one ventures out for work,or goes to the market or traveling etc.
Atlanta Healthcare, an air quality management company, was founded in 2010 with their focus on helping people breathe pure. Atlanta Healthcare has joined hands with Cambridge Mask Co Uk to bring you N99 Cambridge Air Pollution Masks.


The very first thing one notices about these masks is they are not the usual drab looking white or grey usually found in the market. They have been presented more like a lifestyle statement.
The masks are available in very vibrant designs and sizes to suit your face structure. They are available in 5 sizes catering to weight from 6 to 90 kgs n beyond. They are available in 3 options of No valve(1799/-), One valve (1999/-) and Two valve (2199/-) with an average usage of 340 hours.


Now about the masks, the cloth used to make the masks is woven from threads treated with carbon to enable the whole mask have a complete carbon treated cloth.The masks are triple layered.
The primary filter layer is designed to filter out larger particles such as dust and PM10.
The three ply micro particulate layer is designed to block particulate pollution such as PM2.5 and tested to filter particles as small as PMO.3. The textile is a three-ply non woven melt blow polypropylene,a thermoplastic polymer used in a wide range of applications.
The third layer is The Military Grade Carbon Layer made from a 100% pure activated carbon cloth,which was originally invented by the UK Ministry Of Defence and boasts of a series of activated carbon filaments, each about 2,000 nanometers in diameter.The pores in each filament are 25 times smaller than standard carbon materials hence more powerful and effective.


Another service they are providing is the customization of these masks as per ones requirement for bulk orders. The masks are available online on prominent e-commerce websites like Amazon, Snapdeal with increasing presence in Medical stores across Delhi/ NCR.

http://www.amazon.in/Atlanta-Healthcare-Cambridge-Standard-Pollution/dp/B01KK2N5RM/ref=sr_1_2?ie=UTF8&qid=1481883055&sr=8-2&keywords=cambridge+mask

So go grab your mask Breathe Pure Stay Healthy.

Should I Hate or Love- Book Review

Posted on by Aditi Malhotra

A word about the author first, Kisnaa is a 24 year old born and brought up in Delhi. An engineer by profession having done his B.Tech from a renowned college of Delhi/NCR is currently pursuing his M.Tech from MD University. He started writing poetry at the age of 14. Writing is his passion apart from his interest in cricket, movies and traveling.


Should I hate or Love, as claimed by the author, is based on a true story.
After reading the book, and if it is a true story; a very filmy one at that, I feel that whatever our Hindi films depict however audacious it may be seems plausible. Though hard to digest for me.
The book is beautifully penned with some really lovely poems interspersed artistically in the script just as we have songs in movies.
It is the story of the main protagonist Aayan and his journey of love from the adolescent years to his coming of age.
The whole gamut of emotions from his adolescent love to his pining for his love when circumstances force them to stay far from each other to his reverential love have been very well woven into the book.
Does Aayan get his true love or not.Does his unconditional love bear fruit? Grab a copy for yourself and enjoy this beautiful journey of love. Happy reading.

Available on Amazon for Rs 175/-

My Rating: 4/5 Stars

The Beard Story…!!

Posted on by Aditi Malhotra

There is a notorious group roaming in Manali. Their guilt: Growing Beard. Meet the people working in an adventure sports channel, 4Play.in. Most of them have nourished a beard, with some beards flowing long enough for others to gaze at them with astonishment. You ask anyone in Manali about the place where bearded men live, and they will point to the 4Play Hoffice.

Is it a company policy to grow a beard?”

Well, it’s a personal choice for everyone. It just somehow happens that all the beard fanatics are working together,” says Sukrit Gupta, co-founder of 4Play Media and Communication, and a proud owner of a bandholz beard. The company cites itself as a beard neutral workplace. No one is judged on the basis of their appearance and keeping a beard falls under the same category. Work is of the utmost priority and if that is not hampered, then everything is poised.

“What’s the biggest hinder it can cause at the work? Get dipped into your coffee? Soak all the caffeine required?

Don’t worry. We have three dogs who make sure to keep our mornings active each day,” jokes Prashant Bhatt, Creative lead at 4Play.in.

They do have a point here. Many corporate offices forbid keeping a beard. This is because, according to them, having a beard emits a laid-back attitude towards the person as well as the organization. You look like a ruffian as compared to a clean shaven person. This sounds very prejudiced and unfair in a world where we try to recognize someone on the basis of merits rather than appearance. Hence, growing a beard in an office environment seems to be another ceiling to break. And it looks like this company has got the right tools and attitude to break it.

