The Beard Story…!!

There is a notorious group roaming in Manali. Their guilt: Growing Beard. Meet the people working in an adventure sports channel, 4Play.in. Most of them have nourished a beard, with some beards flowing long enough for others to gaze at them with astonishment. You ask anyone in Manali about the place where bearded men live, and they will point to the 4Play Hoffice.


Is it a company policy to grow a beard?”


Well, it’s a personal choice for everyone. It just somehow happens that all the beard fanatics are working together,” says Sukrit Gupta, co-founder of 4Play Media and Communication, and a proud owner of a bandholz beard. The company cites itself as a beard neutral workplace. No one is judged on the basis of their appearance and keeping a beard falls under the same category. Work is of the utmost priority and if that is not hampered, then everything is poised.


“What’s the biggest hinder it can cause at the work? Get dipped into your coffee? Soak all the caffeine required?


Don’t worry. We have three dogs who make sure to keep our mornings active each day,” jokes Prashant Bhatt, Creative lead at 4Play.in.

They do have a point here. Many corporate offices forbid keeping a beard. This is because, according to them, having a beard emits a laid-back attitude towards the person as well as the organization. You look like a ruffian as compared to a clean shaven person. This sounds very prejudiced and unfair in a world where we try to recognize someone on the basis of merits rather than appearance. Hence, growing a beard in an office environment seems to be another ceiling to break. And it looks like this company has got the right tools and attitude to break it.

They are progressing to become a trendsetter in this regards. Moreover, they challenge each other as to who can grow denser and longer beard.

Exhausted with the innumerable questions about their beard, the team decided to respond in a very funny way. By bringing their funny bones into the picture, they made a video explaining their reasons to grow a beard. The reasons are quite humorous and bizarre. This video sends two great messages. One, that they are not shy to make fun of themselves. And secondly, they teach us that there is always a lighter side to tackle trivial issues.

As if this video was not comic enough to circulate among your friends and colleagues for a good laugh, these guys decided to bring our focus to serious health issues regarding men, especially prostate cancer. Hence, for every share and comment on the video, 4Play.in will be sharing Re 1 to Movember Foundation, a foundation tackling men’s health on a global scale, year round. Watching a funny beard video (as rare as it sounds) on a No Shave November was definitely a great and, thanks to this cause, a noble idea.

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