Category: Beauty & Fashion

4 Skincare Myths That Aren’t True (But You Probably Believe!)

Posted on by Aditi Malhotra

Have you ever been told certain things about your skin, and then believed them for many years? If so, then this article will be a bit of an eye-opener for you! The fact of the matter is; there are loads of skincare myths out there in the health & beauty world. So many people make bold claims without any evidence backing them up. Other people share this information, and it ends up being common knowledge that everyone believes.

Well, now’s your chance to find out if you’ve been lied to your whole life! Here are some common skincare myths that aren’t true, but you’ve believed they are for many years.

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Your Skin Is Dry Because It’s Not Hydrated Properly

If you complain to someone about dry skin, they’ll probably tell you its because your skin cells aren’t getting enough hydration. We have a high percentage of water in our body, and your skin isn’t getting enough of it. To solve this problem, you need to hydrate yourself better by drinking more water and using a hydrating moisturizer. Thus, your skin will no longer be dry, and you can happily rejoice.

 

Is this the truth?

 

No, and it’s a very common thing for people to believe. The key problem here is that dry skin is not the same as dehydrated skin. Dry skin occurs because of problems with your hormones, which mean you don’t produce natural oils to lubricate your skin. You may be fully hydrated, but the oils just aren’t there, causing dry skin. The issue described above is dehydrated skin, which is completely different. It feels like your skin is dry, but that’s because you aren’t getting enough water. The treatment for dry skin is completely different as you need to target your oils. This comes in the form of oil-based moisturizers and lotions. So, if you have dry skin and are wondering why drinking more water and using a hydrating moisturizer isn’t working, it’s because you’re tackling the wrong problem!

You Need Specific Products For Different Parts Of Your Skin

Let’s say you wake up and have wrinkles on your forehead and crow’s feet at the edge of your eyes. Or, you start to notice wrinkles appearing on your elbows as well as your knees. You want to get rid of these wrinkles, so you go out and buy multiple skin care products. There’s one for crows feet, one for your forehead, one for cheek wrinkles, one for neck wrinkles, and one for your body. If you want to see results, you need these specific products that target the specific areas. Now, you can enjoy smooth, tight skin, once more.

 

Is this the truth?

 

No, it’s not. A lot of people assume that you need a cream designed for your face to get rid of face wrinkles, and one for your body to get rid of them there. In reality, all you need is a cream or ointment that includes a de-wrinkling agent. If the product has something that’s proven to fight wrinkles, then it will fight wrinkles no matter where they are. The same goes for any other skin problems you might have. Using a body moisturizer on your face will still moisturize your face! So, don’t assume you have to use special products specifically for body parts, they’re often overpriced, and you can just use a general product instead.

Makeups Containing SPF Can Be Used Instead Of Sunscreen

It’s a sunny day, and you’re getting ready to leave the house and go out. You’ve applied sunscreen to your body, but you’ve left out your face. Why? Because the moisturizer you used contains SPF, as does the foundation you applied. So, that’s all the SPF protection you need, meaning there’s no need for sunscreen. Your face is protected thanks to that lovely layer of makeup.

Is this the truth?

Once again; no, it’s not. While it’s true that a lot of makeup products – particularly foundations, contain SPF, this doesn’t really mean much. At the very most, you get a slither of protection from the sun’s rays. Experts have done the calculations, and they’ve seen that the SPF rating on foundation, and other makeup products, usually refers to how much is in a certain amount. Unsurprisingly, this amount is nowhere near what the average person puts on their face. In reality, you need to apply about ten times as much foundation before you see that SPF rating. Don’t assume your face is protected by SPF foundation, sunscreen is the best way forward.

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High SPF Rated Sunscreen Protects You The Best

When you’re choosing a sunscreen for a holiday, you usually look at the SPF number. The higher, the better, right? If you get something with SPF 50, then it’ll protect your skin better than something with SPF 30 or lower. So, all you have to do is selected the highest number for maximum protection.

Is this the truth?

You guessed it; nope, it’s a lie! You see, many people assume that sunscreen protects you from all the harmful UV rays from the sun. But, most of us are unaware that there are multiple UV rays. UVA rays are the ones that give us a nice tan, while UVB are the ones that burn and damage our skin. When you see the SPF rating on a product, it only refers to UVB protection. Therefore, you may not be fully protected from UV rays as the UVA protection could be absent. In reality, an SPF 30 product – that also protects from UVA rays – is better than an SPF 50 with no UVA protection. Of course, if you have two products, both with UVA/UVB protection, then the higher rating wins. But, always make sure you look past the numbers first, to ensure the dual protection is there.