They are progressing to become a trendsetter in this regards. Moreover, they challenge each other as to who can grow denser and longer beard.

Exhausted with the innumerable questions about their beard, the team decided to respond in a very funny way. By bringing their funny bones into the picture, they made a video explaining their reasons to grow a beard. The reasons are quite humorous and bizarre. This video sends two great messages. One, that they are not shy to make fun of themselves. And secondly, they teach us that there is always a lighter side to tackle trivial issues.

https://www.youtube.com/watch?v=j6RjsCSFpJ0

As if this video was not comic enough to circulate among your friends and colleagues for a good laugh, these guys decided to bring our focus to serious health issues regarding men, especially prostate cancer. Hence, for every share and comment on the video, 4Play.in will be sharing Re 1 to Movember Foundation, a foundation tackling men’s health on a global scale, year round. Watching a funny beard video (as rare as it sounds) on a No Shave November was definitely a great and, thanks to this cause, a noble idea.

Goa is here…! Goan Food Festival at the Peninsular Kitchen brings authentic Goan food to Delhi!

Posted on by Aditi Malhotra

We all know that as soon as Christmas and New Years are approaching, Goa becomes one of the hottest destinations in India. We all crave the crazy nights, dancing away, having fun with family and friends and most of all the amazing coastal food. But everytime its not possible to pack our bags and go to Goa, so how about satiating that craving for Goan Food right here in Delhi, yes its true. Peninsular Kitchen brings to you the Goan Food Festival from 9th to 23rd Dec where you can indulge in some amazing Goan preparations.

I was invited on the launch day of the festival to experience awesomeness, by Vickrham from Food Maniacs. It was a pleasant evening and a cozy ambience at the peninsular kitchen and my culinary journey began by trying out the very Goan Kokum Curry or Sol Kadi as it’s popularly called. It’s a natural digestive and serves as an excellent cooler for the stomach especially after the spicy Goan fish curries. It’s prepared with Kokum and Coconut Milk and spices like cumin and it was awesome. It reminded me of homemade Masala Lassi.

Sol Kadi

Next I tried some Rasam, after the cold and refreshing Sol Kadi, this was hot and spicy but equally tasteful.

Rasam

For starters we tried Golden Fried Prawns, Butter Garlic Prawns, Chicken Cafreal, Cauliflower Cafreal, Butter Garlic Mushrooms, Fish Fingers and Prawn Rissoles from the Goan Menu. Golden Fried Prawns reminded me of the saying that somethings are best kept simple, this was one simple recipe and yet to tasteful. I loved it. The Butter Garlic Prawns went on to become my favourites and even the mushrooms in same preparation were drool worthy. A word of caution for the Cafreal preperations, they were hot and spicy. Especially the Cafreal Prawns and Cafreal Chicken was very spicy, it was coated with thick green chilies and coriander masala paste, undoubtedly delicious but definitely spicy. So if you can’t handle spices, give it a miss. Somehow the cauliflower and potatoes in the same masala tasted less spicy.

Golden Fried Prawns
Prawns Cafreal
Butter Garlic Mushrooms
Butter Garlic Prawns
Chicken Cafreal
Cafreal Vegetables
Prawn Rissoles

We also tried the Erachi Vada aka Mutton Vada and Fried Fish Koliwada from the regular menu. The Erachi Vada was completely new to me, I have never tried anything of the sort, a mutton cultlet made of minced meat along with dal, it was crispy yet tender. I really liked it and you must try this one. The Fish Koliwada was good too.

Erachi Vada

Moving on to the main course, we tried the awesome Pork Vindaloo, again thick gravy made with red chilies paste, spicy but delectable. Then there was the popular Goan Fish Curry, Chicken Xacuti, and Vegetable Xacuti and Cafreal Vegetables. I personally loved Vindaloo the most and its surely a must try. It tastes best with a Pav or Appams. The Fish Curry was delicious too, and served with Prawn Rice, it makes for a perfect combination. I also ordered for Chicken Ghee Roast, a very typical costal dish, fiery red, tangy and spicy with an unmistakable flavor of ghee-roasted spices, this authentic home-style chicken dish is not for the faint heart. Try it with Malabari Paranthas and thank me later, but do keep a glass of water ready with you.

