Drive to Safety, a CSR initiative by ICICI Lombard

The total number of road accidents in 2015 was 5,01,423 as against 4,89,400 in 2014, representing an increase of 2.5%. The resulting number of deaths in 2015 was 1,46,133, as against 1,39,671, marking an increase of 4.6%. The number of people injured from these accidents was 5,00,279 in 2015, as against 4,93,474 in 2014, an increase of 1.4%.

Two-wheelers were involved in about 31.5% of the total road accidents in the country in FY2015, highest among all vehicle categories. Lack of professional driver’s training, non-use of safety gear (especially helmet by the rider and the pillion rider) and appropriate road safety behavior are among the major causes of road accidents. Age-specific data also shows that children are susceptible to road accident victims being below 14 years. In 2015, 54.1% of those killed belonged to the 15-30 year age group.

In 2016, ICICI Lombard introduced a unique CSR program named ‘Ride to Safety’. This initiative aimed at improving road safety scenario for children who ride two-wheelers as pillion riders. Workshops were conducted across cities to create awareness for road safety and more importantly, influence the driving behavior of two-wheeler riders. Apart from imparting necessary education to children and their parents on road safety habits, ICICI Lombard distributed ISI-marked helmets that children can wear when they ride two-wheelers as pillion riders. The Company conducted more than 150 workshops in Mumbai, Pune and Delhi till March 2017. Apart from spreading the road safety message, it distributed specially designed ISI marked helmets to 24000 children who attended these workshops.

Just yesterday an awareness program cum rally was organised at the Talkatora Stadium, Delhi. The occasion was graced by many eminent personalities like RSS leader Shri Indresh Kumar, Special Commissioner of Police, Shri Ajay Kashyap and also Shri Nitin Gadkari, the honourable Union Minister for Road Transport, Highways & Shipping.

The event saw many top schools of Delhi in presence and it was an eventful day for children as many special activities like Magic Show, Nukkad Natak and Mimicry Artists were lined up for kids. The children also walked up the stage and sang songs showcasing their hidden talents.

See here a ventriloquist engaging and entertaining the children

The session by Indresh Kumar was especially lot of fun for children and he passed on the message of road safety and need for helmets in an engaging manner. In fact all the activities weaved in the message in an interactive yet effective way.

Nitin Gadkari, himself gave helmets to a few children and then flagged off the rally. The emphasis of the rally was on use of helmets especially by kids who generally pillion at the back seat with adult drivers. The rally had experts riding bikes whereas kids from schools wearing these helmets pillioned.

I must say that it truly was a great event and also overall a great initiative by ICICI Lombard.

Speaking on the occasion, ICICI Lombard MD & CEO, Bhargav Dasgupta said, ” Ride to Safety campaign is a part of our vision to contribute to the community at large. This unique CSR program emphasises that children as pillion riders incorporate the road safety habit of wearing a helmet from young age. Our aim is to see each and every two-wheeler riding child with a helmet. We have already distributed 24,000 child specific ISI marked helmets to children. We are committed to this initiative and will be distributing 1,00,000 helmets in the next 5 years to children riding two wheelers as pillion riders.”

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