I don’t like to call people names, but you’re a straight up liar if you say you didn’t believe these myths before I busted them! They’re common things that a lot of us believe, but hopefully, some light has been shed, and you now know the truth!

 

 

Shopping to my heart’s content with WishAlley

Posted on by Aditi Malhotra

Experience of online shopping especially when it comes to buying clothes or dress material may not always be that satisfactory, because one wants to touch the material, or try that perfect fit, but given the current scenario, when we are always rushing for something or the other, time becomes a big challenge and hence we resort to online shopping. After a lot of searches and surfing on the net, I have come to a conclusion that online shopping isn’t a bad choice after all. There are some sites that offer genuine products and also define the quality of material to 100% accuracy. You may not be able to touch and feel, but the description tells you enough about the cloth that it enables you to take your decisions instantly.

One such site is www.wishalley.com. I am very choosy when it comes to purchasing dress material and getting it stitched as per ones choice, but sometimes I really feel the need to buy a nice material and get it done as per my perfect fit and choice of style rather than settling for the readymade clothes. Especially when it comes to getting a suit or kurta, I prefer getting it tailored as per my specific needs. While recently surfing through the net, I came across this wonderful site WishAlley. I was amazed by the collection that they have to offer. There is just so much to choose from. So many dress materials, latest trendy clothes and enough options available to find your perfect choice of fashion and get it stitched also as per your needs. Whether Indian or Western, whatever you are looking for, your search will end here.

I was glued to the site and after looking through the entire collection and being confused, I picked up one dress material for my kurta. Though I loved so many of the designs, I wanted to be sure about the product quality and deliverables. I opted for one kurta material for myself and started waiting eagerly for my delivery. To my surprise the delivery was quick and very smooth, I received my packet in just about two days. The packaging was neat and utmost care was taken to not letting the dress material getting rolled up or wrinkly.

I loved the dress material, as it was exactly what was mentioned, I chose a crepe kurta and also to my surprise there was enough material given for even a healthy person like me to get it stitched. The length and width of the material was just perfect.

In a weeks time, I got my kurta stitched and couldn’t control my excitement to wear it the same evening. I was just looking for a reason to wear it and then to my relief, a friend threw in a small party and I got my chance to flaunt my newly purchased and stitched kurta.

Not just me, but even my friends loved it and they could not believe that I purchased such a good material online. So after telling them about Wish Alley, I came back extremely happy and satisfied with my purchase and now I can say that I can easily trust the site and hence more shopping is in the pipeline. So what are you waiting for, log on today to www.wishalley.com and do check it out.

 

 

 

Wear T shirts with a style

Posted on by Aditi Malhotra

T-shirts have been every girl’s wardrobe staple at some point of time. However, there is no need to always wear them the same, old way. Tee shirts, even the most basic ones can look extremely smart if worn in different ways and teamed up with the right accessories and right pieces of clothing. With a lot of options to take your pick from, wouldn’t it be really nice if you had some kind of a T-shirt styling cheat sheet? Read on below to find some interesting ideas to wear your T-shirts stylishly.

With summer approaching soon, it is high time restock on some variously coloured and patterned tee shirts and go online shopping.

Team up your tee with a Summer dress

If you have a summer dress that has a rather plunging neckline appropriate only for parties, you can put a Tee shirt to use. Wear a tee shirt beneath to act as an inner beneath the dress. The tee would not only cover up but also add a stylish streak to your regular summer dress.

Trousers with tee shirts

We usually tend to wear Tee shirts with jeans but many tees look flattering even with semi-formal trousers. You can tuck the tee in the trousers and add a belt to look really smart especially, with the high waist ones.Comfortable, platform heels look the best for office wear.

Add a scarf

Adding a scarf is the simplest way to revamp any plain tee shirt that is lying idle in your closet. A scarf instantly adds some colour and definition.

Wear beneath blazers

You can make a single Black blazer look different each time you pair it up with a different coloured or patterned tee shirt. Adding accessories like scarves, chunky neck pieces etc is another option. If you are planning to wear this combo for office, make sure you avoid anything with Letters or messages that have pun-intended.