Chicken Ghee Roast
Xucati Vegetables
Vegetable Vindaloo
Mushroom Curry
Fish Curry
Pork Vindaloo
Ghee Roast with Malabari Paranthas and Appam
Pork Vindaloo, Fish Curry and Prawn Rice

I loved the entire spread and at no cost one should miss it, so please make the most of it while the Goan Food Festival is there, and even after that keep visiting Peninsular Kitchen for their authentic coastal cuisine.

I brought my spicy culinary journey to an end with sweet caramel custard but I am already craving the spicy dishes as I write about them.

 

Peninsular Kitchen Menu, Reviews, Photos, Location and Info - Zomato

Shahrukh Khan Launches The Raees Trailer With UFO Moviez Across 10 Cities Simultaneously..!!

Posted on by Aditi Malhotra

Digital Era saw yet another path breaking initiativeby UFO Moviez. The world’s first-ever Big Screen trailer launch of movie ‘Raees’ on 7th December 2016 mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga, thanks to UFO Moviez’slatest initiative ‘Curtain Raiser’.Curtain Raiser enabled King Khan to launch the much-awaited Raees Trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.

The remarkable affair began mid-morning with a brief introduction of UFO Moviez, the initiative and release of thrilling trailer of “Raees”. The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.

With King Khan live on screen in virtually every big city, all eyes were locked on the event. With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai – Gold Cinemas (Milan Mall), Moga (Punjab) – Neelam Nova Cinemaz, Jaipur – Golcha Cinema (Nile), Kolkata – Menoka Cinema,Delhi – Delite Theatre, Indore – Madhu Milan Cinema, Hyderabad– VenkatramanaMegaplexAhmedabad – City Gold Ashram Road, Bengaluru – Q Cinemas, and Surat – DR World (INOX).

A first of its kind, the launch really garnered great excitement. I was one of the lucky few to experience it first hand at the Delite Cinema, Delhi.

The media was there in full strength and one could feel the underlying excitement of the Launch.
There was a continuous chorus of Shahrukh, Shahrukh very spontaneously orchestrated by DJ Raunaq of 93.5 FM, radio partners of Raees. Huge cheers went up as the screen showed up the launch of the trailer.
If the trailer is anything to go by and the sheer vociferous welcome and applaud by the audiences the movie has certainly risen the expectations from this King Khan starrer.


As Shahrukh appeared live on the screen for interaction,the crowd frenzy was something to see. As always Shahrukh was at his wittiest best and interacted with the audience as only he can do. Answering each question in his own inimitable way Shahrukh won the hearts of everyone. His charisma remains unbeaten and no one can come even closer to the aura and magic that he creates with people.

Here is a glimpse of madness and screams that you can hear, the moment this man walks in..this craze is enigmatic..

https://youtu.be/aOUTTjdwQcY
Founder & Managing Director of UFO Moviez, Sanjay Gaikwad, said on the initiative: -“It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through ‘Curtain Raiser’, the King of Bollywood, ‘Shah Rukh Khan’, was able to interact live with audiences in 10 theatres through the Big Screen while audiences across UFO screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delightedwith the commencement of our platform ‘Curtain Raiser’ and hope to see the same overwhelming response in the future.As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pridein emerging as the leaders of the new digital era.”

Commenting on the initiative, Veteran Producer – Distributor Mr Pahlaj Nihalani, and President of Movie Image Makers said, – I am really impressed with UFO’s latest initiative ‘Curtain Raiser’. The LIVE promotion vide the digital technology encourages additional footfalls at the cinemas many of which are going through low occupancy. It was a real gratifying experience for the cinema audience as it brought them closer to their stars and gave them an opportunity to interact with them. This kind of innovative promotions will help enhance revenues for the entertainment industry.

Commenting on the Raees Trailer Launch on UFO’s Curtain Raiser, the film’s Producer, Mr. Ritesh Sidhwani, said, “The trailer of the film has released in as many as 3,500 screens Pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie goer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences.”

