Day: December 8, 2016

US Cranberries- America’s Original Superfruit Conducts a Knowledge Sharing Seminar in Delhi!

With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in New Delhi on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users in India. Rich in Vitamin C, fiber and antioxidants, these tiny berries have been favorites among the healthy food lovers for some time now.

Talking about the US cranberry industry and expansion plans in India, Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts.  The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient. Chef Sabyasachi Gorai prepared 3 amazing dishes using cranberries as the key ingredient and all of them were lip smacking.

 

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During the live US cranberry recipe demonstration at the event, celebrated Chef Sabyasachi Gorai said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”


About the Cranberry Marketing Committee


The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.


About the SCS Group


The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country and is organizing the US cranberries trade seminars in Mumbai, Delhi and Bangalore in India.

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Maruti Suzuki National Super League TSD Rally Championship makes grand debut in Arunachal Pradesh

The 5th leg of Maruti Suzuki National Super League TSD Rally Championship 2016 is all set to begin from India’s most pristine and least explored state, Arunachal Pradesh from December 14-17, 2016. The thrill and exhilaration of rallying will be at its peak as the motor enthusiasts drive past lush river gorges and craggy mountain capes in the ‘Land of Dawn-lit Mountains’. The rally will cover approximately 700 kms, passing through dense forests, steep hills and snow-capped peaks crossing Itanagar, Pasighat and Dambuk.

To add to the enthusiasm, the rallyists will also be able to witness the Orange Festival of Adventure and Music at Dambuk.

The championship is a combination of six different rallies namely Uttarakhand Rally, Deccan Rally, Backwaters Rally, Mughal Rally, Rally of Arunachal, Rally of Gujrat and offers a chance to more and more amateur rallysts to participate in motor rallies.

Speaking about the championship, Mr. Vinay Pant, Asst. Vice President, Marketing, Maruti Suzuki said, “This is the first time we are taking the thrill of Maruti Suzuki motorsports to Arunachal Pradesh and elated that the rally championship is coinciding with the Orange Festival of Adventure and Music. We have received a very encouraging response to all our rounds of the National Super League TSD Rally Championship. As more and more people come forward to pursue their passion for rallying, it helps us touch more lives and reach out to a larger span of motor enthusiasts every year.”

The Maruti Suzuki NSTSD rally championship is open to all four-wheeler makers. There is no need for any customization in cars to participate in the championship. The Rally follows Time-Speed-Distance (TSD) format which is a highly recommended rallying format that tests the skills of driver and the navigator, and retains the adventure of competitive motorsport, thus making more and more amateur drivers to participate in the motorsport activity.

 

Maruti Suzuki & Motorsports: Maruti Suzuki has been actively promoting safe motorsports in the country for over 15 years now. To popularize action sport, the Maruti Suzuki motorsport calendar is packed with exciting motoring events. Be it for a motorsport enthusiast, an amateur or a professional, there are events that offer the thrill and joy of motorsport to one and all. The annual calendar of events includes cross country rallies including Maruti Suzuki Raid-De-Himalaya, Maruti Suzuki Desert Storm and Maruti Suzuki Dakshin Dare. Recently Maruti Suzuki has added the National Super League TSD Rally Championship and Maruti Suzuki Autocross championship to its motorsport calendar making it even more exciting. These events provide rallying thrills as well as promote safe driving habits. To ensure safety of the participants the rally is conducted professionally in supervision of top class marshals.


For more information please visit: http://www.marutisuzukimotorsport.com


Facebook – https://www.facebook.com/MarutiSuzukimotorsports


Twitter – https://twitter.com/MS_motorsports


Instagram – https://www.instagram.com/maruti_motorsports/

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Beat the Blues with Biryani Blues..!!

Everyone has those days when you don’t want to cook and neither go out for dinner, and hence the best option is to get some amazing food delivered at your door step, and recently one of the days I did just that..!

I ordered a single meal in both vegetarian and non-vegetarian option from Biryani Blues… Why single meal??? Because it gave me a chance to explore both their famous biryani and some really delectable starters. In the non-veg meal, I got a more than sufficient quantity of Chicken Biryani along with Mirchi Ka Salan and Raita, and I got a generous quantity of Chicken Nizami as a starter. I simply loved the Biryani and was totally bowled over by the Nizami Chicken, the biryani was just perfect and the best part was that in most restaurants biryani is over powered with spices in the name of authenticity, but this one was perfectly balanced. The taste was mild and no spices over-powered each other thus retaining the essence of Biryani.

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The Nizami Chicken was tender, succulent and perfectly spiced. I was very skeptical before ordering, but now I am specially going to order a full portion of the same.

 

Now coming to the vegetarian meal, it too had Veg Biryani with Mirchi Salan and Raita and Paneer 65 as the starter. Being a non-vegetarian one always feel that Chicken Biryani is the best, but all I can say is this was no less, its heaven for vegetarians and the Paneer 65 was simply awesome. I have never been fond of non-vegetarian food with South-Indian touch, but now my perception has been changed forever.

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All in all, if you really want awesome food, at reasonable prices and that too at the comfort of your home, just go for Biryani Blues, you will love it!


 
Biryani Blues Menu, Reviews, Photos, Location and Info - Zomato

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