Skirts with Tee shirts

Pair up tee shirts with mini or mid length skirts. Who said tee shirts are for tomboys? Add a pretty neck piece or a scarf with smart heels and you would look very cute and feminine. You may or may not add a pair of stockings with this beautiful combo. Sport the look with smart heels or stilettos.

Tee shirts with Palazzo

Nothing beats the cool quotient of pairing up a graphic tee with a flared Palazzo.Do not forget to add a wide belt or a belt bag for that additional style factor.

Tee with Shorts

A funky and colourful tee shirt looks uber cool when paired up with a pair of shorts. Blue denim shorts or White, they never fail to make an impact. Tuck in your tee shirt snugly into the shorts and do not forget the sporty looking shoes and cute socks.

So, with these ideas, we are pretty sure that you shall be able to bring in a fresh spin to the most basic wardrobe item, ever!

Value Shopping with Shop Clues!

Posted on by Aditi Malhotra

How many times do we see those fashionable clothes, those trendy watches, and fashion jewellery across the ads running on social media, we click the links and often shut them back because when we look at the prices, our dreams to own those things start shattering. Most of things are so highly priced, that though we want to make a style statement, but investing huge amounts for a trendy watch or a funky necklace doesn’t seem too wise.

But I as a fashion blogger truly believe that accessories like these help making a fashion statement and one should collect slightly different and unique items. Team one chunky necklace with a plain shirt or top and you are done. One stylish watch, and people turn their heads to look at you. Choosing these things is often assumed very costly but there are some brands that help you own statement watches and jewellery for women in a decent budget.

To our rescue, shopclues.com offers amazing stuff at the best possible prices. Just randomly surfing through the site, I stumbled upon their collection of watches for women and women’s jewellery and trust me its mind blowing.

Value Shopping is surely an upcoming trend which all fashion savvy people should be aware of. It allows you to follow the latest fashion trends, own trendy watches and jewellery without burning a hole in your pocket. College going students or young working women often go through the chaos of looking good everyday, but when it comes to buying new things, it takes a backseat, but like I mentioned brands like shopclues.com now offer such great range of products that you can easily choose from so many options and fit your regular shopping in your routine budget.

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Also who minds when fashionable and trendy things don’t cost much, at least I love shopping this way, where I am able to choose many things and may be in comparison pay price of just one big branded item. I personally love changing watches and jewellery according to the clothes I am wearing on a daily basis. The different coloured straps and dials make me swoon over watches and wearing jewellery as per occasion and dresses is a basic necessity for me. When I shopped for myself from shopclues and picked up some amazing stuff, I was able to add a lot of value to my regular look and also make my colleagues and friends a bit jealous. Everyday they would look at me wearing a different watch or a different earring and neckpiece and ask me how can I buy so many things. Then I thought I shouldn’t keep this as a secret anymore and hence I am writing this blog post to make both my friends and readers aware of my value shopping spree.

 

So I am sure now you wont refrain yourself from looking trendy and fashionable on a daily basis and make most of this value shopping from shopclues.

How to get a perfect travel look..

Posted on by Aditi Malhotra

While travelling, we bloggers are often very conscious about our looks, because we all want to travel in a comfortable manner and yet at the same time, we want to look our best and coolest possible for all those travel selfies, groupies and videos. The best way to achieve this look is to make your travel essentials stand out, from the backpack you carry, to the cargos you wear, or the shoes and even your everyday eye glasses. If all these elements reflect your quirkiness or style, you are sorted. Lets take a look at some of the essentials that can bring style statement to your regular travel look

Shoes– These days men aren’t behind when it comes to wearing shoes in different styles and colours, but when it comes to traveling, most people opt for the regular sports shoes. But here is how you can make the difference, opt for colourful and comfortable loafers instead and add the element of funk to your look. You can choose from bold colours like red and orange or stick to the basics like tan and brown too, but whatever the colour may be, they will surely help you look more stylish and yet remain comfortable.

Women too can easily opt for nice and comfortable looking lighter sports shoes, which are these days available in lot of colourful options as well, and keep that one statement piece of shoe or sandal for a night out during your travel. A pair of boots or comfortable bellies are also good for traveling keeping in mind both comfort and style.

