Day: July 12, 2018

Blurb Hosts Hotel Marketing Round Table Discussion in Goa

Blurb, a leading PR agency in Goa which caters to Luxury Hotels and Restaurant Industry is all set to host a round table discussion on the Hotel Marketing. Well known players from the industry will be seen taking the speakers position and throw light on the current industry standards. Names like Saurabh Khanna, GM, The Park Hotels, Sachin Patil, STAAH Channel Manager & Rubiq Website Development, Wilbert Egipsy, Digital Marketing & Ecommerce Unomas, Sol De Goa, would grace the occasion and raise the standards of such a round table discussion as they bring with them years of experience and are encyclopaedias of the industry in their own rights.

Blurb was created to work in this area with a special focus on social media marketing. At the time, there were no agencies in Goa specialising in end to end marketing solutions for hospitality brands. Over the past four years, its success stories include most of Goa’s leading restaurant and hotel brands, such as the Black Sheep Bistro, Mustard, Simba Craft Beer, Habanero Goa, and Vivanta by Taj Panaji to name a few.

The start-up was created by Sapna Shahani, an enterprising female entrepreneur who spent her formative years in the tech rich city of San Francisco, California and later returned to her hometown Mumbai. Goa was always a home away from home where she spent family holidays, so setting up business in Goa felt more comfortable than the overcrowded business capital of Mumbai. Sapna completed a fast-track MBA course at the Indian School of Business (Mumbai) which was specially designed for working women entrepreneurs. This gave her the confidence to make the shift from TV/ documentary production to running her own full-fledged PR and marketing agency.

“Blurb aims to promote innovative businesses in the hospitality space and only plugs businesses that we believe in. Hiring a consultancy like Blurb is like taking out an insurance policy for your business. An external set of eyes helps you take customer-centric decisions to advance your brand’s relevance in the market. In today’s fast-paced world, there are so many marketing activities that entrepreneurs need to do to stay visible that it makes more sense to engage specialists for this responsibility, who have the bird’s eye view of the industry,” remarked Sapna.

Since its inception, Blurb has worked with premium five star hotels like Fort Tirakol to niche cafes and restaurants like Artjuna. ‘Every business has a unique story to tell and the Blurb team knows how to share it’. This catch phrase helps build the right brand perception in the eyes of the customer. 

So what are you waiting for, if you want to hear the industry experts speak their knowledge out, pre-register yourself for the event and make the most of it.

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7 Reasons Camping Is Beneficial for Your Health

If you want to make the most of your time with friends or family, then you should look into camping. There are many activities to indulge in, ranging from fishing, campfires to hiking and biking. But there is a lot more to camping than meets the eye.

Camping interestingly has numerous health benefits. In fact, spending time outdoors camping can add years to your life. Not sure how? Here are 7 reasons for you to consider.

1.   Exercise

When you are camping, you get a great deal of exercise. You get to partake in different activities, like the ones mentioned above, which in turn allow you to burn those extra calories in no time. Additionally, exercising outdoors and doing as many activities as you can also benefit your heart and lungs greatly.

2.   Healthy Food

During your camping trip, your options are limited when it comes to the food you can actually consume. Basically, you have to make do with meals that can be grilled or cooked on a campfire.

If you choose foods that require preparation, your digestive system will get a break from all the fast food you have had previously. Also, rather than taking pies and candies, promote healthy eating by taking fruits, nuts and granola bars instead.

3.   Sufficient Sleep

The best part about camping is that you can sleep in for as long as you like. The environment and quiet nature will do wonders for you when it comes to getting proper sleep. After a tiring day of activities, you will find it incredibly easy to doze off under the starry sky. Rest assured, with sufficient sleep, your body will function more effectively than ever before. Surprisingly your sleep cycle will improve by leaps and bounds.

4.   Decreases Anxiety and Depression

Based on research carried out, green spaces are known for decreasing depression and anxiety. By camping, you will break away from your hectic lifestyle. It is here where you can develop clarity to better understand yourself.

5.   Socialization

Tired of your everyday routine? Well, that is where camping comes into the picture to give you the much-needed break you need from your place of employment and otherwise. Since you will get time with your friends or family, you can socialize and learn more about them, without any distractions of course. Socialization, according to the American Journal of Public Health, can increase your lifespan and defeat memory problems.

6.   Fresh Air

Once you have set up camp, you can finally take a deep breath of fresh air, which alone will make you feel refreshed. The feeling of excitement is not because of the long vacation, but because of all the surrounding greenery. Said greenery gives off high-quality oxygen, which improves brain functionality, all the while making you feeling happier and decreasing stress levels as well.

7.   Sunshine

Whether you are camping in your RV or sleeping outdoors, it really does not matter. The bottom line is that spending time outside will have a positive impact on your health. Apart from that tan you always wanted, the sun gives your body the Vitamin D it needs to absorb phosphorus and calcium so that your teeth and bones stay strong.

Now that you know of the health benefits that lie in store for you on your next camping trip, pack your Canvas tentASAP. Remember, the more you stay outdoors, especially with your friends or family, the better you will benefit in more ways than you can imagine.

Author Bio:

Judy Robinson is a passionate health and lifestyle blogger. She loves to write on healthy lifestyle, travel,  fitness 101 and DIY related topics. Follow @judyrobinsonfor more updates.

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