The trailer has already broken records of it having fastest 10 million views in just about 3.5 hours . It just shows the kind of opening we can expect from the movie. In case you have missed it, here is the trailer

About UFO Moviez India Ltd: (www.ufomoviez.com)

UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network. As on September 30, 2016, our global network, along with our subsidiaries and associates, spans 6,730 screens worldwide, including 5,055 screens across India & Nepal and 1,675 screens across the Middle East (UAE, Bahrain, Qatar, Oman, Kuwait, Lebanon and Jordan), Israel, Mexico and the USA serviced by our subsidiary Scrabble Entertainment Ltd..UFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. UFO adds value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors, and the cinema-going audience. UFO provides value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audiences benefit from faster access to new movie releases and a consistently high quality viewing experience. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,748 screens, with an aggregate seating capacity of approximately 1.76 million viewers and a reach of 1,906 locations across India, as on September 30, 2016. UFO’s in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. UFO’s in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetize their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.

 

US Cranberries- America’s Original Superfruit Conducts a Knowledge Sharing Seminar in Delhi!

Posted on by Aditi Malhotra

With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in New Delhi on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users in India. Rich in Vitamin C, fiber and antioxidants, these tiny berries have been favorites among the healthy food lovers for some time now.

Talking about the US cranberry industry and expansion plans in India, Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient. Chef Sabyasachi Gorai prepared 3 amazing dishes using cranberries as the key ingredient and all of them were lip smacking.

 

[easy-image-collage id=4068]

During the live US cranberry recipe demonstration at the event, celebrated Chef Sabyasachi Gorai said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”

About the Cranberry Marketing Committee

The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.

About the SCS Group

The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country and is organizing the US cranberries trade seminars in Mumbai, Delhi and Bangalore in India.

Maruti Suzuki National Super League TSD Rally Championship makes grand debut in Arunachal Pradesh

Posted on by Aditi Malhotra

The 5th leg of Maruti Suzuki National Super League TSD Rally Championship 2016 is all set to begin from India’s most pristine and least explored state, Arunachal Pradesh from December 14-17, 2016. The thrill and exhilaration of rallying will be at its peak as the motor enthusiasts drive past lush river gorges and craggy mountain capes in the ‘Land of Dawn-lit Mountains’. The rally will cover approximately 700 kms, passing through dense forests, steep hills and snow-capped peaks crossing Itanagar, Pasighat and Dambuk.

To add to the enthusiasm, the rallyists will also be able to witness the Orange Festival of Adventure and Music at Dambuk.

The championship is a combination of six different rallies namely Uttarakhand Rally, Deccan Rally, Backwaters Rally, Mughal Rally, Rally of Arunachal, Rally of Gujrat and offers a chance to more and more amateur rallysts to participate in motor rallies.

Speaking about the championship, Mr. Vinay Pant, Asst. Vice President, Marketing, Maruti Suzuki said, “This is the first time we are taking the thrill of Maruti Suzuki motorsports to Arunachal Pradesh and elated that the rally championship is coinciding with the Orange Festival of Adventure and Music. We have received a very encouraging response to all our rounds of the National Super League TSD Rally Championship. As more and more people come forward to pursue their passion for rallying, it helps us touch more lives and reach out to a larger span of motor enthusiasts every year.”

The Maruti Suzuki NSTSD rally championship is open to all four-wheeler makers. There is no need for any customization in cars to participate in the championship. The Rally follows Time-Speed-Distance (TSD) format which is a highly recommended rallying format that tests the skills of driver and the navigator, and retains the adventure of competitive motorsport, thus making more and more amateur drivers to participate in the motorsport activity.

Maruti Suzuki & Motorsports: Maruti Suzuki has been actively promoting safe motorsports in the country for over 15 years now. To popularize action sport, the Maruti Suzuki motorsport calendar is packed with exciting motoring events. Be it for a motorsport enthusiast, an amateur or a professional, there are events that offer the thrill and joy of motorsport to one and all. The annual calendar of events includes cross country rallies including Maruti Suzuki Raid-De-Himalaya, Maruti Suzuki Desert Storm and Maruti Suzuki Dakshin Dare. Recently Maruti Suzuki has added the National Super League TSD Rally Championship and Maruti Suzuki Autocross championship to its motorsport calendar making it even more exciting. These events provide rallying thrills as well as promote safe driving habits. To ensure safety of the participants the rally is conducted professionally in supervision of top class marshals.

For more information please visit: http://www.marutisuzukimotorsport.com

Facebook – https://www.facebook.com/MarutiSuzukimotorsports

Twitter – https://twitter.com/MS_motorsports

Instagram – https://www.instagram.com/maruti_motorsports/