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Bag– Whether you are fond of backpacks while traveling, or carry light with just a sling bag, the bag can bring about your personality and make a style statement like anything. Quirkiness or classiness, the choice could be yours, but while choosing your bag, keep your personality trait in mind and settle for one statement bag than to carry too many of them.

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Eye Glasses– Those who wear eye glasses, often resort to lenses while traveling, thinking that their glasses make them look boring, and yet wearing lesses all the time could be cumbersome. But now all thanks to brands like Titan, choosing a right kind of frame from your glasses is just a click away. With the Titan Eye Plus Wayfarer Eyeglasses range, there are lot of options available for everyone. Wayfarer typically means a person who is on foot, nomadic in nature, a traveller or gypsy and hence its one of the best suited eye wear range for travellers. With so many designs to choose from and that too in a decent budget, now dont shy away from flaunting your glasses and create a statement look. Whether you talk about different shapes or colours, they have plenty to offer and you will surely find glasses reflecting your true style. In fact placing an online order is very simple through their user friendly website and you can avoid going all the way to an optician and all those hassles.

With these accessories, you can surely bring about a considerable change to your routine look, remain comfortable and yet be stylish even while traveling. So what are you waiting for, start adding them to your collection now!

Modi Jacket’s – Make a fantastic comeback at GES By StitchMe

Posted on by Aditi Malhotra

The ongoing eighth annual Global Entrepreneurship Summit (GES) 2017 held in Hyderabad, India celebrates the flavour of unity with its- Women First, Prosperity for All campaign focusing on supporting entrepreneurs and fostering economic growth globally.

The summit was addressed by our hon’ble Prime Minister, Shri Narendra Modi and US President’s advisor Ms. Ivanka Trump. At GES 2017, over 2500 attendees, including entrepreneurs, foreign & national delegates received the iconic Modi Jackets designed by StitchMe, a bespoke clothing start up by young entrepreneurs from Delhi .

These Modi Jacket’s have made a fantastic comeback in navy blue vest with electric blue GES logo and pocket square. Each jacket is hand-sewn by Indian artisans. All delegates will be wearingthesejackets through the summit as a token of respect, unity, and culture.

Emerging fashion trends and fads have created an audience eager for distinct and contemporary pocket friendly clothing and StitchMe is the one-stop shop which caters to all your fashion needs to make you stand out.

About StitchMe

http://www.stitchme.co.in/

 

StitchMe is an upcoming bespoke clothingbrand that provides the charm and convenience of made-to-measure at your doorstep with a styling session with one of our expert stylists and hassle-free delivery.

Our team helps you find your right fit, select the perfect fabrics and customise the design of your choice-all with the aim to provide a unique experience of creating your own made-to-measure clothing.

It entails a creative process which reinvents the way men shop for formal & ethnic wear providing them the right fit and trending designs. It helps you curate fabric and style for clothing of your choice and even request a designer to measure you while you enjoy an evening at home.

In future we look forward to expanding our sphere to Womenswear and opening a chain of retail stores.

 

 

 

Breaking Out: Controlling Sudden Facial Outbursts

Posted on by Aditi Malhotra

You’re off to a party or going to meet your in-laws for the holidays, and you wake up to find something has happened to your face. Here you were ready to get going only to see you have some form of facial outburst. An outburst could be acne, eczema, infected eyes, dry eyebrows, swollen cheeks, toothache and even an inflamed nose cartilage. Our faces are very important as they are the most distinctive symbol of our identity. When something happens to us facially, we can’t hide it, and we have to bare the embarrassing situation. You may find that women put on makeup to hide flaws such as spots and blotchy skin, and men grow beards to hide from much the same thing. However running away from the concern isn’t going to make it go away indefinitely. You have to take charge of the situation right then, and there are perform measures that will alleviate the problem quickly and effectively.

Image by Kjerstin_Michaela

Sudden acne or spot breakout

If you’re in your teenage years or just getting into your early twenties, your body is still producing a lot of hormones. Your skin is going to be more sensitive and easy to break than usual and thus more susceptible to infections. Firstly if you see you have lumps and white spots on your face in the morning, it’s time to throw your pillowcase in the laundry as bacteria has caused this flare up. Try and be prepared for this situation with the best aloe vera natural skin creams that you can buy. Don’t use chemical-based creams as your skin might not react to the compounds as the product might suggest. An acne face scrub is quite an effective way to dampen down the spots that are filled with pus. By exfoliating the skin, you’re rubbing away the dead skin cells and bacteria while also reaching deep into your pores to clean out the infection. Rub in circular motions and only with low to medium pressure. Flaring up of the muscles and glands due to prolonged compression forces will cause your face to swell if you do.

