With its 1st experiential store, Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) is eyeing to expand its footprint in the Indian Renovation and Individual Home Owners Market. CEO Mr. Francis VanEeckhout and Director – Turkey and Emerging Markets Mr. Ergun Cicekci, Director – International Business Development – Mr. Moez Mohmedali – Deceuninck will be inaugurating the showroom this month located in Saket, New Delhi.
Deceuninck products are used worldwide in varied climatic conditions i.e., tropical climates like that of Chile/Brazil or hot climates like in the Middle East or the high UV areas in parts of Australia. As for India, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, Deceuninck’s UPVC Doors and Windows will help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.
Satish Kumar, Country Manager, Deceuninck, avers, “Noise is a major issue in most cities across India considering the traffic snarls, urbanization and rapid increase in metro network. Our Zendow system has the potential to offer high noise insulation and air tightness against the pollution. ”
Deceuninck products suitability in Indian environment
Opportunity for growth
Deceuninck is betting on the Indian market’s huge growth potential and the demand in housing sector increasing every year, especially in the urban and semi-urban areas.
On how lucrative the Indian market is for Deceuninck, Francis VanEeckhout, CEO, Deceuninck says, “ India has a very high potential considering the growth of housing sector in India, implementation of new policies like RERA, GST, lower interest rates, higher disposable income in the mid-high end segment, affordable home sector growing at a fast pace given its infrastructure status and of course better informed, internet savvy customers of today. Indian consumers are gradually understanding the necessity of high-quality windows behind the glamorous curtains.” “We plan to be in both the projects and retail segment in India. Envisaging the retail customers demand for various colour profiles, we stock wide range of white as well as colour laminated profiles. Our new custom built 35000 sqft warehouse in Chennai stocks nearly 500 tonnes of profiles at any point of time to support our customers needs.” he adds.
India, a country that is developing at a fast pace and increasingly registering its positive presence on a global platform has everything in its favour except the pollution level. It is a glaring fact that World Health Organisation has identified 13 cities of India among the list of most polluted cities of the world with New Delhi securing number second position.
So, at a time when New Delhi and other parts of India are struggling to keep its noise and air pollution under permissible limits and extreme temperatures at bay, the opening of 1st experiential store of Belgium-based brand Deceuninck (dealing in UPVC Door & Window system) can rightfully help in reducing the noise and pollution levels considerably and save individuals from extreme hot weathers.
Through the new store, Deceuninck will be catering to B2B as well as B2C customers at the same time. The experiential store will offer architects and interior designers too so that the customers can explore the infinite design possibilities with UPVC Windows and Doors.
The company aims to roll out a slew of marketing and promotional initiatives in next couples of years. In the next phase, similar experiential stores will be opened up in Bengaluru followed by Mumbai/Pune and Hyderabad.
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