Photo by Free-Photos

Mouth inflammation

Waking up to a toothache can be at first confused with a normal headache. Since the sensory nerves live so close together, it’s easy to be misled by your own nerve endings. However, flaring of the gums is a painful experience as the inside of your mouth becomes red and raw. Again this is due to some kind of infection, and it could be due to a cavity and or even triggered by a loose filling. It’s hard to enough to get an appointment to see your local health services as it is which is why the market of an emergency dentist is alive and well. You can pop in the same day and get treated, no matter if you have a root canal, mere toothache, swollen jaw, issues with crowns and bridges, have a broken tooth that needs fixing and or needs a common extraction. The great thing about this kind of service is that it’s open seven days a week from 9 am all the way to 9 pm so getting an appointment quickly is easy.

Credit stux

 

Dry and cracked skin

 

One of the banes of all humanity is dry skin. The largest organ we possess is also one of the most sensitive. A sudden outburst of dry skin can be linked to many different things. It could be too little or too much moisture in the air which leads to skin secreting too many oils or it drying off the surface. It may also be due to miniature critters such as dust mites that eat dead skin cells and excrete out a substance that causes itching. It may just be because you haven’t been consuming enough water which your body needs not just to lubricate itself but also to maintain temperature. Either way, you need to act quickly but calmly. Firstly do not take a shower or bath as the water and soap will accelerate the drying of your skin. It’s wise to keep some form of moisturizer in ointment form in your room. Creams are mostly made out of the water and thus don’t stay on your skin for very long. Ointments are thicker, and although they take longer to penetrate your skin, they act as both the under and above layer of natural skin oil.

Take care of your body in the first place, and these sudden outbursts will be rare. Even still, reacting to the outburst effectively and quickly is the best form of defense. Dry skin is easy to handle if you have the right kind of treatment so plan ahead. Acne is more circumstantial but vividly a more urgent issue but can be solved with a good natural scrub. Inflammation and or aches in your mouth can be solved with same-day dentistry if you need convenience right away.

 

 

 

 

 

 

 

 

Season Special- Winter Skin Care Tips

Posted on by Aditi Malhotra

Winter is one season when our skin needs more care than any other season. The dryness of winters is extremely difficult to tackle with and more often than not we end up breaking our heads on which moisturiser should we use and what other things can help us. So here are some tips for you to combat the winter dryness

Winter skincare tips

 

If you’re feeling your skin dry out more than ever, you’re not alone. If your moisturizer just isn’t cutting it, it might be because it’s not right for your skin type. While moisturizers claim to, well, add moisture, what they really do is lock moisture from water into your skin and deliver it to where it needs to go. If you’re unsure whether your moisturizer is really getting the job done, here are some tips to help you out.

 

Difference between day and night moisturizer:

 

Day moisturizers should contain an SPF rating between 30 and 50 and broad spectrum protection to keep your skin from damage. Your facial skin is obviously much more sensitive and should have an SPF coverage regardless of what season it is.

Night moisturizers should be richer and creamier, often containing retinoids and peptides that will soak into your skin overnight. Retinoids are a form of Vitamin A that help fight wrinkles and fine lines, but can make your skin extremely vulnerable in the sunlight and when exposed, could increase the likelihood of skin tumors. Peptides on the other hand trigger the production of collagen and hyaluronic acid, both of which naturally deplete over time and age. You want to make sure to avoid them in your day cream in order to also avoid the negative side effects they may trigger.

 

Difference between skin type:

 

Oily Skin:

If you have oily skin, you’ll be looking for moisture in order to control oil production. If oily skin is dried out (not moisturized enough), your skin will actually go into an overproduction of oil, basically making it even worse.

 

Dry Skin:

If you have dry skin, it’s likely because you have a low production of oil. You will want to look for ingredients that help reduce Transepidermal water loss (TEWL) and moisturizes your skin consistently. This is when you’ll definitely want a night cream to introduce heavier occlusive and emollient ingredients to literally trap water in the skin’s upper layers.

Combination Skin:

If you have normal or combination skin, then most face moisturizers will work just fine. Use a heavier moisturizer in the winter months and go light on the T zone. Or pick a lighter moisturizer designed for oily skin and apply it all over, even in the T zone.

 

For more information on face moisturizers, check out Reviews.com where they researched over 200 formulas: https://www.reviews.com/face-moisturizer/

St. D’Vence launches Autumn edition of their moisturiser!

Posted on by Aditi Malhotra

Come winters and one often starts wondering about the dryness of skin and then starts the search for best moisturisers to cater these needs. St D’vence, the experts in skin care products recently launched their Autumn edition of the moisturiser which comes enriched with the goodness of Olive Oil, Vitamin E, Avocado Butter and Argan Oil. Its the first time in history of their 20 year legacy that this product has been made available through pre-orders on Amazon. I have been fortunate enough to receive the product to try on , and all I can say is that I am extremely happy with the quality of product.

Its a refreshingly fragrant moisturiser, which is thick in its consistency, but very light on the body. Its completely non-sticky and leaves your body feeling moisturised and soft. I have been using the product since a week now, and my skin definitely feels more nourished and supple.

The effort of 3 years gone behind developing this moisturiser, which is a blend of 10 handpicked ingredients is evident in its quality. You cannot go wrong with this one. Its surely a must have skin care product for the season.

You can pre-order your pack from Amazon. Its currently offered at a discounted rate of Rs 399/-

Product Highlights

  • No Parabens, No Mineral Oils, No Sulphates, PEG & PG Free, Hypoallergenic
  • Essential & Botanical Oils – Argan, Almond, Jojoba, Olive, Coconut, Til, Sunflower
  • Butters – Avocado, Shea, Blissful Amalgamation of 10 Ingredients, London’s Classic Fragrance
  • Ultra-Enriching Formula, Non-Greasy Residue, Intense hydration, Rapid absorption
  • Deep & Long-Lasting Moisturiser, Conditions, Enriches & Revitalises, Naturally Rejuvenates Damaged Skin, Visibly Smoother & Softer Skin. This is a 100% vegetarian product with highly premium botanical and essential oils. It does not contain any animal-derived components.

Affinity Express crossed another milestone, launched new salon in Ghaziabad

Posted on by Aditi Malhotra

Affinity launched its new hair and beauty studio, Affinity Express at Crossing Republik, Ghaziabad on November 21. With this, the group plans to establish its presence in Ghaziabad and cater to customers looking out for premium services at reasonable prices. The event witnessed complementary launch services like Bomb, AVL and Olaplex. The Affinity express team displayed the Olaplex service which is not easily available in other salons. This is a protein treatment for hair that rebuilds broken hair bonds and the three step procedure results in incredibly healthy hair and thus is important for hair that have been treated with chemicals.

 

Speaking on the occasion of the opening, Anand Singh, Franchisee owner of Affinity Express, said, “We are delighted to launch Affinity Express in Crossing Republik, Ghaziabad which is built on the belief of offering world- class services to its customers. The collaboration with Affinity to come up was due to the fact that we have witnessed Affinity’s satisfactory services over time and this encouraged us to work with the brand. Also, the reason behind choosing Crossing Republik was that customers here are looking forward for superior services that give them satisfaction and we, at Affinity use the best products which do not result in product/ Skin damage. Thus, we meet the customer demands and plan to use this opportunity efficiently.”

Vinay Madan, Partner & Director – Operations, Goodman Projects Pvt Ltd, Affinity Express, added, “Affinity, as a brand strives to keep its customers satisfied by offering the best products along with efficient services. We expect that this salon at Crossing Republik will become a pioneer in beauty and hair services in the region. Also, we plan to open 350 salons by 2020. The cities targeted are Srinagar, Batala, Patna, Hyderabad and Jaipur.”

 

About Affinity:

 

Affinity Salon was incorporated more than 25 years ago. In total, the chain has 80 operating salons which are situated in Delhi, Mumbai, Chandigarh, Mohali, Jammu, Agra, Lucknow, Noida, Gurgaon and Ghaziabad. The directors of the company are Vinay Madan, Vishal Sharma, Manish Saharaya and Mukul Harmilapi. Affinity pioneers in establishing brands such as Sebastian, Nioxin, etc. In terms of turnover, it is a 100 cr+ group.